Every brand faces the dual challenge of positively influencing growth (by capturing new customers) and doing it in a way that promotes loyalty to the brand. Here is my view of the 5 Levels of Market Differentiation Strategies
The Measurement of Brand Awareness and Brand Perception>soumojit neogy
To measure / determine the brand image, perceptions, attitudes and behaviour of the target audience with regard to the corporate Garnier brand as well as the products and personality of the Garnier brand.
This is the deck from a talk we gave on New Approaches to Business Model Innovation at the Product Development Management Association (PDMA) Summer Innovation Event in Detroit Michigan.
Many organizations focus on driving innovation through new products and services. While these are productive and profitable sources of innovation, organizations that consider innovating against a broader definition of their business model -- including not only WHAT they sell, but also HOW their business operates and delivers value, will find new opportunities to drive top and bottom line growth and ensure that they stay relevant in an increasingly turbulent marketplace.
In this presentation, The Garage Group introduces practical frameworks and exercises to enable Business Model Innovation:
● The “What/How” framework, which can be used to map and plan business model innovation within any organization.
● Examples from multiple industries to inspire Innovation across unexpected elements of organizations’ business models.
● A templated exercise to capture multiple elements of your organization’s business model which could be prime for innovation.
The Garage Group is a new kind of strategy firm building entrepreneurial processes and capabilities for innovation.
The Measurement of Brand Awareness and Brand Perception>soumojit neogy
To measure / determine the brand image, perceptions, attitudes and behaviour of the target audience with regard to the corporate Garnier brand as well as the products and personality of the Garnier brand.
This is the deck from a talk we gave on New Approaches to Business Model Innovation at the Product Development Management Association (PDMA) Summer Innovation Event in Detroit Michigan.
Many organizations focus on driving innovation through new products and services. While these are productive and profitable sources of innovation, organizations that consider innovating against a broader definition of their business model -- including not only WHAT they sell, but also HOW their business operates and delivers value, will find new opportunities to drive top and bottom line growth and ensure that they stay relevant in an increasingly turbulent marketplace.
In this presentation, The Garage Group introduces practical frameworks and exercises to enable Business Model Innovation:
● The “What/How” framework, which can be used to map and plan business model innovation within any organization.
● Examples from multiple industries to inspire Innovation across unexpected elements of organizations’ business models.
● A templated exercise to capture multiple elements of your organization’s business model which could be prime for innovation.
The Garage Group is a new kind of strategy firm building entrepreneurial processes and capabilities for innovation.
Personalization in e-commerce components & conceptuals by parkavi_vasan_divakarParkavi Vasan Ravichandran
-Personalization for websites.
-This presentation helps to understand the various components and concepts involved in personalization.
-Formulates certain approaches and strategies,in tuning-up personalization for websites.
-Explains on-site, real time, progressive personalization and related concepts.
-Understanding users on the basis of visitor, shopper and customer.
-Mapping user journey to personalization optimization.
Market sizing TAM SAM SOM Target MarketReza Hashemi
Startups need a clear understanding of their market segment and show know about SAM, TAM abd SOM. As a Mentor in StartupWeekend and NEXT program, I have noticed that many entrepreneurs are not familiar with these terms. Here’s a quick explanation of what they mean, as an addition to this useful slides (Copyright notes inside) :TAM is Your Total Available or Addressable Market (everyone you wish to reach with your product) , SAM is Your Segmented Addressable Market or Served Available Market (the portion of TAM you will target), SOM is Your Share of the Market (the subset of your SAM that you will realistically reach – particularly in the first few years of your business), SOM is known as Target Market in Steve Blanc Startup Manual.
Identifying your TAM, SAM and SOM requires some market research.
Running a Value Proposition Design Workshop as Part of Product DiscoveryPhilipp Engel
Most digital product companies are in a state of transformation, actively adopting or maturing their flavor of an agile development model. Such continuous change, even inevitable, is really hard. There is no “one-size-fits-all” solution as every company has their own values, unique culture, history, and products. Such transformations often end up as “experimentation on an organizational scale”. No doubt, product delivery orgs will get better and more focused on iteratively developing better code more often, released by autonomously working “squads” (cross-functional product teams) which are connected through guilds, tribes, release trains, or something similar. Deliverables will also get more consistent through centralized “Design Systems” teams and UI frameworks. But the key question that can get lost, or at least can get more difficult to address in all this “factory optimization” is “Do customers and user actually care?”. Are new features, products, and services valuable to them?
This talk introduces “Value Proposition Design” (following the "Value Proposition Design" book and templates from "Strategizer") as a simple yet powerful tool for UX designers and product managers to retain this focus on customers, users, and what is valuable to them. It can be applied in a simple workshop format with cross-functional groups, which makes it easy to sell and inject it into any (messy) organizational setup to steer complex decision making processes. This workshop format will be discussed in a hands-on manner from a practical example. Bundled together with learnings and insights around practical facilitation it aims to lower the barriers to go and run such a workshop yourself. The final discussion looks at how this method fits into the larger operational model of a company (e.g. into "product discovery") and how to make it repeatable and scalable.
The Discipline of Market Leaders by Michael Treacy and Fred WiersemaSameer Mathur
What gives the leading companies an edge over its competitors? According to "The Discipline Of Market Leaders the value of a product or service to the customers can be categorized in terms of efficiency, innovation and customer intimacy. Read the summary prepared by Prof. Sameer Mathur.
What is market opportunity analysis?
How to identify unmet and/or under-served customer needs?
How to identify the most attractive customers?
How to assess your competitive advantage?
How to assess your resource needs?
How to assess the market readiness of technology?
How to craft an opportunity story?
How to assess the market opportunity’s attractiveness?
Personalization in e-commerce components & conceptuals by parkavi_vasan_divakarParkavi Vasan Ravichandran
-Personalization for websites.
-This presentation helps to understand the various components and concepts involved in personalization.
-Formulates certain approaches and strategies,in tuning-up personalization for websites.
-Explains on-site, real time, progressive personalization and related concepts.
-Understanding users on the basis of visitor, shopper and customer.
-Mapping user journey to personalization optimization.
Market sizing TAM SAM SOM Target MarketReza Hashemi
Startups need a clear understanding of their market segment and show know about SAM, TAM abd SOM. As a Mentor in StartupWeekend and NEXT program, I have noticed that many entrepreneurs are not familiar with these terms. Here’s a quick explanation of what they mean, as an addition to this useful slides (Copyright notes inside) :TAM is Your Total Available or Addressable Market (everyone you wish to reach with your product) , SAM is Your Segmented Addressable Market or Served Available Market (the portion of TAM you will target), SOM is Your Share of the Market (the subset of your SAM that you will realistically reach – particularly in the first few years of your business), SOM is known as Target Market in Steve Blanc Startup Manual.
Identifying your TAM, SAM and SOM requires some market research.
Running a Value Proposition Design Workshop as Part of Product DiscoveryPhilipp Engel
Most digital product companies are in a state of transformation, actively adopting or maturing their flavor of an agile development model. Such continuous change, even inevitable, is really hard. There is no “one-size-fits-all” solution as every company has their own values, unique culture, history, and products. Such transformations often end up as “experimentation on an organizational scale”. No doubt, product delivery orgs will get better and more focused on iteratively developing better code more often, released by autonomously working “squads” (cross-functional product teams) which are connected through guilds, tribes, release trains, or something similar. Deliverables will also get more consistent through centralized “Design Systems” teams and UI frameworks. But the key question that can get lost, or at least can get more difficult to address in all this “factory optimization” is “Do customers and user actually care?”. Are new features, products, and services valuable to them?
This talk introduces “Value Proposition Design” (following the "Value Proposition Design" book and templates from "Strategizer") as a simple yet powerful tool for UX designers and product managers to retain this focus on customers, users, and what is valuable to them. It can be applied in a simple workshop format with cross-functional groups, which makes it easy to sell and inject it into any (messy) organizational setup to steer complex decision making processes. This workshop format will be discussed in a hands-on manner from a practical example. Bundled together with learnings and insights around practical facilitation it aims to lower the barriers to go and run such a workshop yourself. The final discussion looks at how this method fits into the larger operational model of a company (e.g. into "product discovery") and how to make it repeatable and scalable.
The Discipline of Market Leaders by Michael Treacy and Fred WiersemaSameer Mathur
What gives the leading companies an edge over its competitors? According to "The Discipline Of Market Leaders the value of a product or service to the customers can be categorized in terms of efficiency, innovation and customer intimacy. Read the summary prepared by Prof. Sameer Mathur.
What is market opportunity analysis?
How to identify unmet and/or under-served customer needs?
How to identify the most attractive customers?
How to assess your competitive advantage?
How to assess your resource needs?
How to assess the market readiness of technology?
How to craft an opportunity story?
How to assess the market opportunity’s attractiveness?
Lead Generation Best Practices | Kaseya Partner Program VAR Onboarding ToolDavid Castro
Best practices in lead generation, including 9 proven techniques, to help VARs generate sales demand (in SMB markets). Content includes the following: marketing campaign preparation, content planning, content publishing, lead generation techniques, lead conversion techniques, and analytics & tools. Several templates, many real world examples, and numerous best-practice tools included. Presented by Kaseya. February 2015
Brand equity is the added or subtracted value given to a current or potential product or service, influenced by the brand. It is “the differential effect of brand knowledge on consumer response to the marketing of the brand” (Keller, 1993).
Consumers have a perception and desire that a brand will meet their promise of benefits. The higher the perception of value, the higher the premium customers are willing to pay.
An elevated level of positive brand equity requires cooperation between the tangible and intangible aspects of a product or service. The intangible aspects come from a customer’s subjective experiences with a brand, the brand’s uniqueness and personality and ability to stay relevant and build a relationship with loyal customers.
Companies can create brand equity by making products and services memorable, easily recognisable, and superior in quality and reliability.
Marketing is a major driver of brand equity through differentiating products from competing brands. Marketing builds strong brand equity through influencing the brand associations held in a consumer’s mind.
Enhance the strength of your brand by investing in advertising and resist often discounting products. Create a personality for your brand expressed through your marketing mix. The connection a consumer feels with your brand’s personality can define your relationship with customers.
A Pinpoint Systems Corporation white paper discussing how companies must transform from being about them to being about the customer by:
-Committing to a philosophical and cultural shift
-Centralizing the 360° view of customer information
-Enabling intelligent outreach
-Enabling intelligent dialog
To support organizations in making the transformation from a product- and channel- focused organization to one focused on the customer, Pinpoint Systems has applied their expertise in the customer-centric space to create the Marketing System of Record solution, powered by the efficiency of the IBM Enterprise Marketing Management platform.
The tracking features of the solution allow analysts to complete these tasks:
• Attribute customer actions to specific campaigns and target cells.
• Use campaign and response history for audience selection and segmentation.
• Compute standard campaign performance metrics.
• Automatically report those metrics, as well as emerging sales trends, to product managers and other stakeholders.
Start your journey to personalising the customer experience.
This guide will challenge you to do some housekeeping and reconsider how you think about your current and future loyalty personalisation efforts.
With successful referral marketing programs for
over 500 brands, we have put together this Referral Marketing Best Practices for 2014 guide. The guide provides smart marketers with the framework to launch successful referral marketing programs.
How you communicate with clients, anticipate their needs, share insights of value, and keep enlightening them along the way — these elements require go-to-market execution just as much as introducing a new digital banking solution.
While the scope of a successful go-to-market execution strategy will vary, the following three essentials are critical:
• Client Focus – Which clients and prospects, industries and regions are you targeting, and why?
• Value – Do your products demonstrate measurable and direct value to meet clients' critical needs?
• Competition – Are your products, people and value proposition best in class?
5 innovative ways to improve Omnichannel Customer Experience | BusinessezeeBusinessezee
Use the omnichannel marketing strategy for your company. This marketing increases client happiness and encourages loyalty. The five methods to enhance customer experience are listed below.
For every pound you spend, you have to make more than one pound in return. To do this you have to target customers who are most likely to respond, with a product or service they are likely to buy, through a media they are likely to buy from. In our guide, 6 steps to effective segmentation you’ll learn how segmentation can be used as a key tool to help you achieve your business goals.
In e-commerce today, the concept of customer segmentation offers marketers a powerful means of dissecting their audiences and connecting with consumers on a more personal one-to-one level.
When you leverage data insights and personalization, you can make the customer feel like they are understood. This personalization also allows you to present them with tailor-made solutions to their pain points.
A handy model you can use to evaluate business viability or revenue potential of concepts for the mobile network operator. The follow the money busienss mode
Teens, trends in communications and revolutionsGraham McInnes
Teens, trends in communications and revolutions. What happens when you have a large group of under-utilized, socially active youth armed with abundant technology? This is perhaps the greatest social experiment of our time.
Marketing Presentation at the 4th grade Career Day. I wasn't as popular as the guy who gave out Chicken Sandwiches, or the firefighter in full gear (oh well).
Spectrum of my Core Ethos. A Manifesto statement of my core ethosGraham McInnes
What is my "Brand"? Who am I? This bit of self reflection on who I am and what drives me provides a basis to understand the real "Graham McInnes"
This is my Manifesto Statement of my core ethos.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
2. Every brand faces the dual challenge of positively influencing growth (by capturing new customers) and doing it in a way that promotes loyalty to the brand.
6. The brand’s differentiation strategy should change and evolve as the market matures and competition intensifies.
7. The 5 primary market differentiation strategies can be charted for comparison based on market penetration and market maturity
8. The 5 Market Differentiation Strategies User Experience Differentiation 80% Customer Service Differentiation 60% Product Differentiation 40% Market Penetration Price/Quality Differentiation 20% Technology Differentiation 0% Market Maturity
9. Technology Differentiation A new technology may provide sufficient value for differentiation in the market. Mobile operators make liberal use of this strategy (think 4G, HSPA, WAP).
10. Price/Quality Differentiation Mobile network operators in the U.S. have “innovated” this differentiation strategy so thoroughly that the majority of customer now have virtually bottomless bundles of text or voice minutes. The use Price/quality differentiation fosters a calculative behavior where customers continually shop for the next best deal. This in turn leads to customer churn and increased acquisition costs.
11. Product Differentiation Long used by the consumer electronics industry, this strategy is designed to overwhelm the consumer with features and specifications to provide the value proposition. Product differentiation often leads to market confusion which can paralyze customer spending. Also, too many “big new” things can freeze spending as consumers fear buying something that may be quickly obsolete.
12. Customer Service Differentiation Moving up the differentiation scale and focusing on superior customer service is a way to avoid the limitations of a product/service play. This strategy is used frequently by the insurance and investment industries. Differentiating on customer service may be more costly for the brand in that it requires the infrastructural support and continual advertising or messaging to remind the potential customer of the service offer.
13. User Experience Differentiation In a commoditized market, differentiating based on an emotional bond with the customer is both very powerful and difficult to do successfully. The brand that is able to build emotional or social connections will have fiercely loyal customers with low churn.
14. How to differentiate using the User Experience strategy. Research what your consumers aspire to. Find out what excites them, what their affinities are, what idols they have? The customer dialog must extend into the realmof individual values, aspirations, and social interests.
15. How to differentiate using the User Experience strategy. To make an emotional bond, the brand values must match what the customer aspires to. These aspirations may include the environment,social responsiveness, exclusivity, career ambition, family, security, fun and style.
16. How to differentiate using the User Experience strategy. Refining the brand experience may include creating extensions of existing brands that are designed to suit the intended customer segment. The key is “target”. A single “one-brand-fits-all” approach will only build experiences with a generic customer.
17. How to differentiate using the User Experience strategy. The key metric to gauge success with this strategy is the customer’s ability to brag about the experience. Are they cooler, more stylish, more caring, or smarter for choosing your brand?