The document summarizes an eco-friendly hanger project proposed by Team ACE. The team aims to design multi-purpose, recyclable hangers that address customer needs. Their goals are to increase recycling rates and achieve 30% profit margins. They plan to launch in 6 months and target retailers, laundries and online customers. The team conducted interviews and surveys to understand customer needs and interpreted them to guide product design. Their initial designs focus on making hangers adjustable, add moisture indicators, and add dehumidifying or insect repellent functions. The team outlines marketing, revenue, and project implementation strategies over a one year period.

1. ECO Hanger Team ACE

2. Team Members Benny Garcia 2009973195 Corina Ng 2009960356 Elizabeth Mak 2009966051 Greg Ng 2009973779 Makoto Yamasaki 2009966386 Yura Choi 2009973834

3. Introduction Only 15% of clothes hangers are recycled Harmful material to the environment Single function => Neglected ecological impact

4. Hanger Nature Input (Factors) Output (Utility) Product Hanging Storage Organization Provides the base form for product Dictates appearance of product Additional component, element, or modification Material Hanger Design Form ( Dimensions ) Function

5. Mission Statement (Scope) Product Description Multi-purpose, recyclable hanger Key Business Goals 30% profit margin Increase recycling rate by 10% Launch after 6 months Primary market Retailer, Laundry Secondary market Online customer (config to order) Assumption Recycling rate in hk is same as that in US Stakeholder Chain store retailers laundries, household users

6. Data Collection Interview User Survey

7. Interview with the Laundry Owner Video (Interview) https://www.yousendit.com/download/YWhPb2VBMm1BNkh2Wmc9PQ (Process) http://www.youtube.com/watch?v=ymRB3hwww_I

8. Interview with the Laundry Owner Q1. How many pieces of hangers you will order each month ? A1: Around 752-800 pcs Q2. How much per hanger ? A2: HK$ 0.5 Q3: How did you dispose the broken /unused hangers ? A3: To garbage or return to the jobber Q4: How’s the adjustable recyclable hanger concept ? A4: Concept is very good. Coz hanger can be adjusted according to different garment style and size… And I can advertise my company by using this hanger ! Q5: What do you think about the “return hanger” concept ? A5: Idea is good but customer may not return the hangers coz they’d rather use it by their own. Also they are lazy to return the hangers even though they get the incentive / discount from the laundry

9. Survey Report Function Cleaning Technology Design Self-Sterilization of the clothes No need for ironing I hate the smell after hanging the clothes in the closet I wish hanger or closet show the time for wash clothes Check out humidity of clothes Mould Germs/ bugs Too many wire hangers from Dry Cleaner: sometimes I don't know how to do- throw it away or keep it I want design my hangers to fit for my clothes Need for appearance checking I cannot find hangers fit for various clothing size My place is too small to use hangers for all my clothes Better portable hangers for frequent travelers Clothes easily slip off the hanger I need hangers for special items- scarf, tie, tubes I hate a peg marks on my delicate clothes

10. Interpretation of Needs Customer Statement Interpretation Business “ I cannot find hangers fit for various clothing size It may damage the clothing shape Isn’t there multi-functional hanger? Check out humidity of clothes HK is very humid and which is harm for the clothes It would be good if hanger can check-up its humidity status Germs/ bugs I need to buy hanger and also purchase to extirpate any germs It’s better to develop a item combining those functions Too many wire hangers from Dry Cleaner: sometimes I don't know how to do- throw it away or keep it Wish somebody solve this problem Recyclable hanger

11. Product Designs

12. Material and Basic Features Recyclable & Water Resistant Paper-based material Reinforced with nanotechnology 100% recyclable This will be the basic feature for all hangers Since hangers will be paper-based, this is a required feature for all hangers Nanotechnology Small particles allows applying new ecological idea in small dimension

13. 1. Adjustable Hanger Adjusting methods Extension Add-on Curved shoulder arm to avoid deformation

14. 2. Moisture Level Indicator Outer Cover Layer Moisture Sensitive Layer Paper Layer “ Hydrochromic Inks” Ink coatings that change color when in contact with moisture

15. 3. Dehumidifier/Insect Repellant Absorbent Layer Separating Layer Paper Layer Silver ions

16. Marketing Strategy Direction/re-Direction Multi Purpose Recyclable Hanger Innovation/Improvement New Style / Material / Utility eco-hanger Advertising Revenue Model Web Platform / Community Positioning Ecology Hangers Hong Kong Market Alliance Retail & Service (Dry Cleaners, Apparel Retail Store, Department Store, Hospitality & Sports Club) Recycling Partners (Government, Local Community) Implementation Schedule / Cost / Patents

17. Targeted Hanger Ad Partners Customers Advertiser example Ad example Dry Cleaning Neighborhood resident Nearby Shops/Restaurants/Fashion Retails etc Recycling discounts Daily specials Fashion Retails Depending on the type of retailers Those who promote campaign for price concern customer Fashion retails who announce next season model Web-linked Advertising (Augmented Reality) Business Hotel Business travelers Business Information Providers Business Item manufacturers Hotel information Sports Gym Health Concern Sports shop Sports fashion / good manufacturer LOHAS housing / related goods Brand enhancements

18. Revenue & Distribution Models Factory Individual Consumers Mass Consumers ACE Advertising Model Retail Model Advertisers ACE Web ＄ ＄ Dry Cleaning Fashion Retail Dept. Store Hotel / Sports Etc Ad effect

19. Revenue / Cost per unit Profit Manufacturing Transport Overhead --- HK$2.5 --- HK$1 --- HK$3.5 --- HK$3 Revenue * HK$10 Web Platform Planning / Developing Cost Web Hosting Running Cost Product Planning / Prototyping Cost Recycling Incentive Factory Outsourcing Cost Material Cost Painting Cost Important Assumptions: Revenue is based on average from retail and advertising sectors No labour fee for 1 st year (In-house staffs in start-up stage) No office fee This is simplified sample model. The actual amount is depending on the distribution/ product feature and amount

20. Project (Start-Up) Schedule Q1 Q2 Q3 Q4 Preparation Stage Business Start Stage Product - Product Concept - Material Sourcing - Disposal / Recycling method - Prototype / Testify - Cost Refinement - Disposal efficiency driver Web Platform - Plan, Design, Implement Mock up - Soft launch - Marketing campaign Factory - Discuss price, scheme - Sample Build - Pre-production testing Sponsors/ Partners - Market survey and partners shortlist - Contract negotiations - Target - 5 partners - Continuous discussion and feedback Others - PR and Marketing preparation - Street survey and free samples handout

21. Environment-Business Cycle Product Concept Function Coat Use issues Industry Product Environmental Issues Environment of use Materials footprint Manufacturing footprint Product Integrity Design Preliminary design Prototypes Refine design Material Choice Manufacturing method End-of-life methods Final Review - Product concept issues - Environmental issues - End-of-life issues - Packaging issues Manufacturing Material / mfg sourcing Material / mfg certification Pricing Prototyping End-of-life Recycled by consumer Returned for recycle Disposal in waste stream Disposal vs. recycling Material dispersal Closing the loop Take-back systems Reuse Recycled by user markets MATERIALS MFG RECYCLE

22. Be ECO ……… Thank You