Levi's jeans presentation
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The document provides tips on choosing and wearing different styles of jeans, including skinny, boot cut, and straight cut jeans. It recommends considering price, color, and pattern when choosing jeans and provides advice on how different styles can lengthen legs, flatter curves, or create a long, lean image. The conclusion reiterates that jeans provide comfort and can be a forever best friend in one's wardrobe.
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Levi's jeans
The document provides tips on choosing and wearing different styles of jeans, including skinny, boot cut, and straight cut jeans. It recommends considering price, color, and pattern when selecting jeans and pairing different styles with shoes to lengthen legs or create a long, lean image. The goal is for women to feel great by choosing jeans that flatter their body shape and style.
Levi’s jeans
The document outlines the history of Levi Strauss & Co from 1853 to 2010, including key events like Jacob Davis partnering with Levi Strauss in 1872 to patent riveted pants, the rivet patent entering public domain in 1890, and various marketing and product milestones over the decades as the blue jean became a global icon. It provides details on the invention of the blue jean and the evolution of Levi Strauss & Co into a global brand over more than 150 years.
Levi's strauss
This presentation provides an overview of the Levi's brand and company. Some key points:
- Levi Strauss & Co. was founded in 1853 and is best known for its Levi's jeans brand.
- It has experienced growth internationally since the 1960s and now has over 10,500 employees worldwide.
- Levi's has a wide product line of jeans, shirts, jackets and other apparel for men, women and kids at various price points.
- The company focuses on promotion through advertising, sponsorships and CSR initiatives.
Levi's market analysis
Levi Strauss & Co. faced increased competition in the jeans market as barriers to entry were low. Major competitors included Calvin Klein, Gap, Lee, and Wrangler. This competition lowered Levi's profits and market share as consumers started purchasing from other brands. Levi's also failed to recognize and enter the emerging premium jeans market in the 2000s. To address these challenges, Levi's partnered with Wal-Mart in 2002 to mass market its Levi's Signature brand exclusively through Wal-Mart stores, helping both companies increase sales.
Levis
Founded in 1853 by Levi Strauss, Levi's jeans became popular work pants for sailors and laborers due to their durable denim fabric and metal rivets. In the early 20th century, Levi's grew to include sales offices worldwide and jeans became trendy youth fashion. However, by 2001 Levi's faced competition from brands like Calvin Klein and faced being imitated. To appeal to price-conscious customers, Levi's launched the Levi's Signature line in 2003 featuring affordable innovative designs. Levi's has since strengthened its brand through line extensions and nostalgic ad campaigns appealing to different demographics.
Levi's Marketing Plan
This document provides a marketing plan for Levi's 501 original fit jeans. It begins with an executive summary that outlines the plan's goal of increasing sales by 6% through various tactics. It then gives background on Levi's as a company. The plan establishes smart objectives and tactics related to distribution, promotions, pricing, and changing the product image. It analyzes the market situation, strengths/weaknesses, opportunities/threats, and main competitors. The target market is identified as well. The integrated marketing mix discusses bringing back the classic American look through advertising, promotions, and competitive pricing. Specific tactics are outlined for pricing, product, distribution, and promotion elements. Advertisements, a storyboard, and evaluation methods are also mentioned
Levi's Strauss Jeans
Levi's targets upper and upper-middle class customers aged 13-24, emphasizing long-term customer relationships. In the 1930s, jeans were seen as cowboy clothing but later became a symbol of youth culture. Levi's faces competition from brands like Calvin Klein and Gap that offer lower prices and new segments. It failed to enter the premium jeans market and saw declining sales, but uses brand loyalty messaging emphasizing quality and originality to maintain image.
Levi's Brand and Product Strategy
Levi Strauss & Co. is a global leader in jeans and casual apparel. They design and market jeans, casual wear, and accessories that are sold in over 110 countries through retailers, department stores, online sites, and their 2,800 retail stores. In fiscal year 2012, Levi Strauss reported $4.6 billion in net revenues. Since 1873, Levi's jeans have become one of the most recognizable clothing brands in the world, representing classic American style. The company focuses on promoting fair labor standards and workers' rights.
Recommended
Levi's jeans
The document provides tips on choosing and wearing different styles of jeans, including skinny, boot cut, and straight cut jeans. It recommends considering price, color, and pattern when selecting jeans and pairing different styles with shoes to lengthen legs or create a long, lean image. The goal is for women to feel great by choosing jeans that flatter their body shape and style.
Levi’s jeans
The document outlines the history of Levi Strauss & Co from 1853 to 2010, including key events like Jacob Davis partnering with Levi Strauss in 1872 to patent riveted pants, the rivet patent entering public domain in 1890, and various marketing and product milestones over the decades as the blue jean became a global icon. It provides details on the invention of the blue jean and the evolution of Levi Strauss & Co into a global brand over more than 150 years.
Levi's strauss
This presentation provides an overview of the Levi's brand and company. Some key points:
- Levi Strauss & Co. was founded in 1853 and is best known for its Levi's jeans brand.
- It has experienced growth internationally since the 1960s and now has over 10,500 employees worldwide.
- Levi's has a wide product line of jeans, shirts, jackets and other apparel for men, women and kids at various price points.
- The company focuses on promotion through advertising, sponsorships and CSR initiatives.
Levi's market analysis
Levi Strauss & Co. faced increased competition in the jeans market as barriers to entry were low. Major competitors included Calvin Klein, Gap, Lee, and Wrangler. This competition lowered Levi's profits and market share as consumers started purchasing from other brands. Levi's also failed to recognize and enter the emerging premium jeans market in the 2000s. To address these challenges, Levi's partnered with Wal-Mart in 2002 to mass market its Levi's Signature brand exclusively through Wal-Mart stores, helping both companies increase sales.
Levis
Founded in 1853 by Levi Strauss, Levi's jeans became popular work pants for sailors and laborers due to their durable denim fabric and metal rivets. In the early 20th century, Levi's grew to include sales offices worldwide and jeans became trendy youth fashion. However, by 2001 Levi's faced competition from brands like Calvin Klein and faced being imitated. To appeal to price-conscious customers, Levi's launched the Levi's Signature line in 2003 featuring affordable innovative designs. Levi's has since strengthened its brand through line extensions and nostalgic ad campaigns appealing to different demographics.
Levi's Marketing Plan
This document provides a marketing plan for Levi's 501 original fit jeans. It begins with an executive summary that outlines the plan's goal of increasing sales by 6% through various tactics. It then gives background on Levi's as a company. The plan establishes smart objectives and tactics related to distribution, promotions, pricing, and changing the product image. It analyzes the market situation, strengths/weaknesses, opportunities/threats, and main competitors. The target market is identified as well. The integrated marketing mix discusses bringing back the classic American look through advertising, promotions, and competitive pricing. Specific tactics are outlined for pricing, product, distribution, and promotion elements. Advertisements, a storyboard, and evaluation methods are also mentioned
Levi's Strauss Jeans
Levi's targets upper and upper-middle class customers aged 13-24, emphasizing long-term customer relationships. In the 1930s, jeans were seen as cowboy clothing but later became a symbol of youth culture. Levi's faces competition from brands like Calvin Klein and Gap that offer lower prices and new segments. It failed to enter the premium jeans market and saw declining sales, but uses brand loyalty messaging emphasizing quality and originality to maintain image.
Levi's Brand and Product Strategy
Levi Strauss & Co. is a global leader in jeans and casual apparel. They design and market jeans, casual wear, and accessories that are sold in over 110 countries through retailers, department stores, online sites, and their 2,800 retail stores. In fiscal year 2012, Levi Strauss reported $4.6 billion in net revenues. Since 1873, Levi's jeans have become one of the most recognizable clothing brands in the world, representing classic American style. The company focuses on promoting fair labor standards and workers' rights.
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Levi's jeans presentation
- 1. TITLE TIPS ON WEARING JEANS
- 2. INTRODUCTION • “I just want women to fell great”
- 3. GENERAL PURPOSE • To inform SPECIFIC PURPOSE • To inform people about the tips on wearing jeans.
- 4. CENTRAL IDEA • Price • Color • Pattern
- 5. MAIN IDEA • The pattern of denim jeans
- 6. SKINNY • EXTRA-SLIM JEANS • STRAIGHTER BODY SHAPE • LENGTHEN LEGS. • FLATTER CURVES
- 7. BOOT CUT • LONG LEAN IMAGE • SLIGHTLY FLARED JEANS • BOOTS OPTIONAL.
- 8. STRAIGHT CUT •STRAIGHT JEANS •STRAIGHT-LEG STYLES •IN ALL FAVORITE FITS
- 10. LET HAVE SOME FUN
- 11. •I’ve said it, and I’ll say it again, jeans are your forever best friend when it comes to comfort you. CONCLUSION
- 12. Q & A SESSION