The goal of this session is to engage the Big Studio team to reimagine and redesign an ordinary, everyday product using a customer centric design process.

1. www.bigstudioconsulting.com
1 Broadway. 14th floor
Cambridge MA 02142
info@thebig-studio.com
Big Studio Beer & Brainstorming Session
Facilitated by Diana Pun
Redesigning the Common Umbrella

2. About the
Session
What is Beer and Brainstorming?
Beer & Brainstorming is an opportunity
for clients to explore design thinking
principles and rapid brainstorming
exercises to get to unique solutions with
the Big Studio team.
Oh, we also sample delicious beers
from around the world.

3. Session Overview
The goal of this session is to engage the Big
Studio team to reimagine and redesign an
ordinary, everyday product using a customer
centric design process.
• We asked people to develop three personas
based on three different umbrellas.
• Each team used the personas as inspiration
for their new product ideas.
• We branded the products with unique logos
and names.
PERSONA
DEVELOPMENT
PRODUCT
DEVELOPMENT
PRESENTATION
&
CRITIQUE
PRODUCT
BRANDING
20
min.
20
min.
20
min.
20
min.

4. Umbrellas
Four umbrellas were on display. People selected three.
Umbrella #1
Umbrella #2
Umbrella #4
Umbrella #3

5. Persona 1: Kelly & Eugene
People created personas based on the umbrellas.
Umbrella #1
Details: Blue, Large
Age: 50+ years old
Profession: Librarian, Electrician
Living Situation: Farmville
Personality: Easy Going
Hobby: Church Goers, Bingo, Community People
Level of Tech Savviness: 0
Transportation: Cadillac Car

6. Persona 2: Pierre
People created personas based on the umbrellas.
Umbrella #2
Details: Mustache Designs
Age: 25 years old
Profession: Barista
Living Situation: Studio
Personality: Amusing, Trendy
Hobby: Music, PBR, Biking
Level of Tech Savviness: 6 (His Perception 11)
Transportation: Fixie Bike

7. Persona 3: Meredith
People created personas based on the umbrellas.
Umbrella #3
Details: Red, Designer Brand
Age: 36 years old
Profession: Lawyer
Living Situation: Suburban Home
Personality: Ambitious, Hardworking, Stylish
Hobby: Running, Coffee
Level of Tech Savviness: 6
Transportation: Volkswagen

8. Backpack Umbrella
Each team sketches new product ideas for the personas.

9. Musical Umbrella with Neon Piping
Each team sketches new product ideas for the personas.

10. LED Pattern Changing Umbrella with Sound Effects
Each team sketches new product ideas for the personas.

11. Bike Handle Umbrella
Each team sketches new product ideas for the personas.

12. Product Branding
People brainstormed unique names and logos for their umbrella designs.
Lite Rain
Glow Stick
Cool Rain
RainGlow
Glowbrella
Funbrella
Look at Me Biotch
RainBonnet
Rock&Roll-Brella

13. Join
us
for
our
next
session
info@thebig-­‐studio.com