This presentation aims to tackle agriculture problems in Nepal through agri-entrepreneurship. The presentation included various resources from an online newspaper, google, and youtube. The presentation was presented to the agriculture students to design their business model.

1. Presenter: David Sharma
Date: 24th May 2020
Business Model Canvas on Agribusiness
How to draft a business model?

2. Contents
●Introduction
○Business
○Business model tools
○Business model canvas
●Drafting BMC
●Where does innovation fit in BMC?
●QnA

3. Introduction
Business
A process of finding customer’s existing problem, separating the problem from
the customer and addressing the problem with a proposed solution.
Proposed solution can be an innovative idea
What is the problem that you are about to address with your business idea?

4. Different problems in Agriculture

7. Framing your ideas into a business model

8. Business Model Tools
Lean Canvas Model

10. Business Model Canvas

12. 1. Value Proposition
Describes the bundle of products and services that create value for a specific
Customer Segment
Q. What value do you deliver to the customer?
Q. Which one of your customer’s problems are you helping to solve?
● Quantitative: price, cost reduction, risk reduction,
convenience, usability
● Qualitative: newness, performance, design,
brand, customization

13. https://www.youtube.com/watch?v=aN36EcTE54Q

14. 2. Customer Segmentation
• Defines the different groups of people or organizations an
enterprise aims to reach and serve
• Q. For whom are you creating value?
• Q. Who are your most important customers?
○ Mass market
○ Niche market
○ Segmented
○ Diversified /Multi-sided

15. Identify customer needs: Problem Statement

16. Identify Customer Profile

17. 3. Channel
Describes how a company communicates with and reaches its
Customer Segments to deliver a Value Proposition
Q. Through which channels do your customer segments want to be
reached?
● Raising awareness of the products and services
● Helping customers evaluate the value proposition
● Allowing customers to purchase
● Delivering a value proposition
● Providing post-purchase customer support

18. 4. Customer Relationship
Describes the type of relationships a company establishes with
specific Customer Segments
●Personal assistance
●Self-service
●Automated service
●Communities
●Co-creation

19. 5. Revenue Streams
Represents the cash a company generates from each Customer Segment
Revenues – Costs = Profits
● Asset sale(buying)
● Usage fee
● Subscription fees
● Lending/Renting/Leasing
● Licensing
● Brokerage fees
● Advertising

20. 6. Key Resources
Describes the most important assets required to make
a business model work
●Physical : manufacturing facilities, buildings, machines, distribution
networks
●Intellectual: brands, proprietary knowledge,
patents, partnership
●Human: experience, creativity
●Financial: cash, credit, stock option

21. 7. Key Activities
Describes the most important things a company must do to make
its business model work
●Production : designing, making and delivering a product in
substantial quantities and/or of superior quality
●Problem solving: coming up with new solutions
to individual customer problems
●Platform/Network: Networks, matchmaking platforms,
software and even brand

22. 8. Key Partners
Describes the network of suppliers and partners that make a
business model work
●Motivations for creating partnership
- optimization and economy of scale
- Reduction of risk & uncertainty
- Acquisition of particular resource & activities
●Strategic alliance
●Coopetition
●Joint venture to develop new business
●Buyer-supplier relationships

23. 9. Cost Structure
Describes all costs incurred to operate a business model
Q. What are the most important costs inherent in our business
model?
●Cost-driven: focus on minimizing costs wherever possible
●Value-driven: less concerned with the cost implication, and
instead focus on value creation
●Fixed cost, Variable cost, Economies of scale,
Economies of scope

25. QnA?

26. Resources
1. https://www.youtube.com/watch?v=GPQExuB-lWw
2. https://www.youtube.com/watch?v=aN36EcTE54Q
3. https://www.youtube.com/watch?v=QaoVWtLX038
4. https://www.strategyzer.com/