SlideShare a Scribd company logo
Product Design
and Development
Your Company Name
Agenda
WWW.COMPANYNAME.COM
2
01 Agenda
Adapt it to your needs and
capture your audience's
attention.
02 Agenda
Adapt it to your needs and
capture your audience's
attention.
03 Agenda
Adapt it to your needs and
capture your audience's
attention.
04 Agenda
Adapt it to your needs and
capture your audience's
attention.
05 Agenda
Adapt it to your needs and
capture your audience's
attention.
06 Agenda
Adapt it to your needs and
capture your audience's
attention.
Outline
Outline
Product Idea Screening
01
New Product Analysis
02
Product Lifecycle
03
Tools & Techniques
04
Market Analysis
05
Development Plans
06
Branding & Repositioning
07
Cost Analysis
08
Product Feasibility & Review
09
Product Idea Screening
WWW.COMPANYNAME.COM
4
New Product Introduction
01
New Product Detailed Overview
02
Understanding Customer Needs
03
External Sources of Ideas
04
Internal Sources of Ideas
05
Product Roadmap
06
WWW.COMPANYNAME.COM
5
New
Product
Introduction
• Explain the product idea in detail for e.g.
Requirement of the product
• Technology used
• Benefits
Product Details
Explain the product idea in
brief: e.g. to lock and unlock door from
your smartphone
Now is the best time to
explain your product idea
in an effective manner so
that the audience gets
immersed in it right from
the beginning
New Product Detailed Overview
WWW.COMPANYNAME.COM
6
• Degree to which project aligns with business strategy
• Strategic Importance
• Unique benefits
• Meets customer needs better
• Value for money
• Market size
• Market growth
• Competitive situation
• Market synergies
• Technological synergies
• Manufacturing/processing synergies
• Technical gap
• Complexity
• Technical uncertainty
• Expected profitability (Magnitude ; e.g. NPV)
• Return(e.g. IRR)
• Payback period
• Low cost and fast to do
Strategic
Product Advantage
Market attractiveness
Synergies
Technical Feasibility
Profitability Analysis
This step is crucial to
ensure that unsuitable
ideas are rejected as soon
as possible as Ideas need
to be considered
objectively
Understanding Customer Needs
WWW.COMPANYNAME.COM
7
03
When they buy:
Understand the purchasing cycle of your customer
02
What they do:
Understand their occupation and interest?
01
Understand your customer:
Are they a small private company or a big MNC?
05
What they expect of you:
If your customers expect reliable delivery and you don't disappoint them, you stand
to gain repeat business
04
How they buy:
Website, App, in-person?
External Source of New Product Ideas
WWW.COMPANYNAME.COM
8
Learning from competition
Locating areas of consumer dissatisfaction with current products
Overseas experience transferring foreign products
Analysis of existing product perceptions
Studying activities to identify unsatisfied needs
‘Fallout’ form predictions of changing economic and social conditions
Market
Research
Competitors
Learning
From
Long Range
Studies
Market Gap
Analysis
Consumer Activity
Analysis
New
Product
Some possible sources of
data has been listed out to
give you a fair idea, and it
can be altered as per your
requirement
Internal Sources of New Product Ideas
WWW.COMPANYNAME.COM
9
Management
• Strategic Planning
• Marketing Manager
Research and
Engineering
• Product Testing
• Product Enhancement
• Brainstorming
• Accident
Employee
Suggestions
Innovation
Group Meetings
Stockholders
Sales Force
01
02
03 04
05
06
Product Roadmap
WWW.COMPANYNAME.COM
10
Product Launch
Q1 FY18
Tech Support Portal
Q2 FY18
Bootstrap Upgrade
Q3 FY18
Data Logging Module
Q1 FY19
Chrome Support
Q2 FY19
Public API
Q3 FY19
Product Roadmap
WWW.COMPANYNAME.COM
11
Product
Launch
Tech Support
Portal
Bootstrap
Upgrade
Data Logging
Module
Chrome
Support
Public API
Q1 FY18
Q2 FY18
Q3 FY18
Q1 FY19
Q2 FY19
Q3 FY19
New Product Analysis
WWW.COMPANYNAME.COM
12
Category Analysis
02
Category Analysis - Example Slide
03
Porter’s Five Forces Analysis
04
Detailed Analysis
01
Detailed Analysis
WWW.COMPANYNAME.COM
13
Strengths
Features
Weaknesses
Benefits
Adapt it to your needs and
capture your audience’s
attention.
Adapt it to your needs and
capture your audience’s
attention.
Adapt it to your needs and
capture your audience’s
attention.
Adapt it to your needs and
capture your audience’s
attention.
Category Analysis
WWW.COMPANYNAME.COM
14
• Are the products packaged and sold in a way to
encourage single- serve consumption or sharing?
• Is there focus on the convenience of the product?
• Do health claims encourage the consumer to purchase
the product –if so what are the health trends focused
around losing weight, added vitamins?
Consumption Drivers
• What are the common claims made by products in
the category- for example, no added sugar, GM
free perfect for lunchboxes, 5-A-day etc.?
• What are the key themes of the claims-health,
convenience?
Positioning Claims/trends
• What is the price in the category (lowest-highest)?
• What is the average price in the category?
• Does the price premium change according to the
size of the product?
Price
• What is the most common pack size in the category?
• Are products sold individually or in multipacks?
• If products are sold in multipacks what is the number of
products in a pack?
• Do multipacks format products differ in size to those sold
individually?
• What material is used for packaging?
Packing Formats Types & Materials
Once the concept has
been tested and finalized,
a business case needs to
be put together to assess
whether the new
product/service will be
profitable
An example of a business
case has been mentioned
on the next slide
Category Analysis – Example Slide
WWW.COMPANYNAME.COM
15
• Product 1(Example Juice)
• Product 2
• Product 3
Details Which products dominate (Example,
Carton vs Small Packs)
• Details 1
• Details 2
• Details 3
Products
• Claim 1 (e.g. Not from concentrate)
• Claim 2 (No added sugar)
• Claim 3
• Claim 4
Positioning claims/trends
• Price 1 ($3 per carton)
• Price 2
• Price 3
• Price 4
Price
• Driver 1 (Example Volume of
consumption)
• Driver 2
• Driver 2
• Driver 3
Consumption drivers
• Package 1 (1L carton )
• Package 2
• Package 3 Plastic bottle (750ml,
900ml, 1.25l, 1.35l)
• Package 4
Packaging
• Promotion 1 (e.g. Discounts)
• Promotion 2
• Promotion 3
• Promotion 4
Promotion
Porter’s Five Forces Model
WWW.COMPANYNAME.COM
16
• Power 1
• Power 2
Intensity
of Rivalry
Barriers to Entry
• Barrier 1
• Barrier 2
Substitutes
• Substitutes 1
• Substitutes 2
• Power 1
• Power 2
Bargaining Power
of suppliers
Bargaining
Power of Buyer
• Power 1
• Power 2
Its a framework for
analyzing the level of
competition within an
industry and business
strategy development to
derive five forces that
determine the competitive
intensity and therefore the
attractiveness of an
industry
Product Life Cycle
WWW.COMPANYNAME.COM
17
Decline Stage
05
Maturity Stage
04
Growth Stage
03
Introduction Stage
02
Product Life Cycle Stages
01
Product Life Cycle Stages
WWW.COMPANYNAME.COM
18
Researching,
developing and then
launching the product.
Sales are
increasing at their
fastest rate.
Sales are near their
highest, however the
rate of growth is
slowing down.
The final stage of the
cycle, sales begin to fall.
Decline
Growth
Maturity
Introduction
Introduction Stage
WWW.COMPANYNAME.COM
19
Cost Targets Competition Profits Sales
High cost per
customer acquired
Innovators are
targeted
Little
competition
Negative
profits
Low
sales
Adapt it to your needs
and capture your
audience's attention.
Adapt it to your needs
and capture your
audience's attention.
Adapt it to your needs
and capture your
audience's attention.
Adapt it to your needs
and capture your
audience's attention.
Adapt it to your needs
and capture your
audience's attention.
This stage of the cycle
could be the most
expensive for a company
launching a new product in
which these 5 factors play
a key role
Product
Quality Pricing
Growth Stage
WWW.COMPANYNAME.COM
20
This slide is 100%
editable. Adapt it
to your needs and
capture your
audience's
attention.
This slide is 100%
editable. Adapt it
to your needs and
capture your
audience's
attention.
This slide is 100%
editable. Adapt it to
your needs and
capture your
audience's
attention.
This slide is 100%
editable. Adapt it
to your needs and
capture your
audience's
attention.
Distribution
Channels
Promotions
The growth stage is typically
characterized by a strong
growth in sales and profits,
and because the company can
start to benefit from economies
of scale in production, profit
margins will increase
Maturity Stage
WWW.COMPANYNAME.COM
21
Sale is at peak so:
• Enhance product
features to make it more
appealing than
competitors
• Reduce prices due to
stiff competition
• Promote the factors
differentiating your
product from others
02 Costs (Low cost per
customer)
03
Profits (High Profits)
04 Marketing Objectives (Maximize
profit while defending market
Share)
05 Product (Diversify Brand &
Models)
06 Price (Price to match
or best competitors)
07 Distribution (Build more
intensive distribution)
08 Advertising (Stress brand
differences & benefits)
01
Sales (Peak Sales)
Decline Stage
WWW.COMPANYNAME.COM
22
Sale is declining so:
• Maintain The Product,
Possibly Rejuvenating It
By Adding New
Features And Finding
New Uses
• Reduce Costs And
Continue The Offer
• Discontinue The
Product
01
Sales (Declining Sales)
02 Costs (Low cost per
customer)
03
Profits (Declining Profits)
04 Marketing Objectives (Reduce
expenditure & milk the brand)
05 Product (Phase out
weak items)
07 Distribution (Phase out
unprofitable outlets)
08 Advertising (reduce only to loyal
customers)
06
Price (Cut Price)
Tools & Techniques
WWW.COMPANYNAME.COM
23
02 Ansoff Matrix
03 Empathy Map
04 Kano Model
01 BCG Matrix
BCG Matrix
WWW.COMPANYNAME.COM
24
Low market share and high growth.
Value to business uncertain
Question Mark
High in market share and growth.
Likely best-performing product in
portfolio. Nurture sales
Star
High in market share, low in
growth. Use profits to fund NPD
Cash Cow
Low in market share and growth.
Consider renovating or divesting
product
Dog
High
Low
Market
Growth
High
Market Share
There are two axes. The horizontal
axis measures market share from
low to high; the vertical axis
measures market growth from low
to high. Apply this criteria to each
product you sell in order to plot
them on the chart. Wherever
possible use market and sales data;
for example, you could compare
growth in sales against the growth
in the total market. In the absence
of data, use your best judgment
Ansoff Matrix
WWW.COMPANYNAME.COM
25
New
Existing
Market
New
Products
Selling existing products to
new customers
Market Development
Selling new product to new
markets
Diversification
Selling more of your existing
products to existing customers
Penetration
Selling new products to
existing customers
Product Development
Use the matrix to help you consider
your strategic options and
determine the necessity for new
product development. For example,
your market analysis may conclude
that there is plenty of opportunity for
selling your current range of
products to your current range of
customers by penetrating the
market with promotional strategies,
such as multi-buy offers, to build
loyalty
Empathy Map
WWW.COMPANYNAME.COM
26
• What really counts
• Major preoccupations
• Worries and aspirations
What does he/she
Think and Feel?
• Environment
• Friends
• What the market offers
What does he/she
See?
• Attitude in public
• Appearance
• Behavior toward others
What does he/she
Say and Do?
• What friends say
• What boss says
• What influencers say
What does he/she
Hear?
Gain
• Wants/needs
• Measure of success
Pain
• Feels
• Frustration
First, brainstorm to come up with all
the possible customer segments to
whom you might want to sell your
product. Choose the customer that
you think is most likely to buy your
product. Give them a name and
some demographic characteristics,
such as marital status, income,
children and so on. Then, using the
diagram answer the following six
questions:
Kano Map
WWW.COMPANYNAME.COM
27
Need executed poorly Need executed well
Very satisfied
Very dissatisfied
The model is divided into three distinct
categories:1. Must be (basic) attributes.
These are taken for granted attributes that
the product must have and if they are
unfulfilled consumers may be dissatisfied
2. One dimensional (performance)
attributes. These result in customer
satisfaction when fulfilled and
dissatisfaction when not fulfilled. 3.
Attractive (excitement) attributes. Their
absence does not cause dissatisfaction but
their presence can delight customers
Market Analysis
WWW.COMPANYNAME.COM
28
02 Product Market Mapping
03 Competitive Strategies
04 Market Attractiveness
01 Market Segmentation
Market Segmentation
29
Geographic Demographic Psychographic Behavioral
• Region • Age • Lifestyle • Brand Loyalty
• Country • Gender • Personality • Benefits Sought
• Population • Nationality • Values • User Status
• Climate • Ethnicity • Interest • Usage Rates
• Occupation • Occasion
• Income • Readiness to buy
• Family Size
Geographic Segmentation
30
North
America Asia
South
America
15%
50%
10%
25%
Geographic Segmentation
WWW.COMPANY.COM
31
Segmentation 1
Segmentation 3
Segmentation 4
Segmentation 2
Demographic Segmentation
32
Demographic
Segmentation Group 2
Demographic
Segmentation Group 3
Demographic
Segmentation Group 4
Demographic
Segmentation Group 5
Demographic
Segmentation Group 6
Demographic
Segmentation Group 1
Psychographic Segmentation
WWW.COMPANYNAME.COM
33
Opinions
Attitudes
Activities
Behaviors
Values
Interests
Target
Market
Aware Unaware
Not tried Tried
Negative
opinion
Neutral
Favorable
opinion
Rejecter
Not yet
repeated Repeated
Light to
other
Switcher
Loyal to
other
brand
Light
user
Regular
user
Heavy
user
Behavioral Segmentation
WWW.COMPANYNAME.COM
34
Behavioral Segmentation
WWW.COMPANYNAME.COM
35
Segmentation 1
Segmentation 2
Segmentation 3
Product Market Mapping
36
Need to calculate whether benefits
of an attractive market outweigh
the cost of investment to increase
competitiveness
Client is all advised to
enter this product line
Best fit product line for the
client
Less More
Less
More
Market
attractiveness
Competitive Strength
Product Market Map
Move the circles and
the text boxes as per
your company’s
competitive strength &
market attractiveness
Competitive Strategies
WWW.COMPANYNAME.COM
37
Competitive
Edge
Competitive Advantage
Lower Cost Differentiation
Broad Target
Narrow Target
Overall Low-cost Provider Strategy
When a firm sets out to become the low cost
producer in its industry
Focused Low Cost Strategy
When a firm sets out to become the low cost
producer in its industry
Broad Differentiation strategy
When a firm seeks to be unique in its industry
along some dimensions that are widely valued
by buyers
Focused Differentiation Strategy
When a firm seeks differentiation in its target
segment
Market Attractiveness
38
High Attractiveness
Medium Attractiveness
Low Attractiveness
Business Position
Market
Attractiveness
Strong Medium Week
Strong
Medium
Week
Move the circles as
per your company’s
market attractiveness
& business position
Development Plans
WWW.COMPANYNAME.COM
39
Manufacturing Plan
01
Operations Plan
02
Marketing Launch Plan
03
Marketing Communication Plan
04
Digital Marketing Plan
05
Budgeting Plan
06
Manufacturing Plan
WWW.COMPANYNAME.COM
40
Task Month Oct Nov Dec Jan Feb Mar Apr
This Slide Is 100% Editable.
This Slide Is 100% Editable.
This Slide Is 100% Editable.
This Slide Is 100% Editable.
This Slide Is 100% Editable.
Operations Plan
WWW.COMPANYNAME.COM
41
Category Key Initiatives Prioritization Project Lead
Sales
Marketing
R&D
Operation
People
Financial and Admin
Marketing Launch Plan
WWW.COMPANYNAME.COM
42
01
02
03
04 05
06
07
08
Update the website Create press release
Garner endorsements Use twitter
Build demand Use advertising
Attend tradeshows Create email contests
Marketing Communication Plan
WWW.COMPANYNAME.COM
43
This slide is 100%
editable. Adapt it to
your needs and capture
your audience's
attention.
Personal Selling
This slide is 100%
editable. Adapt it to
your needs and capture
your audience's
attention.
Direct Marketing
This slide is 100%
editable. Adapt it to
your needs and capture
your audience's
attention.
Advertising
This slide is 100%
editable. Adapt it to
your needs and capture
your audience's
attention.
Public Relations
This slide is 100%
editable. Adapt it to
your needs and capture
your audience's
attention.
Sales Promotion
Marketing Communication Plan
Digital Marketing Plan
WWW.COMPANYNAME.COM
44
Content
Whitepaper
Development
Webinars Content Creation Initiative #6
Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture Home Page Redesign
Paid Organic Search
Analytics
Implementation
Competitive Analysis Keyword Research New Bar
On Site SEO
Improvements
Ad Roll Campaign Iteration
Paid Organic Search
Initiative #6
Display Advertising Analysis
Email Marketing
In Trial Drip Campaign A/B Message Testing Conversion Initiative #4
Onboarding Optimization
Social Media
Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4
Budgeting Template
WWW.COMPANYNAME.COM
45
S.NO 01 02 03 04 Totals
Public Relations
1 PR Form $45
2 Press Release Development $45
3 Review Program $90
4 Total Public Relations $. $. $. $. $180
Web Marketing
1 Google As Words Program $80
2 Microsoft As Program $90
3 Yahoo As Program $40
4 Total Web Marketing $. $. $. $. $120
Advertising
1 Creative Development $45
2 Radio Advertising $25
3 Total Advertising $. $. $. $. $160
Branding & Repositioning
WWW.COMPANYNAME.COM
46
Decline Stage
05
Maturity Stage
04
Growth Stage
03
Repositioning Strategy
02
Repositioning a Product
01
Repositioning a Product
WWW.COMPANYNAME.COM
47
✓ Presenting product with a different twist
to entice new customers, and minimize
alienating current users.
✓ In some instances, leads to a new
category
To New Consumers
✓ Involves promoting new & alternative
product uses.
✓ Revitalizes product by building a new
character.
✓ In same instances, leads to a new sub
category.
Among Existing Customers
Repositioning Strategy
WWW.COMPANYNAME.COM
48
Target
Market
Same
Different
Product
Same Different
Image
Repositioning
Intangible
Repositioning
Tangible
Repositioning
Product
Repositioning
Rationale behind the
strategy:
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
WWW.COMPANYNAME.COM
49
Factors
Acquisition
Cost
Advertisement Social Media
Presence
Sponsor
Public Events
Freebies
Potential
Customers
1st Time
Customer
Loyal
Customer
Building Brand Preference
WWW.COMPANYNAME.COM
50
Cost Analysis
01 Production & Operation Cost Analysis
02 Marketing & Launch Cost Analysis
03 Business & Financial Analysis
Production & Operation Cost Analysis
WWW.COMPANYNAME.COM
51
Cost item $/Year Percentage (%)
Raw Materials 2,203,000 32.66
Labor-Dependent 1,584,000 23.47
Equipment-Dependent 1,817,000 26.92
Laboratory/QC/QA 238,000 3.52
Consumables 0 0.00
Waste
Treatment/Disposal
906,000 13.42
Utilities 0 0.00
Transportation 0 0.00
Miscellaneous 0 0.00
Advertising and Selling 0 0.00
Running Royalties 0 0.00
Failed Product
Disposal
0 0.00
Total 6,747,000 100.00
Marketing & Launch Cost Analysis
WWW.COMPANYNAME.COM
52
Cost Benefit Analysis
Media Tactic Cost Benefit
Event $50,000
Approximately 40,000 students attend a
college 1
Guerrilla Marketing $40,000
Approximately 130,000 people will be
exposed 1,3
Social Media
So
(FREE)
Approximately 1 billion accounts exist 2,3
Pay with a Tweet $8,000
Approximately 175 million people
worldwide have a twitter account 3
Promotional Video $3,000
You tube is used 30 billion minutes per
month,
Business & Financial Analysis
WWW.COMPANYNAME.COM
53
Investment Idea 1 Idea 2 Idea 3
Equipment Rs.15.00 Rs.20.00 Rs.25.00
Land Cost Rs.5.00 Rs.7.00 Rs.9.00
Interior Cost Rs.20.00 Rs.25.00 Rs.30.00
Employee Cost Rs.2.00 Rs.4.00 Rs.6.00
Marketing Cost Rs.30.00 Rs.35.00 Rs.45.00
Other Cost Rs.6.00 Rs.8.00 Rs.10.00
Total Rs.78.00 Rs.99.00 Rs.125.00
WWW.COMPANYNAME.COM
54
Product Feasibility & Review
Launch Monitoring Dashboard
05
Product Quality Check
04
Alpha & Beta Testing Timelines
03
Evaluating Scores
02
Feasibility Review
01
Feasibility Review
WWW.COMPANYNAME.COM
55
Comments on
feasibility of product
Comments on
feasibility of product
Comments on
feasibility of product
Comments on
feasibility of product
Comments on
feasibility of product
Project
Analysis
Evaluating Scores
WWW.COMPANYNAME.COM
56
Score the pro
listed factors fro
members pers
(the listed facto
be altered
Evaluator Strategic Product
advantage
Market
attractiveness
Leverage
competencies
Financial
feasibility
Operational
feasibility
Score out
of 60
Name 1 0 10 4 7 7 10 38
Name 2 10 7 4 4 7 4 36
Name 3 10 10 7 4 4 4 39
Name 4 10 7 7 4 7 0 35
Name 5 7 7 4 4 7 0 29
Name 6 7 5 4 4 4 0 24
Name 7 10 10 4 7 7 4 42
Name 8 7 7 4 7 7 0 32
Mean Team
Std. Dev.
Total
61 63 38 41 50 22 275
7.6 7.5 4.8 5.1 6.3 2,8 34.4
10 7 4 4 7 4 36
3.42 1.89 1.39 1.55 139 3.54
Alpha & Beta Testing Timelines
WWW.COMPANYNAME.COM
57
Alpha Testing
Done in a lab type
environment
Beta Testing
Includes a limited group
of users outside of the
company
Full Scale
Show
Beta
Testing
Alpha
Testing
Target Date:
15th September
Target Date:
15th December
Target Date:
15th March
Twin Aims of Beta
Testing: To get customer
feedback and inspiration to do
a sanity test
Product Quality Check
WWW.COMPANYNAME.COM
58
Adapt it to your needs and
capture your audience's
attention.
Adapt it to your needs and capture
your audience's attention.
Adapt it to your needs and
capture your audience's
attention.
Adapt it to your needs and capture
your audience's attention.
Adapt it to your needs and capture
your audience's attention.
80
0
10
20
30
50
40 60
90
70
100
Rate the product’s
quality as per the
alpha/ beta testing
done in the previous
slide
Launch Monitoring Dashboard
WWW.COMPANYNAME.COM
59
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Return on Investment
20%
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Target Units Sold
50%
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Customer Satisfaction
90%
Low Medium High
Monitor the launch of
the product on the
basis of any three
KPI’s
Icons for Product and Development
WWW.COMPANYNAME.COM
60
Additional
slides
Vision & Mission
WWW.COMPANYNAME.COM
62
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
This slide is 100% editable.
Adapt it to your needs and
capture your audience's
attention.
Mission Vision
Goal
WWW.COMPANYNAME.COM
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Jack Larson
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Jess Smith
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
July Roy
Our Team
Designation here Designation here Designation here
WWW.COMPANYNAME.COM
Adapt it to your needs and capture
your audience's attention.
Target Audiences
Adapt it to your needs and capture
your audience's attention.
Preferred by many
Adapt it to your needs and capture your
audience's attention.
Values client
About Us
Our Goals
Adapt it to your needs and capture your
audience’s attention.
Awareness
Adapt it to your needs and capture your
audience’s attention.
Quality
Success
Adapt it to your needs and capture your
audience’s attention.
Comparison
WWW.COMPANYNAME.COM
66
$547 Price $670
750*1334 Resolution 1440*2560
64 GB Storage 32 GB
1715 mah Battery 3600 mah
vs Product B
Product A
50
25
0
75
100
Min Max
Dashboard
High speed
performance on
50%
WWW.COMPANYNAME.COM
68 Location
Brazil
30%
United States
50% China
25%
Europe
15%
Timeline
WWW.COMPANYNAME.COM
69
2017
2016
2015
2014
2013
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Puzzle
WWW.COMPANYNAME.COM
70
This slide is 100%
editable. Adapt it to
your needs and capture
your audience's
attention.
This slide is 100%
editable. Adapt it to
your needs and capture
your audience's
attention.
This slide is 100%
editable. Adapt it to
your needs and capture
your audience's
attention.
This slide is 100%
editable. Adapt it to
your needs and capture
your audience's
attention.
This slide is 100%
editable. Adapt it to
your needs and capture
your audience's
attention.
Adapt it to your needs and
capture your audience's
attention.
Target 1
Adapt it to your needs and
capture your audience's
attention.
Target 2
Adapt it to your needs and
capture your audience's
attention.
Target 3
Target
Achievement
Venn
WWW.COMPANYNAME.COM
72
01
02
03
04
Adapt it to your needs and
capture your audience's
attention.
Adapt it to your needs and
capture your audience's
attention.
Adapt it to your needs and
capture your audience's
attention.
Adapt it to your needs and
capture your audience's
attention.
Mind map
WWW.COMPANYNAME.COM
73
This slide is 100%
editable.
This slide is 100%
editable.
This slide is 100%
editable.
This slide is 100%
editable.
This slide is 100%
editable.
This slide is 100%
editable.
This slide is 100%
editable.
This slide is 100%
editable.
This slide is 100%
editable.
This slide is 100%
editable.
Our
Charts
Pie Chart
75
80% 40%
50%
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Area Chart
WWW.COMPANY.COM
76
0
10
20
30
40
50
60
70
80
90
100
Dec
Nov
Oct
Sep
Aug
Jul
Jun
May
Apr
Mar
Feb
Jan
Sales
in
Percentage
(%)
Financial Year 2016
Product 01
Product 02
WWW.COMPANYNAME.COM
77 Clustered Column - Line
Product
01 Product
02 Product
03
Sales In Percentage (%)
0
10
20
30
40
50
60
70
80
90
100
2014 2015 2016 2017
Q1 Q2 Q3 Q4
FY 2017
Line Chart
WWW.COMPANYNAME.COM
78
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sales
in
Percentage
Financial Year 2016
WWW.COMPANYNAME.COM
Thank You
Address:
# street number, city, state
Home
Email Address:
emailaddress@123gmail.com
Mail
Contact Number:
0123456789
Call

More Related Content

What's hot

Product management 101
Product management 101Product management 101
Product management 101
Rajesh Nerlikar
 
Product Management
Product ManagementProduct Management
Product Management
Teaching Excellence
 
Product Management
Product ManagementProduct Management
Product Management
Soumya De
 
Brand Identity Positioning PowerPoint Presentation Slides
Brand Identity Positioning PowerPoint Presentation SlidesBrand Identity Positioning PowerPoint Presentation Slides
Brand Identity Positioning PowerPoint Presentation Slides
SlideTeam
 
Business Development Strategy For Any Organization PowerPoint Presentation Sl...
Business Development Strategy For Any Organization PowerPoint Presentation Sl...Business Development Strategy For Any Organization PowerPoint Presentation Sl...
Business Development Strategy For Any Organization PowerPoint Presentation Sl...
SlideTeam
 
How to Think Product Analytics in PM Interviews by Amazon Sr PM
How to Think Product Analytics in PM Interviews by Amazon Sr PMHow to Think Product Analytics in PM Interviews by Amazon Sr PM
How to Think Product Analytics in PM Interviews by Amazon Sr PM
Product School
 
Portfolio product management - Trang Nguyen
Portfolio product management - Trang NguyenPortfolio product management - Trang Nguyen
Portfolio product management - Trang Nguyen
Trang Nguyen
 
Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)
Enthiosys Inc
 
Stage Gate Product Launch Process PowerPoint Presentation Slides
Stage Gate Product Launch Process PowerPoint Presentation Slides Stage Gate Product Launch Process PowerPoint Presentation Slides
Stage Gate Product Launch Process PowerPoint Presentation Slides
SlideTeam
 
Product Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleProduct Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleParesh Baghel
 
Product management - Product Development Lifecycle
Product management  - Product Development LifecycleProduct management  - Product Development Lifecycle
Product management - Product Development Lifecycle
Nadav Benedek
 
Building An Actionable Sales Plan PowerPoint Presentation Slides
Building An Actionable Sales Plan PowerPoint Presentation Slides Building An Actionable Sales Plan PowerPoint Presentation Slides
Building An Actionable Sales Plan PowerPoint Presentation Slides
SlideTeam
 
Creating a Successful Sales Plan - Slideshare Edition
Creating a Successful Sales Plan - Slideshare EditionCreating a Successful Sales Plan - Slideshare Edition
Creating a Successful Sales Plan - Slideshare Edition
Deborah L. Brown Maher
 
Agile Kaizen: Agile Product Management - Course Slides
Agile Kaizen: Agile Product Management - Course SlidesAgile Kaizen: Agile Product Management - Course Slides
Agile Kaizen: Agile Product Management - Course Slides
Proyectalis / Improvement21
 
New Product Development Process And Strategy PowerPoint Presentation Slides
New Product Development Process And Strategy PowerPoint Presentation SlidesNew Product Development Process And Strategy PowerPoint Presentation Slides
New Product Development Process And Strategy PowerPoint Presentation Slides
SlideTeam
 
Product Management Fundamentals
Product Management FundamentalsProduct Management Fundamentals
Product Management Fundamentals
Chris Lange
 
Product Development Roadmap
Product Development RoadmapProduct Development Roadmap
Product Development Roadmap
VariChars
 
Product Launch Go To Market Strategy PowerPoint Presentation Slides
Product Launch Go To Market Strategy PowerPoint Presentation SlidesProduct Launch Go To Market Strategy PowerPoint Presentation Slides
Product Launch Go To Market Strategy PowerPoint Presentation Slides
SlideTeam
 
Product strategy
Product strategyProduct strategy
Product strategy
rajeev roy
 
Current State Future State PowerPoint Presentation Slides
Current State Future State PowerPoint Presentation SlidesCurrent State Future State PowerPoint Presentation Slides
Current State Future State PowerPoint Presentation Slides
SlideTeam
 

What's hot (20)

Product management 101
Product management 101Product management 101
Product management 101
 
Product Management
Product ManagementProduct Management
Product Management
 
Product Management
Product ManagementProduct Management
Product Management
 
Brand Identity Positioning PowerPoint Presentation Slides
Brand Identity Positioning PowerPoint Presentation SlidesBrand Identity Positioning PowerPoint Presentation Slides
Brand Identity Positioning PowerPoint Presentation Slides
 
Business Development Strategy For Any Organization PowerPoint Presentation Sl...
Business Development Strategy For Any Organization PowerPoint Presentation Sl...Business Development Strategy For Any Organization PowerPoint Presentation Sl...
Business Development Strategy For Any Organization PowerPoint Presentation Sl...
 
How to Think Product Analytics in PM Interviews by Amazon Sr PM
How to Think Product Analytics in PM Interviews by Amazon Sr PMHow to Think Product Analytics in PM Interviews by Amazon Sr PM
How to Think Product Analytics in PM Interviews by Amazon Sr PM
 
Portfolio product management - Trang Nguyen
Portfolio product management - Trang NguyenPortfolio product management - Trang Nguyen
Portfolio product management - Trang Nguyen
 
Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)Agile Product Manager/Product Owner Dilemma (PMEC)
Agile Product Manager/Product Owner Dilemma (PMEC)
 
Stage Gate Product Launch Process PowerPoint Presentation Slides
Stage Gate Product Launch Process PowerPoint Presentation Slides Stage Gate Product Launch Process PowerPoint Presentation Slides
Stage Gate Product Launch Process PowerPoint Presentation Slides
 
Product Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleProduct Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_Sample
 
Product management - Product Development Lifecycle
Product management  - Product Development LifecycleProduct management  - Product Development Lifecycle
Product management - Product Development Lifecycle
 
Building An Actionable Sales Plan PowerPoint Presentation Slides
Building An Actionable Sales Plan PowerPoint Presentation Slides Building An Actionable Sales Plan PowerPoint Presentation Slides
Building An Actionable Sales Plan PowerPoint Presentation Slides
 
Creating a Successful Sales Plan - Slideshare Edition
Creating a Successful Sales Plan - Slideshare EditionCreating a Successful Sales Plan - Slideshare Edition
Creating a Successful Sales Plan - Slideshare Edition
 
Agile Kaizen: Agile Product Management - Course Slides
Agile Kaizen: Agile Product Management - Course SlidesAgile Kaizen: Agile Product Management - Course Slides
Agile Kaizen: Agile Product Management - Course Slides
 
New Product Development Process And Strategy PowerPoint Presentation Slides
New Product Development Process And Strategy PowerPoint Presentation SlidesNew Product Development Process And Strategy PowerPoint Presentation Slides
New Product Development Process And Strategy PowerPoint Presentation Slides
 
Product Management Fundamentals
Product Management FundamentalsProduct Management Fundamentals
Product Management Fundamentals
 
Product Development Roadmap
Product Development RoadmapProduct Development Roadmap
Product Development Roadmap
 
Product Launch Go To Market Strategy PowerPoint Presentation Slides
Product Launch Go To Market Strategy PowerPoint Presentation SlidesProduct Launch Go To Market Strategy PowerPoint Presentation Slides
Product Launch Go To Market Strategy PowerPoint Presentation Slides
 
Product strategy
Product strategyProduct strategy
Product strategy
 
Current State Future State PowerPoint Presentation Slides
Current State Future State PowerPoint Presentation SlidesCurrent State Future State PowerPoint Presentation Slides
Current State Future State PowerPoint Presentation Slides
 

Similar to Product Design And Development Powerpoint Presentation Slides

New Product Management Powerpoint Presentation Slides
New Product Management Powerpoint Presentation SlidesNew Product Management Powerpoint Presentation Slides
New Product Management Powerpoint Presentation Slides
SlideTeam
 
New Product Development Process And Strategy PowerPoint Presentation Slides
New Product Development Process And Strategy PowerPoint Presentation SlidesNew Product Development Process And Strategy PowerPoint Presentation Slides
New Product Development Process And Strategy PowerPoint Presentation Slides
SlideTeam
 
New Product Development Process And Strategy Powerpoint Presentation Slides
New Product Development Process And Strategy Powerpoint Presentation SlidesNew Product Development Process And Strategy Powerpoint Presentation Slides
New Product Development Process And Strategy Powerpoint Presentation Slides
SlideTeam
 
New Product Idea Screening and Analysis PowerPoint Presentation Slides
New Product Idea Screening and Analysis PowerPoint Presentation Slides New Product Idea Screening and Analysis PowerPoint Presentation Slides
New Product Idea Screening and Analysis PowerPoint Presentation Slides
SlideTeam
 
Example Presentation About New Product Powerpoint Presentation Slides
Example Presentation About New Product Powerpoint Presentation SlidesExample Presentation About New Product Powerpoint Presentation Slides
Example Presentation About New Product Powerpoint Presentation Slides
SlideTeam
 
Example Presentation About New Product PowerPoint Presentation Slides
Example Presentation About New Product PowerPoint Presentation Slides Example Presentation About New Product PowerPoint Presentation Slides
Example Presentation About New Product PowerPoint Presentation Slides
SlideTeam
 
A Straightforward Guide To Product Development Plans Powerpoint Presentation ...
A Straightforward Guide To Product Development Plans Powerpoint Presentation ...A Straightforward Guide To Product Development Plans Powerpoint Presentation ...
A Straightforward Guide To Product Development Plans Powerpoint Presentation ...
SlideTeam
 
Example Presentation Of Product PowerPoint Presentation Slides
Example Presentation Of Product PowerPoint Presentation SlidesExample Presentation Of Product PowerPoint Presentation Slides
Example Presentation Of Product PowerPoint Presentation Slides
SlideTeam
 
Product Mix and Product Classification by Neeraj Bhandari ( Surkhet.Nepal )
Product Mix and Product Classification by Neeraj Bhandari ( Surkhet.Nepal )Product Mix and Product Classification by Neeraj Bhandari ( Surkhet.Nepal )
Product Mix and Product Classification by Neeraj Bhandari ( Surkhet.Nepal )Neeraj Bhandari
 
Marketing Fundamentals Part 1 Key Concepts in Marketing
Marketing Fundamentals Part 1   Key Concepts in MarketingMarketing Fundamentals Part 1   Key Concepts in Marketing
Marketing Fundamentals Part 1 Key Concepts in MarketingKinsight, Inc.
 
Segmentation Targeting And Positioning Powerpoint Presentation Slides
Segmentation Targeting And Positioning Powerpoint Presentation SlidesSegmentation Targeting And Positioning Powerpoint Presentation Slides
Segmentation Targeting And Positioning Powerpoint Presentation Slides
SlideTeam
 
Segmentation Targeting And Positioning PowerPoint Presentation Slides
Segmentation Targeting And Positioning PowerPoint Presentation Slides Segmentation Targeting And Positioning PowerPoint Presentation Slides
Segmentation Targeting And Positioning PowerPoint Presentation Slides
SlideTeam
 
Essentials of marketing management ppt slides
Essentials of marketing management ppt slidesEssentials of marketing management ppt slides
Essentials of marketing management ppt slides
Yodhia Antariksa
 
Business Development Strategy For Any Organization Powerpoint Presentation Sl...
Business Development Strategy For Any Organization Powerpoint Presentation Sl...Business Development Strategy For Any Organization Powerpoint Presentation Sl...
Business Development Strategy For Any Organization Powerpoint Presentation Sl...
SlideTeam
 
20220117201943-Lecture 4 _ 5.pptx
20220117201943-Lecture 4 _ 5.pptx20220117201943-Lecture 4 _ 5.pptx
20220117201943-Lecture 4 _ 5.pptx
HumphreyMartey
 
Marketing Mix _ Product.pptx_marketing Mix
Marketing Mix _ Product.pptx_marketing MixMarketing Mix _ Product.pptx_marketing Mix
Marketing Mix _ Product.pptx_marketing Mix
AnushreeSingh52
 
STP Process In Marketing PowerPoint Presentation Slides
STP Process In Marketing PowerPoint Presentation Slides STP Process In Marketing PowerPoint Presentation Slides
STP Process In Marketing PowerPoint Presentation Slides
SlideTeam
 
Marketing Mix
Marketing MixMarketing Mix
Marketing Mix
Dialight
 
Developing Winning Business Strategy
Developing Winning Business StrategyDeveloping Winning Business Strategy
Developing Winning Business Strategy
Rufus Simmons III,MBA
 
Product Management Powerpoint Presentation Slides
Product Management Powerpoint Presentation SlidesProduct Management Powerpoint Presentation Slides
Product Management Powerpoint Presentation Slides
SlideTeam
 

Similar to Product Design And Development Powerpoint Presentation Slides (20)

New Product Management Powerpoint Presentation Slides
New Product Management Powerpoint Presentation SlidesNew Product Management Powerpoint Presentation Slides
New Product Management Powerpoint Presentation Slides
 
New Product Development Process And Strategy PowerPoint Presentation Slides
New Product Development Process And Strategy PowerPoint Presentation SlidesNew Product Development Process And Strategy PowerPoint Presentation Slides
New Product Development Process And Strategy PowerPoint Presentation Slides
 
New Product Development Process And Strategy Powerpoint Presentation Slides
New Product Development Process And Strategy Powerpoint Presentation SlidesNew Product Development Process And Strategy Powerpoint Presentation Slides
New Product Development Process And Strategy Powerpoint Presentation Slides
 
New Product Idea Screening and Analysis PowerPoint Presentation Slides
New Product Idea Screening and Analysis PowerPoint Presentation Slides New Product Idea Screening and Analysis PowerPoint Presentation Slides
New Product Idea Screening and Analysis PowerPoint Presentation Slides
 
Example Presentation About New Product Powerpoint Presentation Slides
Example Presentation About New Product Powerpoint Presentation SlidesExample Presentation About New Product Powerpoint Presentation Slides
Example Presentation About New Product Powerpoint Presentation Slides
 
Example Presentation About New Product PowerPoint Presentation Slides
Example Presentation About New Product PowerPoint Presentation Slides Example Presentation About New Product PowerPoint Presentation Slides
Example Presentation About New Product PowerPoint Presentation Slides
 
A Straightforward Guide To Product Development Plans Powerpoint Presentation ...
A Straightforward Guide To Product Development Plans Powerpoint Presentation ...A Straightforward Guide To Product Development Plans Powerpoint Presentation ...
A Straightforward Guide To Product Development Plans Powerpoint Presentation ...
 
Example Presentation Of Product PowerPoint Presentation Slides
Example Presentation Of Product PowerPoint Presentation SlidesExample Presentation Of Product PowerPoint Presentation Slides
Example Presentation Of Product PowerPoint Presentation Slides
 
Product Mix and Product Classification by Neeraj Bhandari ( Surkhet.Nepal )
Product Mix and Product Classification by Neeraj Bhandari ( Surkhet.Nepal )Product Mix and Product Classification by Neeraj Bhandari ( Surkhet.Nepal )
Product Mix and Product Classification by Neeraj Bhandari ( Surkhet.Nepal )
 
Marketing Fundamentals Part 1 Key Concepts in Marketing
Marketing Fundamentals Part 1   Key Concepts in MarketingMarketing Fundamentals Part 1   Key Concepts in Marketing
Marketing Fundamentals Part 1 Key Concepts in Marketing
 
Segmentation Targeting And Positioning Powerpoint Presentation Slides
Segmentation Targeting And Positioning Powerpoint Presentation SlidesSegmentation Targeting And Positioning Powerpoint Presentation Slides
Segmentation Targeting And Positioning Powerpoint Presentation Slides
 
Segmentation Targeting And Positioning PowerPoint Presentation Slides
Segmentation Targeting And Positioning PowerPoint Presentation Slides Segmentation Targeting And Positioning PowerPoint Presentation Slides
Segmentation Targeting And Positioning PowerPoint Presentation Slides
 
Essentials of marketing management ppt slides
Essentials of marketing management ppt slidesEssentials of marketing management ppt slides
Essentials of marketing management ppt slides
 
Business Development Strategy For Any Organization Powerpoint Presentation Sl...
Business Development Strategy For Any Organization Powerpoint Presentation Sl...Business Development Strategy For Any Organization Powerpoint Presentation Sl...
Business Development Strategy For Any Organization Powerpoint Presentation Sl...
 
20220117201943-Lecture 4 _ 5.pptx
20220117201943-Lecture 4 _ 5.pptx20220117201943-Lecture 4 _ 5.pptx
20220117201943-Lecture 4 _ 5.pptx
 
Marketing Mix _ Product.pptx_marketing Mix
Marketing Mix _ Product.pptx_marketing MixMarketing Mix _ Product.pptx_marketing Mix
Marketing Mix _ Product.pptx_marketing Mix
 
STP Process In Marketing PowerPoint Presentation Slides
STP Process In Marketing PowerPoint Presentation Slides STP Process In Marketing PowerPoint Presentation Slides
STP Process In Marketing PowerPoint Presentation Slides
 
Marketing Mix
Marketing MixMarketing Mix
Marketing Mix
 
Developing Winning Business Strategy
Developing Winning Business StrategyDeveloping Winning Business Strategy
Developing Winning Business Strategy
 
Product Management Powerpoint Presentation Slides
Product Management Powerpoint Presentation SlidesProduct Management Powerpoint Presentation Slides
Product Management Powerpoint Presentation Slides
 

More from SlideTeam

Customer Support And Services Guide Powerpoint Presentation Slides
Customer Support And Services Guide Powerpoint Presentation SlidesCustomer Support And Services Guide Powerpoint Presentation Slides
Customer Support And Services Guide Powerpoint Presentation Slides
SlideTeam
 
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
SlideTeam
 
Strategic Staff Engagement Action Plan Powerpoint Presentation Slides
Strategic Staff Engagement Action Plan Powerpoint Presentation SlidesStrategic Staff Engagement Action Plan Powerpoint Presentation Slides
Strategic Staff Engagement Action Plan Powerpoint Presentation Slides
SlideTeam
 
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt CdTraditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
SlideTeam
 
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
SlideTeam
 
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
SlideTeam
 
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
SlideTeam
 
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt CdGuide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
SlideTeam
 
Managing Business Customers Technology Powerpoint Presentation Slides
Managing Business Customers Technology Powerpoint Presentation SlidesManaging Business Customers Technology Powerpoint Presentation Slides
Managing Business Customers Technology Powerpoint Presentation Slides
SlideTeam
 
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
SlideTeam
 
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
SlideTeam
 
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
SlideTeam
 
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
SlideTeam
 
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
SlideTeam
 
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
SlideTeam
 
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
SlideTeam
 
ChatGPT IT Powerpoint Presentation Slides
ChatGPT IT Powerpoint Presentation SlidesChatGPT IT Powerpoint Presentation Slides
ChatGPT IT Powerpoint Presentation Slides
SlideTeam
 
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt CdMethods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
SlideTeam
 
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
SlideTeam
 
Global Shift Towards Flexible Working Powerpoint Presentation Slides
Global Shift Towards Flexible Working Powerpoint Presentation SlidesGlobal Shift Towards Flexible Working Powerpoint Presentation Slides
Global Shift Towards Flexible Working Powerpoint Presentation Slides
SlideTeam
 

More from SlideTeam (20)

Customer Support And Services Guide Powerpoint Presentation Slides
Customer Support And Services Guide Powerpoint Presentation SlidesCustomer Support And Services Guide Powerpoint Presentation Slides
Customer Support And Services Guide Powerpoint Presentation Slides
 
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...
 
Strategic Staff Engagement Action Plan Powerpoint Presentation Slides
Strategic Staff Engagement Action Plan Powerpoint Presentation SlidesStrategic Staff Engagement Action Plan Powerpoint Presentation Slides
Strategic Staff Engagement Action Plan Powerpoint Presentation Slides
 
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt CdTraditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
Traditional Marketing Channel Analysis Powerpoint Presentation Slides Mkt Cd
 
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
Integrating Asset Tracking System To Enhance Operational Effectiveness Comple...
 
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
Designing And Implementing Brand Leadership Strategy Powerpoint Presentation ...
 
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
How Amazon Generates Revenues Across Globe Powerpoint Presentation Slides Str...
 
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt CdGuide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
Guide For Effective Event Marketing Powerpoint Presentation Slides Mkt Cd
 
Managing Business Customers Technology Powerpoint Presentation Slides
Managing Business Customers Technology Powerpoint Presentation SlidesManaging Business Customers Technology Powerpoint Presentation Slides
Managing Business Customers Technology Powerpoint Presentation Slides
 
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
Unearthing Apples Billion Dollar Branding Secret Powerpoint Presentation Slid...
 
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
Developing Flexible Working Practices To Improve Employee Engagement Powerpoi...
 
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
Product Corporate And Umbrella Branding Powerpoint Presentation Slides Brandi...
 
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
Communication Channels And Strategies For Shareholder Engagement Powerpoint P...
 
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...
 
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...
 
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...
 
ChatGPT IT Powerpoint Presentation Slides
ChatGPT IT Powerpoint Presentation SlidesChatGPT IT Powerpoint Presentation Slides
ChatGPT IT Powerpoint Presentation Slides
 
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt CdMethods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
Methods To Implement Traditional Marketing Powerpoint Presentation Slides Mkt Cd
 
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...
 
Global Shift Towards Flexible Working Powerpoint Presentation Slides
Global Shift Towards Flexible Working Powerpoint Presentation SlidesGlobal Shift Towards Flexible Working Powerpoint Presentation Slides
Global Shift Towards Flexible Working Powerpoint Presentation Slides
 

Recently uploaded

Can AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI preludeCan AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI prelude
Alan Dix
 
PDF SubmissionDigital Marketing Institute in Noida
PDF SubmissionDigital Marketing Institute in NoidaPDF SubmissionDigital Marketing Institute in Noida
PDF SubmissionDigital Marketing Institute in Noida
PoojaSaini954651
 
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Mansi Shah
 
Research 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdfResearch 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdf
ameli25062005
 
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
smpc3nvg
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
jyz59f4j
 
Moldes de letra 3D Alfabeto completo esp
Moldes de letra 3D Alfabeto completo espMoldes de letra 3D Alfabeto completo esp
Moldes de letra 3D Alfabeto completo esp
Hess9
 
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
pmgdscunsri
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
cy0krjxt
 
Mohannad Abdullah portfolio _ V2 _22-24
Mohannad Abdullah  portfolio _ V2 _22-24Mohannad Abdullah  portfolio _ V2 _22-24
Mohannad Abdullah portfolio _ V2 _22-24
M. A. Architect
 
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
708pb191
 
Portfolio.pdf
Portfolio.pdfPortfolio.pdf
Portfolio.pdf
garcese
 
Top Interior Designers in Bangalore.pdf1
Top Interior Designers in Bangalore.pdf1Top Interior Designers in Bangalore.pdf1
Top Interior Designers in Bangalore.pdf1
Decomart Studio
 
SECURING BUILDING PERMIT CITY OF CALOOCAN.pdf
SECURING BUILDING PERMIT CITY OF CALOOCAN.pdfSECURING BUILDING PERMIT CITY OF CALOOCAN.pdf
SECURING BUILDING PERMIT CITY OF CALOOCAN.pdf
eloprejohn333
 
ZAPATILLAS 2 X 110 ABRIL.pdf compra economico
ZAPATILLAS 2 X 110 ABRIL.pdf compra economicoZAPATILLAS 2 X 110 ABRIL.pdf compra economico
ZAPATILLAS 2 X 110 ABRIL.pdf compra economico
jhonguerrerobarturen
 
Storytelling For The Web: Integrate Storytelling in your Design Process
Storytelling For The Web: Integrate Storytelling in your Design ProcessStorytelling For The Web: Integrate Storytelling in your Design Process
Storytelling For The Web: Integrate Storytelling in your Design Process
Chiara Aliotta
 
一比一原版(毕业证)早稻田大学毕业证成绩单如何办理
一比一原版(毕业证)早稻田大学毕业证成绩单如何办理一比一原版(毕业证)早稻田大学毕业证成绩单如何办理
一比一原版(毕业证)早稻田大学毕业证成绩单如何办理
taqyed
 
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
9a93xvy
 
Graphic Design Tools and Software .pptx
Graphic Design Tools and Software   .pptxGraphic Design Tools and Software   .pptx
Graphic Design Tools and Software .pptx
Virtual Real Design
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
cy0krjxt
 

Recently uploaded (20)

Can AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI preludeCan AI do good? at 'offtheCanvas' India HCI prelude
Can AI do good? at 'offtheCanvas' India HCI prelude
 
PDF SubmissionDigital Marketing Institute in Noida
PDF SubmissionDigital Marketing Institute in NoidaPDF SubmissionDigital Marketing Institute in Noida
PDF SubmissionDigital Marketing Institute in Noida
 
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...
 
Research 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdfResearch 20 slides Amelia gavryliuks.pdf
Research 20 slides Amelia gavryliuks.pdf
 
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
一比一原版(Bristol毕业证书)布里斯托大学毕业证成绩单如何办理
 
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
一比一原版(LSE毕业证书)伦敦政治经济学院毕业证成绩单如何办理
 
Moldes de letra 3D Alfabeto completo esp
Moldes de letra 3D Alfabeto completo espMoldes de letra 3D Alfabeto completo esp
Moldes de letra 3D Alfabeto completo esp
 
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
Maximize Your Content with Beautiful Assets : Content & Asset for Landing Page
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
 
Mohannad Abdullah portfolio _ V2 _22-24
Mohannad Abdullah  portfolio _ V2 _22-24Mohannad Abdullah  portfolio _ V2 _22-24
Mohannad Abdullah portfolio _ V2 _22-24
 
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
一比一原版(UAL毕业证书)伦敦艺术大学毕业证成绩单如何办理
 
Portfolio.pdf
Portfolio.pdfPortfolio.pdf
Portfolio.pdf
 
Top Interior Designers in Bangalore.pdf1
Top Interior Designers in Bangalore.pdf1Top Interior Designers in Bangalore.pdf1
Top Interior Designers in Bangalore.pdf1
 
SECURING BUILDING PERMIT CITY OF CALOOCAN.pdf
SECURING BUILDING PERMIT CITY OF CALOOCAN.pdfSECURING BUILDING PERMIT CITY OF CALOOCAN.pdf
SECURING BUILDING PERMIT CITY OF CALOOCAN.pdf
 
ZAPATILLAS 2 X 110 ABRIL.pdf compra economico
ZAPATILLAS 2 X 110 ABRIL.pdf compra economicoZAPATILLAS 2 X 110 ABRIL.pdf compra economico
ZAPATILLAS 2 X 110 ABRIL.pdf compra economico
 
Storytelling For The Web: Integrate Storytelling in your Design Process
Storytelling For The Web: Integrate Storytelling in your Design ProcessStorytelling For The Web: Integrate Storytelling in your Design Process
Storytelling For The Web: Integrate Storytelling in your Design Process
 
一比一原版(毕业证)早稻田大学毕业证成绩单如何办理
一比一原版(毕业证)早稻田大学毕业证成绩单如何办理一比一原版(毕业证)早稻田大学毕业证成绩单如何办理
一比一原版(毕业证)早稻田大学毕业证成绩单如何办理
 
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
一比一原版(RHUL毕业证书)伦敦大学皇家霍洛威学院毕业证如何办理
 
Graphic Design Tools and Software .pptx
Graphic Design Tools and Software   .pptxGraphic Design Tools and Software   .pptx
Graphic Design Tools and Software .pptx
 
Design Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinkingDesign Thinking Design thinking Design thinking
Design Thinking Design thinking Design thinking
 

Product Design And Development Powerpoint Presentation Slides

  • 2. Agenda WWW.COMPANYNAME.COM 2 01 Agenda Adapt it to your needs and capture your audience's attention. 02 Agenda Adapt it to your needs and capture your audience's attention. 03 Agenda Adapt it to your needs and capture your audience's attention. 04 Agenda Adapt it to your needs and capture your audience's attention. 05 Agenda Adapt it to your needs and capture your audience's attention. 06 Agenda Adapt it to your needs and capture your audience's attention.
  • 3. Outline Outline Product Idea Screening 01 New Product Analysis 02 Product Lifecycle 03 Tools & Techniques 04 Market Analysis 05 Development Plans 06 Branding & Repositioning 07 Cost Analysis 08 Product Feasibility & Review 09
  • 4. Product Idea Screening WWW.COMPANYNAME.COM 4 New Product Introduction 01 New Product Detailed Overview 02 Understanding Customer Needs 03 External Sources of Ideas 04 Internal Sources of Ideas 05 Product Roadmap 06
  • 5. WWW.COMPANYNAME.COM 5 New Product Introduction • Explain the product idea in detail for e.g. Requirement of the product • Technology used • Benefits Product Details Explain the product idea in brief: e.g. to lock and unlock door from your smartphone Now is the best time to explain your product idea in an effective manner so that the audience gets immersed in it right from the beginning
  • 6. New Product Detailed Overview WWW.COMPANYNAME.COM 6 • Degree to which project aligns with business strategy • Strategic Importance • Unique benefits • Meets customer needs better • Value for money • Market size • Market growth • Competitive situation • Market synergies • Technological synergies • Manufacturing/processing synergies • Technical gap • Complexity • Technical uncertainty • Expected profitability (Magnitude ; e.g. NPV) • Return(e.g. IRR) • Payback period • Low cost and fast to do Strategic Product Advantage Market attractiveness Synergies Technical Feasibility Profitability Analysis This step is crucial to ensure that unsuitable ideas are rejected as soon as possible as Ideas need to be considered objectively
  • 7. Understanding Customer Needs WWW.COMPANYNAME.COM 7 03 When they buy: Understand the purchasing cycle of your customer 02 What they do: Understand their occupation and interest? 01 Understand your customer: Are they a small private company or a big MNC? 05 What they expect of you: If your customers expect reliable delivery and you don't disappoint them, you stand to gain repeat business 04 How they buy: Website, App, in-person?
  • 8. External Source of New Product Ideas WWW.COMPANYNAME.COM 8 Learning from competition Locating areas of consumer dissatisfaction with current products Overseas experience transferring foreign products Analysis of existing product perceptions Studying activities to identify unsatisfied needs ‘Fallout’ form predictions of changing economic and social conditions Market Research Competitors Learning From Long Range Studies Market Gap Analysis Consumer Activity Analysis New Product Some possible sources of data has been listed out to give you a fair idea, and it can be altered as per your requirement
  • 9. Internal Sources of New Product Ideas WWW.COMPANYNAME.COM 9 Management • Strategic Planning • Marketing Manager Research and Engineering • Product Testing • Product Enhancement • Brainstorming • Accident Employee Suggestions Innovation Group Meetings Stockholders Sales Force 01 02 03 04 05 06
  • 10. Product Roadmap WWW.COMPANYNAME.COM 10 Product Launch Q1 FY18 Tech Support Portal Q2 FY18 Bootstrap Upgrade Q3 FY18 Data Logging Module Q1 FY19 Chrome Support Q2 FY19 Public API Q3 FY19
  • 11. Product Roadmap WWW.COMPANYNAME.COM 11 Product Launch Tech Support Portal Bootstrap Upgrade Data Logging Module Chrome Support Public API Q1 FY18 Q2 FY18 Q3 FY18 Q1 FY19 Q2 FY19 Q3 FY19
  • 12. New Product Analysis WWW.COMPANYNAME.COM 12 Category Analysis 02 Category Analysis - Example Slide 03 Porter’s Five Forces Analysis 04 Detailed Analysis 01
  • 13. Detailed Analysis WWW.COMPANYNAME.COM 13 Strengths Features Weaknesses Benefits Adapt it to your needs and capture your audience’s attention. Adapt it to your needs and capture your audience’s attention. Adapt it to your needs and capture your audience’s attention. Adapt it to your needs and capture your audience’s attention.
  • 14. Category Analysis WWW.COMPANYNAME.COM 14 • Are the products packaged and sold in a way to encourage single- serve consumption or sharing? • Is there focus on the convenience of the product? • Do health claims encourage the consumer to purchase the product –if so what are the health trends focused around losing weight, added vitamins? Consumption Drivers • What are the common claims made by products in the category- for example, no added sugar, GM free perfect for lunchboxes, 5-A-day etc.? • What are the key themes of the claims-health, convenience? Positioning Claims/trends • What is the price in the category (lowest-highest)? • What is the average price in the category? • Does the price premium change according to the size of the product? Price • What is the most common pack size in the category? • Are products sold individually or in multipacks? • If products are sold in multipacks what is the number of products in a pack? • Do multipacks format products differ in size to those sold individually? • What material is used for packaging? Packing Formats Types & Materials Once the concept has been tested and finalized, a business case needs to be put together to assess whether the new product/service will be profitable An example of a business case has been mentioned on the next slide
  • 15. Category Analysis – Example Slide WWW.COMPANYNAME.COM 15 • Product 1(Example Juice) • Product 2 • Product 3 Details Which products dominate (Example, Carton vs Small Packs) • Details 1 • Details 2 • Details 3 Products • Claim 1 (e.g. Not from concentrate) • Claim 2 (No added sugar) • Claim 3 • Claim 4 Positioning claims/trends • Price 1 ($3 per carton) • Price 2 • Price 3 • Price 4 Price • Driver 1 (Example Volume of consumption) • Driver 2 • Driver 2 • Driver 3 Consumption drivers • Package 1 (1L carton ) • Package 2 • Package 3 Plastic bottle (750ml, 900ml, 1.25l, 1.35l) • Package 4 Packaging • Promotion 1 (e.g. Discounts) • Promotion 2 • Promotion 3 • Promotion 4 Promotion
  • 16. Porter’s Five Forces Model WWW.COMPANYNAME.COM 16 • Power 1 • Power 2 Intensity of Rivalry Barriers to Entry • Barrier 1 • Barrier 2 Substitutes • Substitutes 1 • Substitutes 2 • Power 1 • Power 2 Bargaining Power of suppliers Bargaining Power of Buyer • Power 1 • Power 2 Its a framework for analyzing the level of competition within an industry and business strategy development to derive five forces that determine the competitive intensity and therefore the attractiveness of an industry
  • 17. Product Life Cycle WWW.COMPANYNAME.COM 17 Decline Stage 05 Maturity Stage 04 Growth Stage 03 Introduction Stage 02 Product Life Cycle Stages 01
  • 18. Product Life Cycle Stages WWW.COMPANYNAME.COM 18 Researching, developing and then launching the product. Sales are increasing at their fastest rate. Sales are near their highest, however the rate of growth is slowing down. The final stage of the cycle, sales begin to fall. Decline Growth Maturity Introduction
  • 19. Introduction Stage WWW.COMPANYNAME.COM 19 Cost Targets Competition Profits Sales High cost per customer acquired Innovators are targeted Little competition Negative profits Low sales Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. This stage of the cycle could be the most expensive for a company launching a new product in which these 5 factors play a key role
  • 20. Product Quality Pricing Growth Stage WWW.COMPANYNAME.COM 20 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Distribution Channels Promotions The growth stage is typically characterized by a strong growth in sales and profits, and because the company can start to benefit from economies of scale in production, profit margins will increase
  • 21. Maturity Stage WWW.COMPANYNAME.COM 21 Sale is at peak so: • Enhance product features to make it more appealing than competitors • Reduce prices due to stiff competition • Promote the factors differentiating your product from others 02 Costs (Low cost per customer) 03 Profits (High Profits) 04 Marketing Objectives (Maximize profit while defending market Share) 05 Product (Diversify Brand & Models) 06 Price (Price to match or best competitors) 07 Distribution (Build more intensive distribution) 08 Advertising (Stress brand differences & benefits) 01 Sales (Peak Sales)
  • 22. Decline Stage WWW.COMPANYNAME.COM 22 Sale is declining so: • Maintain The Product, Possibly Rejuvenating It By Adding New Features And Finding New Uses • Reduce Costs And Continue The Offer • Discontinue The Product 01 Sales (Declining Sales) 02 Costs (Low cost per customer) 03 Profits (Declining Profits) 04 Marketing Objectives (Reduce expenditure & milk the brand) 05 Product (Phase out weak items) 07 Distribution (Phase out unprofitable outlets) 08 Advertising (reduce only to loyal customers) 06 Price (Cut Price)
  • 23. Tools & Techniques WWW.COMPANYNAME.COM 23 02 Ansoff Matrix 03 Empathy Map 04 Kano Model 01 BCG Matrix
  • 24. BCG Matrix WWW.COMPANYNAME.COM 24 Low market share and high growth. Value to business uncertain Question Mark High in market share and growth. Likely best-performing product in portfolio. Nurture sales Star High in market share, low in growth. Use profits to fund NPD Cash Cow Low in market share and growth. Consider renovating or divesting product Dog High Low Market Growth High Market Share There are two axes. The horizontal axis measures market share from low to high; the vertical axis measures market growth from low to high. Apply this criteria to each product you sell in order to plot them on the chart. Wherever possible use market and sales data; for example, you could compare growth in sales against the growth in the total market. In the absence of data, use your best judgment
  • 25. Ansoff Matrix WWW.COMPANYNAME.COM 25 New Existing Market New Products Selling existing products to new customers Market Development Selling new product to new markets Diversification Selling more of your existing products to existing customers Penetration Selling new products to existing customers Product Development Use the matrix to help you consider your strategic options and determine the necessity for new product development. For example, your market analysis may conclude that there is plenty of opportunity for selling your current range of products to your current range of customers by penetrating the market with promotional strategies, such as multi-buy offers, to build loyalty
  • 26. Empathy Map WWW.COMPANYNAME.COM 26 • What really counts • Major preoccupations • Worries and aspirations What does he/she Think and Feel? • Environment • Friends • What the market offers What does he/she See? • Attitude in public • Appearance • Behavior toward others What does he/she Say and Do? • What friends say • What boss says • What influencers say What does he/she Hear? Gain • Wants/needs • Measure of success Pain • Feels • Frustration First, brainstorm to come up with all the possible customer segments to whom you might want to sell your product. Choose the customer that you think is most likely to buy your product. Give them a name and some demographic characteristics, such as marital status, income, children and so on. Then, using the diagram answer the following six questions:
  • 27. Kano Map WWW.COMPANYNAME.COM 27 Need executed poorly Need executed well Very satisfied Very dissatisfied The model is divided into three distinct categories:1. Must be (basic) attributes. These are taken for granted attributes that the product must have and if they are unfulfilled consumers may be dissatisfied 2. One dimensional (performance) attributes. These result in customer satisfaction when fulfilled and dissatisfaction when not fulfilled. 3. Attractive (excitement) attributes. Their absence does not cause dissatisfaction but their presence can delight customers
  • 28. Market Analysis WWW.COMPANYNAME.COM 28 02 Product Market Mapping 03 Competitive Strategies 04 Market Attractiveness 01 Market Segmentation
  • 29. Market Segmentation 29 Geographic Demographic Psychographic Behavioral • Region • Age • Lifestyle • Brand Loyalty • Country • Gender • Personality • Benefits Sought • Population • Nationality • Values • User Status • Climate • Ethnicity • Interest • Usage Rates • Occupation • Occasion • Income • Readiness to buy • Family Size
  • 32. Demographic Segmentation 32 Demographic Segmentation Group 2 Demographic Segmentation Group 3 Demographic Segmentation Group 4 Demographic Segmentation Group 5 Demographic Segmentation Group 6 Demographic Segmentation Group 1
  • 34. Target Market Aware Unaware Not tried Tried Negative opinion Neutral Favorable opinion Rejecter Not yet repeated Repeated Light to other Switcher Loyal to other brand Light user Regular user Heavy user Behavioral Segmentation WWW.COMPANYNAME.COM 34
  • 36. Product Market Mapping 36 Need to calculate whether benefits of an attractive market outweigh the cost of investment to increase competitiveness Client is all advised to enter this product line Best fit product line for the client Less More Less More Market attractiveness Competitive Strength Product Market Map Move the circles and the text boxes as per your company’s competitive strength & market attractiveness
  • 37. Competitive Strategies WWW.COMPANYNAME.COM 37 Competitive Edge Competitive Advantage Lower Cost Differentiation Broad Target Narrow Target Overall Low-cost Provider Strategy When a firm sets out to become the low cost producer in its industry Focused Low Cost Strategy When a firm sets out to become the low cost producer in its industry Broad Differentiation strategy When a firm seeks to be unique in its industry along some dimensions that are widely valued by buyers Focused Differentiation Strategy When a firm seeks differentiation in its target segment
  • 38. Market Attractiveness 38 High Attractiveness Medium Attractiveness Low Attractiveness Business Position Market Attractiveness Strong Medium Week Strong Medium Week Move the circles as per your company’s market attractiveness & business position
  • 39. Development Plans WWW.COMPANYNAME.COM 39 Manufacturing Plan 01 Operations Plan 02 Marketing Launch Plan 03 Marketing Communication Plan 04 Digital Marketing Plan 05 Budgeting Plan 06
  • 40. Manufacturing Plan WWW.COMPANYNAME.COM 40 Task Month Oct Nov Dec Jan Feb Mar Apr This Slide Is 100% Editable. This Slide Is 100% Editable. This Slide Is 100% Editable. This Slide Is 100% Editable. This Slide Is 100% Editable.
  • 41. Operations Plan WWW.COMPANYNAME.COM 41 Category Key Initiatives Prioritization Project Lead Sales Marketing R&D Operation People Financial and Admin
  • 42. Marketing Launch Plan WWW.COMPANYNAME.COM 42 01 02 03 04 05 06 07 08 Update the website Create press release Garner endorsements Use twitter Build demand Use advertising Attend tradeshows Create email contests
  • 43. Marketing Communication Plan WWW.COMPANYNAME.COM 43 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Personal Selling This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Direct Marketing This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Advertising This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Public Relations This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Sales Promotion Marketing Communication Plan
  • 44. Digital Marketing Plan WWW.COMPANYNAME.COM 44 Content Whitepaper Development Webinars Content Creation Initiative #6 Newsletter Sing Up Plugin Blog Post Developments Video W/Lead Capture Home Page Redesign Paid Organic Search Analytics Implementation Competitive Analysis Keyword Research New Bar On Site SEO Improvements Ad Roll Campaign Iteration Paid Organic Search Initiative #6 Display Advertising Analysis Email Marketing In Trial Drip Campaign A/B Message Testing Conversion Initiative #4 Onboarding Optimization Social Media Influencer Outreach Program Social Media Initiative #4 Social Media Initiative #4
  • 45. Budgeting Template WWW.COMPANYNAME.COM 45 S.NO 01 02 03 04 Totals Public Relations 1 PR Form $45 2 Press Release Development $45 3 Review Program $90 4 Total Public Relations $. $. $. $. $180 Web Marketing 1 Google As Words Program $80 2 Microsoft As Program $90 3 Yahoo As Program $40 4 Total Web Marketing $. $. $. $. $120 Advertising 1 Creative Development $45 2 Radio Advertising $25 3 Total Advertising $. $. $. $. $160
  • 46. Branding & Repositioning WWW.COMPANYNAME.COM 46 Decline Stage 05 Maturity Stage 04 Growth Stage 03 Repositioning Strategy 02 Repositioning a Product 01
  • 47. Repositioning a Product WWW.COMPANYNAME.COM 47 ✓ Presenting product with a different twist to entice new customers, and minimize alienating current users. ✓ In some instances, leads to a new category To New Consumers ✓ Involves promoting new & alternative product uses. ✓ Revitalizes product by building a new character. ✓ In same instances, leads to a new sub category. Among Existing Customers
  • 49. WWW.COMPANYNAME.COM 49 Factors Acquisition Cost Advertisement Social Media Presence Sponsor Public Events Freebies Potential Customers 1st Time Customer Loyal Customer Building Brand Preference
  • 50. WWW.COMPANYNAME.COM 50 Cost Analysis 01 Production & Operation Cost Analysis 02 Marketing & Launch Cost Analysis 03 Business & Financial Analysis
  • 51. Production & Operation Cost Analysis WWW.COMPANYNAME.COM 51 Cost item $/Year Percentage (%) Raw Materials 2,203,000 32.66 Labor-Dependent 1,584,000 23.47 Equipment-Dependent 1,817,000 26.92 Laboratory/QC/QA 238,000 3.52 Consumables 0 0.00 Waste Treatment/Disposal 906,000 13.42 Utilities 0 0.00 Transportation 0 0.00 Miscellaneous 0 0.00 Advertising and Selling 0 0.00 Running Royalties 0 0.00 Failed Product Disposal 0 0.00 Total 6,747,000 100.00
  • 52. Marketing & Launch Cost Analysis WWW.COMPANYNAME.COM 52 Cost Benefit Analysis Media Tactic Cost Benefit Event $50,000 Approximately 40,000 students attend a college 1 Guerrilla Marketing $40,000 Approximately 130,000 people will be exposed 1,3 Social Media So (FREE) Approximately 1 billion accounts exist 2,3 Pay with a Tweet $8,000 Approximately 175 million people worldwide have a twitter account 3 Promotional Video $3,000 You tube is used 30 billion minutes per month,
  • 53. Business & Financial Analysis WWW.COMPANYNAME.COM 53 Investment Idea 1 Idea 2 Idea 3 Equipment Rs.15.00 Rs.20.00 Rs.25.00 Land Cost Rs.5.00 Rs.7.00 Rs.9.00 Interior Cost Rs.20.00 Rs.25.00 Rs.30.00 Employee Cost Rs.2.00 Rs.4.00 Rs.6.00 Marketing Cost Rs.30.00 Rs.35.00 Rs.45.00 Other Cost Rs.6.00 Rs.8.00 Rs.10.00 Total Rs.78.00 Rs.99.00 Rs.125.00
  • 54. WWW.COMPANYNAME.COM 54 Product Feasibility & Review Launch Monitoring Dashboard 05 Product Quality Check 04 Alpha & Beta Testing Timelines 03 Evaluating Scores 02 Feasibility Review 01
  • 55. Feasibility Review WWW.COMPANYNAME.COM 55 Comments on feasibility of product Comments on feasibility of product Comments on feasibility of product Comments on feasibility of product Comments on feasibility of product Project Analysis
  • 56. Evaluating Scores WWW.COMPANYNAME.COM 56 Score the pro listed factors fro members pers (the listed facto be altered Evaluator Strategic Product advantage Market attractiveness Leverage competencies Financial feasibility Operational feasibility Score out of 60 Name 1 0 10 4 7 7 10 38 Name 2 10 7 4 4 7 4 36 Name 3 10 10 7 4 4 4 39 Name 4 10 7 7 4 7 0 35 Name 5 7 7 4 4 7 0 29 Name 6 7 5 4 4 4 0 24 Name 7 10 10 4 7 7 4 42 Name 8 7 7 4 7 7 0 32 Mean Team Std. Dev. Total 61 63 38 41 50 22 275 7.6 7.5 4.8 5.1 6.3 2,8 34.4 10 7 4 4 7 4 36 3.42 1.89 1.39 1.55 139 3.54
  • 57. Alpha & Beta Testing Timelines WWW.COMPANYNAME.COM 57 Alpha Testing Done in a lab type environment Beta Testing Includes a limited group of users outside of the company Full Scale Show Beta Testing Alpha Testing Target Date: 15th September Target Date: 15th December Target Date: 15th March Twin Aims of Beta Testing: To get customer feedback and inspiration to do a sanity test
  • 58. Product Quality Check WWW.COMPANYNAME.COM 58 Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. 80 0 10 20 30 50 40 60 90 70 100 Rate the product’s quality as per the alpha/ beta testing done in the previous slide
  • 59. Launch Monitoring Dashboard WWW.COMPANYNAME.COM 59 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Return on Investment 20% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Units Sold 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Satisfaction 90% Low Medium High Monitor the launch of the product on the basis of any three KPI’s
  • 60. Icons for Product and Development WWW.COMPANYNAME.COM 60
  • 62. Vision & Mission WWW.COMPANYNAME.COM 62 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission Vision Goal
  • 63. WWW.COMPANYNAME.COM This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Jack Larson This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Jess Smith This slide is 100% editable. Adapt it to your needs and capture your audience's attention. July Roy Our Team Designation here Designation here Designation here
  • 64. WWW.COMPANYNAME.COM Adapt it to your needs and capture your audience's attention. Target Audiences Adapt it to your needs and capture your audience's attention. Preferred by many Adapt it to your needs and capture your audience's attention. Values client About Us
  • 65. Our Goals Adapt it to your needs and capture your audience’s attention. Awareness Adapt it to your needs and capture your audience’s attention. Quality Success Adapt it to your needs and capture your audience’s attention.
  • 66. Comparison WWW.COMPANYNAME.COM 66 $547 Price $670 750*1334 Resolution 1440*2560 64 GB Storage 32 GB 1715 mah Battery 3600 mah vs Product B Product A
  • 69. Timeline WWW.COMPANYNAME.COM 69 2017 2016 2015 2014 2013 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 70. Puzzle WWW.COMPANYNAME.COM 70 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 71. Adapt it to your needs and capture your audience's attention. Target 1 Adapt it to your needs and capture your audience's attention. Target 2 Adapt it to your needs and capture your audience's attention. Target 3 Target Achievement
  • 72. Venn WWW.COMPANYNAME.COM 72 01 02 03 04 Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention. Adapt it to your needs and capture your audience's attention.
  • 73. Mind map WWW.COMPANYNAME.COM 73 This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable. This slide is 100% editable.
  • 75. Pie Chart 75 80% 40% 50% This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
  • 77. WWW.COMPANYNAME.COM 77 Clustered Column - Line Product 01 Product 02 Product 03 Sales In Percentage (%) 0 10 20 30 40 50 60 70 80 90 100 2014 2015 2016 2017 Q1 Q2 Q3 Q4 FY 2017
  • 78. Line Chart WWW.COMPANYNAME.COM 78 0 10 20 30 40 50 60 70 80 90 100 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Sales in Percentage Financial Year 2016
  • 79. WWW.COMPANYNAME.COM Thank You Address: # street number, city, state Home Email Address: emailaddress@123gmail.com Mail Contact Number: 0123456789 Call