This document provides information on business models, go-to-market strategies, exit strategies, and technology roadmaps. It discusses several common business models including manufacturer, distributor, retailer, franchise, licensing, add-on, advertising, affiliate, bait and hook, freemium, low cost, loss leader, premium, pay as you go, recurring revenue, demand aggregation, and person-to-person exchanges. It also outlines key elements of go-to-market strategies, exit strategies, and technology roadmaps including defining value propositions, target markets, distribution channels, marketing approaches, customer experience, technical requirements, timelines, and risks. The document emphasizes that understanding business models, go-to-market approaches,
Growth Strategy refers to a strategic plan formulated and implemented for expanding firm’s business. This can be done in various ways described in the presenation
Growth Strategy refers to a strategic plan formulated and implemented for expanding firm’s business. This can be done in various ways described in the presenation
Describes the general concept of business model thinking; the rationale and structure of the Business Model Canvas; the rationale and structure of a Value Exchange Map.
Venture Design Workshop: Business Model CanvasAlex Cowan
These slides support the various workshops I do and my online curriculum in two principal places:
1. Business Model Canvas Tutorial
This is a more fully articulated instructional, complete with templates: bit.ly/nicebmc.
2. Startup Sprints
This is a structured self-service for Venture Design/new venture creation: bit.ly/startupsprints.
Challenges and solution to innovation management. Framework for a) understanding the state of your innovation efforts, b) determine where to focus to improve - to find the "choke point", and c) examples of new tools to enable best practices to align work to what customers value, fast
In the digital world, any successful product feature will be copied swiftly by competitors. The only way to maintain a competitive advantage is through the customer experience you provide.
The high-level product journey in the mind of PMs.
* Understanding the scope of the area and strategy pillars
* Approach to stakeholder management and governance
* Building the digital product roadmap
* Launching MVP
* Approach to optimize the product
* Measuring ROI
* Problem solved?
* What to build next
Growth Strategies Across the Product LifecyclePaul Morgan
Understanding strategies and tactics to create growth opportunities is critical to become a differentiator and enable your product to have a long and successful part in your overall company strategy. Paul Morgan & Kamal Tahir presented this deck at the Product Management, Innovation and User Experience Conference in June 2014, Chicago, IL.
ABOUT THE CLASS
In this class, you'll learn how to talk directly to stakeholders - from potential customers to investors to advisors. Understand factors that will have a large financial impact on your business and learn how to mitigate risk. Students will work through the key elements necessary to sustain a business and how to ensure the company stays focused on key factors for sustainable growth and success. Learn the tasks that must be preformed in your business before getting to your first customer.
THE OBJECTIVES
To establish basic direction on uncovering a potential opportunity, developing a plan, and successfully implementing a short-term strategy for long term results.
To understand the basics of the competitive landscape in a market, potential threats and identifying differentiating factors.
To provide basic direction on conducting a feasibility analysis for new product or service ideas.
To determine the steps from idea to launch for a company and understanding what makes a company a company versus just an interesting idea.
ABOUT THE INSTRUCTOR, Stewart Youngblood
Stewart is Program Director of Tech Wildcatters in Dallas, TX. Tech Wildcatters top B2B mentorship-driven seed fund and startup accelerator. The 12-week accelerator “bootcamp” runs every spring, investing in B2B web, software, mobile and other startups. The companies get $25,000 in seed funding, intensive top-notch mentorship, and the opportunity to pitch to investors and corporate development/IT teams at the end of program “Pitch Day”.
PRESENTED BY, The Dallas Entrepreneur Center
The Dallas Entrepreneur Center (DEC) is an entrepreneurial support system dedicated to bringing together the resources, support and opportunities that Dallas-area entrepreneurs need to start, build and grow their businesses. Launched in 2013, the DEC connects entrepreneurs, corporations, investors, educators and other business and community leaders in order to advance the economic interests of the Dallas community. Learn more at thedec.co.
OpsStars Boston Workshop | Operationalize the Customer ExperienceLeanData
Brian Shaner – VP of Marketing, Pedowitz Group
Bruce Huie – Strategic Account Director, Pedowitz Group
In this workshop, The Pedowitz Group will facilitate a discussion with audience members around the steps that you can take to operationalize the customer experience. The steps and questions will include: A discussion of how to evolve your sales funnel or waterfall view of the world to one based on a customer journey map; Evolving your marketing communications and content to use the customer journey map as the basis for planning; Changing your funnel reporting metrics and conversions to use the customer journey map; Program and campaign planning that starts with the customer journey, and not the product; and How well does your MarTech stack serve your customer needs along their journey? Better customer experiences will not just happen because the website UI is improved, or web chat is available 24/7. Better customer experience arises from learning where the customer is in their engagement journey and adapting your firm’s behavior to align with their current state. Your customer journey map should be the touchstone for all customer facing organizations to optimize their customer engagement and operationalize the customer experience.
The steps to take your B2B Software or Service company from horizontal market focus to a vertical market focus in 60 days. PS: You don't need IP to do it.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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13. The Advertising Model
Offer advertisers access to highly targeted consumer
niches (often in the absence of selling their goods or
services)
14. The AFFILIATE MODEL
Someone who helps sell a product in return for
commission, even if they never actually take ownership
(or even handle) the product
15. The BAIT AND HOOKMODEL
Disproportionate amounts of the value are captured on
components, refills, etc.
Switching costs results in monopolistic pricing
16. The FREEMIUMMODEL
Give away something for free in return for your personal
details so they can then market to you so you will buy from
them in the future
17. The LOW COST MODEL
Drive significant volumes of customers by charging a very low
price
18. The LOSSLEADER MODEL
You lose money selling at that price, but it enables a different
lucrative opportunity
19. The PREMIUM MODEL
You charge so much for it (either vanity or necessity drivers)
that your profit margins are astronomical and cover the fact
that your customer base is quite limited
20. The PAY AS YOU GO MODEL
Actual usage is metered and you pay on the basis of what you
consume
21. The RECURRING REVENUE MODEL
Secure the customer on a long term contract so that they are
consuming your product or service well into the future
22. The DEMAND AGGREGATION MODEL
Assemble all the sellers and buyers for some stuff in the same
virtual location
24. The ONE-OFF EXPERIENCE MODEL
Nowism offering unique experiences to customers at a given
place during a specific event
Social media + offline event organisers, pop-up stores, online
retailers
25. Disruption
It is happening everywhere
• Education ► TED Ed
• Finance ► Bitcoin, ApplePay
• Technology ► Nest
• Media ► Spotify, Netflix
• Telco ► WhatsApp
• Medical ► Automata
• Travel ► Airbnb
28. A go-to-market strategy (GTM strategy) is an
action plan that specifies how a company will
reach customers and achieve competitive
advantage. The purpose of a GTM strategy is
to provide a blueprint for delivering a
product or service to the end customer,
taking into account such factors as pricing
and distribution.
33. Strategic objectives
o Create awareness, first customers
o Maximize market share
o Defend market share (against competitors)
o Maximum profitability
34.
35. Technology roadmaps
A planning process for a specific product or
service to identify
o Technical processes
o Technology gaps
o Opportunities & risks
o Critical requirements, targets
o Technology alternatives
o Milestones for meeting those targets
36. Basic
building blocks
Business & technicalassets
Cost/complexity drivers
Product hypothesis
Product requirements
Product planning
Timeline
Risk & mitigationstrategies
37. Market Segment Est. Revenue Market Trends Target Customers Customer Needs Technology Reqs.
Market
Segment
#1
$25M
Market
Segment
#2
Low cost
competitors
J&J
Cook Medical
Next-gen product to
maintain market share
New market
Novel surface
coating
Powerful ICT
platform
cancer
wound
care
Your product is a bunch of hypotheses that need to be validated
• Start by listing the higher level ones and refine as you go along
What product would you need to build for which market segment?
38. Start to define your user requirements/product features and priority
level for product launch versus subsequent generations
Start to define your engineering requirements
Version 1.0 – Product Launch
User Requirements Product Features Priority Level
Small device envelope Portable
Minimal training Simple user interface
Cost Reduction Modular components
Low
High
Medium
39. Take a stab at your Product
Requirements list
Version 1.0 – Product Launch
User Requirements Product Features Priority Level
Small device envelope Portable
Minimal training Simple user interface
Cost Reduction Modular components
Low
High
Medium
40. 1.0 Product Planning
Task Deliverables Inputs Owner Approval Start End
1.1 Business Case Tech Roadmap Market Analysis Exec Mgmt Board Nov’13 Feb’14
1.2 Funding $50k grant Proposal Prod Dev Exec Mgmt Dec’13 Feb’14
2.0 Product Design
Task Deliverables Inputs Owner Approval Start End
2.1 Suppliers Select supplier(s) RFP Prod Dev Exec Mgmt Dec’13 Jan’14
2.2 Functional specs Fnctnl design specs Prod Req Doc Prod Dev Exec Mgmt Jan’14 Feb’14
2.3 Prototype Fnctnl prototype Prod Req Doc Prod Dev Exec Mgmt Feb’14 Jun’14
2.4 Documentation Doc Plan
2.5 Quality Q&A Plan
2.5 Development Dev & Manuf Plan
3.0 Product Development
Task Deliverables Inputs Owner Approval Start End
3.1 Product Build PRD, MRD, Specs
3.2 User Materials
3.3 Cost Analysis Dev costs
3.4 Pricing Cost structures
3.5 Profitability Expected rev/costs
41. 4.0 Product Testing
Task Deliverables Inputs Owner Approval Start End
4.1 Alpha Testing QA Test Plan
4.2 QA Testing Doc Beta Plan
4.3 Beta Testing Final Prod Acceptance
5.0 Product Training
Task Deliverables Inputs Owner Approval Start End
5.1 Internal
5.2 Channel
6.0 Product Promotion
Task Deliverables Inputs Owner Approval Start End
6.1 Availability Prod Release @ conf.
6.2 Press Kit
6.3 Analysis
6.5 Demos
6.6 Presentations
6.7 Conferences
7.0 Product Packing & Distribution
Task Deliverables Inputs Owner Approval Start End
7.1 Packaging
7.2 Distribution
42. JANUARY MARCH MAY JULY SEPTEMBER NOVEMBER
FEBRUARY APRIL JUNE AUGUST OCTOBER DECEMBER
43. Year 1
Year 2
Year 3
Year 4• Xxxxx
• Xxxxx
• xxxxx
• Xxxxx
• Xxxxx
• xxxxx
• Xxxxx
• Xxxxx
• xxxxx
• Xxxxx
• Xxxxx
• xxxxx
44. High level example
1. Product that is the focus
of the roadmap
2. Critical system
requirements & their
targets
3. Major technology areas
4. Technology drivers &
their targets
Energy-efficient vehicle
MPG, reliability, safety, cost
Targets: 100mgp by 2017 &
150mpg by 2025
Materials, engine controls,
sensors, modeling,
simulation
45. High level example
5. Technology alternatives
6. Recommend technology
to pursue
7. Create the technology
roadmap report
Technology alternatives
that can satisfy these
targets identified with
estimated timeline for how
it will mature with respect
to the technology driver
targets. Identify decision
points for when it will be
dropped from further
consideration.
46.
47. An exit strategy is a contingency
plan that is executed by an investor,
trader, venture capitalist or business
owner to liquidate a position in a
financial asset or dispose of tangible
business assets once certain
predetermined criteria for either has
been met or exceeded
48. Merger & Acquisition (M&A)
• Win-win for bordering companies with complementary skills, assets,
resources
• Large company can more quickly grow revenue or access customers
than create new products organically
54. Exit Tips
• Most of the time, companies are sold, not
bought, and require an active sales process
• Deals can unravel if they drag on – cold feet
phenomenon
• Every step should have a deadline
• Establish trust and open communication –friction
is the enemy
• Clean house before the visitors arrive
55. Exit Tips
• Don’t get greedy – holding out for all increases
your chances of getting none
• Plan for the exit early – the end game should be
part of your overall operating strategy
• Negotiate tough but fair – remember that you
may be working for the acquirer when the dust
settles
56. Strategy for your exit strategy
• Deal Strategy – who? When? How? Why?
• Positioning & Pitch – making them want you
• Packaging & Valuation – the whole nine yards
• Process Management – Set meetings, generate momentum,
manage communications
• Execution – get heat on the deal
59. • Getting the business model right is critical
• Investors want to know exactly how you’ll make money
so they can understand how they will make money
• Go to market strategies and technology roadmaps are
critical living documents
• Knowing the exit strategy upfront helps you make better
decisions the entire journey
60. • Refine your business
model canvas
• Refine your business
model figure