This project resulted in finding how a Government organisation supports an industry in its growth by showcasing its products in the target markets through effective marketing techniques.
“Retailing includes all activities involved in selling goods or services directly to final consumers for personal , non business use.” - Philip Kotler
70% population lives in villages
About 6 lakh villages are in India
Rural retail are growing @7%
A real source of energy
Hub of raw materials
The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
This ppt helps you to know the major details of the MTR Foods. Complete details of marketing details like, STP, Product Mix, CSR Activities,Mile Stones of the MTR, Product portfolio and so on.
Thank you
“Retailing includes all activities involved in selling goods or services directly to final consumers for personal , non business use.” - Philip Kotler
70% population lives in villages
About 6 lakh villages are in India
Rural retail are growing @7%
A real source of energy
Hub of raw materials
The presentation contains Marketing Strategies of Hindustan Lever Limited(HUL) which helped it in becoming India's number 1 in FMCG. It is made as an assignment report in first semester of MBA.
This ppt helps you to know the major details of the MTR Foods. Complete details of marketing details like, STP, Product Mix, CSR Activities,Mile Stones of the MTR, Product portfolio and so on.
Thank you
latest report about Dabur india, description about everything influencing Dabur in the world of business.
CONTENTS
Background
Values
History
Milestones
Mergers & Acquisitions
Products
Financials Of Dabur India
Progress and Future plans
Opinion on Future plans
Supply Chain of Dabur India
Distribution Network
Opinion on supply Chain References
AN OVERVIEW ON THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES BY ITC COMPANY...VARUN KESAVAN
ITC articulated a super-ordinate vision nearly two decades ago to make societal value creation the bedrock of its business strategy.
The focus was on spurring innovative strategies that would enable ITC to make a growing contribution to building economic, environmental and social capital for the nation. It was the Company's aspiration that this Triple Bottom Line approach would manifest not only in sustained wealth creation for all its stakeholders, but also in the simultaneous generation of sustainable livelihoods as well as augmentation of precious natural resources.
A multi-pronged strategy was put into play to enable a new dimension of growth that would be sustainable and inclusive. ITC's Social Investments Programme has identified three important stakeholder groups:
a. rural communities in the Company's operational areas which face enormous challenges in ensuring the sustainability of their farming systems;
b. communities residing in close proximity to our production units which require sustainable solutions to help generate additional income streams; and
c. Central and State governments, that encourage Public-Private-People Partnerships to demonstrate scalable and replicable models of development.
Interventions have been appropriately designed to respond to the unique multi-dimensional development challenges of such communities in order to accomplish the overall goal of creating sustainable livelihoods.
An Internship Project Report on Reliance Industries LimitedSagar Sharma
I had interned in Reliance Industries Ltd. jaipur in the marketing field, during my internship i learnt the marketing strategies which are adopted by the reliance in retail zone.
My project was on "Launch of a new retail store 'Reliance Super' at Element Mall, Jaipur.
Sustainability Plus compendium - an initiative by fibre2fashion.combhargav pathak
Highly admired & appreciated by the industry leaders, Fibre2fashion.com first initiative of Sustainability Compendium has acquired the interest of the global textile industry at large. Sustainability, as widely talked, is the new mantra of innovation which is of vital concern for the companies and an integral part of 'Corporate Strategy' in the industry today. With growing awareness and higher emphasis on Sustainable manufacturing in Textile, Apparel and Fashion industries has inspired us to launch the 2nd version of our Sustainability Compendium for a continued widespread focus on Sustainable manufacturing.
latest report about Dabur india, description about everything influencing Dabur in the world of business.
CONTENTS
Background
Values
History
Milestones
Mergers & Acquisitions
Products
Financials Of Dabur India
Progress and Future plans
Opinion on Future plans
Supply Chain of Dabur India
Distribution Network
Opinion on supply Chain References
AN OVERVIEW ON THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES BY ITC COMPANY...VARUN KESAVAN
ITC articulated a super-ordinate vision nearly two decades ago to make societal value creation the bedrock of its business strategy.
The focus was on spurring innovative strategies that would enable ITC to make a growing contribution to building economic, environmental and social capital for the nation. It was the Company's aspiration that this Triple Bottom Line approach would manifest not only in sustained wealth creation for all its stakeholders, but also in the simultaneous generation of sustainable livelihoods as well as augmentation of precious natural resources.
A multi-pronged strategy was put into play to enable a new dimension of growth that would be sustainable and inclusive. ITC's Social Investments Programme has identified three important stakeholder groups:
a. rural communities in the Company's operational areas which face enormous challenges in ensuring the sustainability of their farming systems;
b. communities residing in close proximity to our production units which require sustainable solutions to help generate additional income streams; and
c. Central and State governments, that encourage Public-Private-People Partnerships to demonstrate scalable and replicable models of development.
Interventions have been appropriately designed to respond to the unique multi-dimensional development challenges of such communities in order to accomplish the overall goal of creating sustainable livelihoods.
An Internship Project Report on Reliance Industries LimitedSagar Sharma
I had interned in Reliance Industries Ltd. jaipur in the marketing field, during my internship i learnt the marketing strategies which are adopted by the reliance in retail zone.
My project was on "Launch of a new retail store 'Reliance Super' at Element Mall, Jaipur.
Sustainability Plus compendium - an initiative by fibre2fashion.combhargav pathak
Highly admired & appreciated by the industry leaders, Fibre2fashion.com first initiative of Sustainability Compendium has acquired the interest of the global textile industry at large. Sustainability, as widely talked, is the new mantra of innovation which is of vital concern for the companies and an integral part of 'Corporate Strategy' in the industry today. With growing awareness and higher emphasis on Sustainable manufacturing in Textile, Apparel and Fashion industries has inspired us to launch the 2nd version of our Sustainability Compendium for a continued widespread focus on Sustainable manufacturing.
Fibre2Fashion contributes first when it comes to textile sustainability. Our recently launched feature on "Sustainability Plus - From Conservation to Business Conversions", has covered major industry players through this initiative. This feature talks about companies playing a major role in sustainability, their sustainable products as well as business practices & other measures towards making a greener environment.
Sustainability plus also confers about important issues & processes involved in textile sustainability, well defined laws & regulations, conservation measures, scope & future market and a lot more information.
New Manufacturing Business Ideas with Small & Medium Investment Ajjay Kumar Gupta
New Manufacturing Business Ideas with Small & Medium Investment
(NPCS Newsletter - Issue 072017)
The only way to determine if your ideas can potentially be profitable as a business and is worth pursuing further is to conduct feasibility studies. The purpose each entrepreneur should conduct a detailed feasibility assessment or study is to test if that business idea makes: Personal Sense, Business Sense, Market Sense, and Financial Sense. Without looking at the personal aspect, business concept, the market, and the financials, as well as analyzing the data and information, an entrepreneur is likely not to be successful or not as successful as s/he would like to be. A business plan is an essential roadmap for business success.
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Contact us:
Niir Project Consultancy Services
106-E, Kamla Nagar, Near Spark Mall,
New Delhi-110007, India.
Email: npcs.ei@gmail.com , info@entrepreneurindia.co
Tel: +91-11-23843955, 23845654, 23845886, 8800733955
Mobile: +91-9811043595
Website :
http://www.niir.org
http://www.entrepreneurindia.co
Tags:
Autoclaved Aerated Concrete Blocks (AAC Blocks), Corrugated Cartons and Boxes, Detergent Cake & Powder, Vitamin ‘C’, LPG Cylinders, Medium Density Fiberboard (MDF), Calcium Silicate Insulation Board, Precipitated Silica from Rice Husk Ash, Cattle Farming (500 Cows), Ginger Oil, Camphor (Powder & Tablets), Baby Cereal Food, Sanitary Napkin & Baby Diapers, Aloe Vera Gel and Powder, Bacteriological Grade Agar Agar, Drumstick Powder, Fusion Bond Epoxy Coating on TMT Bars, Fruit Processing, Garlic Oil and Powder, Potato Flakes and Pellets, Polyethylene Wax, Methyl isobutyl Ketone (MIBK) from Acetone, Acrylic Emulsion Paints, Pulp and Paper from Bamboo, Ayurvedic Churna & Tablets, Particle Board (Wood Base), Fruit Juice and Fruit Pulpy with Packaging, Solar Panel Assembling & Solar Power Inverter on Grid, Off Grid with Solar Pump Controller, Business guidance to clients, Business guidance for startup, NPCS, India, Entrepreneur India Magazine, Detailed Pre-feasibility report, Preparation of DPR, Project selection, Project financial, Techno economic feasibility report, Detailed Project Reports, Feasibility Report, Market Demand, Market Survey, Investment Opportunities, Identification of Profitable Industrial Project Opportunities, Manufacturing Process, Project Report, Project Profile, Industrial Consultant, Market Survey cum Techno Economic feasibility study, Business Plan, Manufacturing Plant, Industry Trends, Cost and Revenue, Plant Economics, Production Schedule, Working Capital Requirement, Plant Layout, Process Flow Sheet, Cost of Project, Projected Balance Sheets, Profitability Ratios, Break Even Analysis, consulting service, Technical and Commercial Counseling for setting up new industrial projects, best business to start with little money, Best New Small Business Ideas and Opportunities to Start
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
2. COIR
Coir is a unique natural fibre
which is extracted from
coconut husk and is spun
into yarn. Its rigid and
absorbing nature makes it
durable and capable of
retaining colour which
enables it to transform into
value added products.
3. INDUSTRY
Coir industry, established in the mid-nineteenth century.
The industry is still a traditional one with some outmoded
practices.
Most workers are from socially and economically backward
classes.
Provides direct employment to more than 3.5 lakhs workers,
majority are female.
Major constituents are Co-operatives, Private, Public,
Government .
4. COMPANY
The Kerala State Coir Corporation
Ltd, a fully owned government
company setup in 1969.
Its administrative wings and
manufacturing facilities is in a
sprawling complex in Alleppey,
Kerala.
Wide network of 21 outlets spread
across the country.
5. VISION
“To become a company, deeply rooted in societal
commitment, with a strong global and local presence,
churning out quality products that are innovative,
viable and handy and; in the process earning a due
profit for the benefit of our stakeholders”.
6. OBJECTIVES
To promote and expand the industry.
To meet the customer’s demands for new and
customised designs.
To enhance quality.
To reduce customer complaints.
To control cost of manufacturing.
9. COMPETITORS
William Goodacre & Sons India Pvt Ltd, Alleppey
N.C John & Sons Pvt Ltd, Alleppey
D.C Mills, Alleppey
Travancore Mats & Matting Pvt Ltd, Cherthala
Palm Fibre India Ltd, Alleppey
Kerala Balers Pvt Ltd, Alleppey
10. PRODUCT MIX
Door Mats
Coir door mat, an exemplary
comfort product accepted in
the market for its functional
utility and fitness for the
purpose.
Its brushing quality and their
durability to keep the dust away
makes the product a unique
11. Coir carpets and rugs are eco-
friendly floorings.
Widely accepted by foreign
households for their versatile and
robust nature.
The thick natural fibre makes
these products very comfortable
especially in severe weather
conditions.
Carpet and Rug
12. Mattress
Coir mattress gives the sleeper a
calming sensation and complete
relaxation. Thanks for its
moisture reducing and
ventilation ability.
Its natural springy quality gives
the sleeper a plush feel.
Since coir is resistant to dust this
product is highly recommended
for those suffering from dust
allergy.
13. Geotextiles
Coir geotextiles fundamentally
acts as protectors of the mother
nature. This wonder product
conserves soil from being
eroded and even prevents
heavy disasters like land slides.
This era where people are very
anxious about the climate
change and unbalanced
environment makes this
product in demand and vital.
14. Sound legacy of the Company.
Eco-friendly nature of the product.
Durability and easy handling of the raw material.
Newer processing technologies.
Support from the Central and State Governments.
Huge popularity of coir décor products in foreign countries.
SWOT ANALYSIS
15. Lack of awareness amongst local consumers.
Brand image(misconception) of an ultra-luxury
product.
Lack of cohesion among manufacturers; poor
lobbying power for the sector.
Fluctuating currency rates leading to random profits
and uncertain buying costs.
16. Growing buying power of the Indian consumer.
Substantial increase in the size of the target market
segment (Middle-class and above).
Growing interest in the new Indian consumer in
‘affordable’ luxury.
Virtually untapped rural and semi-urban markets.
Rising awareness among consumers about eco-friendliness
of products.
17. New market niche exploration.
Growth of coir sector in foreign countries (Sri Lanka and
ASEAN members).
Lowering of import duties of coir and rival products.
Man-made substitute materials.
Challenge from newer entrants into the domestic segment.
18. MARKETING OF COIR
PRODUCTS
The future of the traditional
industries of India like coir
which has an expanding
domestic as well as
international market depends
not only on the improvement
of technology but more than
all on the adoption of modern
marketing methods.
19. Exhibitions and Events
The company participates in fairs
around the nation which:
Creates opportunities for
companies/manufacturers to interact
with key personnels involved in the
development and promotion of coir
sector.
Gives a chance to see and choose the
latest designs, encourages to exchange
ideas on current fashion trends and
enables to foresee the customer
preference for the coming seasons.
21. SUGGESTIONS
Expand export network to a few more foreign countries and then foray into the
domestic market.
An interactive state-of-the-art website where people can actually design their
products and also fast delivery of the ordered item(s).
House a designer at each store to do exclusive coir-décor in customer’s houses
and maintain servicing facility at such stores.
Set up permanent stalls in Duty-Free space of airports and replicate domestic
model in foreign markets.
Approach big business houses to revamp their work spaces of coir theme;
trendy and ‘green’ buildings.
22. CONCLUSION
Coir industry is the most agro-based employment
oriented traditional industries in India. It faces a rapid
competition in the world market due to the rapid
growth in environmental awareness and green
movement which is sweeping across the world. It is
found that an appropriate marketing mix which
includes right product, right price, right place and right
promotion is highly essential.