Uniqlo's flagship store on 5th Avenue in Manhattan is a phenomenal customer experience that shows how to do retail experiences, brand engagement, and brand partnerships right. Take a look inside.
GM2010 - Fast Retailing/Uniqlo: The next 10 yearstheresevx
Our strategy for the Japan-based group Fast Retailing and its core brand Uniqlo to become the world's largest apparel retailer.
A students' answer to a case study suggested by Professor Roy Larke (Rikkyo University, Tokyo, Japan).
GM2010 - Fast Retailing/Uniqlo: The next 10 yearstheresevx
Our strategy for the Japan-based group Fast Retailing and its core brand Uniqlo to become the world's largest apparel retailer.
A students' answer to a case study suggested by Professor Roy Larke (Rikkyo University, Tokyo, Japan).
UNIQLO at the core of Fast Retailing’s strategy
FAST RETAILING, Uniqlo’s parent company, aims at becoming the world’s No 1 apparel retailer group by 2020
With Uniqlo as the No 1 apparel brand in Japan
Target of quadrupling annual sales to Y2,000 billion by 2020
Ensure profitability, with the SPA business model
Ensure top level of growth, with an increasing presence abroad
Win customers by responding to their demand
Sticking to Uniqlo’s core positioning ‘quality at reasonable price’
Launch of hit products : basic design combined with high performance
Focus on big scale stores in Japan and major global cities overseas Objectives
The case study was given to us by our Professor in Business Policy and Strategy where we were to analyze Patagonia's achievements and successes as well as their downfalls, and give them new ways to expand their business. We took a look at they're corporate strategies, finances, and sales, and then provided feedback with data for where they should ultimately take their company which was described in the case analysis that was given to us.
Strategic analysis of unilever (USLP 2012-2013)Roukaya Issaoui
This paper provide a brief analysis of the competitive environment of Unilever then a strategic analysis of Unilever and it’s position in each industry.
The Customer Journey applied to the buying and shopping experience at IKEA: from the wow moment to the how moment.
Step by step as an example how to make the customer journey an interesting and useful tool.
Comparing Zara and UNIQLO Using Supply Chain Analysis DeshmukhMika Deshmukh
A research paper comparing the supply chain aspects and methods of Zara and UNIQLO in order to draw conclusions about the companies' respective and comparative competitiveness, as well as to provide recommendations to improve their competitiveness in the U.S. market within the next five years.
UNIQLO at the core of Fast Retailing’s strategy
FAST RETAILING, Uniqlo’s parent company, aims at becoming the world’s No 1 apparel retailer group by 2020
With Uniqlo as the No 1 apparel brand in Japan
Target of quadrupling annual sales to Y2,000 billion by 2020
Ensure profitability, with the SPA business model
Ensure top level of growth, with an increasing presence abroad
Win customers by responding to their demand
Sticking to Uniqlo’s core positioning ‘quality at reasonable price’
Launch of hit products : basic design combined with high performance
Focus on big scale stores in Japan and major global cities overseas Objectives
The case study was given to us by our Professor in Business Policy and Strategy where we were to analyze Patagonia's achievements and successes as well as their downfalls, and give them new ways to expand their business. We took a look at they're corporate strategies, finances, and sales, and then provided feedback with data for where they should ultimately take their company which was described in the case analysis that was given to us.
Strategic analysis of unilever (USLP 2012-2013)Roukaya Issaoui
This paper provide a brief analysis of the competitive environment of Unilever then a strategic analysis of Unilever and it’s position in each industry.
The Customer Journey applied to the buying and shopping experience at IKEA: from the wow moment to the how moment.
Step by step as an example how to make the customer journey an interesting and useful tool.
Comparing Zara and UNIQLO Using Supply Chain Analysis DeshmukhMika Deshmukh
A research paper comparing the supply chain aspects and methods of Zara and UNIQLO in order to draw conclusions about the companies' respective and comparative competitiveness, as well as to provide recommendations to improve their competitiveness in the U.S. market within the next five years.
So proud of my first market report for the university especially because of the visual layout and the photographs. Photography, art direction and styling by me. Created with #indesign
How can retailers incorporate the concepts that underpin the sharing economy into their value chain when their model is based on the principle of acquiring goods? This slideshare enhances 4 types of collaborative models retail is experimenting with, through a selection of examples: co-creation, co-marketing, co-consuming and co-recycling.
The Switch is a trend report seeking out interesting things retailers are doing, spotlighting innovations in retail across a wide range of industries across the globe.
Riviera del Brenta and its region - The system of Footwear ManufacturingOECD CFE
This year the Forum will focus on creativity, jobs and local development. We will examine how localities can support culture and creative industries as a source of knowledge and job creation and how the creative industry can act as a powerful driving force areas such as tourism, urban regeneration, and social inclusion.
Sobo Community - Lager europeisk nettbutikk for vintage klær @ First Tuesday ...First Tuesday Bergen
Sobo Community - Lager europeisk nettbutikk for vintage klær
Pitch som del av First Tuesday Bergen arrangementet, i samarbeid med Dealflow.no:
"Hvordan investere i oppstartsselskaper"
Les mer her:
http://www.firsttuesdaybergen.com/arrangementer/hvordan-investere-i-oppstartsselskaper
In fashion, just like many other industries, branding is everything. But, in an increasingly online world, this presents a problem. Success is determined by the laws of conversion, not by offering serendipity. Sadly, this is why online fashion stores are starting to look the same.
Do you refuse to be next in line for the cookie cutter? We support that! At Fabrique we take branding seriously; branding that creates
a difference.
Here are some examples of our work. You will see that brands and conversion actually make a pretty good couple... when they are paired carefully.
12
Uniqlo Clothes
Name
Institution
Course
Professor
Date
Uniqlo Clothes
Competitive Analysis
Uniqlo is a brand facing competition all over the world; however, the major competitors include but not limited to H&M, American Eagle Outfitters, Zara, Gap Inc., H&M (Hennes & Mauritz)and MUJI. In the global market where fast fashion has taken over the market, the consumer is indeed presented with a diversity of options (Marshall & Johnston, 2019). Despite the appearance and the notion that the big brands wield all the authority to persuade the customers, ultimately the power lie in the hands of every individual company.
Uniqlo store was tidy and well assorted-nothing seemed misplaced and this gave it a competitive edge because customers found it easier to locate their preferred sizes and styles. Also, the company’s technology and innovation has been futuristic, their product information is established right into the modern and pleasing displays, the maps of the stores are kept and set up at strategic points making it very easier for the customers to navigate and shop. Men and women sections compartmentalized and the sale section is designed centrally making it very easier for the customers to find bargains (Marshall & Johnston, 2019). The change rooms are pretty and smaller considering the huge size of the store. Nevertheless H&M is also not leaving anything to chance. The company has been giving Uniqlo a run on its investment through a very comprehensive and strategic moves in the industry. The company is fairly innovative and organized in its stores, boasting of the similar setup as Uniqlo- the store directories and strategic points, their digitization and the rating station. Unlike the smaller changing rooms at Uniqlo, H&M is vast in its changing rooms with its point of sales scattered and much harder to differentiate.
Consequently, the assortment offering ready in-store is where there is a real distinction. For instance, Uniqlo is emphasizing the provision of affordable basics plus innovative fabric technology, this means that, customers will not be entangled with numerous fast-fashion pieces or runway knock offs (Marshall & Johnston, 2019). But despite being on the limelight with a large assortment, the breadth is very small because many styles are replicated in various colors or a slightly altered signature silhouette.
Regarding the quality, Uniqlo always discloses country of origin and the information pertaining to the content of the fabric on their price tag (Marshall & Johnston, 2019). They are very transparent in keeping customers in the know about what they are buying and prices are relatively affordable and fair. For instance, a cashmere sweater would be ranging from $40 to $100 with a great fit (Marshall & Johnston, 2019).
H&M is boasting of their wider assortment between the two and it is extremely focusing on trends with a deep breath of fashionable products. Somewhat the quality is feeling cheaper because of the natu ...
12
Uniqlo Clothes
Name
Institution
Course
Professor
Date
Uniqlo Clothes
Competitive Analysis
Uniqlo is a brand facing competition all over the world; however, the major competitors include but not limited to H&M, American Eagle Outfitters, Zara, Gap Inc., H&M (Hennes & Mauritz)and MUJI. In the global market where fast fashion has taken over the market, the consumer is indeed presented with a diversity of options (Marshall & Johnston, 2019). Despite the appearance and the notion that the big brands wield all the authority to persuade the customers, ultimately the power lie in the hands of every individual company.
Uniqlo store was tidy and well assorted-nothing seemed misplaced and this gave it a competitive edge because customers found it easier to locate their preferred sizes and styles. Also, the company’s technology and innovation has been futuristic, their product information is established right into the modern and pleasing displays, the maps of the stores are kept and set up at strategic points making it very easier for the customers to navigate and shop. Men and women sections compartmentalized and the sale section is designed centrally making it very easier for the customers to find bargains (Marshall & Johnston, 2019). The change rooms are pretty and smaller considering the huge size of the store. Nevertheless H&M is also not leaving anything to chance. The company has been giving Uniqlo a run on its investment through a very comprehensive and strategic moves in the industry. The company is fairly innovative and organized in its stores, boasting of the similar setup as Uniqlo- the store directories and strategic points, their digitization and the rating station. Unlike the smaller changing rooms at Uniqlo, H&M is vast in its changing rooms with its point of sales scattered and much harder to differentiate.
Consequently, the assortment offering ready in-store is where there is a real distinction. For instance, Uniqlo is emphasizing the provision of affordable basics plus innovative fabric technology, this means that, customers will not be entangled with numerous fast-fashion pieces or runway knock offs (Marshall & Johnston, 2019). But despite being on the limelight with a large assortment, the breadth is very small because many styles are replicated in various colors or a slightly altered signature silhouette.
Regarding the quality, Uniqlo always discloses country of origin and the information pertaining to the content of the fabric on their price tag (Marshall & Johnston, 2019). They are very transparent in keeping customers in the know about what they are buying and prices are relatively affordable and fair. For instance, a cashmere sweater would be ranging from $40 to $100 with a great fit (Marshall & Johnston, 2019).
H&M is boasting of their wider assortment between the two and it is extremely focusing on trends with a deep breath of fashionable products. Somewhat the quality is feeling cheaper because of the natu ...
International Guide to Milan EXPO 2015Youth Moving
The Youth Moving guide to Milan is not the typical touristic guidebook; this is a very special edition dedicated to all the people coming to Milan during the six months of EXPO. Apart from giving you useful information about the city, transport, some slang, things to do during this months (in collaboration with Expo in Città) and when you will come back – we know you will – and so on… We decided to give voice to some movers coming from different countries of the world who have lived in Milan, making them interviews about their experiences to give you some authentic tips. www.YouthMoving.com
Best of 2015 Altavia Watch - English version Altavia
The 2015 Best Of international Retail trends by the Altavia Watch team.
5 main trends identified:
1. Retail entertainment era
2. Line are shiffting in food retail
3. Delivery service triggers retail revolution
4. The onslaught of the mobile sector
5. Brick is the new black for premiums brands
Culture Is Everyone's Responsibility Infographic by Denise Lee YohnDenise Yohn
For an organization to achieve its desired culture, everyone must have a clear, consistent, common understanding of it -- and everyone must work together in a deliberate and coordinated effort to cultivate it. While each person or group is accountable in their own way, everyone shares accountability for achieving the desired culture.
Learn more in Denise's HBR article: https://hbr.org/2021/02/company-culture-is-everyones-responsibility
What You Do Is Who You Are -- Top 10 Quotes from Book by Ben Horowitz Denise Yohn
Ben Horowitz's latest book,What You Do Is Who You Are: How to Create Your Business Culture, provides exceptional insights on organizational culture -- how it works, how to build or change yours, and the elements of a good one. Here are my favorite quotes.
Quotes from successful entrepreneurs to help you start up, scale up, and be successful -- from San Diego Sport Innovators “Eye of the Innovator” Event, compiled by Denise Lee Yohn
The launch of my book, FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies, was a terrific success. Thank you to everyone who supported it! This recap is a collection of most of the FUSION launch activities in one easy-to-reference place.
Samsung 837 is billed as an experience where “where culture and technology collide,” and a place to “discover concerts, screenings, immersive experiences and more.” Located in the Meatpacking District in Manhattan and designed by WonderWall Inc., it’s more than a store. Check out these images from inside.
Customer Experience Brief: Google Pop-Up StoreDenise Yohn
Google recently showed off its newest hardware in pop-up stores in New York and Los Angeles. I "popped in" to the NYC location, in the Flatiron district of Manhattan, during the holidays. Here's a glimpse of the customer experience at the Google Pop-Up Store.
5 Retail Trends You Can't Afford to MissDenise Yohn
Five trends that comprise the essence of retail today -- quoted and inspired by RetailNext -- compiled by Denise Lee Yohn: 1. Shoppers; 2. Stores; 3. Staff; 4. Supply Chain; 5. Seasonality. Fundamental change requires a change in fundamentals. Start with shoppers and their values and needs, and then move outward through your organization's supply chain, staff, and stores to deliver shopping experiences centered on curation, convenience, and community.
Great Quotes on Story, Grit, Customer Experience & Competition -- from QUALTR...Denise Yohn
Brand expert Denise Lee Yohn curated quotes from Clay Christensen, Joe Pine, Angela Duckworth & other speakers at QUALTRICS Insights Summit 2017 #InsightsSummit #Qualtrics
The ChangeThis manifesto by Denise Lee Yohn, It’s the Experience, Stupid!, explains why experience remains the frontier on which companies compete and win today
UNSTUCK: Use the Brand-As-Business Management Approach to Troubleshoot Your Business is a short guide that introduces six prevalent business issues and the solutions offered by the brand-as-business approach.
Social Media Marketing World 2016 Takeaways Curated by Denise Lee YohnDenise Yohn
Top 20 Quotes from Social Media Marketing World 2016 featuring Guy Kawasaki, Gary Vaynerchuk, Brian Solis, Bryan Kramer, Mitch Joel, Dorie Clark, Mark Schaefer, Jay Baer and more #SMMW16
"What Great Brands Do" Book Launch RecapDenise Yohn
The launch of Denise Lee Yohn's bestselling book, What Great Brands Do, was a terrific success. Here are highlights of the media coverage, speaking engagements, reviews and more from the launch.
Musings about Marketing from Restaurant Industry Leaders (by Denise Lee Yohn)Denise Yohn
Soundbites about marketing, leadership, competition, and more from the National Restaurant Association’s Fall 2013 Marketing Executive Group Meeting -- curated by Denise Lee Yohn
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
2. This isn’t simply the largest Uniqlo store in the world (89,000 square feet) and a record-setting real
estate deal ($300 million over 15 years). It’s a phenomenal customer experience that shows how to
do retail experiences, brand engagement, and brand partnerships right. More store info:
https://www.uniqlo.com/us/en/stores-details/?StoreID=10200002&source=stores . 2
3. There are three floors joined at various points throughout the store
footprint by escalators and stairways.
3
7. Uniqlo’s partnership with New York’s Museum of Modern Art is
manifested in a store experience that is part-retail; part-museum.
More info: http://sprzny.uniqlo.com/about/ .
7
9. Even the stairs are branded with the brand’s theme SPRZ, which stands for Surprise New
York and involves combining art and fashion to celebrate pop culture.
9
10. The store is filled with products that bring the museum’s
artists to life.
10
11. Products are displayed with museum-like labels that explain
product features and give customers an extra reason to buy.
11
12. The brand’s campaign featuring art legend Takashi Murakami is
highlighted in a special colorful and fun display area.
12
18. 18
Promotional messages rotate on digital signage, including this one for its program with the
Human Rights Council through which it collects used clothing for refugees.
19. Uniqlo has developed fabrics with unique features, including
AIRism which is billed as “comfort conditioning technology.”
19
24. Customers can hop into a photo booth to capture themselves in Uniqlo
clothing and commemorate their visit to the store.
24
25. While the store is huge and full of product and there were hundreds
of people shopping on a weekday morning, the space doesn’t seem
overly crowded or busy.
25
26. Uniqlo produces a magalog that’s available for free in the store. 26
28. I only spotted one flaw in the experience: The store has 50 registers in two banks – at
one, only two attendants were working and a long line backed up…
28
29. ...while the other was much less crowded. A sign or an employee
could have directed people to both areas.
29
30. Access more Customer Experience
Briefs and
other brand leadership content
by Denise Lee Yohn at
http://deniseleeyohn.com.
DENISE LEE YOHNbrand leadership expert | speaker | author