SlideShare a Scribd company logo
10:00
10:05
10:25
10:40
10:55
10:25
11:55
TEAM NAME HERE
Who are our most
important
customers?
What are their
archetypes?
What Job do they
want us to get
done for them?
What Key
Activities do we
require?
Manufacturing?
Software? Supply
chain?
Which of our
customer’s
problems are we
helping to solve?
Which customer
needs are we
satisfying
What are the Key
Features of our
product that match
customers
problem/need?
Who are our Key
Partners?
Who are our key
suppliers?
What are we
getting from
them? Giving
them?
What are the most important costs inherent
in our business model? Fixed? Variable? How do we make money? What’s the revenue
model? Pricing tactics?
Through which
Channels do our
Customer
Segments
want to be
reached?
What Key
Resources we
require?
Financial,
physical, IP, HR?
Sketch out your hypotheses
1
3
4 2
How will we Get,
Keep and Grow
Customers?
5
6 7
8
9
test
:Score Card: ( Hypothesis Summary)
Guess Guess
Guess Guess Guess
GuessGuess
Guess Guess
:Service Journey V0.1:
Extras
Keep Track
Week n
Week 1
Week 2
Lessons Learned
Source Austin Kleon
Lessons Learned
Source Austin Kleon YC’s Startup Curve is a Good Reminder, too

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Business Model Canvas Basics

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  • 7. TEAM NAME HERE Who are our most important customers? What are their archetypes? What Job do they want us to get done for them? What Key Activities do we require? Manufacturing? Software? Supply chain? Which of our customer’s problems are we helping to solve? Which customer needs are we satisfying What are the Key Features of our product that match customers problem/need? Who are our Key Partners? Who are our key suppliers? What are we getting from them? Giving them? What are the most important costs inherent in our business model? Fixed? Variable? How do we make money? What’s the revenue model? Pricing tactics? Through which Channels do our Customer Segments want to be reached? What Key Resources we require? Financial, physical, IP, HR? Sketch out your hypotheses 1 3 4 2 How will we Get, Keep and Grow Customers? 5 6 7 8 9
  • 8. test :Score Card: ( Hypothesis Summary) Guess Guess Guess Guess Guess GuessGuess Guess Guess
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  • 24. Lessons Learned Source Austin Kleon YC’s Startup Curve is a Good Reminder, too