Value propsoition design and business modelling workshop. The slides were used as a backdrop to set the context.

1. Business Design
WELCOME TO

2. Product Vision
Directional Point of View
Hypothesis: Value Proposition
Directions for Customer Research
Refined HMW Statement
AGENDA

3. AGENDA
PRELUDE

4. Type of Session
Strategic
High Ambiguity
High Uncertainty
High Risk

5. Type of Session
Strategic
High Ambiguity
High Uncertainty
High Risk
Low Risk &
Uncertainty
Idea Profits
High Risk &
Uncertainty

6. Qualities
No Right or Wrong
Think Aloud
Collective Wisdom
Keep Up Intensity

7. Introduction
17+ yrs in the Industry
Masters in Human Computer Interaction
MBA in Product Leadership
19 Patents in User Interface
Microsoft, World Bank, Statefarm, HP, AmazonKarthi Subbaraman
CDO @ Oghma Design

8. Consulting in Product Design and UX Strategy
and more…

9. AGENDA
PRELUDE

10. Product Vision
Directional Point of View
Hypothesis: Value Proposition
Directions for Customer Research
Refined HMW Statement
AGENDA

11. Product Vision
Directional Point of View
Hypothesis: Value Proposition
Directions for Customer Research
Refined HMW Statement
AGENDA

12. In a Nutshell
It’s about Changing Customer Behaviours

13. Where’s the magic?
Business Customer
Design Technology
Magic happens here!

14. Why are we here today?

15. Why are we here today?
Human Context is Changing Rapidly

16. Why are we here today?
Human Context is Changing Rapidly
Great Customer Experience is Inevitable

17. Why are we here today?
Human Context is Changing Rapidly
Great Customer Experience is Inevitable
Great Experiences = Great Business

18. But how?
How to effortlessly measure, manage and track
customer experiences?

19. Hypothetical Vision
Measure, Manage and Track Customer Experiences

20. Problem Statement
How might we help Healthcare Service Providers
effortlessly understand, improve, manage (act)
and monitor their end customer’s experience?

21. Product Vision
Directional Point of View
Hypothesis: Value Proposition
Directions for Customer Research
Refined HMW Statement
AGENDA

22. POV
Strategic Analysis - Healthcare

23. POV
Hospital, Infrastructure, Equipment
Doctors, Nurses, Staff Patient, Care-Giver

24. New Entrants
Seller
Substitutes
Buyer

25. Industries
Pharma
Insurance
Nutrition
Technology
Hospitals
Service Providers
Patient
Care Givers
Sickness & Fear

26. Industries
Pharma
Insurance
Nutrition
Technology
Hospitals
Service Providers
Patient
Care Givers
Wellness & Health

27. What does the rest of Industry want?
Better Care
Speedy Recovery
Faster Travel
Save Money
Reverse Diseases
What does the Patient want?
More Sickness =
More Business
Manage
Measure
Track
Reverse Diseases
Less of Time, Money, Effort & Pain Sickness with Ease, Delight & Purpose

28. Solution
Products & Services

29. What are the Trends?
WebMD
Customers are more and more informed and aware everyday.
2010 2014 2018 and beyond
Tasy
Portea
Practo
Ada
Lark
Health Gorilla
Apple Watch
Mobile Healthcare Accessories

30. What is the Road to Profits?
Idea
Uncertainty, Patterns, Insights
Profits
Clarity & Focus
Research Prototype Solution

31. How can it be Done?
Imitation Differentiation Disruption Radical Innovation

32. Bring forth the Ideas!
Keep customers informed
about their continuous health.
Symptoms captured clearly to
early detect the issues.
Kudos to improvisation and
care to issues.
Need not search reports and
records one more time.
Patient management made
seamless.
Manage your medical care
with us.

33. Bring forth the Ideas!
Our (Product & Services) helps (Customer Segment) who
want to (Jobs to be done) by (Verb: reducing/avoiding)
(Customer Pain) and (Verb: increasing/enabling)
(Customer Gain) unlike (Competitor).

34. Strategic Slicing
Entry vs Exit Barrier
Niche vs Broad
Disruptive vs Innovation
Differentiated vs Me Too
Modern vs Old School
Pain Killer vs Gain Creator

35. A starting point…
Choose the Most Promising Idea

36. Product Vision
Directional Point of View
Hypothesis: Value Proposition
Directions for Customer Research
Refined HMW Statement
AGENDA

37. Value Proposition Canvas

38. Business Model Canvas

39. Customer Jobs
Jobs describe the things customers are
trying to get done in their life.
The problems they are trying to solve and
needs they are trying to satisfy, tasks they
are trying to perform and complete.

40. Customer Gains
Gains describe the outcomes and benefits
the customer wants.
Some gains are required, expected or
desired by customers and some would
surprise them. Functional utility, social
gains, positive emotions and cost savings.

41. Customer Pains
Anything that annoys the customer
before, during and after trying to get a job
done or something that prevents them
from getting the job done.
Risks, potential bad outcomes, relating to
getting a job done badly or not at all.

42. Gain Creators
How the product create customer gains.
How the product will produce the
outcomes and benefits that the customer
expects, desire, would be surprised by;
including functional, social gains, positive
emotions and cost savings.

43. Pain Relievers
How the product alleviates customer
pains. How the product intends to
eliminate or reduce some of the things
that annoy customers after, during and
before they are trying to complete a job or
that prevents them from doing so.

44. Product Vision
Directional Point of View
Hypothesis: Value Proposition
Directions for Customer Research
Refined HMW Statement
AGENDA

45. what should we look for from our customers ?
Directions for Customer Research

46. What is our new HMW looking like ?
Refined HMW Statement

47. Yes comes from many NOs
What we should not focus upon

48. Plan the Research
Check Value Proposition via Research
High Value Job Testing
NEXT STEPS

49. Conclusion
START OF THE JOURNEY