Tatvic WAW-ahmedabad 04_14_2010
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This document discusses how to do web analytics through defining objectives, transforming them into metrics and KPIs, analyzing data, and taking action. It provides an example of using web analytics to determine whether to invest budget in a Facebook campaign or SEO. The benefits of web analytics are also highlighted. Career prospects working with web analytics are briefly mentioned. The overall process and importance of associating outcomes with monetary impacts are emphasized.
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Marius Conjeaud
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JavaLand 2024: Application Development Green Masterplan
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HERE IS YOUR WEBINAR CONTENT! 'Mastering Customer Journey Management with Dr. Graham Hill'. We hope you find the webinar recording both insightful and enjoyable.
In this webinar, we explored essential aspects of Customer Journey Management and personalization. Here’s a summary of the key insights and topics discussed:
Key Takeaways:
Understanding the Customer Journey: Dr. Hill emphasized the importance of mapping and understanding the complete customer journey to identify touchpoints and opportunities for improvement.
Personalization Strategies: We discussed how to leverage data and insights to create personalized experiences that resonate with customers.
Technology Integration: Insights were shared on how inQuba’s advanced technology can streamline customer interactions and drive operational efficiency.
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Tatvic WAW-ahmedabad 04_14_2010
- 1. Tatvic Confidential. The Conversion Company The Conversion Company Tatvic Confidential. Tatvic Interactive
- 2. Tatvic Confidential. The Conversion Company Agenda • 60 seconds about me • How to do Web Analytics ? – Why ? – Method/Process – Benefits – Example • Career Prospects 3/18/2022 2
- 3. Tatvic Confidential. The Conversion Company About me 3/18/2022 3
- 4. Tatvic Confidential. The Conversion Company #Measure ? 3/18/2022 4
- 5. Tatvic Confidential. The Conversion Company How much you can digest ? 3/18/2022 5
- 6. Tatvic Confidential. The Conversion Company Tools = Money ? 3/18/2022 6
- 7. Tatvic Confidential. The Conversion Company Do Something ? 3/18/2022 7
- 8. Tatvic Confidential. The Conversion Company So how do I do web analytics ? 3/18/2022 8 • Learn the Levers of Business • Understand the sensitivity & capitalize Buy Church gate for Rs.450 & get Rs.45 Rent Or Buy Railway , pay Rs. 150 & get Rs.20 Important Lesson : Problem is defined here
- 9. Tatvic Confidential. The Conversion Company Process of Analysis Define objectives/Problem Transform to Metrics/KPIs Analyze Data Take Action
- 10. Tatvic Confidential. The Conversion Company Process of Analysis Define objectives/Problem Transform to Metrics/KPIs Analyze Data Take Action I have Rs. 500K Should I invest in FB campaign or SEO
- 11. Tatvic Confidential. The Conversion Company Which are right KPIs • What is the capital & resource investment in each of campaign ? • What is short term & long term benefit ? • How sustainable is the benefit ? • Does it suite my pockets ? 3/18/2022 11
- 12. Tatvic Confidential. The Conversion Company Analyze 3/18/2022 12
- 13. Tatvic Confidential. The Conversion Company Process of Analysis Define objectives/Problem Transform to Metrics/KPIs Analyze Data Take Action How should I organize my products in e-com site ?
- 14. Tatvic Confidential. The Conversion Company Product Placements ? 3/18/2022 14 Should this product be here ?
- 15. Tatvic Confidential. The Conversion Company Analyze • What is the probability of one product-X being purchased with product-y ? 3/18/2022 15
- 16. Tatvic Confidential. The Conversion Company Don’ts: Bogged down 3/18/2022 16
- 17. Tatvic Confidential. The Conversion Company Do: Associate Outcomes with $ 3/18/2022 17
Editor's Notes
- Discuss high level process of arriving at conversion tracking from website business objective. Make a smooth transition from measurement on earlier slide, mention what and how to track in previous slide.