Andrew McGuire's Rainmaker 2015 presentation on building a sales development team.

1. Building Your Sales Development Team
Andrew McGuire
@sfduckman
#Rainmaker2015

2. Andrew McGuire
Zendesk
#Rainmaker2015

3. Building Your SDR Team
In 15 Minutes
• Two Stories
• Four Foundational Questions
• Three Action Items
#Rainmaker2015

4. #Rainmaker2015

5. #Rainmaker2015
Who is our ‘Market Center’
Customer?
Who should we contact?
What should we say?
How often should we contact
them?

6. #Rainmaker2015

7. #Rainmaker2015

8. Action Items
• Data Quality
• Messaging & Cadence
• Hiring & Training Your People
#Rainmaker2015

9. #Rainmaker2015
“The greatest victory is that which
requires no battle.”
-­‐
Sun
Tsu,
The
Art
of
War
andrew@zendesk.com