Presentation I gave in London in 2010 at the Webtrends Engage event. Often hearing digital analysts complain that nobody seems to care about their reports, I tackle two fundamental causes: lack of understanding of business performance measurement by analysts, and use of jargon.
Presentation given in Madrid in 2010 discussing how Digital Analytics must be a clear, active part of a business profitability. Too often, analysts contend themselves with pointing out what's wrong instead of ruthlessly pursuing profitability and customer satisfaction.
How to conduct a KPI definition project in Digital Marketing. My proven methodology built through 10 years of working with organizations from many industries.
FayeBSG participated in a joint webinar with SugarCRM and Act-On Software that was focused on closing the gap between sales and marketing.
In this On-Demand webinar you will:
• See how to close the chasm between Marketing and Sales
• Find out how to provide valuable information to Sales to answer your buyer’s needs
• Hear first-hand how Faye Business Systems Group has succeeded, and can help you, too
Speakers
Judy Logan, Director of Customer and Partner Marketing at Act-On Software, John Mertic, ISV Alliances Manager at SugarCRM and Jesse Heller, Director of Marketing from Faye Business Systems Group, as they show you how you can attract, capture, and deliver highly qualified leads to your Sales organization.
Achieving Sales Transformation and Delivering Overwhelming BenefitApttus
What happens after you’ve completed a Quote-to-Cash transformation project and measured a swift, substantial benefit for your company? If you’re Greg McLaughlin, you go and do it again, and again, and again! In this session, you’ll hear from a true Quote-to-Cash All-Star about how he did it, and gain insight on how you can orient your career and company to deliver overwhelming benefits.
Using Enhanced Ecommerce in Google Analytics for Business GrowthAnna Lewis
How Google Analytics reports can help you grow your business.
Business questions that you may not have known web analytics platforms can answer for you.
Google Analytics Enhanced Ecommerce showcase with examples as to how you can easily make more money from your website by finding where to make it better for users.
Attensee is a tool for visual attention tracking. The innovative approach to capturing human information acquisition processes lets you see and analyze where people look when confronted with visual stimulus.
Featuring speakers from Peninsula Strategies
Robbie Kellman Baxter, President & Author of The Membership Economy, Peninsula Strategies
In the Membership Economy, no one product is as important as the ongoing relationship with your customer. Access trumps ownership, relationships take priority over transactions and communication is multidirectional and transparent. What does this massive transformational trend mean for your company? Join Robbie Kellman Baxter, author of the Amazon #1 Hot New Release The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue. You'll learn how to turn digital subscriptions into forever sales, why retention is the new acquisition, and the difference between rewards programs and loyalty programs and why it matters. This interactive session is guaranteed to inspire new ideas and provide opportunities for reflection and practical implementation.
Opticon 2015-The Power of Empathy in Driving ConversionOptimizely
Featuring speakers from FunnyBizz, Elevated
Rachman Blake, Co-Founder, FunnyBizz
Keith Lovgren, Director of Conversion Rate Optimization, Elevated
Talia Wolf, CEO and Founder, Conversioner
Moderated by: Cara Harshman, Content Marketing Manager, Optimizely
Do your digital experiences convey your unique value proposition? What about creating customer delight with humor and wit? Learn how to cut through the noise and create meaningful audience connections that drive conversions.
Presentation given in Madrid in 2010 discussing how Digital Analytics must be a clear, active part of a business profitability. Too often, analysts contend themselves with pointing out what's wrong instead of ruthlessly pursuing profitability and customer satisfaction.
How to conduct a KPI definition project in Digital Marketing. My proven methodology built through 10 years of working with organizations from many industries.
FayeBSG participated in a joint webinar with SugarCRM and Act-On Software that was focused on closing the gap between sales and marketing.
In this On-Demand webinar you will:
• See how to close the chasm between Marketing and Sales
• Find out how to provide valuable information to Sales to answer your buyer’s needs
• Hear first-hand how Faye Business Systems Group has succeeded, and can help you, too
Speakers
Judy Logan, Director of Customer and Partner Marketing at Act-On Software, John Mertic, ISV Alliances Manager at SugarCRM and Jesse Heller, Director of Marketing from Faye Business Systems Group, as they show you how you can attract, capture, and deliver highly qualified leads to your Sales organization.
Achieving Sales Transformation and Delivering Overwhelming BenefitApttus
What happens after you’ve completed a Quote-to-Cash transformation project and measured a swift, substantial benefit for your company? If you’re Greg McLaughlin, you go and do it again, and again, and again! In this session, you’ll hear from a true Quote-to-Cash All-Star about how he did it, and gain insight on how you can orient your career and company to deliver overwhelming benefits.
Using Enhanced Ecommerce in Google Analytics for Business GrowthAnna Lewis
How Google Analytics reports can help you grow your business.
Business questions that you may not have known web analytics platforms can answer for you.
Google Analytics Enhanced Ecommerce showcase with examples as to how you can easily make more money from your website by finding where to make it better for users.
Attensee is a tool for visual attention tracking. The innovative approach to capturing human information acquisition processes lets you see and analyze where people look when confronted with visual stimulus.
Featuring speakers from Peninsula Strategies
Robbie Kellman Baxter, President & Author of The Membership Economy, Peninsula Strategies
In the Membership Economy, no one product is as important as the ongoing relationship with your customer. Access trumps ownership, relationships take priority over transactions and communication is multidirectional and transparent. What does this massive transformational trend mean for your company? Join Robbie Kellman Baxter, author of the Amazon #1 Hot New Release The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue. You'll learn how to turn digital subscriptions into forever sales, why retention is the new acquisition, and the difference between rewards programs and loyalty programs and why it matters. This interactive session is guaranteed to inspire new ideas and provide opportunities for reflection and practical implementation.
Opticon 2015-The Power of Empathy in Driving ConversionOptimizely
Featuring speakers from FunnyBizz, Elevated
Rachman Blake, Co-Founder, FunnyBizz
Keith Lovgren, Director of Conversion Rate Optimization, Elevated
Talia Wolf, CEO and Founder, Conversioner
Moderated by: Cara Harshman, Content Marketing Manager, Optimizely
Do your digital experiences convey your unique value proposition? What about creating customer delight with humor and wit? Learn how to cut through the noise and create meaningful audience connections that drive conversions.
How to Achieve Successful Data Migrations [WEBINAR]Apttus
We’ve joined forces with experienced Salesforce Admins: Nana Gregg, VP and Sr. Salesforce Administrator at JLL; Erin Peterson, VP of Customer Experience at Mintigo; and Jennifer Davis, Salesforce Administrator at Magnolia Medical Technologies to share their data migration survival tips!
In this webinar, you will learn how to:
– Identify the key data migration players
– Understand and break down the data migration process
– Develop the solution that works for your organization
– Build data migration applications in minutes
15 Proven Methods to Increase Your Site ConversionsWP Engine
Tried-and-true techniques that you can implement immediately to help you maximize conversions on your site in the following areas: behavioral analysis, design, messaging, and neuroscientific principles.
Register to watch on-demand webinar here: https://hs.wpengine.com/webinar-proven-methods-increase-site-conversions
Presented by Nicolle Paradise, Senior Director of Client Experience at ADP, at Customer Success Summit 2018.
Complexity is the enemy of adoption. To accelerate the impact of Customer Success, we must think like a customer and architect experiences that are easy and that are effortless.
Data integration is more about business processes than the actual data itself. Knowing all the players involved takes skill, and keeping the focus on developing efficient processes is the ultimate goal. In this session you’ll learn about this refreshing new perspective on integration.
Slides of a short training for product managers to learn the basic concepts and must-to-do practice in search engine optimization SEO.
This presentation was prepared by Motea Alwan as a guest speaker for a weekly event in Product School in Santa Monica.
Opticon 2015-UX That Doesn’t Make You Think: Removing Friction and Cognitive ...Optimizely
Featuring speakers from Volusion, Optimizely
Merritt Aho, Sr. Digital Analyst, Volusion
Ryan Lillis, Strategic Consultant, Optimizely
When words like ‘intuitive’ and ‘convenient’ mean different things to different people and both are often a far cry from ‘effective’, how do you think about the user experience? How do you develop test hypotheses in a way that sets you up to beat the 20% industry-average win rate? Join for an in-depth look at methods and case studies that will help you get inside consumers’ heads to win the optimization game.
Roan Lavery — Driving Growth vs. Building Core ValueTuring Fest
Making tough prioritisation decisions is a constant challenge for anyone involved in building products. One of the hardest is the need to drive growth for the business vs building lasting product value to keep customers happy. In this talk Roan, will draw on over 10 years experience of founding and scaling FreeAgent, an online accounting product with industry-leading customer satisfaction scores, to discuss a pragmatic framework that allows for a balanced approach to these sometimes competing priorities.
Use Collaboration to Solve Your Biggest ChallengesApttus
If you’re working with your team effectively, you can overcome any challenge, whether it is a business problem or one of the world’s great issues. This session will reveal tools and techniques that can make any team of any size more effective. With collaboration, you’ll climb higher, go farther, and achieve more than you ever thought possible.
Content Marketing Guide: The Yin & Yang of Traffic and EngagementQzzr
There is no shortage of content on the web.
Your job is to create the kind of content that will engage the right people and turn them into raving fans. But how do you know what your best prospects are willing to engage with?
In this slide deck, Qzzr’s Owen Fuller and InboundWriter's Skip Besthoff explained:
*What types of content produce the most engagement and ROI
*How traffic dreams often contrast with traffic reality, and how to adapt
*How successful brands have seen insane results by cracking this code
*Actionable steps to produce traffic/engagement harmony
Opticon 2015-The 21st Century Marketing Stack & TeamOptimizely
Featuring speakers from 99Designs, Demandbase, Hipmunk, Optimizely
Pam Webber, CMO, 99Designs
Philip Hollrah, VP, Product Marketing, Demandbase
Roxy Young, VP Marketing, Hipmunk
Jessie Becker, CMO, Optimizely
Looking through the executive lens, we will discuss the 21st century marketing landscape, and how marketing leaders evaluate their tool stack and team. What are the most important pieces to have in place? Which teams are indispensable and what data needs to be collected? How does experience optimization fit into your digital marketing landscape, and what does the future hold?
Setting up a service desk is a lot of work. But often, getting your employees to use it is even harder. In this presentation, Caroline and Sarah share tangible and creative ways to market your service desk that have been effectively deployed to achieve utilisation rates of more than 90%. By making the service desk a part of the onboarding process and using creative marketing, find out how to ensure employees are not only using, but loving your service desk.
Although this is customized for service desks, this can be applied to any software tool launch.
Does Analytics really hinder creativity? What is the relationship between the two? I strongly believe that creativity needs, at least in the context of business, some pressure to be able to be fruitful. Analytics brings that pressure.
How to Achieve Successful Data Migrations [WEBINAR]Apttus
We’ve joined forces with experienced Salesforce Admins: Nana Gregg, VP and Sr. Salesforce Administrator at JLL; Erin Peterson, VP of Customer Experience at Mintigo; and Jennifer Davis, Salesforce Administrator at Magnolia Medical Technologies to share their data migration survival tips!
In this webinar, you will learn how to:
– Identify the key data migration players
– Understand and break down the data migration process
– Develop the solution that works for your organization
– Build data migration applications in minutes
15 Proven Methods to Increase Your Site ConversionsWP Engine
Tried-and-true techniques that you can implement immediately to help you maximize conversions on your site in the following areas: behavioral analysis, design, messaging, and neuroscientific principles.
Register to watch on-demand webinar here: https://hs.wpengine.com/webinar-proven-methods-increase-site-conversions
Presented by Nicolle Paradise, Senior Director of Client Experience at ADP, at Customer Success Summit 2018.
Complexity is the enemy of adoption. To accelerate the impact of Customer Success, we must think like a customer and architect experiences that are easy and that are effortless.
Data integration is more about business processes than the actual data itself. Knowing all the players involved takes skill, and keeping the focus on developing efficient processes is the ultimate goal. In this session you’ll learn about this refreshing new perspective on integration.
Slides of a short training for product managers to learn the basic concepts and must-to-do practice in search engine optimization SEO.
This presentation was prepared by Motea Alwan as a guest speaker for a weekly event in Product School in Santa Monica.
Opticon 2015-UX That Doesn’t Make You Think: Removing Friction and Cognitive ...Optimizely
Featuring speakers from Volusion, Optimizely
Merritt Aho, Sr. Digital Analyst, Volusion
Ryan Lillis, Strategic Consultant, Optimizely
When words like ‘intuitive’ and ‘convenient’ mean different things to different people and both are often a far cry from ‘effective’, how do you think about the user experience? How do you develop test hypotheses in a way that sets you up to beat the 20% industry-average win rate? Join for an in-depth look at methods and case studies that will help you get inside consumers’ heads to win the optimization game.
Roan Lavery — Driving Growth vs. Building Core ValueTuring Fest
Making tough prioritisation decisions is a constant challenge for anyone involved in building products. One of the hardest is the need to drive growth for the business vs building lasting product value to keep customers happy. In this talk Roan, will draw on over 10 years experience of founding and scaling FreeAgent, an online accounting product with industry-leading customer satisfaction scores, to discuss a pragmatic framework that allows for a balanced approach to these sometimes competing priorities.
Use Collaboration to Solve Your Biggest ChallengesApttus
If you’re working with your team effectively, you can overcome any challenge, whether it is a business problem or one of the world’s great issues. This session will reveal tools and techniques that can make any team of any size more effective. With collaboration, you’ll climb higher, go farther, and achieve more than you ever thought possible.
Content Marketing Guide: The Yin & Yang of Traffic and EngagementQzzr
There is no shortage of content on the web.
Your job is to create the kind of content that will engage the right people and turn them into raving fans. But how do you know what your best prospects are willing to engage with?
In this slide deck, Qzzr’s Owen Fuller and InboundWriter's Skip Besthoff explained:
*What types of content produce the most engagement and ROI
*How traffic dreams often contrast with traffic reality, and how to adapt
*How successful brands have seen insane results by cracking this code
*Actionable steps to produce traffic/engagement harmony
Opticon 2015-The 21st Century Marketing Stack & TeamOptimizely
Featuring speakers from 99Designs, Demandbase, Hipmunk, Optimizely
Pam Webber, CMO, 99Designs
Philip Hollrah, VP, Product Marketing, Demandbase
Roxy Young, VP Marketing, Hipmunk
Jessie Becker, CMO, Optimizely
Looking through the executive lens, we will discuss the 21st century marketing landscape, and how marketing leaders evaluate their tool stack and team. What are the most important pieces to have in place? Which teams are indispensable and what data needs to be collected? How does experience optimization fit into your digital marketing landscape, and what does the future hold?
Setting up a service desk is a lot of work. But often, getting your employees to use it is even harder. In this presentation, Caroline and Sarah share tangible and creative ways to market your service desk that have been effectively deployed to achieve utilisation rates of more than 90%. By making the service desk a part of the onboarding process and using creative marketing, find out how to ensure employees are not only using, but loving your service desk.
Although this is customized for service desks, this can be applied to any software tool launch.
Does Analytics really hinder creativity? What is the relationship between the two? I strongly believe that creativity needs, at least in the context of business, some pressure to be able to be fruitful. Analytics brings that pressure.
This presentation was given during the EuroIA 2009, by Adam Cox and Martijn Klompenhouwer. It is and edited version. The images used during the actual presentation have since been removed to make sure no copyrights are being violated. As a result, the examples of combining Web Analytics and User Research are just listed and are without explanations.
Leverage all the customer data you have collected over the years and use these simple data analytic techniques to align your marketing expense better and identify your best customers.
To know more about web analytics and internet marketing log on to:
http://www.iexpertsforum.com/smf/index.php
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.
To assess the performance and to improve your website , it is imperative that you understand the key performance indicators of your site like the traffic, hits, and many more concepts.
Web analytics help you in having a thorough analysis, of how your site is performing which helps you to optimize your site to suit your needs as well as your customer's and clients.
A 5-minute blitz presentation from the February 2011 Columbus Web Analytics Wednesday. This was a comparison of the major web analytics platforms -- Google Analytics, Adobe Omniture Sitecatalyst, Webtrends, and Coremetrics. The comparison was limited to the base tools -- not the various add-ons available.
Reporting on individual metrics in isolation will only get you so far. Data-driven decision making requires deeper analysis that includes additional context. This context often comes from a variety of data sources, many of which are siloed. Learn about the importance of data context, as well as specific steps on how to provide context across a variety of data sources.
Methods to Measure Marketing & The Metrics We MoveTeacup Analytics
How do you measure the impact of your marketing strategy? Are you a victim of misleading data spikes up and down? Do you even know which metrics matter when?
Stop Wasting Your Analytics Budget - edUi 2016Mitch Daniels
When approached with clear intentions, web analytics can be a game-changing part of any online presence. It can inform massive redesigns, drive additional engagement, and spur continued site improvements.
Despite its potential, the full power of analytics is often neutered by a misappropriation of priorities and resources, leading to a stream of sterile, uninspiring reports and dashboards. Learn to recognize these challenges, identify them within your own organization, and confront them head on.
We’ll explore the distinction between ‘interesting’ and ‘actionable’ data, the downsides of monthly reports, and the importance of the 10/90 rule. Finally, we’ll identify a single word that will immediately push your analytics strategy in the right direction: “Why?”.
Networking and connecting is an essential part to any association brand. Connecting with your members and serving as a platform for your members to connect doesn't change over time, but the channels do.
Eric Eicher, Owner at IKECONIC, will be sharing what's changed, how to identify the most effective digital channels for your organization and what trends are worth paying attention to.
In this presentation you’ll learn:
- How to bridge the gap between traditional and digital channels, as a part of your overall marketing strategy.
- How your members and potential members want to engage with your brand through video, web, social media and other digital outlets.
- Key metrics for analyzing the effectiveness of your digital marketing campaigns.
- How a case study called IndyIsHappy went viral, and how the concept and execution can be applied to your organization.
Act with Digital Certainty - Sigurður Orri Guðmundsson - Presentation at eZ C...eZ Systems
Sigurður Orri Guðmundsson, Director of Sales, Nordics at Siteimprove spoke at eZ Conference 2017 on Act with Digital Certainty. In this presentation, Orri discusses the importance of knowing the digital challenges organizations face and how your digital presence can support your overall business goals. Learn how to improve the online visitor experience, analyze appropriate data and increase revenue through a strong digital strategy. When it comes to your digital presence, you must Know everything, Measure what matters, Drive accountability and Act with digital certainty.
Innovation accounting and key metrics for startupsBlaz Kos
The traditional accounting in start-ups is usually incredibly simple - revenues, margins, free cash flow and other traditional accounting metrics are zero or very close to zero.
It is also impossible to do financial forecasts for start-ups (P&L, balance sheet,...) since accurate forecasting requires a long and stable operating history. Therefore a start-up must focus on the key metrics that show real progress in the search mode before becoming a stable business and use innovation accounting instead of traditional accounting as a framework for measuring performance.
The presentation covers the basics of being a data-driven organization, the difference between vanity, actionable and other types of metrics, why you should focus on one metrics that matter in different stages of a start-up, what are the common pitfalls when analyzing the data and how to use AARRR as the best framework for analytics, especially for web start-ups.
Retail Forum 18 June 2013 Perth retailers share their online lessons for s...Richard Keeves
This is part of the presentation from Richard Keeves to the Retail Forum held at the Chamber of Commerce & Industry of Western Australia on 18 June 2013 as part of the Smarter Digital RoadMaps for Retailers pilot program. More information on this is at the www.DigitalRoadMaps.org website.
It may be easier than ever today to collect data, but many marketers still find themselves scratching their heads when trying to decide how best to sift through it to uncover the gems. What’s often even more difficult, however, is developing reports that incite action and encourage future investment in the right strategies and optimizations – especially when findings challenge the status quo.
In this session, Ben Magnuson, Senior Data Strategist at One North, explore how to deliver reports that your stakeholders will actually care to read. Specifically, he dives into how you can shift your reporting strategy to ensure you are:
* Establishing the right baselines and goals to help you more accurately benchmark your progress towards KPIs
* Moving beyond simply showing your work to provide the right level of context around data trends that matter
* Including stakeholders in the development of metrics to prevent surrogation, or the confusion of strategic intent with the metrics meant to represent it
* Creating an influential narrative around your results that helps you overcome bias, combat conventional thought and improve decision making
Stop refreshing vanity metrics & start focusing on the metrics that inform de...Looker
Stop Refreshing Vanity Metrics & Start Focusing on the Metrics that Inform Decisions
There is a propensity to focus on vanity metrics; metrics that show you the score: How many new views, new daily active users, how much revenue last week. You may slice these by different attributes - geography, platform, user demographics. While this can help you understand the high level trends in your business, it does little to tell you how to get better.
This slide deck looks at how vanity metrics can distract you from focusing on the analysis that matters, which is identifying and measuring the metrics that drive decisions. There are several real examples of how companies (Venmo, Simply Business, and Looker) have used event data in highly customized ways to make better decisions about their products.
Your 2016 internet marketing plan for plumbing & hvac businessesSeven Figure Agency
You can watch a recording of the webinar that goes with these slides at http://plumberseo.net/2016-internet-marketing-plan
I'm sure you have set your goals and possibly updated your business plan in preparation for this new year...but have you updated your Internet Marketing Plan? The internet is a fast moving target. On this episode we outline exactly what you should be doing online in 2016 for maximum impact in terms of Exposure, Leads & Profitability.
Download the checklist & additional resources by going to http://plumberseo.net/2016-internet-marketing-plan
Digital Marketing MBA 2nd Year Marketing Specialisation Unit - 4 AKTUHR Mukul Gupta
This Presentation Consist and Covers all the topics Which Satisfies Syllabus of Subject Digital Marketing's Unit-4 Given in AKTU University - As Updated in 2017
Send Your Feedback on mukulguptahr@gmail.com
A holistic approach to marketing, customers, media requires a similar approach to measurement, allocation and optimization. But attribution modeling in an organization often seems overwhelming – requiring high and mid-level buy-in and overcoming massive organizational inertia. Lets break this down. 3 Day Blinds markets across all possible channels. CRO Dan Williams explains how the company built a model that accounts for the complex interactions between his digital and offline marketing spend.
Chase Sowden, Barcoding’s supply chain architect, leads a workshop that focuses on eliminating waste from business operations. Sowden explains why determining customers’ requirements, obtaining organization-wide buy-in, examining each process, identifying a problem, and looking for a solution will help companies improve their daily processes.
Some fundamentals of digital analytics; its concepts, its methodologies, and a few words on KPIs. Session given in Madrid, Spain, on November 19th 2015.
Everybody talks about data, big data, and doing business using data. But the biggest challenge is to become a data-driven organization, which is much, much harder than managing terabytes of data. My 2 cents on the topic
Introduction à l'Organisation orientée donnéesJacques Warren
On entend beaucoup parlé de devenir une organization orientée données (Data-Driven Organization) et de "culture de l'analytique". VOici quelques commentaires sur cette question.
Introduction au Web Analytics - APCM - 23 avril_2010Jacques Warren
Conférence donnée il y a quelques années, mais qui est toujours pertinente pour les organisations qui se posent des questions sur les raisons fondamentales de faire de l'analytique du marketing digital.
Comment mesurer le succès de votre site WebJacques Warren
Conférence phare de la série Infopresse qui ouvrait la première journée consacrée Web Analytics à Montréal. J'avais donnée la toute première présentation sur les WA 2 ans auparavant.
Présentation lors de la conférence Le Web à Québec 2012 qui fut l'objet de trois articles dans la presse, dont la fameuse page 5 du journal Les Affaires. Le point de vue contradictoire à tout ce qu'on entend avait grandement attiré l'attention des journalistes. Le contenu est déjà un peu daté, mais le raisonnement est toujours valide.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
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How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
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The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
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Bob Boule
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Gopinath Rebala
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Paper: https://eprint.iacr.org/2023/1886
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7. Measurement & Behavior
• Performance Measurement determines how
people will behave in an organization
• People tend to do what they are paid to do – even if
it’s the wrong things.
Dean Spitzer
9. • Are yourWeb metrics aligned with what people
are judged on?
Measurement & Behavior
• Should you?
• Do you have a choice?
10. • Their own advancement
What the C-Suite Cares About
• Profits
• Predictability
11. What the C-Levels Care About
• Dissonance between what we report on and what
they need
12. Prospects & Customers
• Businesses only truly care about prospects and
customers
• How to convert the formers into the latter
• How they can keep them as long as they can
14. Aligning KPIs
• KPIs are too often descriptions of visitor behavior
• And not enough measures of business execution
15. Aligning Performance Systems
• You can’t have contradictory Performance Systems
• Web Analytics: more about business health
• Web Analytics: less about mechanical metrics
17. From Indifference to Relevancy
Start answering questions such as these:
• How many prospects did we get this week?
• What is the value of aWeb customer?
• How doWeb investments contribute to
overall profitability?
• AreWeb customers more or less loyal?
18. From Indifference to Relevancy
• How doWeb investments contribute to
overall profitability?
19. From Indifference to Relevancy
• How doWeb investments contribute to
overall profitability
Editor's Notes
I built this presentation following a rather long reflection period about the topic of organizational adoption of web analytics, performance management and measurement, and the overall state of web analytics in regards of its importance in the business.This was the first time I had ever presented those ideas, and I was testing their interest with this workshop opportunity. It turned out that many people were actually interested in the topic, probably feeling that they didn’t have the impact they wish they did, or as managers, were looking for ways to increase their web analytics employee’s relevancy to their goals.
-- To me “adoption” , i.e. the true use of WA in the Web business decision making process, is the number one problem. It is an even more important one than staffing, which is a real one as well, since not doing anything of significance with all the purchased applications and hired hands is manifest of a deeper problem.-- Many, as myself, like to talk about business culture, and how we must create an analytics culture (for what it means). Perhaps true Web Analytics adoption has very deep roots into those broad questions. But today, I want to examine what part of the problem is our own doing as Web Analysts.-- Why is it that so many projects, at so many companies, don’t really proceed from what Web Analytics tell, or could tell them. Why is it that that at so many companies, WA has so little impact, even though investments were made in applications, training, etc? Why would anyone not try to push their WA investments to the limits, if we are to believe 15 years of literature boasting WA benefits to a business?-- It is one of the strangest things to me that we are still complaining about not really being heard even though we have so much to contribute. This would mean that management is either stupid or it is us who are not doing what’s right.
-- Despite all the talk about Web Analytics, all the hype, especially in the last 2 or 3 years, it puzzles me to see so many organizations where web analytics is still not delivering all the nice things we’ve been promising since 2000. Yes, many companies purchased an application, or adopted Google Analytics or other free solutions, or switched to GA from a paid solution (which escapes me to be honest, and translate how unimportant WA can be, or has become), but I see everyday businesses where, after all, WA do not have the impact we anticipated, and long for.-- Many analysts will tell you that they send out reports nobody seems to care about. We’ve often heard of examples where the analyst stopped sending reports, just to realize that nobody was calling to ask why they were not getting them anymore. To their defense, web analysts’ colleagues have been too often bombarded by large numbers of numbers! Add cluttered graphs, and especially lots of unknown terms and concepts, and it’s no surprise a lot of them would rather sit through a root canal with no anesthetic! -- A common reporting mistake is trying to make a point instead of getting to the point!-- In still many businesses and organizations, there is no formal program, let’s call it governance, that explicitly establish rules and processes regarding with to do with the information generated by analytics. This is a different topic from what I want to talk to you today, but I must mention it, since I truly believe that the absence of formal Web Analytics governance is a good sign that a business hasn’t given WA all the credit, and the importance it deserves.
-- The language of web analytics is one of its own. How many times have you had to conduct internal training sessions where you were asked to explain all those concepts we use: visits, visitors, page views, bounce rate, click-throughs, etc.-- I think now that most of our colleagues have a fairly good grasp of those terms, but there’s a fundamental problem here: they had to learn our language, we didn’t learn to translate what we wanted to say into theirs. (one of the key arguments).-- An excellent sign of the little impact of some of the things we say is when we get the “So what?” reaction. Because of its jargon, or even fundamental concepts, WA insists on looking at web investments in terms that do not touch/reach managers, and even less executives. For example, think about it this way: to a CFO, or any high-level manager, the number of visitors you got on the web site last week, or fans on the Facebook page, is actually costs.
-- Our main problem is certainly not how to find statistical confidence or to be able to execute flawless multi-linear regressions. It is communicating. -- We talk too much about what we do and how we do it. We talk too much about how the Web works, and what happens or doesn’t during all those visits, but not enough about how the business works and how customers behave. If I can use an image, we live too much on a “mechanical” plane rather than knowing our ways on the higher strategic one, where business goals reside. Web Analysts tend to focus too much on what happens on an interactive interface rather than how it translates in goals met or missed.-- Obviously, I am not saying that there is a disconnect between what visitors/users do and how successful a business is online! What I want to point out to is how all those actions are translated into meaningful information to managers/executives. One of a web analyst’s the very first duties is to clearly expose how all those little actions have an impact on the business. And it goes without saying that another one is to make sure the analysis framework focuses on the essential ones!
-- By that I mean that a major problem is that Web measurement is not well inserted/aligned with what else is measured in the business. This particularly touches two aspects: 1) how is the business performance measured and 2) how managers to whom analysts report are measured (expressed more candidly by their “objectives/goals”-- We can see immediately that if what we report on is not well aligned, we cannot be perceived as strategic/important; we relegate ourselves back to the “So what?”. By the way, we must know that the “So what?” (or whichever form it manifests itself) is the first sign that a manager does not see the connection between how ultimately he/she will be measured and how relevant all those visitor actions numbers are to those goals.
-- Every business evaluates its people, how well they perform. -- It is a simple fact, almost a human truth, that what gets rewarded and what gets punished will attract all the focus.-- Performance management literature is full of examples about metrics that went wayward in unpredictable ways, always caused by people trying to optimize the reward system to their advantages - Inventory kept low to the point of availability break outs and client disatisfaction - Unprofitable business taken so that end of quarter top line numbers will be met - Higher level of unsatisfied customers because the call center is rewarded for shorter callsNOTE to NAN: I can find other examples, but for the ones shown here, let’s us refer to Spitzer in a footnote
“Measure used to prove, rather than to improve” D. Spitzer-- We have all seen situations, too often unfortunately, where measurement served an agenda, either of a manager or a team.-- Should we actually be surprised? Never think that measurement is all about objectivity: it evolves in a socio-political environment that necessarily pre-determines what will be adopted, rejected, or plainly ignored. -- I think we too easily forget that measurement is not isolated from the vagaries of organizational life. Metrics, KPIs, optimization processes, etc., although rightly fact-based, are also within the environment of politics, agenda, priorities, and execution contingencies. Note to Nan: This is an area where I could develop if we need more content
-- One important thing to understand is what people are judged/evaluated on. This is in general also one big hurdle to Web Analytics, or even analytics in general, when some activity metrics are not aligned with the overall evaluation grid of people.(Transition slide, not much to say)
-- Profitability is without a doubt something on which Web Analysts don’t report enough. To their defense, this is mainly because, I believe, most Web Managers are not evaluated on their contribution to the business profitability, but rather on top lines. This explains in large part why the vast majority of optimization efforts focus on conversion. One other problem is confinement: Web Analysts tend not to go beyond the online properties they report on, instead of following web prospects and clients all the way through the cycles. By that I mean very few are asking questions that pertain to what happens once the transaction/conversion occurs.-- C-Level (Directors) Managers are rather obsessed with the future. However, most Web Analysts report on what happened, but are ill equipped to make statements about what will probably happen if X or Y investments are made. Web Analysts need to learn to make credible predictions based on the knowledge they have accumulated-- And naturally, maybe even especially, C-Level people are very much focused on their professional success, which is in principle aligned with the business one. This is a pretty sensitive factor when KPIs are determined. I don’t want to suggest here that high-level Managers will only want to align everything so that they can achieve their career goals. However, understanding the business objectives from the overall business ones down to the Managers’ ones is essential to give maximum chances to Web Analytics to be seen as relevant and important.
-- Obviously, if we insist in talking visits, CTR, Bounce Rate, or even Conversion Rate, we still are too close to operational execution. This level of analysis certainly is relevant, but not the place where higher Management acts.
-- We should talk less about conversion optimization and more about how the Web can acquire/keep customers with outstanding value. Web Analytics needs from now on the do their part.-- If we just stop for a minute. Do businesses, at least most of them, really truly care about visits and visitors to their site? Is it how everybody else in the business, non Web people that is, talk about? No. They will talk about prospects and clients. They will be concerned with how to turn those prospects into customers, good ones, and how to retain them as long as possible.
-- For 15 years we have been using the wrong terms. We are the only ones in the business talking about visitors whereas everybody else it talking about prospects, who are potential clients, and customers, and what we can do to keep them.-- Worse, we even thought necessary and spent recent years teaching our language to our colleagues! Now, most people in the business have attained a certain degree of understanding of what we are talking about, but are not always fully convinced that they should base their decisions on what web analysts do (well, in part at least).-- Also, and this is I believe very critical to the upcoming evolution of Web Analytics, we have been boxed in the visit paradigm, one that has made us focus way too much on transactions, somehow conceptually cutting us off the more important relational aspects of a purchase cycle on one hand, and loyalty building on the other.
- Be wary of KPIs that are rather visitor behavior description than measures of business execution. What visitors did, how well they converted, what pages they saw, where they were coming from, etc. all important behaviors, for sure, but not necessarily relevant comments on how well the business is doing. KPIs, at least at the strategic level, should very clearly answer one simple question: what do our investments in the web do best for the business?-- KPIs can be the source of a certain confusion if we didn’t make sure to align them correctly with the business strategy. I see too many businesses where we forget that the Web Strategy should be plainly aligned with the larger Business Strategy, and that Web Analytics is, at the end of the day, a way to know how well that strategy is executed, while hopefully get some insights on how better execute in order to meet everyone’s objectives. Note to Nan: this is another area where I could develop. We’ll see once we have a first draft.
- It is of no surprise if not much is accomplished with Web Analytics when it doesn’t take into account the deeper, more important Performance Measurement systems. In a word, how can you expect to be seen as very relevant if you do not possess a deep understanding of the underlying measurement system on which everyone will ultimately be judged upon?-- The KPI Definition step must then be addressed very carefully. This one very practical area where you can operationalize what I said about the communication and alignment problems of Web Analytics
What is it that we ultimately want influence as Web Analysts, if not the business? More than just the Web component?-- When was the last time you discovered $500,000, or even $50,000? Or saved costs you could quantify? Or increased client satisfaction you surveyed?