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This is a talk given to UBC Eng Phys students wrt/ Entrepreneurship in Sept 2013.
I say that Entrepreneurship is about Radical Change. I talk about "HowTo Change" using the example of Steve Blank's Lean LaunchPad process ( which is an iterative, step by step, drip by drip method ) plus support from other thinkers.
I focus on 5 Points -- Purpose, You, Process, Customers and Scorecard.
* Purpose » Drucker’s purpose of business,
* You » Martin’s Knowledge Funnel,
* Process » Blank’s Customer Development
* Customers » Moore’s Crossing the Chasm.
* Scorecard » Osterwalder’s Business Model Canvas,