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Business Model Canvas
Plan Your Business Strategy
Cost Structure
What are the most important costs inherent to our business model?
Which key resources are most expensive?
Which key activities are most expensive?
Revenue Streams
For what value are our customers really willing to pay?
For what do they currently pay?
What is the revenue model?
What are the pricing tactics?
Key Partners
Who are our key partners?
Who are our key suppliers?
Which key resources are we
acquiring from our partners?
Which key activities do partners
perform?
Key Activities
What key activities do our value
propositions require?
Our distribution channels?
Customer relationships?
Revenue streams?
Value Propositions
What value do we deliver to the
customer?
Which one of our customers
problems are we helping to
solve?
What bundles of products and
services are we offering to each
segment?
Which customer needs are we
satisfying?
What is the minimum viable
product?
Customer
Relationships
How do we get, keep and grow
customers?
Which customer relationships
have we established?
How are they integrated with
the rest of our business model?
How costly are they?
Customer Segments
For whom are we creating
value?
Who are our most important
customers?
What are the customer
archetypes?
Key Resources
What key resources do our
value propositions require?
Our distribution channels?
Customer relationships?
Revenue streams?
Channels
Through which channels do our
customer segments want to be
reached?
How do other companies reach
them now?
Which ones work best?
Which ones are most cost
efficient?
How are we integrating them
with customer routines?

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Business model canvas

  • 1. Business Model Canvas Plan Your Business Strategy
  • 2. Cost Structure What are the most important costs inherent to our business model? Which key resources are most expensive? Which key activities are most expensive? Revenue Streams For what value are our customers really willing to pay? For what do they currently pay? What is the revenue model? What are the pricing tactics? Key Partners Who are our key partners? Who are our key suppliers? Which key resources are we acquiring from our partners? Which key activities do partners perform? Key Activities What key activities do our value propositions require? Our distribution channels? Customer relationships? Revenue streams? Value Propositions What value do we deliver to the customer? Which one of our customers problems are we helping to solve? What bundles of products and services are we offering to each segment? Which customer needs are we satisfying? What is the minimum viable product? Customer Relationships How do we get, keep and grow customers? Which customer relationships have we established? How are they integrated with the rest of our business model? How costly are they? Customer Segments For whom are we creating value? Who are our most important customers? What are the customer archetypes? Key Resources What key resources do our value propositions require? Our distribution channels? Customer relationships? Revenue streams? Channels Through which channels do our customer segments want to be reached? How do other companies reach them now? Which ones work best? Which ones are most cost efficient? How are we integrating them with customer routines?