Business model and pitching
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The document provides advice on developing an effective business model and pitch for startups. It recommends considering the market size and shape, major players, technology advantages and disadvantages, organizational structure, distribution channels, 5-year plan including personnel growth and cash needs, exit strategy, and identifying strengths and weaknesses. When pitching, the advice is to convince investors of expertise, motivate them, use facts and trends to demonstrate market understanding, outline specific tactics, and provide important financial projections. It also stresses the importance of demonstrating an outstanding personnel team with relevant experience, skills, past successes working together, and future hiring plans. Effective pitches are said to be clear, logical, tell the key points, demonstrate credibility, and show enthusiasm and leadership through good
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Business model and pitching
- 1. Business model and pitching – a few thoughts Erik Holthe Eriksen Startup Weekend Norway
- 2. What to think of:
- 3. Overview • Market. Size. Shape. Growth • Market break down. Major players? • Technology (advantages/disadvantages) • How are you organized • Distribution (direct/indirect) • 5 year plan? Cash need? Personell growth? • Exit strategy? Schedule?
- 4. Convince Convince on expertise, motivate and propose to investors, make investor believe in team! Build credibility. Risk! Identify strengths and weaknesses in plan Use facts (30% of…)! Trends! Understand the market! Tactics: how are you going to proceed specifically? What is your price? Where will you start to grow? Financials are important! Use at least assumptions… When break even and profit?
- 5. Personell • Show that you have outstanding personell! • Experience? Skills? • Tell about the team! What was successful when the team worked together? • What are your future hires? Scale? • Show commitment, trust, values and ambition! Remember this is work of the whole team!
- 6. Pitches • Clarity (3 key points) • Logical • Communication (Tell ‘Em What Your Going to Tell ‘Em, Tell ‘Em and then Tell ‘Em What You Told ‘Em) • Credibility • Enthusiasm • Ability to Listen and Learn/Respond • Leadership • Keep it simple. • Eye contact. Pauses are ok. Be passionate about the business.