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Pitching 101
Why do we do it?
Wrong:
convince to invest
tell them everything
make them buy the product
Right:
be memorable
be professional
answer key questions
Why do they do it?
To make money.
Broad overview
Opportunity
Team
Product
Financials (how much money, what for, for
what effect)
VC questions
What do you do?
Who are you and why should I trust you?
How will you make (me) money?
How long will it take?
What are the risks (and how do you manage
them)?
How much cash do you need (and how are you
going to spend it)?
Do I have a good feeling about you?
A basic structure
Intro
Pain
Solution
Tech Market
Competition
Differentiator
Team
Projections (don't call them conservative)
The ask
Public speaking
It's a conversation.
Verbal communication
Non-verbal communication
"Personality"
Workshop
Speed (pick a text -> normal -> fastest -> slowest)
Loudness (keep increasing the distance between
you and your friend - do not shout!)
Clarity (stick a pencil horizontally in your mouth
and speak)
Fillers (respect punctuation)
Create 3 gestures for yourself
Squeeze dat ass
Communicate a number (1-5) to your partners with
just eye contact

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Pitching 101

  • 2. Why do we do it? Wrong: convince to invest tell them everything make them buy the product Right: be memorable be professional answer key questions
  • 3. Why do they do it? To make money.
  • 4. Broad overview Opportunity Team Product Financials (how much money, what for, for what effect)
  • 5. VC questions What do you do? Who are you and why should I trust you? How will you make (me) money? How long will it take? What are the risks (and how do you manage them)? How much cash do you need (and how are you going to spend it)? Do I have a good feeling about you?
  • 6. A basic structure Intro Pain Solution Tech Market Competition Differentiator Team Projections (don't call them conservative) The ask
  • 7. Public speaking It's a conversation. Verbal communication Non-verbal communication "Personality"
  • 8. Workshop Speed (pick a text -> normal -> fastest -> slowest) Loudness (keep increasing the distance between you and your friend - do not shout!) Clarity (stick a pencil horizontally in your mouth and speak) Fillers (respect punctuation) Create 3 gestures for yourself Squeeze dat ass Communicate a number (1-5) to your partners with just eye contact