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Chamber Professional
Development Program

     2013
What are your
expectations?
First thing First!
  How do you define a
      chamber?
Chamber is a bridge
between Government
and Business
Community
Is this the right answer?
Lets debate!


Chamber is a privately run
membership based non-profit
company that represents interests of
its members. Its key role is to
advocate for business friendly
policies.
Two Questions?

• What is the role of the chamber or
  association?

• How does your job fits within the
  overall objectives of your
  organization?
Generic Roles of a Chamber/Association
• Work proactively to improve the sector's / region’s profitability
  and competitiveness (R&D)

• Work effectively to represent the sector's interests at all levels
  of the legislative regulatory process (Policy Advocacy)

• Supply sound information and advice for members (PR &
  Communications)

• Promote exports and other market opportunities (Trade
  facilitation)

• Promote training and education (Training)

• Work to ensure practice of principals of good governance
  (Ethics)
Role of Office Bearers
• Develop specific objectives and business plan.
• Support and Execute business plan.
• Proactively participate in policy advocacy
  initiatives.
• Promote Chamber’s image
Role of Staff
       Support and Implementation:
•   Operations
•   Staff and financial management
•   Strategic planning
•   Membership development
•   Program/service development and delivery
•   Policy recommendations to the MC/EC
•   Research and Development
•   Member communication
Examples of successful tasks
  based on the above that your
chamber or association has done
Key Issues with Business Associations
• Inability to run chamber as a Business
• Lack of Vision, Mission, Objectives, Strategic Plan
• Poor financial management (budgeting, fund
  raising, expense projection)
• Poor networking (no membership drive)
• Lack of staff capacity (inability to attract and retain
  quality staff)
• Inability to attract member attention / support
• Inability to attract donor funds
• No will to excel
• Unethical practices
• Founder’s syndrome
Visionemia
 Visionemia
Egolio
Blamearia
Jealousitis
You catch them too!
Confidemia
Indecitis
CanSir
Angeritis
Leadership
Key Departments
• Membership

• Public Relations

• Research
Membership
• Why members subscribe?



• They need services   
Why Focus on Members?
• A member voluntarily invests money by
  payment of dues on a regular basis in
  exchange for a perceived value from the
  chamber.
• Members are the first element of an
  organizational structure.
• Members are both owners and customers.
What Services does your
 organization offer to
      members?
Chamber Services
•   Networking opportunities
•   Advocacy
•   Member to Member Discount Program
•   Learning opportunities
•   Community development through effective CSR
•   Trade leads
•   Referral services
•   Employment exchange
•   Subsidized consultancy services
•   Promotion and advertising
Are we offering services
 based on our member
     requirement?
Member Satisfaction Survey
Member Satisfaction Survey
   Provide feedback opportunity for all of your
    members
   Customized to fit your specific business
    objectives
   Details and ranks causes of dissatisfaction
   Benchmarks members satisfaction
   Identifies organizations strengths and
    weaknesses
   Provides management with information to
    make timely and critical improvements
   Reveals the keys to converting merely satisfied
    members into your biggest fans
Research & Development
You tell us please!
• What is your understanding of R & D?

• What role it plays in Business Associations?

• Which research (i.e. Primary or Secondary)
  method is appropriate for BAs?
Key Functions of R&D
• Keep leadership informed :
  – about policy, economic, legislative and political
    development
  – Impact of these developments on business
• Produce Material:
  – that is useful for their members
     • Sectoral Reports
     • Economic Reports
     • Business development guides
Public Relations

What is the role of PR department?

  To communicate chamber’s
  position to its target audience
            effectively
Process:
• Define communication objectives
   – What and why
• Identify target audience
   – Who and why
• Prepare A key message
   – What needs to be communicated
• Prepare communication strategy
   – How and when
• Impact assessment
   – Changes or otherwise
• Re-strategize
   – What are other options
Who many business associations
    are there in Pakistan?



One reason for non-effectiveness
President
                          Office

     Media Publication
        & Library
       Department
                                      Secretariat



Technology               ORG            Membership



     HR and Admin                    Finance
                         R&D
Working Together means!
• Video
Creative Thinking!
Scenario
  A team has been formed at the chamber to do
  three things:
1. Increase membership (20% new members)
2. Add a member services
3. Increase chamber’s revenues

  You are part of the team. Prepare a
  bulleted report
Conclusion of Day 1 Sessions
• Which rules will you break
• To change what
• To change HOW
Define a leader?
Key Leadership Traits
•   Vision
•   Creativity
•   Knowledge
•   Ethics
•   Integrity
•   Communication
•   Assertiveness
•   Fairness
•   Decisiveness
Leadership – What does it mean?


Leadership, is the ability to motivate a group of
      people towards common objectives

Leaders ask right questions at the right time to
                the right people
“There is no such thing as a perfect leader,
either in the past or present, in China or
elsewhere. If there is one, he is only
pretending, like a pig inverting spring onions
into his nose in an effort to look like an
elephant.” —Liu Shao-Chi — Which means
we must consistently strive to improve
ourselves”.
What is your daily routine?

     At work and at
         home
Key Thing that Great Leaders
             do!

 Build Great Institutions
  Create Great Teams
  Make things happen
Success Re-Defined
How do you define success?
Persistence

                                               Serve

                                        implementation

                                ideas

                         push

                 focus

          work

passion
Single Biggest Success Factor
Your Biggest Challenge is…
You Need 3 Key Skills



 Ability to    Ability to
                            Ability to
 Innovate     Implement
                            Outreach
(or create)   your Ideas
Is your idea big enough

is your idea not only unique
       but remarkable
 Is you outreach strategy
       cool enough
  Find out fast if an idea
       would work
There are More Choices – Less Time!

Can you hit this point   Choices
again and again




                              Time
Be Creative!
Creativity is not about
Creating Something
new, its about giving a new
experience
            Richard Branson
Six Lessons from Steve Jobs
Changing you mind is truly a sign of intelligence

Experts are generally clueless

Value is not equal to Price

Design Counts

A-players hire A+ Players

Jump to the next curve
Your Ideas will Work if…. You enlighten
          yourself like this bulb!

   Persist                        Work

 Ask                              Focus

Improve
                                  Push
       Listen              Talk
Find Time to Create
Success for yourself – Only
 you can do it, other will
         only talk!
What is your dream job?
where do you aim to be in the next
           two years
Major Issues in Searching your
          Dream Job
Write a Letter
A common working individual spends
   approximately a third of his life
 working at jobs and most of us get
 stuck at certain level, and breaking
  that level to move further seems
              impossible?
Are you are stuck in your career
             ladder
           You might be suffering from
        Career Stagnation Syndrome (CSS)
Lets do diagnosis before we start
           treatment
Did you ever Ask yourself


“Why am I stuck at career ladder? Am I
unlucky hence cant progress ?
Stumbling Blocks



Lack of Tools          Ouch!              Lost
                        YOU
                                       opportinities




                Experience & mindset
How Many think they have
been unlucky?
Its for YOU if you fall
        Ouch!       under these categories
        Lethargic



                                     Ouch!
                                                   Fears
                                     References       Ouch!
 Ouch!                                                   Ouch!
 Under the
 clouds



Ouch!
Stuck


                               Ouch!              Ouch!
                               Peer Pressure      Time waster
Choosing the Right Luggage
The Problem With Dodging Bullets
You’re going to get hit!
Choice #2
Wear Bulletproof Armor
What do you need to do to reach
 to the position that you have
      written a letter to?
Answer These Questions
1. Who are my potential employers?

2. How do I find job opportunities?

3. Why would someone give me a job?

4. What would I do if I do not get a job?

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Chamber Management Program

  • 3.
  • 4. First thing First! How do you define a chamber?
  • 5. Chamber is a bridge between Government and Business Community
  • 6. Is this the right answer?
  • 7. Lets debate! Chamber is a privately run membership based non-profit company that represents interests of its members. Its key role is to advocate for business friendly policies.
  • 8. Two Questions? • What is the role of the chamber or association? • How does your job fits within the overall objectives of your organization?
  • 9. Generic Roles of a Chamber/Association • Work proactively to improve the sector's / region’s profitability and competitiveness (R&D) • Work effectively to represent the sector's interests at all levels of the legislative regulatory process (Policy Advocacy) • Supply sound information and advice for members (PR & Communications) • Promote exports and other market opportunities (Trade facilitation) • Promote training and education (Training) • Work to ensure practice of principals of good governance (Ethics)
  • 10. Role of Office Bearers • Develop specific objectives and business plan. • Support and Execute business plan. • Proactively participate in policy advocacy initiatives. • Promote Chamber’s image
  • 11. Role of Staff Support and Implementation: • Operations • Staff and financial management • Strategic planning • Membership development • Program/service development and delivery • Policy recommendations to the MC/EC • Research and Development • Member communication
  • 12.
  • 13. Examples of successful tasks based on the above that your chamber or association has done
  • 14. Key Issues with Business Associations • Inability to run chamber as a Business • Lack of Vision, Mission, Objectives, Strategic Plan • Poor financial management (budgeting, fund raising, expense projection) • Poor networking (no membership drive) • Lack of staff capacity (inability to attract and retain quality staff) • Inability to attract member attention / support • Inability to attract donor funds • No will to excel • Unethical practices • Founder’s syndrome
  • 24.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30. Key Departments • Membership • Public Relations • Research
  • 32. • Why members subscribe? • They need services 
  • 33. Why Focus on Members? • A member voluntarily invests money by payment of dues on a regular basis in exchange for a perceived value from the chamber. • Members are the first element of an organizational structure. • Members are both owners and customers.
  • 34. What Services does your organization offer to members?
  • 35. Chamber Services • Networking opportunities • Advocacy • Member to Member Discount Program • Learning opportunities • Community development through effective CSR • Trade leads • Referral services • Employment exchange • Subsidized consultancy services • Promotion and advertising
  • 36. Are we offering services based on our member requirement?
  • 38. Member Satisfaction Survey  Provide feedback opportunity for all of your members  Customized to fit your specific business objectives  Details and ranks causes of dissatisfaction  Benchmarks members satisfaction  Identifies organizations strengths and weaknesses  Provides management with information to make timely and critical improvements  Reveals the keys to converting merely satisfied members into your biggest fans
  • 40. You tell us please! • What is your understanding of R & D? • What role it plays in Business Associations? • Which research (i.e. Primary or Secondary) method is appropriate for BAs?
  • 41. Key Functions of R&D • Keep leadership informed : – about policy, economic, legislative and political development – Impact of these developments on business • Produce Material: – that is useful for their members • Sectoral Reports • Economic Reports • Business development guides
  • 42. Public Relations What is the role of PR department? To communicate chamber’s position to its target audience effectively
  • 43. Process: • Define communication objectives – What and why • Identify target audience – Who and why • Prepare A key message – What needs to be communicated • Prepare communication strategy – How and when • Impact assessment – Changes or otherwise • Re-strategize – What are other options
  • 44. Who many business associations are there in Pakistan? One reason for non-effectiveness
  • 45. President Office Media Publication & Library Department Secretariat Technology ORG Membership HR and Admin Finance R&D
  • 48. Scenario A team has been formed at the chamber to do three things: 1. Increase membership (20% new members) 2. Add a member services 3. Increase chamber’s revenues You are part of the team. Prepare a bulleted report
  • 49. Conclusion of Day 1 Sessions
  • 50. • Which rules will you break • To change what • To change HOW
  • 52. Key Leadership Traits • Vision • Creativity • Knowledge • Ethics • Integrity • Communication • Assertiveness • Fairness • Decisiveness
  • 53. Leadership – What does it mean? Leadership, is the ability to motivate a group of people towards common objectives Leaders ask right questions at the right time to the right people
  • 54. “There is no such thing as a perfect leader, either in the past or present, in China or elsewhere. If there is one, he is only pretending, like a pig inverting spring onions into his nose in an effort to look like an elephant.” —Liu Shao-Chi — Which means we must consistently strive to improve ourselves”.
  • 55. What is your daily routine? At work and at home
  • 56.
  • 57. Key Thing that Great Leaders do! Build Great Institutions Create Great Teams Make things happen
  • 59. How do you define success?
  • 60. Persistence Serve implementation ideas push focus work passion
  • 63. You Need 3 Key Skills Ability to Ability to Ability to Innovate Implement Outreach (or create) your Ideas
  • 64. Is your idea big enough is your idea not only unique but remarkable Is you outreach strategy cool enough Find out fast if an idea would work
  • 65.
  • 66. There are More Choices – Less Time! Can you hit this point Choices again and again Time
  • 68. Creativity is not about Creating Something new, its about giving a new experience Richard Branson
  • 69.
  • 70.
  • 71. Six Lessons from Steve Jobs Changing you mind is truly a sign of intelligence Experts are generally clueless Value is not equal to Price Design Counts A-players hire A+ Players Jump to the next curve
  • 72. Your Ideas will Work if…. You enlighten yourself like this bulb! Persist Work Ask Focus Improve Push Listen Talk
  • 73.
  • 74. Find Time to Create Success for yourself – Only you can do it, other will only talk!
  • 75. What is your dream job? where do you aim to be in the next two years
  • 76. Major Issues in Searching your Dream Job
  • 78. A common working individual spends approximately a third of his life working at jobs and most of us get stuck at certain level, and breaking that level to move further seems impossible?
  • 79. Are you are stuck in your career ladder You might be suffering from Career Stagnation Syndrome (CSS)
  • 80. Lets do diagnosis before we start treatment
  • 81. Did you ever Ask yourself “Why am I stuck at career ladder? Am I unlucky hence cant progress ?
  • 82. Stumbling Blocks Lack of Tools Ouch! Lost YOU opportinities Experience & mindset
  • 83. How Many think they have been unlucky?
  • 84. Its for YOU if you fall Ouch! under these categories Lethargic Ouch! Fears References Ouch! Ouch! Ouch! Under the clouds Ouch! Stuck Ouch! Ouch! Peer Pressure Time waster
  • 86. The Problem With Dodging Bullets You’re going to get hit!
  • 88. What do you need to do to reach to the position that you have written a letter to?
  • 89. Answer These Questions 1. Who are my potential employers? 2. How do I find job opportunities? 3. Why would someone give me a job? 4. What would I do if I do not get a job?

Editor's Notes

  1. I will speak about the important of a practical and exciting idea.
  2. Passion is the key for any entrepreneurs to keep surviving in challenging environment.
  3. Every entrepreneur needs these four basic skills.
  4. It is important to check these three points to ensure the validity of a BIG Idea
  5. This concept was introduced by Seth Godin. It’s a way to tell that an entrepreneur should have remarkable and unique ideas.
  6. I will talk about the importance of creativity here.
  7. Two examples of how simple creativity could be.
  8. How did wonder bread become worlds largest bread marketing company.
  9. Some interesting quotes from Steve Jobs. Will explain exactly what these mean in narrative.