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KM Strategies
Knowledge Network West
Hélène Russell
©TheKnowledgeBusiness
What is a strategy?
• No accepted definition
• Journey (Johnson & Scholes)
•USP (Michael Porter)
•How are we going to win?
•How does your firm define it?
Why bother?
• Efficiency
• Profitability
• Clarity
Three levels
Corporate strategy
Business unit strategy
Team strategy
•Different focus
•Different tools & skills
•Align horizontally & vertically
Danger points
• Death by committee
• Obsolescence (esp now)
• Non-use
Getting started
• Start with business strategy
How does KM further that strategy?
•Choose analysis tools that work for you
• PEST(LE), SWOT
• Porter’s 5 forces
• Porter’s generic strategies
• Scenario analysis
Implicit strategies
No written strategy?
• Comparisons
• profitability, client type, marketplace
• risk & compliance, work/life balance
• Cultural assessment (Edgar Schein)
Make it useful
• Have a summary or roadmap
• Refer to it
• Diarise to revisit it
Departmental KM Strategy
• Treat as a whole-firm strategy
• Begin with departmental strategy, but
question it
• Gaps and excesses
• Outline plan for the year
Discussions
• Do you have a firm-wide KM strategy?
• Do you have departmental KM strategies?
•What aspects will it help/hinder?
•War stories – how have they worked in
practice?
• Top tips for
•Getting info where there is no written business
strategy
•Getting things signed off
Kmstrategy

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Kmstrategy

  • 1. KM Strategies Knowledge Network West Hélène Russell ©TheKnowledgeBusiness
  • 2. What is a strategy? • No accepted definition • Journey (Johnson & Scholes) •USP (Michael Porter) •How are we going to win? •How does your firm define it?
  • 3. Why bother? • Efficiency • Profitability • Clarity
  • 4. Three levels Corporate strategy Business unit strategy Team strategy •Different focus •Different tools & skills •Align horizontally & vertically
  • 5. Danger points • Death by committee • Obsolescence (esp now) • Non-use
  • 6. Getting started • Start with business strategy How does KM further that strategy? •Choose analysis tools that work for you • PEST(LE), SWOT • Porter’s 5 forces • Porter’s generic strategies • Scenario analysis
  • 7. Implicit strategies No written strategy? • Comparisons • profitability, client type, marketplace • risk & compliance, work/life balance • Cultural assessment (Edgar Schein)
  • 8. Make it useful • Have a summary or roadmap • Refer to it • Diarise to revisit it
  • 9. Departmental KM Strategy • Treat as a whole-firm strategy • Begin with departmental strategy, but question it • Gaps and excesses • Outline plan for the year
  • 10. Discussions • Do you have a firm-wide KM strategy? • Do you have departmental KM strategies? •What aspects will it help/hinder? •War stories – how have they worked in practice? • Top tips for •Getting info where there is no written business strategy •Getting things signed off