Sales & Marketing Alignment: How to Synergize for Success
How do I Improve?
1. How do I improve?????
Phil Morabito
Wednesday November 30. 2011
2. The Situation
You work hard everyday
You get sucked into all kinds of things
Your mind is filled with business issues never-ending
How do you ever work on yourself?
3. Strategy
You must find time to make yourself a better executive
You must work on your own SWOT analysis
You always have to be learning something new
You must always improve to be successful in business
4. Your options
Knowledge center stuff - - - - Books, seminars,
webinars, podcasts, whitepapers, speakers…..etc
Mentors
Advisory Boards
Roundtables
Peer Groups
Company Retreats
5. Knowledge Center Stuff
Sign up
Read at least one per week
Have an employee lead a topic (Digital Influencer
Weekly)
Look for topics, then
buy….download/hardcover/whatever
Pick a subject and do a search Saturday
6. Mentor
Find the right match
Meet regularly
Come prepared
Ask to be held accountable
Celebrate successes
Measure results
7. Advisory Boards
Get the right mix
Cover all areas of your weaknesses
Meet regularly
Ask the members to be candid
Compensate the members
Come prepared/be held accountable/measure results
8. Roundtables
Less formal
Some good….some not so good
Can run their course
Requires commitment from members
Hard to keep together…without leadership
9. Peer Groups
Non-competing owners of like firms
CEO only
Sedona example
When done right….results are outstanding
10. Company Retreats
We do two per year
Format
Commitment/time/money/opportunity cost
With speakers/without
With team building/without
Facilitators required for success
11. Summary
Make yourself better
Improving your skills leads to profits
Get advice…Mentor/Advisory Board/Roundtable/Peer
Group
ABL…..Always Be Learning
Share all your learning with all of your peers