Joseph C. Burklund is a marketing and advertising specialist with over 25 years of experience. He has managed the successful introduction of 24 new products and exceeded sales goals through integrated marketing. Burklund also established an in-house advertising agency that achieved over 20% savings. He increased sales revenue from $40,000 to almost $400,000 through improved marketing efforts.

1. Joseph C. (Joe) Burklund
6350 Coachlight Dr., Unit 2104,
West Des Moines, IA 50266-2875
515/745-0454 • www.linkedin.com/in/burklund •joeburklund@gmail.com
MARKETING & Accomplishments
ADVERTISING Managed the successful introduction of 24 new products
Joe Burklund
SPECIALIST in five years, helping to exceed sales goals. This included:
• Integrated marketing and package design, Business-to-Business and Business-to-
advertising management Consumer direct marketing. (Deflecta-Shield)
• New business development
• Established an in-house advertising agency gaining greater
• Direct marketing
than 20% savings for the marketing budget. (Lund)
• Social media
• Public Relations Created sales incentive programs with 17% increase in
• Client services management revenue. (Deflecta-Shield)
• e-Commerce applications
Produced the sales and marketing campaigns for 7 retail
Value Proposition shows including both trade & consumer marketing and
public relations. (CD Management)
Experienced, hands-on
marketing & advertising Increased sales revenue from $40,000 to almost $400,000
manager with progressive in two years through improved marketing and efficient
responsibilities in: multi- sales efforts. (Direct Communications)
channel marketing, advertising,
and e-commerce marketing.
Professional Experience
A marketing/advertising pro Marsh US Consumer November 2011 – Present
with a diverse skill-set in Urbandale, IA Insurance
manufacturing, capital goods, Sales Specialist I
e-commerce and B2B/C sales. •••
Burklund Communications January 2010 – Present
Additional Skills: Des Moines, IA Free Agent; Marketing & Advertising
• Microsoft- Office & Access Director of Satisfaction
•Desktop Publishing •••
QuarkXpress, PageMaker, Greater Des Moines Partnership, V-Suite Solutions
Adobe Illustrator Des Moines, IA February 2010 – Present.
•Subject Matter Expert for on-line Volunteer team member helping local businesses improve
cataloging. their performance, business plans, and marketing.
• Film & Video Production •••
Writer, Producer, Director CD Management April 2008 – August 2009
Des Moines, IA June 2006 – September 2007
• QR Code for LinkedIn profile Trade Association & Retail Show Promoter
Marketing, Sales & Promotions Manager:
Trade Advertising, Retail Festivals & Expos.
Managed the functions for the company’s retail show division,
industry trade show and trade magazine advertising.

2. Joe Burklund page 2
Education: Professional Experience
•••
Montana State University, QA1 Precision Products October 2007 – March 2008
Bozeman, Montana Lakeville, MN
High Performance Automotive Suspension Products
Bachelor of Science Degree, Marketing Manager
Film and Television Handled all marketing, advertising and communications:
Production.
Joe Burklund
including magazine ads, web sites, catalogs and shows.
DMACC, Des Moines, Iowa •••
Direct Communications, Inc. July 1997 – March 2006
Financial Services Academy. Des Moines, IA
Marketing Communications Company specializing in
Continuing education in the innovative business-to-business communications.
areas of marketing, personnel Sales Manager, New Business (‘03-‘06)
management, sales, database Sales of printing, magazine advertising, integrated marketing
creation & management, layout programs and telemedia programs for manufacturers.
and design, and print Production Manager: e-Business Group (‘97 -‘03)
Established an entrepreneurial e-commerce business unit,
Honors & producing on-line catalogs and e-commerce for automotive
Achievements: aftermarket manufacturers. Set-up and ran the data entry unit,
and put in place quality control processes to ensure accurate
• Inver Hills Community application data.
College, guest lecturer on •••
small business marketing Deflecta-Shield, Inc. April 1992 – June 1997
• SEMA national award winner Des Moines, IA
for Point-Of-Purchase Automotive Aftermarket Manufacturer with $72M in sales.
Marketing Director Budget: $2.8M.
Displays (Automotive
Marketing, advertising and PR for multi-stage and retail
Aftermarket)
distributions. In charge of creative direction including
• National Agri Marketing direction of the advertising agency. Supervised three
Association national award marketing assistants and six customer service staff.
winner: print, television, •••
film, and campaigns Lund International, Inc. February 1990 – March 1992
Anoka, MN
• National Co-op Information Automotive Aftermarket Manufacturer with $35M in sales.
Fair award winner: print, Marketing Manager Budget: $1.2M.
motion picture Managed the company’s marketing, advertising and sales
• Representative to the U.S.S.R. communications. Created an in-house advertising agency and
for the American Y.M.C.A. negotiated all media placement and costs.
Additional Experience
CENEX Supply Co-op
Advertising Manager
•••
Shopko Stores, Inc.
Broadcast Advertising Manager Budget: $8 million.
•••
Weidert Advertising Agency
Account Executive/Client Services Manager