Joseph Burklund is a senior marketing, advertising, and sales director with over 25 years of experience. He has managed the successful introduction of 24 new products and exceeded sales goals through integrated marketing. Burklund also established an in-house advertising agency that gained over 20% savings for marketing budgets. He creates effective sales incentive programs and produces successful marketing campaigns.

1. Joseph C. (Joe) Burklund
6350 Coachlight Dr., Unit 2104,
West Des Moines, IA 50266-2875
515/253-0337 joeburklund@gmail.com
• www.linkedin.com/in/burklund • Twitter: @JoeBurklund • http://jburklund.wordpress.com
SENIOR MARKETING/ Accomplishments
ADVERTISING/SALES Managed the successful introduction of 24 new products
Joe Burklund
DIRECTOR in five years, helping to exceed sales goals. This included:
• Integrated marketing and package design, Business-to-Business and Business-to-
advertising management Consumer direct marketing. (Deflecta-Shield)
• New business development
• Direct marketing • Established an in-house advertising agency gaining
• Social media greater than 20% savings for the marketing budget.
(Lund)
• e-Commerce applications
• Public Relations Increased sales revenue from $40,000 to almost $400,000
• Client services management in two years through improved marketing and efficient
sales efforts. (Direct Communications)
Value Proposition
Created sales incentive programs with 17% increase in
Experienced, hands-on revenue. (Deflecta-Shield)
marketing/sales director with
progressive responsibilities in: Produced the sales and marketing campaigns for 7 retail
multi-channel marketing, shows including both trade & consumer marketing and
advertising, retail and e- public relations. (CD Management)
commerce marketing.
A marketing/sales pro with a Professional Experience
diverse skill-set in
manufacturing, capital goods, Burklund Communications January 2010 – Present
e-commerce and B2B sales. Des Moines, IA Free Agent, Marketing & Advertising
Director of Satisfaction
•••
Additional Skills: Greater Des Moines Partnership, V-Suite Solutions
• Microsoft- Office & Access Des Moines, IA February 2010 – Present.
•Desktop Publishing Volunteer team member helping local businesses improve
QuarkXpress, PageMaker, their performance, business plans, and marketing.
Adobe Illustrator •••
•Subject Matter Expert for on-line CD Management June 2006 – August 2009
cataloging. Des Moines, IA
• Film & Video Production
Trade Association & Retail Show Promoter
Writer, Producer, Director
Marketing, Sales & Promotions Manager:
Trade Advertising, Retail Festivals & Expos.
• QR Code for LinkedIn profile
Managed the functions for the company’s retail show division,
industry trade show and trade magazine advertising.
•••
QA1 Precision Products October 2007 – March 2008
Lakeville, MN
High Performance Automotive Suspension Products
Marketing Manager
Handled all marketing, advertising and communications:

2. Joe Burklund page 2
Education: including magazine ads, web sites, catalogs and shows.
Professional Experience
Montana State University, Direct Communications, Inc. July 1997 – March 2006
Bozeman, Montana Des Moines, IA
Marketing Communications Company specializing in
Bachelor of Science Degree, innovative business-to-business communications.
Film and Television
Joe Burklund
Sales Manager, New Business (‘03-‘06)
Production. Sales of printing, magazine advertising, integrated marketing
Continuing education in the programs and telemedia programs for manufacturers.
areas of marketing, personnel Production Manager: e-Business Group (‘97 -‘03)
Established an entrepreneurial e-commerce business unit,
management, sales, database
producing on-line catalogs and e-commerce for automotive
creation & management, layout
aftermarket manufacturers. Set-up and ran the data entry unit,
and design, and print and put in place quality control processes to ensure accurate
application data.
Honors &
•••
Achievements: Deflecta-Shield, Inc. April 1992 – June 1997
• Inver Hills Community Des Moines, IA
College, guest lecturer on Automotive Aftermarket Manufacturer with $72M in sales.
small business marketing Marketing Director Budget: $2.8M.
Marketing, advertising and PR for multi-stage and retail
• SEMA national award winner distributions. In charge of creative direction including
for Point-Of-Purchase direction of the advertising agency. Supervised three
Displays (Automotive marketing assistants and six customer service staff.
Aftermarket) •••
Lund International, Inc. February 1990 – March 1992
• National Agri Marketing Anoka, MN
Association national award Automotive Aftermarket Manufacturer with $35M in sales.
winner: print, television, Marketing Manager Budget: $1.2M.
film, and campaigns Managed the company’s marketing, advertising and sales
• National Co-op Information communications. Created an in-house advertising agency and
Fair award winner: print, negotiated all media placement and costs.
motion picture
• Representative to the U.S.S.R. Additional Experience
for the American Y.M.C.A.
CENEX Supply Co-op
Advertising Manager
•••
Shopko Stores, Inc.
Broadcast Advertising Manager Budget: $8 million.
•••
Weidert Advertising Agency
Account Executive/Client Services Manager