David J. Kuff is a PR/marketing strategist and business development professional with experience creating and executing campaigns across multiple platforms. He has a track record of building corporate value through strategic initiatives and promoting strong brands. Kuff has consulted for government agencies and private companies, developing messaging and media plans that increased awareness and achieved long-term goals. His career includes positions directing public relations, advertising, and emerging markets.
I am a tried tested and true business development person. By leveraging my experience, technology and energy, I learn your product or service, evaluate the market and look for new ones, build and execute marketing campaigns, identify the opportunity and decision makers and bring them to the table if need be deliver the sale. I am tenacious.
I prefer offering my services to a company that brings innovative, unique and vertical solutions to the market. If I am excited about the opportunity on a personal level the campaign will outperform expectations.
I am fortunate in that I can many of my clients “friends”. I love what I do and consider it more of a hobby and having fun than a career. Networking, meeting new people, helping, teaching and creating are what gets me excited.
Focused on the intersection of luxury consumer goods, transformation & digital technology. Proven track record of consistent profitable growth through innovation, unique value propositions and cost leveraging resulting in over $4.5 billion in revenue growth. Marriage of Art & Science of Retail, bringing together skills of a classically trained merchant, digital entrepreneur & full P&L general manager. Recognized as a builder of global brands, categories, teams, online communities, partnerships and corporate culture.
Tricia Spellman's Award Winning Portfoliotspellman
This portfolio showcases some of Tricia Spellman\'s award winning, marketing campaigns that were launched globally. Throughout her career she as won many awards from organizations such as the Business Marketing Association (BMA) and The Association of Marketing and Communications Professionals (AMCP).
I am a tried tested and true business development person. By leveraging my experience, technology and energy, I learn your product or service, evaluate the market and look for new ones, build and execute marketing campaigns, identify the opportunity and decision makers and bring them to the table if need be deliver the sale. I am tenacious.
I prefer offering my services to a company that brings innovative, unique and vertical solutions to the market. If I am excited about the opportunity on a personal level the campaign will outperform expectations.
I am fortunate in that I can many of my clients “friends”. I love what I do and consider it more of a hobby and having fun than a career. Networking, meeting new people, helping, teaching and creating are what gets me excited.
Focused on the intersection of luxury consumer goods, transformation & digital technology. Proven track record of consistent profitable growth through innovation, unique value propositions and cost leveraging resulting in over $4.5 billion in revenue growth. Marriage of Art & Science of Retail, bringing together skills of a classically trained merchant, digital entrepreneur & full P&L general manager. Recognized as a builder of global brands, categories, teams, online communities, partnerships and corporate culture.
Tricia Spellman's Award Winning Portfoliotspellman
This portfolio showcases some of Tricia Spellman\'s award winning, marketing campaigns that were launched globally. Throughout her career she as won many awards from organizations such as the Business Marketing Association (BMA) and The Association of Marketing and Communications Professionals (AMCP).
Marketing professional with more than 20 years of global leadership experience building and implementing transformative, integrated programs that raise awareness, increase revenue, and drive business growth. Interested in applying expertise and passion for crafting successful brands to advance business and marketing objectives for a dynamic, collaborative organization.
Paul June’s Marketing Resume: An innovative, multi-faceted marketing and product development professional with extensive experience in the domestic and international consumer products space. From product development to business development, I have a track record of creating successful product lines, spearheading effective marketplace launches and targeting new markets with decisive go-to-market strategies. I am thoroughly familiar with the utilization of latest internet-based marketing techniques based on web development, social media utilization and development of on-line brand presence. I have repeatedly demonstrated my skills in providing critical insight into future business and consumer trends as well as utilizing cutting edge technologies that capture the imagination of varied audiences. I have a reputation for holding an unwavering commitment to consistent performance at the highest level of professional excellence and I hold a BS degree in Business Administration and Marketing.
Driven, astute, creative, visionary leader and key driver of growth, a PR /Media/Marcom business and media-savvy expert with demonstrated ability to launch new products, build online and offline customer base, and create and execute high profile campaigns across multiple platforms in global marketplace. Skilled at managing effective teams and leveraging operations to achieve goals where innovation, branding and marketing are keys to success. A multi-dimensional thinker who maneuvers easily across all media types from traditional to digital, to identify and implement processes and enhance long-term ROI.
Cutting edge, analytical, research-driven interactive copywriter, media planner-buyer, and corporate communications pro focused on multi-channel strategies to implement corporate vision and achieve sales objectives. A well-rounded executive who operates on past advertising experience with new approaches and developments to create successful sales and marketing programs increasing customers, revenues and promoting strong image to the public, press, stockholders and influencers.
Projects worked on and clients served include All Nippon Airways, Kenwood USA, Philips Electronics, LozziPR.com, Interthinx.com, Fallbrook Tax Credits, Marriott Hotels & Resorts, Nurigene Skincare, Walgreens, Kids Against Animal Cruelty, Doughboy The Movie, New Line Cinema, PyratineXR.com, Guthy-Renker, Mitchell & Company Graphic Design, U.S. Department of the Navy, Texaco Franchise Outreach Program, The McFarlin Group, WebLSM.com, U.S. Department of Housing and Urban Development, Night of 100 Stars Gala, Pathfinder Pictures and CoolCalifornia.org
Mitchell & Company has 20+ years commercial, retail and residential development signage design including Tyson\'s, Tower Oaks, Georgetown University Law Center and the Smithsonian Institution.
Logos for technology, real estate, retail, malls, non-profits, banks, transit, government, museums, products and services. All logos designed by Mitchell and Company.
1. David J. Kuff Los Angeles, CA 90046
dkuff@wilshiremarketing.com (323) 848-8332 Office
(323) 702-5700 Mobile
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PR/Marketing Strategist ~ Business Development Pro
Interactive Copywriter
Driven, astute, business and media-savvy professional with demonstrated ability to create and execute high profile
campaigns across multiple platforms and advanced copywriting skills. Creative visionary who maneuvers strategically
across all types of campaigns, from traditional to interactive. Proven success building corporate value, developing
initiatives to achieve long-term ROI and promoting strong image to the public, press, stockholders and influencers.
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EMPLOYMENT CHRONICLE
FREELANCE CONSULTANT
Wilshire Marketing Group – Los Angeles, CA 2006-Present
Senior-level PR, marketing, and advertising professional for key messaging, branding, product launch campaigns, and
corporate communications, plus local/national media planning & buying. Cutting edge, analytical and research-driven
print, broadcast and interactive writing, creative development and media partnerships.
• Nurigene Skincare (www.nurigene.com) – Strategic planning, copy, and media planning & buying for successful
Walgreens-branded new product launch in South Florida, now slated to rollout to 3,600 stores
• Fallbrook Capital (www.fallbrookcapital.com) – Created and developed advertising, publicity, B2B sales, web,
product launches for Interthinx and Captive Media, which sold for $37 million and $55 million, respectively
• CoolCalifornia.org (www.coolcalifornia.org) – Media relations, brand strategy, and developing energy and water
outreach initiatives by California Air Resources Board to increase awareness and reduce carbon footprints
• Dept of Housing and Urban Development (www.hud.gov) – Consulting, messaging, and media planning for
national initiative to prevent consumers from being victims of loan modification scams, exceeding objectives
• U.S. Department of the Navy (www.navy.mil) – Research, media relations, speechwriting, and case studies to
help reduce fuel and water consumption and increase energy efficiency, saving more than $5 billion in costs
BRAND STRATEGIST / PR MEDIA DIRECTOR
The McFarlin Group – Los Angeles, CA 2001-2006
Established public relations and media department and managed agency staff. Developed and executed campaigns,
programs and product rollouts for Fortune 100 companies increasing awareness, customers and revenues. Directed press
events, minority outreach franchising, financial initiatives, retail sales programs, policies and procedures writing.
• Texaco Minority Outreach (www.texaco.com) – Directed advertising, media relations, job fairs/events, intranet
and collateral for Minority Franchise Program bringing service stations/branded partners to women and minorities
• Wally Park (www.wallypark.com) – Multi-faceted trade and consumer advertising, publicity, and promotion
launching first designer parking facility; the company has since expanded to 12 U.S. locations
• Shell Oil Retail Financing (www.shell.com) – Planning, co-development, copywriting and sales materials for B2B
financing, site upgrades and co-branding partners; $600 million in loans have been funded to date
• Subway, McDonalds, Baskin-Robbins (www.mcfarlingroup.com) – Co-developed fast food site initiative with
co-branded operations from site review, financing, and construction to marketing, promotions and customer service
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dkuff@wilshiremarketing.com ▪ (323) 848-8332 Office ▪ (323) 702-5700 Mobile
2. David J. Kuff______________________________________________________________________________Page 2
EMERGING MARKETS SPECIALIST / CREATIVE DIRECTOR
Kuff &Associates – Washington, DC / Los Angeles, California 1999-2006
Built successful project consulting business with advertising agency partners and top-tier companies in broad industry
and consumer channels. Established airline and travel public relations and public affairs department and managed
agency staff of five consultants and writers. Developed and executed campaigns, programs and product rollouts for
global brands, increasing awareness, customers and revenues. Directed press events, online and offline customer
databases, financial initiatives, B2B and B2C sales programs, policies and procedures.
• All Nippon Airways (www.facebook.com/flyworld/ana) – Managed press relations, news events, trade publicity,
civic outreach, crisis plan for inaugural non-stop inaugural service; ANA now one of the world’s top 10 carriers
• Marriott Hotels (www.marriott.org) – Managed trade/consumer public relations and travel promotions for Maui,
Scottsdale and European resort properties; increased brand and corporate exposure, awareness, and occupancy rates
• Holland Flower Council (www.flowercouncil.org) – Co-developed advertising and marketing campaign, Holland
press tour and special events; increased North America sales $14 million in year one and $28 million in year two
• The Color Factory (www.thecolorfactory.com) – Helped raise $8 million in capital funding and IPO for private
label cosmetics and skincare manufacturer; directed B2B marketing, trade shows, product launches, sales activities
• The Lord of The Rings (www.lordoftherings.net) – Achieved major publicity placements on visual effects and
feature film post-production technology in Daily Variety, Hollywood Reporter, and Los Angeles Times front page
PROFESSIONAL MEMBERSIPS
Ad Relief of Greater Los Angeles
Think LA / Ad Club Los Angeles
The One Club of New York
Technology Council of Southern California
Dealmaker Media Los Angeles
Entertainment Publicists Professional Society
Exceptional Children’s Foundation (ECF)
EDUCATION
Bachelor of Arts in English and Communications Richmond University
University of Maryland, College Park London, England
AREAS OF EXPERTISE
Staff Management & Supervision Public Relations & Public Affairs
Advertising Media Planning & Buying Digital, Interactive & Web 2.0
Team Building and Training Broadcast & Print Advertising
Primary & Secondary Research Metrics, Analytics & Research
Copywriting & Project Management Manufacturing & Quality Assurance
Marketing Vision & Emerging Technologies Global Brand Initiatives
Budgeting & Cost Control Packaging & Point-of-Sale
Minority Outreach & Multi-Cultural Marketing Cause-Related & Celebrity Marketing
Sales Development Programs Trade Show Exhibits & Promotion
Brand Strategy & Content Development Energy & Sustainability Programs
Senior Executive Speechwriting New Product Luxury & Beauty
Web Marketing & Audience Engagement Banking, Financing & Private Equity
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