Elizabeth Frederick has over 20 years of experience in marketing and advertising leadership roles, including experience with both B2B and B2C clients. She is a highly motivated leader who excels at developing innovative client solutions, product launches, and process efficiencies. Her skills include marketing strategies, account leadership, sales support, branding, and relationship building across departments.

1. Elizabeth (Beth) A. Frederick
85 Morse Rd.Columbus, OH 43214 Phone: 614.519.4309bfred85@gmail.com
Marketing Communications Professional
 More than 20 years’ experience as a marketing and advertising leader. Both B-to-B and B-to-C
experience while with advertising agencies, client-side and media organizations.
 Highly motivated respected leader of marketing and creative teams; direct work with clients, sales,
manufacturers and corporate level leaders.Resourceful results-driven, innovative leader who excels at
efficiency and leading change.
 Proven ability to develop and execute innovative client solutions and successful product launches,
along with internal process efficiencies.
Skills
 Marketing/Creative Team Leadership  Account leadership and project
 Marketing Strategies & Campaigns management
 Corporate Communications  Sales Collateral Development and
Support
 Product Positioning and Branding
 New Product Launch
 Web and Print Content Development
 Recruiting
 Excel at Building and Maintaining
Relationships Across All Departments  Full Understanding of Qualitative and
and Levels of Company Quantitative Research
 B-to-B and B-to-C Client/Product  Troubleshooting and Solutions
Experience Identification
 Media Solutions/Product Integration  Fiscally Responsible
 Digital Solutions and Strategy, including  Exceptional Communications Skills
web development and promotion (Verbal and Written)
 Budget development/management
Professional Experience
TIME WARNER CABLE, Columbus, Oh
Multibillion-dollar company providing communications services
Marketing Manager,Media Sales12/2001 to 12/2012
Manage regional media sales marketing support team of 8 employees located throughout Ohio and Texas to
drive $300-million in regional sales. Rollout and execution of corporate-driven sales products,provide direct
sales support,brand management, sales collateral and product development and launches, internal and external
communications.
Selected Accomplishments:
 Customer-focused client solutions utilizing media product integration
 Instrumental in building and developing regional Marketing support structure.
 Identified efficiencies of Marketing processes and procedures to ensure more effective support of sales.
 Developed and launched web tools, sites and resources for regional organization to propel sales.
 Led regional launch of new digital products and integration, including digital solutions. Identified
opportunities, collaborated with other teams and created campaigns to drive annual sales goals.
 Transformed structure of corporate intranet to better meet the needs of regional sales efforts.
 Continual training of Marketing and Sales staffs to ensure understanding of complex product features,aiding
themto assist sales to sell more effectively.
 Promoted to Regional Manager from Product Development Specialist after only 15 months.
Elizabeth Frederick Resume Page 1

2. COUGHLIN AUTOMOTIVE GROUP– Newark, OH
7-Brand, 4-location Multimillion-dollar Automotive Dealer Franchise
Marketing Director,5/2001 to 12/2001
Planned and executed million-dollar marketing/advertising budget to generate sales of new and used
automobiles for 7 automotive brands at 4 dealership locations. Achieved year-over-year increases in sales,
despite economic challenges post 9/11.
Selected Accomplishments:
 Worked directly with owners and sales leaders to develop marketing strategies and tactics to achieve sales
objectives.
 Served as primary media planner/buyer, copywriter and creative developer for all advertising programs.
 Served as community liaison/representative and provided Public Relations expertise. Demonstrated the
importance of and created their first Web site, to promote awareness of dealer and generate sales.
 Worked directly with manufacturer representatives and dealer groups to ensure dealer’s best interests were
heard and addressed.
 Ensured all co-op dollars were reimbursed by adhering to manufacturer guidelines, while maximizing ad
effectiveness for Dealer. Filed all co-op for reimbursement.
 Identified and executed community marketing efforts to maintain large dealership’s local presence in each
market served.
LORD, SULLIVAN & YODER ADVERTISING– Worthington, OH
Multimillion-dollar Advertising Agency specializing in B-to-B and B-to-C Marcom Solutions
Business Development Specialist, Interactive Project Manager, Interactive Media
Manager,10/1994 to 4/2001
Worked with VP to research and solicit new business clients for agency; Helped establish and launch Interactive
Department, Managed client web site development projects; Launched agency’s Interactive Media/Marketing
service.
Selected Accomplishments:
 Worked with Vice President of Business Development to prospect, research, pitch and secure new business
opportunities for the agency.
 Helped generate over 15 million-dollars in new billing, while in business development role.
 Helped create and launch agency’s Interactive Department, a new source of agency revenue.
 Advocated for and launched Interactive Marketing Department, dedicated to promoting client Web
sites and other online presences, increasing clients’ spending from zero to over $2 million dollars.This
included SEO, keyword and display advertising, affiliate and reciprocal links, email marketing.
Other Experience:
WSYX-TV, Research Director, Advertising Sales
Ron Foth Advertising, Media Planner/Buyer
Technology
Software: MS Office (Word, Access, Excel, PowerPoint), Adobe Creative Suite (Photoshop,
Illustrator, InDesign), Scarborough, Macromedia Contribute
Web/Multimedia: Understanding of Web Development and usability, SEO, Social Media, Web Marketing
and Promotion
Education
OTTERBEIN COLLEGE– Westerville, OH
Bachelor of Arts
Majors: Business Administration, Marketing Concentration; Spanish, Graduated With Departmental Honors
Elizabeth Frederick Resume Page 2