Carille Greenberg Ribley is a marketing communications professional with over 30 years of experience developing strategic communications plans and materials. She has expertise in project management, writing, budgeting, and leading teams. Her experience includes positions as a Marketing Manager, Communications Manager, and owning her own consulting firm.

1. Carille Greenberg Ribley
(H) 804-864-9099 (C) 804-317-8332
carillegr@comcast.net
Marketing Communications Professional
Strengths
• Energizing team leader, project manager, and listener with a
wide range of strategic and tactical marketing communica-
tions expertise
• Level-headed thinker with flair for keeping teams focused,
inspired, and on budget
• Compelling writer
EXPERIENCE
Marketing Manager 9/2007– 2/2009
The WellPoint Companies, Inc., Richmond, VA
Health Management Corporation
• Forged a 3-level strategic communications plan and processes to build teams and
drive corporate goals
• Developed/managed 25th anniversary campaign using intranets, media walls,
email, direct marketing, newsletters, and signage
Anthem Blue Cross and Blue Shield of Virginia
• Led team of 6 marketing managers to produce the first enterprise-
wide newsletter with 4.5 million circulation on a single production schedule;
Opened channels for shared story development to reduce complexity and time
investment across individual, national account, group, Unicare, and Medicare
member marketing
• Saved nearly 100K by simplifying a direct marketing piece that pushed members
from print to anthem.com for Evidence of Coverage details
• Developed a new enterprise-wide, web-print combo solution and management
strategy for meeting the new national NCQA team’s more rigorous and
complex 2008 communications requirements
• Wrote/updated hundreds of drug, health benefit, and educational
collateral pieces to support the Virginia member market
Senior Communicator 4/2007– 7/2007
Capital One Financial/Strategic Staffing Solutions, Richmond, VA
• Developed a campaign extolling the benefits of a system upgrade which included
posters, targeted email, web stories, web casts, software demos, and a media wall
Communications Manager 2006 – 2007
Apex Systems Inc., Richmond, VA
• Engineered company’s first communications assessment and survey to
determine top communications issues
• Managed intranet RFP process, vendor selection, and crafted a web content
management strategy as well as creative briefs for key projects
• Produced management and employee communications roll-out for major
initiatives including a re-organization and compensation plan
Incentives and Commissions Communications Leader 2004 – 2006
Genworth Financial, Richmond, VA
• Designed marketing communications plan for over 35 sales reward and recognition
programs for long-term care sales agents and their 50-member leadership team

2. • Directed agencies in development of creative concepts and messaging for
publications, broadcast, video, direct marketing, the web, and events
• Managed budget and provided art direction for 3 major publications
• Developed booth theme and all visual materials for major sales conference
Free-lance Consultant 2002 – 2004
Richmond, VA & Worcester, MA
• Developed marketing and strategic communications for Worcester Polytechnic
Institute, American Red Cross and Capital One (direct marketing center, HR
Communications and call center training)
Communications Leader 2000 – 2001
Aspen Technology, Inc., Cambridge, MA
• Provided consistent messaging, and “look and feel” across company collateral,
advertising, the web site, investor relations, etc.; Managed vendor relationships
• Monitored constantly changing products and services so that the most current
information appeared in all types of highly visible communications
• Streamlined trade marking, copy editing, and coding systems to reduce costs and
time-to-publication
• Managed creation of sub web
President 1991 - 2000
SureFire Communications, Inc.
Leominster, MA
• Consulted with high-level executives to define communications success
• Created strategies and refreshing media solutions tailored to various audiences
• Formed alliances with over 30 business owners to produce sub webs, interactive media,
corporate identity, print materials, video programs, presentations, media kits, events,
employee communications, training, and marketing research studies
• Developed client base including Vedior (formerly Select Appointments North America),
C.R. Bard, Biogen, as well as large non-profits, and numbered about 6-10 annually
Communications Consultant 1984 – 1991
Executive Producer
Writer/Producer/Director
Digital Equipment Corporation, Maynard, MA
• Wrote/produced/directed multimedia and "live" broadcast programs to carry messages
of pride, enthusiasm, change, training, new technology, and product information to
corporate, customer, and community audiences for this $4 billion dollar Fortune 100
EDUCATION
Harvard University with joint studies at MIT Sloan School of Business
Ed. M. Media and Business
Virginia Commonwealth University, B.S.
Mass Communications and Fine Arts
APPLICATIONS
• MS Word, Excel, Powerpoint, and Project
• Adobe Acrobat Writer
• Sharepoint
PROFESSIONAL TRAINING
• Multimedia Development, Fitchburg State College
• Thinking Out of the Box Seminars, Skill Pathways
• New Product Development, AMA

3. AFFILIATIONS
• American Marketing Association
• Harvard Business Club of Richmond