Josh Mullenix has over 14 years of experience in marketing, project management, and client relations across the technology, entertainment, and music industries. He has a proven track record of growing digital revenues and content catalogs. Currently working as a marketing and solutions consultant, his previous roles include Digital Services Manager at Naxos of America and Manager of Marketing Services at Word Entertainment.
1. JOSH MULLENIX
Nolensville, TN 37135
615.429.7888 jkmullenix@hotmail.com
www.linkedin.com/in/joshmullenix
SUMMARY
Manager with proven success in managing the marketing and distribution of both digital and physical
products, and maintaining customer/vendor relationships. Extensive experience in product marketing,
project management, digital marketing, and client management/representation.
Over 14 years experience in the technology and entertainment industry including:
! product marketing (traditional/online)
! social media management
! project & brand management
! strategic planning
! website management
! digital services/operations
! e-mail marketing
PROFESSIONAL EXPERIENCE:
SELF-EMPLOYED, Nolensville, TN 2013 to Present
Marketing and Solutions Consultant, 2013 - 2014
Manage marketing campaigns focusing on social media and email marketing
! Develop, create and execute social media content for multiple clients
! Extensive experience utilizing online social media tools and sites including Facebook, Twitter,
Instagram, Pinterest, and Linkedin
! Setup of email blast campaigns, managing email lists
! Website strategy and management of content
! Client and account management, including client engagement and client acquisition
NAXOS OF AMERICA, Franklin, TN 2010 to 2013
Digital Services Manager, 2010 to 2013
Oversaw digital distribution operations and managed digital services team. Collaborated with over 40 digital
service providers (including iTunes, Amazon.com, Google and Spotify), to ensure the delivery of over 400
worldwide clients’ digital content including music, e-books, and video.
! Promoted rapid growth of digital catalog availability, adding a 75% increase in the availability of albums,
resulting in an additional $1.5 million in revenue year over year
! Increased the amount of content delivered from 18k albums to 45k albums, with digital revenues
growing 33% year over year
! Led additional revenue initiatives including eBook, video on demand, and HD content deliveries
! Transition labels from previous digital distributors, ensuring content accuracy and availability
! Support digital marketing and promotions through product availability and scheduling
! Train and introduce record label personnel to a company developed online dashboard for data integrity
2. Josh Mullenix 615.429.7888 Page 2
WORD ENTERTAINMENT (DIV. OF WARNER MUSIC GROUP), Nashville, TN 2006 to 2010
Manager of Marketing Services, 2007 to 2010
Led in the strategic planning of division website initiatives, and developed and executed marketing initiatives
with clients representing over 800 independent retail stores. Worked directly with record labels and major
film studios including Paramount Pictures, 20th Century Fox, and Big Idea.
! Led complete redesign of division website, including the enhancement of search functionality, integrating
video, and enhancing user experience with added security and social media features
! Initiated and managed development of iPhone app that would create additional website traffic
! Organized and led bi-annual meetings between marketing clients, record labels, and film studios
! Produced and distributed promotional DVD shown in over 1200 retail outlets
! Created bi-weekly internal and external e-biz newsletters distributed to over 1500 recipients
! Negotiated monthly ad contract resulting in maximum exposure and over $20k yearly savings
20th Century Fox Marketing Brand Manager, 2006 to 2007
Managed successful marketing promotions for DVDs using retail and consumer advertising resulting in #1
selling DVD title in market segment.
! Oversaw budgets of over $100k for marketing campaigns resulting in increased brand awareness
! Supervised the production, design, and shipping of a interactive video update to over 200 stores
! Created new product marketing materials and presented materials to sales staff
! Developed booth theme for industry-wide tradeshow attended by over 7,000 retailers and over 350
exhibitors, winning best music booth for best design and concept theme
EMI CMG (A DIV OF EMI MUSIC GROUP), Brentwood, TN 2003 to 2006
Inventory Management, 2003 to 2006
Managed the production and manufacturing of commercial and promotional audio and video product for
over 15 record labels/film studios (including Disney) for national distribution.
! Analyzed and processed data/sales to make buying decisions for the manufacturing and production of
1,000+ products and their print components to maintain sufficient inventory in 3 distribution centers
! Resolved all problems during the manufacturing process of finished goods by maintaining relationships
between record labels and vendors to ensure optimal levels of service
EDUCATION
James Madison University, Harrisonburg, VA
Bachelor of Music, concentration in Music Business & Minor in Business Administration.
PROFESSIONAL DEVELOPMENT
Completed several courses including Crestcom Leadership Management Training, Shaw Academy
Online Marketing Course, and New Horizon Learning Centers PMP Training Course
Member of the Nolensville Economic Development Committee – A volunteer position that encourages
economic growth and development within the town of Nolensville, TN.
HONORS
Won Music Booth of the Year 2006 and 2007 for Best Design and Concept at annual industry-wide
convention with over 7,000 attendees including over 350 exhibitors.