Caryn Gray is a results-oriented marketing professional with over 20 years of experience in marketing roles across various industries. She has a proven track record of providing strategic consulting services and developing marketing campaigns to optimize business performance and drive revenue. Gray is seeking new opportunities where she can apply her customer-centric approach and expertise in CRM, digital marketing, and data analytics.

1. cgray1230
Caryn L. Gray
Home: (630) 428-3921
Cell: (630) 301-2357
cgray1230@yahoo.com
SUMMARY
I am a customer-centric, results-oriented marketing professional with extensive experience across
an array of B2B and B2C industries.
1. I am a results-oriented global marketing professional who can foster meaningful company-
wide relationships that align expertise, ability and responsibility behind shared corporate
goals to optimize business performance.
2. I have excellent communication skills, with oral and written fluency in today's marketing
challenges and the solutions and service ecosystem that has evolved to address them. I
have a proven track record of providing strategic consulting services to multi-branded,
matrix organizations.
3. I am a seasoned CRM professional who has used 1: many and 1:1 marketing
communications in off- and on-line communication channels. My marketing toolbox
includes interactive dialogues, banner ads, real-time behavior triggered emails, virtual
events, social media, blogs, PPC, SEO and microsites to increase drive near-term incremental
revenue and long-term brand equity and customer loyalty.
I am a motivated marketing professional, with a desire to innovate for my company’s and client’s
competitive advantage. I have a:
• marketing practitioners’ mindset, with a researcher’s savvy
• consultative manner, with an innate desire to mentor colleagues and clients
• collaborative work style, with a natural ability to lead
• strategic approach, with pragmatic ability-to-execute
• technical and analytic aptitude with business acumen
• strong communication skills, and can engage at all organizational levels
• passion for actionable insights that can “push the envelope”
EXPERIENCE
BtoB Marketing Solution Strategist, Marketing Studio On Demand June 2008 - Present
Aprimo, Inc
• Achieved New Names sales objective in 2009. Supported business development with sales
enablement materials such as value propositions, PPTs, White Papers, Product Slicks, etc.
• Managed the Aprimo 8.5 launch, a major release, with responsibilities that included internal
communications, external promotion and media, event materials, application training, solution
collateral, microsite content.
• Evaluate and recommend Agency's proposal for online media buys to build brand awareness as
well as strong call-to-action to expand targetable audience for nurturing campaigns.

2. • Drive integrated, interactive marketing campaign design, execution and measurement, insuring
successful execution and performance in alignment with strategic and/or quantitative goals.
• Collaborate with Account Managers to renew and expand our product footprint, build trust in
partnership, and secure client testimonials (as purchasers trust their peers, friends, etc.)
• Author thought leadership materials (White Papers, Articles, Webinar PPTs) for industry
consumption (e.g., SEO, Pay-per-Click, etc)
• Measure marketing effectiveness – i.e., define and produce KPIs for marketing visibility and
accountability
VP, Sr Global CRM Solution Sales Consultant (Position Eliminated; Hired by UK BU; Board Dec)
Harte-Hanks & Global Address - Naperville, IL June 2007 to June 2008
• Sales and solution consultant for domestic and global BtoC and BtoB data management and
database solutions -- closed +8 deals with Sales that totaled over $2.75MM in revenue.
• Developed and applied global solution value propositions in the sales process, attending to both
consumer and business perspectives of 1:1 marketing enablement.
• Developed a pre-sales engagement model to better define roles & responsibilities in the sales
process (leveraging the RACI approach).
• Sold and facilitated client Discovery Workshops to limit gaps between the solution sold and the
solution scoped for delivery. Client satisfaction improved, which led to an increase in client
references and testimonials.
• Authored a business case, requesting Executive Management to reverse a commercially
damaging decision, which they accepted.
• Created solution concepts, leveraging the wide array of disparate products and services to
create a single integrated marketing-enabling solution that address client challenges.
• Became lead writer for solution discussions, strategic executive briefs, and client-facing
Powerpoint documents, optimally mixing a blend of narrative and graphics to meet the audience
composition/profile.
Principal, Professional Services (Position was changed after Joining)
The Allant Group - Naperville, IL Nov 2006 to May 2007
I was responsible for transforming database solution strategy and vision into action, creating
solution scope and technical requirements for IT development. I also acted as a Strategic Marketing
Consulting, writing and executing on business/marketing consulting proposals for key client
accounts.
Senior Business Strategy Consultant
International Solution Consultant Dec 2001 to Nov 2005
Experian North America – Schaumburg, IL
Business Strategy Consultant: I focused primarily on providing strategic consulting services to
existing Experian clients. My contributions include developing and publishing analytic roadmaps
that enable clients to leverage new database tools, technology, and data in terms of discrete
projects that ensure business and marketing processes align continuously with enabling technology
– i.e., optimize ROI. I helped clients design, implement, and measure customer-centric marketing
initiatives and programs.
International Solution & Sales Consultant: As a nascent service offering, I provided both strategy
and multi-territory solution design services to a range of Experian customers. I worked
collaboratively with global technical and analytic colleagues to define, design, and implement multi-

3. territory marketing solutions. Of particular importance is the role I play in establishing the business
infrastructure needed to support the global marketing services business.
Director, Solution Strategy (Pre-Sales)
Experian North America – Schaumburg, IL
I served as a sales consultant to our clients and to our marketing services sales force, helping to
identify the optimal mix of services and products that meet the clients’ immediate and evolving
business needs.
CRM Business Consultant (Position Eliminated) February 2000 to December 2001
Acxiom Corporation - Downers Grove, IL
Senior Database Consultant July 1999 to Feb. 2000
Nykamp Consulting Group - Downers Grove, IL
Director of Database Marketing Nov. 1998 to July 1999
Cramer-Krasselt - Chicago, IL
Senior Manager of Database Marketing Nov. 1990 to Nov. 1998
Leo Burnett USA - Chicago, IL
Senior Sales Associate May 1987 to Nov. 1990
RL Polk – Taylor, MI
Production Delivery Analyst May 1986 to May 1987
Metromail Corporation (Now Experian) - Lombard, IL
EDUCATION & OTHER
Formal: B.A. FRENCH, UNIVERSITY OF ILLINOIS
URBANA-CHAMPAIGN MAY 1986
Speaking/Writing: Published articles in DMA Insider, Corporate Newsletters, Corporate
White Papers, Webinars, CRM Magazine, leading e-business magazine in
Germany (Oct 2009)
Regional and national conferences - e.g., Chicago’s Direct Marketing
Days, Bob Stone Education Day, CADM Luncheons, NY DMDays
National conferences: DMA, NCDM, TIA [TravelAssoc]
Guest-lectured in Chicago area universities: DePaul, Northwestern,
College of DuPage, and Northern Illinois
Outside Include: Draw/Read/Writing, Running, and Regaining French Fluency