Corey Harlock shares insights on job searching, emphasizing the importance of self-assessment and shifting focus from what hiring managers want to what candidates want them to hear. He outlines his extensive experience in marketing and brand promotion, detailing past roles and achievements, including successful campaigns and leadership in high-stakes environments. Additionally, he promotes a job-seeking program aimed at empowering individuals in their job search.

1. My name is Corey Harlock
unemployed too long to get hired

2. I believe that it is easier to get hired for your ideal job
than…
unemployed too long to get hired

3. I believe that it is easier to get hired for your ideal job
than…
It is to just get hired!
unemployed too long to get hired

4. In any economy
Your read that correctly-don’t adjust your screen
unemployed too long to get hired

5. How? here is how
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6. Everything you have learned about how to
find a job to this point…
unemployed too long to get hired

7. Is wrong!!!
unemployed too long to get hired

8. Does it help you get hired?
Or eliminated?
unemployed too long to get hired

9. Change your focus from “what a hiring
manager wants to hear.” to
unemployed too long to get hired

10. “what do I want the hiring manager to
hear.”
unemployed too long to get hired

11. How?
unemployed too long to get hired

12. Get your edge
Self assessment
unemployed too long to get hired

13. What do you love & want to
do?
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14. Administration
Vs.
operations
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15. How do you like to be
managed?
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16. Where are you on your own
personal experience cycle?
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17. What are your motivations to
go to work?
unemployed too long to get hired

18. The huge majority of resumes out there
help you get eliminated
Not hired
unemployed too long to get hired

19. Corey Harlock
24 Smith Lane, Smithtown, 90210
Home: (555) 555-5555, Cell: (555) 555-5050
info@skillstoachieve.com
SUMMARY
Marketing Communications Professional having proven leadership skills that span both the corporate
marketing and advertising agency disciplines with a clear understanding of how branding and marketing
communications support product and corporate business objectives. Expertise includes management
responsibility for the strategic development, creation, budget investment allocation, and implementation of
integrated B2B and B2C marketing communications programs.
Advertising - TV, Print, Outdoor and Online
Sales Promotion - Consumer/Dealer Programs and POS Materials
Collateral Materials - Product and Corporate Brochures
Events/Trade Shows - Planning, Design, Implementation
Public Relations - Press Releases, Events, Editorial Contact
Direct Marketing - Emailed and Mailed
Digital/Social - Website Development, Social Media, Keyword Search, Blogger Panels
Market Research - Internally Developed and Sourced
Sponsorships - Initiation, Negotiation, Activation
Brand Promotion - Branding Standards and Logo Management
PROFESSIONAL EXPERIENCE
C&C TRAVELWARE, Smithville, TX 06/2010 – 01/2011
Vice President, Client Relations
Oversaw all aspects of marketing and branding communication for both dealers and consumers for the leader
in high-quality luggage and business cases. Responsible for advertising, corporate website, trade shows, in-
store visual merchandising, point–of-sale and product collateral, dealer communications, and corporate
branding materials. Directed a staff of six and manage branding agency, PR agency, visual merchandising firms,
web designers and creative support and production vendors.
· Directed revisions of corporate website – www.briggs-riley.com – that led to a 30% direct sales growth year
over year, while enhancing product branding.
· Developed branding/marketing communication strategies for five collection/sub-brand products.
· Researched, developed and launched new corporate brand tagline.
· Implemented a unique travel blogger panel.
· Conceptualized and launched microsite for new BRX adventure travel gear collection.

20. Corey Harlock CANON U.S.A., INC., Smithville, TX
24 Smith Lane, Smithtown, 90210 1992-2010
Home: (555) 555-5555, Cell: (555) 555-5050 Director, Brand Promotion, Corporate Communications Division (2006 - 2010)
info@skillstoachieve.com Managed a multi-million dollar budget with a staff of 11 and responsibility for establishment of project
SUMMARY goals, brand positioning and budget investment allocation for the planning, execution and
Marketing Communications Professional having proven leadership skills that span both the corporate implementation of Corporate Web, Event, Corporate Social Responsibility and Brand Promotion
marketing and advertising agency disciplines with a clear understanding of how branding and marketing communications programs in the Americas. Reported program lifecycle status to Senior Management.
communications support product and corporate business objectives. Expertise includes management · Led Corporate Communications Division team in the development and launch of new CUSA website -
responsibility for the strategic development, creation, budget investment allocation, and implementation www.usa.canon.com - that improved the branding, design and usability.
of integrated B2B and B2C marketing communications programs. · Oversaw Canon’s Corporate Social Responsibility programs, including: the Canon 4Kids support of the
Advertising - TV, Print, Outdoor and Online National Center for Missing and Exploited Children; the Canon Envirothon national high-school
Sales Promotion - Consumer/Dealer Programs and POS Materials environmental competition; Christopher Newport University Scholars Program; and Stony Brook
Collateral Materials - Product and Corporate Brochures University Essay Contest.
Events/Trade Shows - Planning, Design, Implementation · Spearheaded negotiation and activation of sponsorships for the New York Yankees, Madison Square
Public Relations - Press Releases, Events, Editorial Contact Garden, the NFL, and the New York Islanders.
Direct Marketing - Emailed and Mailed · Conceived first Canon U.S.A. Corporate Product Brochure which was praised by senior management, the
Digital/Social - Website Development, Social Media, Keyword Search, Blogger Panels sales force and dealers.
Market Research - Internally Developed and Sourced · Launched Canon Americas Corporate Brand ID and Design Standards Guidebook which brought
Sponsorships - Initiation, Negotiation, Activation consistency in corporate branding to business units in the Americas.
Brand Promotion - Branding Standards and Logo Management · Led start up and publication of initial issues of Canon U.S.A. imagine magazine that helped bring to
employees a better understanding of the company, its people and businesses.
PROFESSIONAL EXPERIENCE · Oversaw invitation process to Canon EXPO 2010 that resulted in attendance exceeding target.
· Conceptualized the innovative Canon Center Court event held in NYC which brought togethera consumer
C&C TRAVELWARE, Smithville, TX contest, product demo, press event, advertising launch and Maria Sharapova.
6/2010 – 01/2011 Director, Marketing Services, Consumer Imaging Group (2003 - 2006)
Vice President, Marketing
Oversaw all aspects of marketing and branding communication for both dealers and consumers for the Responsibility for management of advertising, sales promotion and marketing communications for
leader in high-quality luggage and business cases. Responsible for advertising, corporate website, trade Camera, Printer and Video Divisions. Products included EOS digital SLR cameras, PowerShot cameras, EF
shows, in-store visual merchandising, point–of-sale and product collateral, dealer communications, and lenses, binoculars, PIXMA and SELPHY printer products and VIXIA camcorders. Responsible for advertising
corporate branding materials. Directed a staff of six and manage branding agency, PR agency, visual and sales promotion budgets in excess of $50MM.
merchandising firms, web designers and creative support and production vendors. · Oversaw production of industry-leading trade shows (CES, PMA) and national sales meetings.
· Directed revisions of corporate website – www.briggs-riley.com – that led to a 30% direct sales growth · Won Silver Telly award for Canon multi-product “Wedding” TV spot.
year over year, while enhancing product branding. · Managed advertising agency relationships with Dentsu, Grey and several graphic design firms.
· Developed branding/marketing communication strategies for five collection/sub-brand products. · Constructed media buying Agency of Record, resulting in $10MM savings over two years.
· Researched, developed and launched new corporate brand tagline. · Directed development of 25+ TV commercials and 100+ magazine and newspaper ads.
· Implemented a unique travel blogger panel. · Supervised development of Rebel TV commercials starring Andre Agassi.
· Conceptualized and launched microsite for new BRX adventure travel gear collection. · Managed development of innovative “technology” advertorial concepts.
· Conceived unique Canon Photo Safari TV show series for ESPN.
Prior Roles:
Assistant Director, Advertising/Marketing Services, Consumer Imaging Group (2002 - 2003);
Sr. Manager, Advertising, Camera/Consumer Products Division (1996 - 2002);
Manager, Advertising, Corporate Communications Division (1992 - 1996).
EDUCATION
B.S., Business Administration – Marketing Concentration, University of Smithville - Texas State
Graduated Summa Cum Laude

21. Corey Harlock
24 Smith Lane, Smithtown, 90210
Home: (555) 555-5555, Cell: (555) 555-5050
info@skillstoachieve.com
EDUCATION
B.S., Business Administration – Marketing Concentration, University of Smithville - Texas State
RELATED EXPERIENCE
CANON U.S.A., INC., Smithville, TX 1992-2011
Director, Brand Promotion, Corporate Communications Division (2006 - 2011)
• Managed a team of 11 that generating 6.8 million/yr – 18% over budget
• Developed 8 new Corporate Web Events that generated 20,000 visitors and sales of $600,000
• Brand Promotion campaigns that increased visibility by 22%
• Corporate Social Responsibility Campaigns: National Center for Missing and Exploited Children; the Canon
Envirothon national high-school environmental competition; Christopher Newport University Scholars
Program; and Stony Brook University Essay Contest that generated $160,000 in donations to local charities
• Developed the first Corporate Brochure for use by sales force that increased sales by 2.6%
Director, Marketing Services, Consumer Imaging Group (2003 - 2006)
• Oversaw production of industry-leading trade shows (CES, PMA) and national sales meetings.
• Won Silver Telly award for Canon multi-product “Wedding” TV spot.
• Managed advertising agency relationships with Dentsu, Grey and several graphic design firms.
• Constructed media buying Agency of Record, resulting in $10MM savings over two years.
Canon USA Continued
Assistant Director, Advertising/Marketing Services, Consumer Imaging Group (2002 - 2003)
Sr. Manager, Advertising, Camera/Consumer Products Division (1996 - 2002)
Manager, Advertising, Corporate Communications Division (1992 - 1996)

22. Corey Harlock
24 Smith Lane, Smithtown, 90210 Other Experience
Home: (555) 555-5555, Cell: (555) 555-5050 FoodBank, Smithville, TX 01/2011 – present
info@skillstoachieve.com Volunteer
C&C TRAVELWARE, Smithville, TX
EDUCATION 06/2010 – 01/2011
B.S., Business Administration – Marketing Concentration, University of Smithville Vice President, Client Relations
- Texas State Oversaw all aspects of marketing and branding communication for both dealers
and consumers for the leader in high-quality luggage and business cases.
RELATED EXPERIENCE Responsible for advertising, corporate website, trade shows, in-store visual
merchandising, point–of-sale and product collateral, dealer communications, and
CANON U.S.A., INC., Smithville, TX corporate branding materials. Directed a staff of six and manage branding agency,
1992-2010 PR agency, visual merchandising firms, web designers and creative support and
Director, Brand Promotion, Corporate Communications Division (2006 - 2010) production vendors.
• Managed a team of 11 that generating 6.8 million/yr – 18% over budget · Directed revisions of corporate website – www.briggs-riley.com – that led to a
• Developed 8 new Corporate Web Events that generated 20,000 visitors and 30% direct sales growth year over year, while enhancing product branding.
sales of $600,000 · Developed branding/marketing communication strategies for five collection/sub-
• Brand Promotion campaigns that increased visibility by 22% brand products.
• Corporate Social Responsibility Campaigns: National Center for Missing and · Researched, developed and launched new corporate brand tagline.
Exploited Children; the Canon Envirothon national high-school · Implemented a unique travel blogger panel.
environmental competition; Christopher Newport University Scholars · Conceptualized and launched microsite for new BRX adventure travel gear
Program; and Stony Brook University Essay Contest that generated collection.
$160,000 in donations to local charities
• Developed the first Corporate Brochure for use by sales force that
increased sales by 2.6%
Director, Marketing Services, Consumer Imaging Group (2003 - 2006)
• Oversaw production of industry-leading trade shows (CES, PMA) and
national sales meetings.
• Won Silver Telly award for Canon multi-product “Wedding” TV spot.
• Managed advertising agency relationships with Dentsu, Grey and several
graphic design firms.
• Constructed media buying Agency of Record, resulting in $10MM savings
over two years.
Canon USA Continued
Assistant Director, Advertising/Marketing Services, Consumer Imaging Group
(2002 - 2003)
Sr. Manager, Advertising, Camera/Consumer Products Division
(1996 - 2002)
Manager, Advertising, Corporate Communications Division
(1992 - 1996)

23. Interviewing
unemployed too long to get hired

24. 1. Stop calling it an interview, It is a
negotiation
unemployed too long to get hired

25. 2. Prepare for your tough questions.
30-60 second answer that explains only what needs to be explained.
Put it on the table – explain – take it off the table
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26. 3. Talk about what you want them to hear
NOT
What you think they want to hear
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