Lauren Novick Dyer has over 8 years of experience in B2B marketing communications and business development. She holds a Master's degree in Integrated Marketing Communications and has worked in marketing roles for various companies, developing strategies around events, web design, content creation, and sales. Her experience includes managing trade shows, online promotions, CRM databases, and business development activities such as lead generation and sales proposals.

1. Lauren Novick Dyer
LAUREN NOVICK DYER
Chatham, NJ 07928 (617) 519-8721 (Cell) Email: Lnovickdyer@gmail.com
PROFILE
B2B Marketing Communications and Business Development generalist with a Master’s degree in Integrated Marketing
Communications and 8+ years of strategic and tactical business growth planning. Comprehensive experience across a variety of B2B
marketing disciplines, including management of tradeshows/events, Web redesign projects, content management, direct marketing,
online promotions and sales support/training. Proactive execution of business development activities such as lead qualification, SEM
paid search, CRM database analysis, RFP/RFIs, sales proposals and Web lead capture using lead automation software. Strategic
approach to marketing planning, in-house agency and external vendor relations. Strong, motivated communicator and team leader
focused on timely deliverables and successful customer outcomes.
PROFESSIONAL EXPERIENCE
FULL-TIME W2 CONTRACTS
Lynne Chandler Fine Arts Gallery/Art Studio 20, Boca Raton, FL
Communications and Promotions Consultant 2009-2010
Consulted with fine arts gallery and art studio to promote its opening and created ongoing communications to generate awareness of
and attendance to Lynne Chandler Fine Art Gallery/Art Studio 20. Created and managed an integrated communications program to
support ongoing promotion of gallery/art studio to general public.
• Implemented SEM programs, media and email campaigns to museums, community centers and pre-schools to drive
awareness of and promote attendance to gallery events and instructional classes (and private sessions) from Northern Miami
Beach to Palm Beach County
• Developed community outreach program designed to celebrate art as a communal activity and to encourage creativity as a
therapeutic outlet for young children and older adults.
Franklyn Ideas Cedar Knolls, NJ
Sr. Project Manager 2008-2009
Administered Medicare Part D Formulary Grid Programs and created SOPs at Pharmaceutical Project Agency. Worked with major
pharmaceuticals to up-sell marketing projects.
• Deliverables were print and interactive collateral pieces for regional pharmaceutical reps targeting private physician practices
and hospital clinicians.
• Used MS Project to ensure projects were completed on time and within budget.
• Performed basic Sequel queries on geographic, sales, pricing data.
Metropolitan Life Insurance Company Jersey City, NJ Was slated for full-time. Layoffs caused all contracts to be cancelled.
Communications Manager-Communications and Implementation 2007-2008
Created communications plans for events intended to educate new and experienced field sale representatives on products and on
opportunities available to help grow their business. Streamlined approval procedure for e-communications delivered to Field Sales
Group.
Ricoh Corporation
Vertical Market Specialist-Ricoh’s Document Management Solution Division 2004-2005
Researched document management process of 5 document-heavy industries selected as part of Ricoh’s plan to grow sales of
DocumentMall, Ricoh’s Web-based document management solution, in these verticals. To help the 10 dedicated sales representatives
to sell more effectively, I produced sales kits and trained them on competitive positioning, product differentiating factors and value
proposition.
PERMANENT POSITIONS
Ricoh Corporation West Caldwell, NJ
Marketing Communications Specialist- Internet and Promotions Department 2006-2007
Produced and administered e-marketing promotions. Worked with 3 external agencies to manage all online sales incentive-based
programs (Ricoh Aficio League, Savin Fast Track and Lanier Points Plus). Used Oracle to pull sales data not being extracted from
central reporting tool.
• Provided product marketing managers with detailed quarterly reports of promotional expenditures and program effectiveness.
Quarterly costs for all sales incentive programs were forecasted to be around $1M. Quantitative data queried from Sequel
DBMS used to determine the duration of each SPIFF.

2. Lauren Novick Dyer
Managed revamp of InfoCenter, Ricoh’s Product Information and Sales Resource Intranet site for all Ricoh brands and sales channels.
Challenge was to improve sales users’ online access to critical product files and sales tools. With over 7,000 users for Ricoh’s site
alone, our Web strategy focused on providing a user-friendly interface, intuitive navigation and logical information architecture. Ricoh
InfoCenter’s site launch was so well received, we used the wireframe as a template for the revamp of Savin and Lanier branded
InfoCenter sites.
• Site was developed with an internal self-service content management tool. This tool enabled us to perform critical content
management activities such as securely uploading time-sensitive and confidential files and refreshing key homepage content
in-house.
• Product Launch Kit files available online in 24 hours instead of 10 day average.
• 50% reduction in customer service calls from frustrated sales users.
Glowpoint, Inc. New Providence, NJ
Marketing Manager 2005–2006
Worked on integrated promotional campaign developed to ensure seamless launch of a desktop videoconferencing product being co-
marketed with Sony. Sony IVE was unveiled at industry’s largest tradeshow InfoComm. Responsible for development and re-design of
e-marketing projects such as SEM and Keyword Search programs, email marketing, landing page development and time-sensitive
management of tradeshows details.
• Designed a new product centered SEM campaign and revamped unmanaged corporate keyword search programs.
• Co-partnered with Sony Electronics in preparation for and participation in InfoComm tradeshow.
• Developed pre-show direct marketing campaigns one of which included a self-mailer to drive recipients (attendees) to a
promotional landing page and limited time discounts and offers to be redeemed online.
• Managed $30,000 budget for preparation for and participation at LegalTech, a LA-based tradeshow targeting the legal
vertical. Acted as sole marketing/sales representative with two dedicated sales engineers. Created and managed production
of new print and interactive materials (sell sheets, case studies, promotional landing page and a series of video depositions
that synced with an interactive sales presentation).
Raincastle Communications, Inc. Newton, MA (Left to pursue Master’s degree full-time)
Business Development Analyst 2001–2002
Recruited by former Razorfish colleague to help devise a new business development strategy for the agency and to manage its tactical
implementation. Cleaned FileMaker Pro database and oversaw company transfer to Salesforce.com. Used Salesforce.com data to
generate sales reports and perform pipeline analyses. Successful behavioral adherence to new policies meant streamlining process
changes in a phased approach.
• Produced boilerplate content and templates to ensure a consistent look and feel for RFPs/RFIs, proposals/presentations.
• Created process for writing and publishing of case studies.
• As part of Agency’s own rebranding efforts, I managed creative strategy and development of agency Web site redesign.
• Worked with new clients during kickoff, strategy and design phases.
• Developed first-hand knowledge of creative process from conception to production.
Razorfish, Inc. Cambridge, MA (Internet Fallout-Mass layoffs in Digital Consulting Industry)
Business Development Analyst 1999–2001
Reviewed, negotiated and drafted business contracts for Legal Affairs . Business Development Analyst role supported more customer-
centric business development strategy. Required a keen ability to translate technical concepts to a non-technical audience.
• Managed development of international case study database using resources from Holland, UK and Latin America.
• Qualitative competitive, prospect and industry research integrated into all lead generation efforts (cold calls, RFPs, speaking
engagements and sales presentations).
RELEVANT VOLUNTEER WORK
St. Hubert’s Animal Welfare Center Madison, NJ (Volunteer Marketing Programs Manager 2008-2009)
Managed marketing programs for Friends of St. Hubert’s, a sub-group created to plan and promote smaller fundraisers. Monies
allocated for immediate needs of shelter animals and to fund programs proven to increase adoptability potential.
EDUCATION
Emerson College Boston, MA; Master’s in Integrated Marketing Communication, GPA: 3.9 Dec. 2003
Coursework: Marketing, Brand and Sales Management, Writing for Marketing Management
Lafayette College Easton, PA; BA in Government and Law, Cum Laude; GPA: 3.7 May 1998

3. Lauren Novick Dyer
SOFTWARE SKILLS
MS Office (Outlook, Word, Excel, PowerPoint, Project and Access); Lotus Notes, Photoshop and Adobe Illustrator; CRM and DBMS
(Act, SalesLogix, Salesforce.com, FileMaker Pro, Oracle and Sequel)