This document discusses how social networking tools can help organizations build and maintain relationships with customers and colleagues. It provides definitions of social networking and examples like Facebook and LinkedIn. The document also reports survey results on organizations' adoption of social technologies for purposes like knowledge sharing, collaboration and responsiveness. It argues that social networking can benefit organizations and provides guidance on developing policies and training for implementing these tools.

1. Building Relationships Through Social Networking Betsy Fanning AIIM

2. How are you building and maintaining relationships with your customers and colleagues?

3. Customers are important to the success of our business…

4. How can we foster those customer relationships?

5. Social Networking Tools can help…

6. What is Social Networking?

7. According to AIIM’s Enterprise 2.0 Community: social networking is the dynamic "relationship" (friend, co-worker, family, employer, etc.) building, social networking is foremost about person-to-person connections, and not necessarily "community" or collaboration. Without being linked or integrated into a communication platform (e.g., discussion forum), the value of being able to use the established network is harder to achieve, as discussions are taken out of context into another channel. Facebook and LinkedIn are prime examples of consumer-facing Social Networking sites. Source: AIIM Enterprise 2.0 Wiki Glossary

8. How is your organization approaching social networking?

9. Adoption What is your organization's current approach to Social Technologies? Restricted Encouraged 10+ employees (656)

10. Comparing non-use between PERSONAL and BUSINESS life? Comparison – non-users Less Used All respondents (785)

11. Comparing Contributor-use between PERSONAL and BUSINESS life? Comparison - contributors Used More as a Contributor All respondents (785)

12. How important is social networking to your organization?

13. In your view, how critical is Enterprise 2.0 to your organization’s overall business goals and success? Importance of Enterprise 2.0 54% of organisations consider Enterprise 2.0 to be important Cf: 44% in 2008 10+ employees (656)

14. How would you describe the understanding of Enterprise 2.0 in your organization? Importance of Enterprise 2.0 25% of organisations are doing something about itup from 13% All respondents (785)

15. Why should your organization consider social networking?

16. Which THREE of the following would you say are the key drivers for Enterprise 2.0 in your organisation? Drivers for Enterprise 2.0 Knowledge share Collaboration Responsiveness 10+ employees (656)

17. In your organization, which departments are STRONG users of Enterprise 2.0 functionality? Drivers - departments The geeks are in the lead But 21% use it for viral marketing 10+ employees (656)

18. Which group is the PRIMARY driver of Enterprise 2.0 in your organization? Drivers – people Driven from bottom up not top down 10+ employees (656)

19. How ready is your organization for Social Networking Technologies?

20. Enterprise 2.0 Readiness Culture Propensity for success or failure Measuring change management (Business) Strategy Putting the E in Enterprise 2.0 ROI fundamentals Beyond a pilot Competitive edge Technology/Infrastructure Aligned with and support goals and objectives Bolsters culture Changes culture Technology Culture Strategy

21. Where should you start when considering Social Networking Technologies?

22. Getting Started Formulate a plan and business case Impact on productivity Impact on company’s reputation Research the marketplace Determine where to focus efforts Determine how you will measure your success/efforts and monitor Engagement – Building the community Engage the correct people in the organization Let your community do the talking Listen, observe and identify relevant content Develop policies Train organization on plan, tools and policies Get started

23. How will your organization embrace Social Technologies? When? http://www.aiim.org/premium

24. AIIM is here to help you with Social Technologies… http://www.aiim.org/premium

25. http://www.aiim.org/premium

26. Why get the Social Technologies Toolkit? http://www.aiim.org/premium

27. AIIM has done all the work for you. We have researched and gathered the best information into one document. http://www.aiim.org/premium

28. Guidance from the AIIM Enterprise 2.0 Community on Planning and Implementing Social Networking Questions from Doculabs to ask your organization as you bring social technologies in Questions to ask your social technologies vendor as you choose the technologies you want to use …and more wisdom from the AIIM Enterprise 2.0 Community to help you … What will you find in this toolkit? http://www.aiim.org/premium

29. How can you get this Social Technologies Toolkit? http://www.aiim.org/premium

30. Are you an AIIM Professional Member? You get it free! Download your copy today at….. http://www.aiim.org/premium

31. Not an AIIM Professional Member? You have two choices: Join AIIM as a Professional Member for $125 and receive the Social Technologies Toolkit and all the other toolkits and tools. Buy the Social Technologies Toolkit for $99. http://www.aiim.org/premium

32. Visit http://www.aiim.org/premium and Join today to start receiving your AIIM membership benefits!

33. What do you get for your annual $125 dues?

34. Checklists, Guides, & Templates ECM Request for Proposal (RFP) Template How to Get the Most from Your RFP Guide OCR Checklist ECM Checklist Email ROI Calculator Discounts on AIIM Certificate Training Programs Specially Designed Free Essential Training Courses ECM Toolkits Social Technologies Records Management 2010 Web 2.0 Business Process Management Change Management Accelerating Compliance …many more…. AIIM Professional Member Benefits

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