How can enterprise social technologies help your company? What tools will enable you to connect employees to each other and to information to address key challenges?
Social tools are now being offered by a number of collaboration vendors. Many organizations are unsure of how to integrate social tools with existing team workflows. Managers must embrace, rather than hinder, integration of social collaboration tools. This storyboard, along with its accompanying tools, will help you:
* Understand social collaboration and how it builds team effectiveness.
* Develop a strategy for enabling social collaboration patterns with technology.
* Understand the major vendors and feature sets for social tools.
* Foster a culture that encourages the use of social collaboration tools.
Managers must recognize that social tools are powerful enablers of knowledge-sharing and productivity in the age of the team.
Better serving members using one social spotMicrosoft
Since its founding nearly 90 years ago, Nationwide has gone from a small auto insurer for farmers to one of the largest insurance and financial services companies in the world. Through it all, one thing has stayed constant: a focus on serving customers, which it considers members of the Nationwide family. Today that members-first policy is supported by Yammer social networking technology, including a SharePoint integration dubbed Spot—as in, the spot to get everything done.
How can enterprise social technologies help your company? What tools will enable you to connect employees to each other and to information to address key challenges?
Social tools are now being offered by a number of collaboration vendors. Many organizations are unsure of how to integrate social tools with existing team workflows. Managers must embrace, rather than hinder, integration of social collaboration tools. This storyboard, along with its accompanying tools, will help you:
* Understand social collaboration and how it builds team effectiveness.
* Develop a strategy for enabling social collaboration patterns with technology.
* Understand the major vendors and feature sets for social tools.
* Foster a culture that encourages the use of social collaboration tools.
Managers must recognize that social tools are powerful enablers of knowledge-sharing and productivity in the age of the team.
Better serving members using one social spotMicrosoft
Since its founding nearly 90 years ago, Nationwide has gone from a small auto insurer for farmers to one of the largest insurance and financial services companies in the world. Through it all, one thing has stayed constant: a focus on serving customers, which it considers members of the Nationwide family. Today that members-first policy is supported by Yammer social networking technology, including a SharePoint integration dubbed Spot—as in, the spot to get everything done.
SASUG April - Building Social Networks and the Social JourneyDavid Broussard
A review of what an Enterprise Social Network is, why we needs them, and how to embark on a Social Journey that will actually get you to your desired destination.
How IT can empower your organization to wlanMicrosoft
How can enterprise social technologies from Microsoft help your company stay connected and secure when employees are increasingly becoming more mobile and distributed? What tools will enable you to connect employees to each other and at the same time provide the right levels of IT management?
Why today’s businesses need enterprise socialMicrosoft
People today are more connected than ever before. The growth
of mobile devices such as smartphones and tablets, combined
with the rise of social technologies such as Facebook, Twitter,
and LinkedIn, has turned the world into a global community
that gives users instant access to information, makes it easy
for them to communicate about everything from products to
politics, and facilitates collective action. Technology makes it
easier than ever to tap into the human network.
I presented this on a panel discussion at the LMA Conference in SF on September 17, 2009. The panel's topic was: Social Media in the Legal Frontier and Beyond.
Presentation on the evolution of internal communications and the emergence of the social enterprise. Also features tips on how to foster social inside organizations.
Retaining Knowledge and Combatting IT TurnoverBloomfire
IT turnover is significantly higher than other departments. The average IT employee stays with the company for 4 years. That is a lot of tribal knowledge walking out the door every year.
What is the Nustory content marketing project (an overview) Daryl Pereira
What will you learn from participating in the Nustory project? Why is content marketing so important to brands? What are the steps to success in the Nustory project? All is explained!
Building the Ultimate Online Community in 10 StepsDNN
(Originally presented at a DNN webinar, "Buliding the Ultimate Online Community in 10 Steps" - http://www.dnnsoftware.com/About/Resources/Webinars/view/webinar/cid/423998)
94% of buyers trust word-of-mouth marketing over advertising. That's why it's critical that you provide buyers and customers with the ability to communicate with each other.
The ten steps to building the ultimate online community are:
1) Develop a 90-day plan
2) Build a lean community team
3) Select an easy-to-use technology provider
4) Build the community
5) Recruit your initial community members
6) Seed activity in your community
7) Engage your initial members
8) Collect feedback from members
9) Review your results
10 Promote the community
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
We are social creatures and we crave social interaction. This presentation from SPSNYC is about how we build social solutions to our business problems...today.
Social Media in the Workplace - Are We Nearly There?Infor HCM
Since Facebook was invented a decade ago, it has attracted a billion users worldwide. Twitter now reports 200 million users who send 400 million tweets every day. Compounded by record IPO valuations well into the billions, there is little doubt that the social media way of life is here to stay.
O trabalho visa contextualizar os teoremas e métodos da Álgebra Linear aplicados em soluções computacionais. Este trabalho apresenta o referencial teórico utilizado como base para resolver computacionalmente sistemas lineares. Apresentaremos o "método de Cramer" e o "Processo de Gram-Schimidt". A implementação foi feita na linguagem de programação Java e também será documentada e comentada.
Chapter 1: The Treaty of Versailles and the League of Nations (Lesson 1 of 3)
In this lesson, we got started on the History syllabus by learning about the events leading up to WWI. We were hit with a barrage of '-isms': Militarism, Imperialism and Nationalism. We then found out how these '-isms' contributed to the outbreak of WWI. Please note that this topic is *not tested* in the O Levels.
SASUG April - Building Social Networks and the Social JourneyDavid Broussard
A review of what an Enterprise Social Network is, why we needs them, and how to embark on a Social Journey that will actually get you to your desired destination.
How IT can empower your organization to wlanMicrosoft
How can enterprise social technologies from Microsoft help your company stay connected and secure when employees are increasingly becoming more mobile and distributed? What tools will enable you to connect employees to each other and at the same time provide the right levels of IT management?
Why today’s businesses need enterprise socialMicrosoft
People today are more connected than ever before. The growth
of mobile devices such as smartphones and tablets, combined
with the rise of social technologies such as Facebook, Twitter,
and LinkedIn, has turned the world into a global community
that gives users instant access to information, makes it easy
for them to communicate about everything from products to
politics, and facilitates collective action. Technology makes it
easier than ever to tap into the human network.
I presented this on a panel discussion at the LMA Conference in SF on September 17, 2009. The panel's topic was: Social Media in the Legal Frontier and Beyond.
Presentation on the evolution of internal communications and the emergence of the social enterprise. Also features tips on how to foster social inside organizations.
Retaining Knowledge and Combatting IT TurnoverBloomfire
IT turnover is significantly higher than other departments. The average IT employee stays with the company for 4 years. That is a lot of tribal knowledge walking out the door every year.
What is the Nustory content marketing project (an overview) Daryl Pereira
What will you learn from participating in the Nustory project? Why is content marketing so important to brands? What are the steps to success in the Nustory project? All is explained!
Building the Ultimate Online Community in 10 StepsDNN
(Originally presented at a DNN webinar, "Buliding the Ultimate Online Community in 10 Steps" - http://www.dnnsoftware.com/About/Resources/Webinars/view/webinar/cid/423998)
94% of buyers trust word-of-mouth marketing over advertising. That's why it's critical that you provide buyers and customers with the ability to communicate with each other.
The ten steps to building the ultimate online community are:
1) Develop a 90-day plan
2) Build a lean community team
3) Select an easy-to-use technology provider
4) Build the community
5) Recruit your initial community members
6) Seed activity in your community
7) Engage your initial members
8) Collect feedback from members
9) Review your results
10 Promote the community
Listen in for a quick "Tips in 20" webinar to learn how to build a strategic framework that will allow your online community to evolve and achieve ongoing success.
We are social creatures and we crave social interaction. This presentation from SPSNYC is about how we build social solutions to our business problems...today.
Social Media in the Workplace - Are We Nearly There?Infor HCM
Since Facebook was invented a decade ago, it has attracted a billion users worldwide. Twitter now reports 200 million users who send 400 million tweets every day. Compounded by record IPO valuations well into the billions, there is little doubt that the social media way of life is here to stay.
O trabalho visa contextualizar os teoremas e métodos da Álgebra Linear aplicados em soluções computacionais. Este trabalho apresenta o referencial teórico utilizado como base para resolver computacionalmente sistemas lineares. Apresentaremos o "método de Cramer" e o "Processo de Gram-Schimidt". A implementação foi feita na linguagem de programação Java e também será documentada e comentada.
Chapter 1: The Treaty of Versailles and the League of Nations (Lesson 1 of 3)
In this lesson, we got started on the History syllabus by learning about the events leading up to WWI. We were hit with a barrage of '-isms': Militarism, Imperialism and Nationalism. We then found out how these '-isms' contributed to the outbreak of WWI. Please note that this topic is *not tested* in the O Levels.
O trabalho visa contextualizar os teoremas e métodos da Álgebra Linear aplicados em soluções computacionais. Este trabalho apresenta o referencial teórico utilizado como base para resolver computacionalmente sistemas lineares. Apresentaremos a "Decomposição A=LU" fazendo uma comparação com a decomposição de Gauss, a "Decomposição A=LDU" comparando-a com o método de Crout. Por fim apresentamos o "Método de Gauss-Jordan" que obtém a inversa de uma matriz. A implementação foi feita na linguagem de programação Java e também será documentada e comentada.
slides that accompany a sermon with a football theme. This sermon is one in a series on discipleship. It tells what it takes to be a disciple of Jesus.
Self-disruption:How cognitive computingwill recreate procurement Cognitive procurement: equation of Technology as foundation layer, People as key success enabler…
Virginie vast - Self-disruption:How cognitive computingwill recreate procurement , Vodafone Procurement Company
Cognitive procurement: equation of Technology as foundation layer, People as key success enabler…
Enterprise/ platform solutions acting as global players (multi API that allow integrated use-cases)
Numerous start-ups acting as niche providers (mono API for specific use-cases)
Staff the organization with digital architects, data scientist and developers to create Vodafone custom made solutions.
Think big, think digital
Think self-disruption: how to ‘kill’ your business and embrace talents
Think customer first, at the heart of your strategy
… because if you don’t, someone will
Lessons 1, 2 and 3 on Healthcare
In this series of lessons, we began with a scenario where we had to provide free healthcare to one student with illness. We touched on some of the challenges facing healthcare systems across the world and looked at the examples of the US and the UK.
We finally moved on to the healthcare system in Singapore. We used the SAPEO acronym to recall the 4 key principles that have shaped Singapore's healthcare system, while learning about government initiatives such as Medishield, Medisave, Medifund and the different classes of wards in hospitals.
These slides summarise the impact of Hitler's rule over Germany. Just like Stalin's Soviet Union, Hitler's Germany was impacted in 3 areas - political, social and economic.
Intranet 2.0 (Web 2.0) employee engagement, employee benefits presentation to Conference Board in NYC, June 2009, by Toby Ward, Prescient Digital Media. Shortened version.
Working Social Becoming A Collaborative Firm ALPMA WebinarDavid Blumentals
Today, every law firm increasingly relies upon being able to prosper online to succeed – or even to survive – competitively.
What this means is that every law firm needs to invest at least some resources into a specific goal: becoming a more “social” firm.
How to manage and leverage business use of social media platformsSocialengine India
In this presentation, we shall discuss how social network development platform has become a knowledge-sharing platform where employees collaborate to improve their work productivity and workflow. Also, we will present some potential risks associated with employees creating their social media accounts while at the office, and how to address these issues by enforcing social media policies and keeping tabs on the legal landscape of social media.
Getting Started with Enterprise Social NetworkingDavid Stephens
This presentation is to introduce social software and social networking. It includes a demo of Lotus Connections and some information on how to get started quickly with a Lotus Connections deployment.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
2. More business decisions happen over lunch or dinner than any other location but there are no MBA courses on the subject. Peter Drucker
3. Social media is established as the platform of choice for collaboration, knowledge management and social learning within the enterprise space. The concepts contained in this slide are copyright to Firestring [Pty] Ltd
4. infographic from Mashable on the rise of B2B social media marketing
5. Low executive interest Perceived as irrelevant No staff dedicated to social media Low use of outside agencies
6.
7. Low executive interest Perceived as irrelevant No staff dedicated to social media Low use of outside agencies
8.
9.
10. B2B vs B2C ? Social Network assisting best business practice Social media tools fb/twitter/viral/competitions/mobile
11. Don’t ask do we need social media Ask: Do the teams in your business keep re-inventing the wheel? Are you struggling to run efficiently and get people on the same page? Ask: Do you need to stay competitive and accelerate innovation and efficiencies in your business? Ask: Do you need to see a Return on Investment in your Interactions? The concepts contained in this slide are copyright to Firestring [Pty] Ltd
12. 79% of the top 100 companies in the Fortune500 are using social media today .
13. Social media is established as the platform of choice for collaboration, knowledge management and social learning within the enterprise space. The concepts contained in this slide are copyright to Firestring [Pty] Ltd
16. Turns businesses into learning organisations . How did you learn to do what you do well? Mostly through interacting with other people who were already doing it well. Workplace learning is a social process... as we work together, we learn together A social network .....
17.
18. Enterprise social network brings.... Social connection - colleagues backgrounds, qualifications, publications and current activities A valuable repository of resources (ideas, inspiration, files, experts and expertise) Sharing of ideas Ongoing, regular collaboration towards insights to solve particular challenges
19.
20.
21. Through sharing information across blogs, wikis, photo galleries, news feeds, events and groups, the business can: recruit and retain scarce talent and increase the speed at which information and knowledge travels within the organisation.
22. Pfizer is the world's largest pharmaceutical company It has the industry's largest R&D budget A global workforce and a tremendous need for its people to collaborate - seamlessly across boundaries. The Pfizer intranet wasn’t cutting it. Case study
23. Simon Revell connected with several other people who were frustrated with the company’s lack of collaboration. They launched a blog; as an individual initiative. When they made it open to all employees in an online conference they had 300,000 hits on the conference website. Meanwhile ... Their enterprise 2.0 journey began with a blog and a wiki on a computer under a desk
24. Chris Bouton, a researcher at Pfizer's Research Technology Center, downloaded MediaWiki onto a computer under his desk. The rest is history. Pfizerpedia, grew virally and amassed 13,000 individual users worldwide within a year of launch. Pfizer has discovered that wikis are very powerful collaboration tools because they enable colleagues to post content and correct each other's content. It has also become a resource to help colleagues embrace other Web 2.0 technologies in general.
25. Pfizer is neither the most liberal or forward thinking company around but they identify that the primary Lesson Learned is that ... In most cases, when enterprise 2.0 initiatives are taking place within the firewall, CEO’s and CIOs' best course of action is to lay down some broad boundaries—and then get out of the way.
26.
27. What a B2B social network brought them: – coordinated teamwork IP is central, searchable and persistent -(documents and conversations)
32. Example of SM used to connect everyone & interactively engage and collaborate The concepts contained in the presentation are copyright to The Virtual Works [Pty] Ltd Self managed profile and tags connects employees to tribes Cascades a strategic role to every employee Tools to recognise and appreciate peer contributions Tools to feedback on strategy implementation/performance
The business world can be surprisingly clueless about human interaction and the one wave that everyone wants to take advantage of is social networking
Forrester Research reported last year that 27 percent of information workers regularly access web sites that the company doesn’t sanction, (LinkedIn or Google Docs for example), for work purposes. 12 percent download applications not provided by the company, (like video editors), and eight percent are using smart phones and paying for it themselves … for work purposes. IT no longer controls technology within the company, workers do. Calamity? No, just a new way of working — smarter, faster and a breeding ground for innovation. Employees who know their job and collaborate with employees who know their jobs use technology to solve customer problems
Forrester Research reported last year that 27 percent of information workers regularly access web sites that the company doesn’t sanction, (LinkedIn or Google Docs for example), for work purposes. 12 percent download applications not provided by the company, (like video editors), and eight percent are using smart phones and paying for it themselves … for work purposes. IT no longer controls technology within the company, workers do. Calamity? No, just a new way of working — smarter, faster and a breeding ground for innovation. Employees who know their job and collaborate with employees who know their jobs use technology to solve customer problems. It’s actually working, even at large companies, like US retail giant Best Buy – where, on a collaboration platform, with access to a wealth of product, pricing and image data, developers can now implement useful third-party applications to track rapidly dropping retail prices. It all started with a website staffer who used his spare time to adapt a Twitter application. Now it solves problems like how 2 500 hourly staffers can microblog without violating labour laws. These are empowered employees. Pfizer created Pfizerpedia in 2006 when two employees launched a blog and a wiki as individual initiatives. The corporation has leveraged the interactive-community-based tool ever since adoption within the organisation began to snowball. Pfizerpedia grew virally, 13 000 individual users worldwide engaged and contributed within a year of launch. Research institute Hershey Center for Applied Research (HCAR) is a single example of an organisation, inspired by the success of the Pfizer experience, that has launched a similar initiative. The center created KnowledgeMesh , an online meeting ground for the life sciences community, including scientists, researchers, venture capitalists, and educators. Holiday resorts group Vail Resorts turned its media policy around and embraced social media. It hired social media staffers instead of buying magazine ads, and trained the staff on how to turn pictures, videos and tweets into fast-spreading, word-of-mouth ads. At Dell, Manish Mehta manages so many social initiatives that he reports directly to the CMO and runs a council of high level execs who share best practices weekly. And in South Africa, national airline SAA implemented Wildfire in a bold pilot project to create private groups within a larger network to bring 180 managers together and develop strategy across organisational boundaries.
In the B2B world especially, it’s crucial to step back and look at your business and who your target customer is. A B2B target audience is usually narrower in scope than a B2C audience. B2B is more P2P – people to people. The buyer still wants to buy from a trusted friend, not a logo or a company Content is my best B2B social media lesson. I’ve seen many companies learn that providing interesting content (like video testimonials or how-to information) is a great way to encourage prospects, warm up leads, and convert to sales opportunities. Bring your client’s social media profile information into your CRM system to help your sales folks learn more about your client’s day to day life for the next sale contact cycle.”