Landing pages play a large part in your overall marketing strategy. They help you attract and convert leads. When it comes to high converting landing pages, design is everything. Ryan Bahl walks you through the basics of landing pages and great design.

1. E A S Y B U I L D E R .
L A N D I N G P A G E S
P R E S E N T E D B Y R Y A N B A H L
R Y A N @ G R E E N R O P E . C O M

2. A G E N D A
• What are Landing Pages?
• How to use the EasyBuilder
• Publish to your website
• Other way to create landing
pages
• Q&A

3. What is a Landing Page?
In terms of marketing it’s a stand alone web page different than your primary website
that has a specific goal or objective for implementation. There are two main types of
landing pages:
• Click Through • Lead Generation

4. Used mostly in ecommerce and encourages people to click
through the page to reach final objective (as the name
implies).
Typically done by:
> Offer discount code or incentive on landing page to
“attract” the user and get them interested
> Click through directs user to shopping cart or registration
page to make final purchase - SUCCESS
> Avoid taking users directly to a shopping cart it makes for
bad usability and leads to lower conversions
Example: Next Page
E X A M P L E C L I C K
T H R O U G H

7. The sole purpose for this set up is to collect information
so that you can market to the user later. The landing
page content is typically the offer or reward for what you
will get in return for sharing your information.
Most common uses:
Ebook or whitepaper, Webinar registration, Consultation
for professional services, Contest entry, Free trial, A
physical gift (via direct mail)
Example: Next Page
E X A M P L E L E A D
G E N E R A T I O N

9. E A S Y B U I L D E R
Now that you have some ideas floating around
based on the two types of landing pages.
Let’s design this.

10. T I M E F O R Q & A !

11. T H A N K Y O U
F O R L I S T E N I N G A N D E N G A G I N G
P R E S E N T E R E M A I L : R Y A N @ G R E E E N R O P E . C O M
O U R S U P P O R T T E A M : S U P P O R T @ G R E E N R O P E . C O M