Tools & Strategies to Create an Airtight Local Search Campaign
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The document discusses strategies for local search engine optimization and marketing. It recommends using call tracking services to monitor phone calls from local search campaigns, provides tips for managing Google Maps listings, and suggests using AdWords extensions to promote a business's location and phone number. Key factors for ranking in Google Maps include reviews, social signals from platforms like Foursquare, and consistency in listing the business phone number across sites.
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