See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
Maximize ROI by Unlocking the Full Value of Undiscovered ContentBloomReach
The webinar explored the need for retailers to reach new customers using natural search. Participants were Forrester Research's Dean Davison, Meijer.com's Erik Small and BloomReach's Joelle Kaufman.
Forrester TEI report referenced is available here - http://go.bloomreach.com/tei-report
A look at digital marketing in the not-too-distant future. From shifting privacy norms, evolving SERPs, the game-ification of everything, social business, and more. Implications and business application included as well.
See more or contact us at JumpStartWeb.com or PlusROI.com.
This deck features slides from the Web Marketing Success 2012 Seminar at Vancouver Island Tech Park. Presented by Robert Cooper of PlusROI Online Marketing and JumpStartWeb.
The slides are not necessarily self explanatory, but have some good information on some of the most important areas to consider for web marketing, as well as notes on some of the hottest emerging opportunities (like Mobile).
Maximize ROI by Unlocking the Full Value of Undiscovered ContentBloomReach
The webinar explored the need for retailers to reach new customers using natural search. Participants were Forrester Research's Dean Davison, Meijer.com's Erik Small and BloomReach's Joelle Kaufman.
Forrester TEI report referenced is available here - http://go.bloomreach.com/tei-report
A look at digital marketing in the not-too-distant future. From shifting privacy norms, evolving SERPs, the game-ification of everything, social business, and more. Implications and business application included as well.
My presentation from Content Management World in Melbourne - May, 2011.
I spoke to the brief below:
Developing a strategy to drive traffic to your site and improve conversions
• How to get your site found through optimised web design
• Leveraging online and search marketing, SEO and social recommendations to maximise traffic
• Practical ideas for attracting and converting audiences
There are many types of Traffic or Visitors for website or Internet Marketing. Md Masum Billah sharing many types of Visitors ( traffic ) for Internet Marketing.
Digital Download - TCC - Graduate Preso - 23rd Jan 2014WiTH Collective
Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
EBriks Infotech- 2013 Digital Marketing TrendsRohit Paul
EBriks Infotech, 2013 Digital Marketing Trends is the way to break through the banner blindness of consumers. It makeonline offeringmore relevant by adding location as a filter. For more info visit our site http://www.ebriks.com/
Content:
1. What is Growth Hacking?
2. Success stories: Dropbox, Buffer, Paypal, Twitter
3. Growth Hacking Problem Solving
4. Growth Hacking as Service
Sean Ellis (CEO of GrowthHackers) coined the term "growth hacker" in 2010:
"Growth Hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth."
Andrew Chen’s (leading GH at Uber) definition:
"Growth Hacker is the new VP Marketing. Growth Hackers are a hybrid of marketer and coder, one who looks at the traditional question of 'How do I get customers for my product?' and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph."
If you have an eCommerce website those areas could be:
Customer Acquisition – bringing people to your website.
Customer Engagement – people finding your product.
Customer Activation – people registering and buying the product.
Customer Retention – people returning and buying something again.
You can achieve the Growth Hacking Goal by using various Growth Hacking Approaches.
For Retention it could be — email notifications, retargeting, loyalty cards.
Inside of the email notifications approach, you can try such Growth Hacking Techniques as “thank you” emails, email notifications for similar products, or emails with information about discounts.
Growth Hacker is a cross-functional, multi-tasking person focused on achieving a certain objective.
It can be a programmer with an excellent understanding of marketing and analytics, but also a marketer with strong programming skills.
The skills required for this profession are actually a combination of marketing, data analyzing, product understanding, and creative and analytical thinking. Combined together, they need to provide you with a solution that might have been overlooked by others.
Growth Hacking vs. Marketing
— All successful growth hackers are marketers, but not all marketers are growth hackers
Digital marketing teams are usually composed of non-technical people that often rely on developers, designers, and data scientists to implement their ideas. On the other hand, growth hacking teams are made of people that generate ideas and execute them from start to finish (wegrowth.com)
— Growth hacking is experiment driven marketing focused primarily on how the product is used to create growth both from the distribution and retention side. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort (Morgan Brown, COO of Inman News)
— Growth hacking does not separate product design and product effectiveness from marketing (Ryan Holiday, marketer and entrepreneur)
Presentation powered by Nestim Gmbh
This is the second annual instalment of our January "success" seminar.
I came up with the idea last year when I wanted to do something a little different in a seminar and asked myself the question "If I had an hour to tell some friends about the best current opportunities in web marketing, what would I talk about?"
We had great feedback at the Seminar and if I can find the time I'll create a screencast of the slides and put the whole presentation online.
These slides are not "complete" without the presentation, but you may find them of interest if you're interested in seeing what sort of opportunities excite someone who's now been in the industry for 12 years!
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...Alex Harris
Learn to turn analytics and research into higher conversion rates. Results of qualitative analysis based on user feedback and customer experience recordings. Evaluation of top 5 traffic landing pages and conversion funnel
- Increase Website Sales
- Increase Leads
- Increase Email Opt-Ins
- Deeper Insight of Personas
Social Media: New, Fresh Out-of-the-Box IdeasCollin Condray
Everybody knows that they have to be on social media and have been hearing that for years. You're already on the big three of social media (Facebook, LinkedIn and Twitter), but what else is there to do? This seminar will cover the following topics to answer that question:
* Designing your social strategy
* Changes in social networks that have changed the way users interact with their services (for example, Facebook's Timeline)
* Other services you need to be on (YouTube, Google+ and Pinterest)
* Mobile social media
* Tips and tactics to get the most out of your time
Webinar - Unexpected Website Performance Formulas of the Conversion ScientistIvanti
The Conversion Scientist, Brian Massey, presented as part of the LogMyCalls marketing webinar series. This webinar teaches marketers how to increase their conversion rates.
The survey for 2014 is online. Join now: www.bit.ly/Poland21014
Web Analytics Study for Polish Market - 2013 overview plus comparison between 2012 and 2013. Interesting insights about Web Analytics Market in Poland.
Survey by Ralf Haberich (Analytics-Blogger, Speaker & Author) and Bluerank.
This presentation from V3 Integrated Marketing's Shelly Kramer and Community Organizer 2.0's Debra Askanase as part of SocialFish's ThinkTank Summer 2012 eLearning Series focuses on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also covered tips on developing an effective content strategy that doesn't require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly.
If there's one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant's backing and a whole lot of potential. Hear how nonprofits and associations are using Google+ and decide whether the platform might be right for you.
Debra is an experienced nonprofit executive and community organizer turned digital strategist and Shelly is the founder and CEO of V3 Integrated Marketing. Shelly was recently recognized by Forbes as one of the Top 50 Social Media Influencers and the V3 blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs. Debra pretty much shows up at the top of every list of who's who in the nonprofit and association space and there's no one more qualified to help you on the road to success for your nonprofit or association.
My presentation from Content Management World in Melbourne - May, 2011.
I spoke to the brief below:
Developing a strategy to drive traffic to your site and improve conversions
• How to get your site found through optimised web design
• Leveraging online and search marketing, SEO and social recommendations to maximise traffic
• Practical ideas for attracting and converting audiences
There are many types of Traffic or Visitors for website or Internet Marketing. Md Masum Billah sharing many types of Visitors ( traffic ) for Internet Marketing.
Digital Download - TCC - Graduate Preso - 23rd Jan 2014WiTH Collective
Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
EBriks Infotech- 2013 Digital Marketing TrendsRohit Paul
EBriks Infotech, 2013 Digital Marketing Trends is the way to break through the banner blindness of consumers. It makeonline offeringmore relevant by adding location as a filter. For more info visit our site http://www.ebriks.com/
Content:
1. What is Growth Hacking?
2. Success stories: Dropbox, Buffer, Paypal, Twitter
3. Growth Hacking Problem Solving
4. Growth Hacking as Service
Sean Ellis (CEO of GrowthHackers) coined the term "growth hacker" in 2010:
"Growth Hacker is a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth."
Andrew Chen’s (leading GH at Uber) definition:
"Growth Hacker is the new VP Marketing. Growth Hackers are a hybrid of marketer and coder, one who looks at the traditional question of 'How do I get customers for my product?' and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph."
If you have an eCommerce website those areas could be:
Customer Acquisition – bringing people to your website.
Customer Engagement – people finding your product.
Customer Activation – people registering and buying the product.
Customer Retention – people returning and buying something again.
You can achieve the Growth Hacking Goal by using various Growth Hacking Approaches.
For Retention it could be — email notifications, retargeting, loyalty cards.
Inside of the email notifications approach, you can try such Growth Hacking Techniques as “thank you” emails, email notifications for similar products, or emails with information about discounts.
Growth Hacker is a cross-functional, multi-tasking person focused on achieving a certain objective.
It can be a programmer with an excellent understanding of marketing and analytics, but also a marketer with strong programming skills.
The skills required for this profession are actually a combination of marketing, data analyzing, product understanding, and creative and analytical thinking. Combined together, they need to provide you with a solution that might have been overlooked by others.
Growth Hacking vs. Marketing
— All successful growth hackers are marketers, but not all marketers are growth hackers
Digital marketing teams are usually composed of non-technical people that often rely on developers, designers, and data scientists to implement their ideas. On the other hand, growth hacking teams are made of people that generate ideas and execute them from start to finish (wegrowth.com)
— Growth hacking is experiment driven marketing focused primarily on how the product is used to create growth both from the distribution and retention side. The key differentiator being the product-level focus vs. the channel-level focus of traditional marketing effort (Morgan Brown, COO of Inman News)
— Growth hacking does not separate product design and product effectiveness from marketing (Ryan Holiday, marketer and entrepreneur)
Presentation powered by Nestim Gmbh
This is the second annual instalment of our January "success" seminar.
I came up with the idea last year when I wanted to do something a little different in a seminar and asked myself the question "If I had an hour to tell some friends about the best current opportunities in web marketing, what would I talk about?"
We had great feedback at the Seminar and if I can find the time I'll create a screencast of the slides and put the whole presentation online.
These slides are not "complete" without the presentation, but you may find them of interest if you're interested in seeing what sort of opportunities excite someone who's now been in the industry for 12 years!
Optimizing Your Web Traffic: Turning Data and Insight into Actionable Market...Alex Harris
Learn to turn analytics and research into higher conversion rates. Results of qualitative analysis based on user feedback and customer experience recordings. Evaluation of top 5 traffic landing pages and conversion funnel
- Increase Website Sales
- Increase Leads
- Increase Email Opt-Ins
- Deeper Insight of Personas
Social Media: New, Fresh Out-of-the-Box IdeasCollin Condray
Everybody knows that they have to be on social media and have been hearing that for years. You're already on the big three of social media (Facebook, LinkedIn and Twitter), but what else is there to do? This seminar will cover the following topics to answer that question:
* Designing your social strategy
* Changes in social networks that have changed the way users interact with their services (for example, Facebook's Timeline)
* Other services you need to be on (YouTube, Google+ and Pinterest)
* Mobile social media
* Tips and tactics to get the most out of your time
Webinar - Unexpected Website Performance Formulas of the Conversion ScientistIvanti
The Conversion Scientist, Brian Massey, presented as part of the LogMyCalls marketing webinar series. This webinar teaches marketers how to increase their conversion rates.
The survey for 2014 is online. Join now: www.bit.ly/Poland21014
Web Analytics Study for Polish Market - 2013 overview plus comparison between 2012 and 2013. Interesting insights about Web Analytics Market in Poland.
Survey by Ralf Haberich (Analytics-Blogger, Speaker & Author) and Bluerank.
This presentation from V3 Integrated Marketing's Shelly Kramer and Community Organizer 2.0's Debra Askanase as part of SocialFish's ThinkTank Summer 2012 eLearning Series focuses on best practices for using Google+ for campaigns and advocacy. The presentation delivered real world tips on how to develop your G+ profiles/pages and how to build and leverage your networks. The presentation also covered tips on developing an effective content strategy that doesn't require you to reinvent the wheel, as well as insights on how to use data and analysis to measure your success and tweak your campaigns accordingly.
If there's one thing the whole world has learned since 1998: ignore Google at your own peril. Google+ may not have the user base or popularity of other social networks, but it does have the search giant's backing and a whole lot of potential. Hear how nonprofits and associations are using Google+ and decide whether the platform might be right for you.
Debra is an experienced nonprofit executive and community organizer turned digital strategist and Shelly is the founder and CEO of V3 Integrated Marketing. Shelly was recently recognized by Forbes as one of the Top 50 Social Media Influencers and the V3 blog has been recognized by Forbes as one of the Top 20 Best Marketing and Social Media Blogs. Debra pretty much shows up at the top of every list of who's who in the nonprofit and association space and there's no one more qualified to help you on the road to success for your nonprofit or association.
Finding a job is very difficult in this economic situation. Once people find the job that they are looking, they have to be evaluated by employers. For this reason, interviews are the most important things for people who are seeking for a job. I agree with the statement that rather than using traditional question-and-answer interviews to evaluate job candidates, employers should observe candidates as they perform some of the job’s actual tasks for three reasons.
Parcours « finance et assurance » au Salesforce World Tour ParisSalesforce France
Le Salesforce World Tour Paris est le plus grand évènement annuel gratuit dédié au CRM, au cloud et à la transformation de l'entreprise réunissant plus de 5 000 professionnels, experts, partenaires, développeurs et entrepreneurs.
Getfly CRM - Xây dựng đội bán hàng thiện chiếnGetfly CRM
Quy tắc 4 - 5 - 6 để xây dựng đội bán hàng thiện chiến
4 kiểu người nên lựa chọn
5 yếu tố không thể thiếu khi xây dựng đội ngũ bán hàng
6 cách để xây dựng đội ngũ nhân viên bán hàng siêu đẳng
Ứng dụng đòn bẩy công nghệ trong xây dựng và quản lý đội ngũ sales
Eine Infografik/Poster zum Thema "Erste Hilfe in der Küche/Haushalt". Eingegangen wird auf Vergiftungen, Verbrennungen und Schnittwunden. Welche Sympthome treten auf, Was ist zu tun, Was sollte nicht getan werden. Auf www.kühlschranktest.com kann dieses Poster kostenlos runtergeladen werden.
The Jared Polis Foundation enables people to be proactive in their communities by promoting education and technology.
We implement innovative teaching and technology resources to prepare Coloradoans to succeed in the digital age through an array of comprehensive programs.
The Jared Polis Foundation Community Computer Connection “C3” public charity program has refurbished over 1600 computers this year to date. These computers have been distributed to non-profits and schools throughout Colorado.
If you or your company has computers to donate, please click here: http://www.jaredpolisfoundation.org/prog.c3.donate.shtml
If your school or non-profit needs computers, please click here: http://www.jaredpolisfoundation.org/prog.c3.receive.shtml
The Jared Polis Education Report is distributed bi-annually to about one million households in the state of Colorado. The fifth edition Jared Polis Education Report advises communities about current educational issues and policies in Colorado.
The Education Station is a mobile technology bus that travels free of charge throughout the Denver/Boulder metro areas offering age-appropriate technology education instruction. We have visited close to 12,000 students with the Education Station in 2003, and are assisting with the start-up of charter schools to educate underserved populations.
Testimoniaux pitch campus-8février2012-nhSlide at Work
Quelques témoignages de clients suite à un Pitch'Campus. On leur a donné une feuille blanche et on leur demandé d'illustrer par des mots, des dessins, ou des images leur ressenti du séminaire ;)
This presentation was prepared for the Internet Marketing course. The business model mentioned in these slides does not exist. Also, the website is only a mock up to demonstrate how the online business would operate. This project is only for the educational purpose.
How to leverage market insights for winning Digital StrategiesMel Tomas
Key Take Aways:
How Marketing intelligence helps you understand customer behaviour, map your competition & create winning digital strategies
How to leverage competitive intelligence to fine tune your digital marketing: SEO, paid media, campaigns, web & mobile channels
Success Story: How Ibibo gets it right
Insights driven marketing: Use cases across industries
Ask The Expert! Nonprofit Website Tools, Tips, and Technology.pdfTechSoup
In this webinar, Kyle Barkins and Julian Gerace unpack the intricacies of website optimization specifically tailored for nonprofits. They'll delve into cutting-edge tools and technologies pivotal for digital success in today's online sphere. It's an opportunity to elevate your nonprofit's online stature and transform your website into a potent instrument for advancing your mission.
Presentation social media marketing for Real Estate Er Sandeep Pandey
Social mediamarketing have dominated the ATL marketing tactics now a days . Most business were cautious at first, however, the majority of successful business now have social media strategies and are leveraging the popularity of social media as an integral part of their marketing efforts. Social media can be used for much more than just marketing, including customer support, research and development, public relations, just to name a few.
To summarize, social media has attracted such large audiences that you cannot ignore joining them and adopt social media strategies as a significant part of your overall marketing plan. The benefits are numerous:
1. Increase exposure
2. Increase operational efficiencies
3. Decrease marketing expenses
4. Communicate better – better engagement
5. Build better relationships with your prospects and
customers.
Making Sense of Internet Marketing for Manufacturers for the 2010 CMBCSite-Seeker, Inc.
Making Sense of Internet Marketing for Manufacturers was given at the 2010 CONNSTEP Manufacturers and Business Conference. It outlines many different techniques to help manufacturers grow their business online through the use of SEO, SEM, Social Media, and Web Analytics.
Digital Dialogues -- Scott Clark of Buzzmaven and Bill Dotson of WebMedley gives tips and tactics about lead generation on the web. This series is managed by the Lexington Advertising Club in Lexington KY.
Rob Garner, Search Marketing Now: Real time marketing on the socially connect...Rob Garner
Rob Garner's presentation for Search Engine Land's "Search Marketing Now" webinar series, cover the recent innovations in social networks, search engines, and the speed of information dissemination, and the impact on marketing. Features basics on real time search and real time marketing, including recency, social relevancy, content propagation, social effects on search, and more.
Amiro Consulting is a leading Cloud Marketing Solutions provider. We deliver scalable products and on-demand professional services to help enterprises accelerate their adoption of cloud applications and platforms.
Our world-class portfolio proves that we bring innovation and best practices to every project. From demand generation to marketing automation, CRM implementation and cloud strategy, we guarantee that our Solutions deliver the increased productivity, revenues and ROI that you expect.
31052024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
01062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
03062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
CLICK:- https://firstindia.co.in/
#First_India_NewsPaper
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
‘वोटर्स विल मस्ट प्रीवेल’ (मतदाताओं को जीतना होगा) अभियान द्वारा जारी हेल्पलाइन नंबर, 4 जून को सुबह 7 बजे से दोपहर 12 बजे तक मतगणना प्रक्रिया में कहीं भी किसी भी तरह के उल्लंघन की रिपोर्ट करने के लिए खुला रहेगा।
2. “Hi. I am the Internet guy.”
The “guy who does the Internet” for campaigns
CTO, John Kerry for President
Dir of Internet Strategy, Deutsch for US Senate
Internet Consultant, Rod Smith for FL Governor
Campaign Manager, Eric Massa for Congress
3. “Hi. I am the Internet guy.”
Extended the concepts from politics to business
Director of Contagious Conversations – focusing on
social media marketing
• 16Bars – hip-hop mobile marketing and contests
• Goodnight Burbank – successful comedy podcast
• Greg Warren Comedy – increasing name reach
• tripSync – increasing awareness through blogs and SEO
4. Current State of Online Advocacy
Presidential Campaigns
All about the mailing list –
direct mail model
• blog – press releases in
lieu of conversation
• social networking –
Facebook, myspace,
YouTube
• email – money and issue
identification
• house parties – money and
emails
Politics thinks of advocacy
as flypaper
how can we capture them
how can we get them to
donate
5. Engagement without memory
Seen more “systems” and vendors than I wish
iStandFor, NGP Software, Democracy in Action,
WhatCounts, GetActive, Convio, Kintera, EZFax,
CivicSpace, Drupal, Joombla, Mambo, etc.
Every vendor has NO recollection of what I (or
my customers) have done before
In politics – vendors are often chosen by the General
Consultant and/or Managing Director of the NGO
In business – vendors are often entrenched or quickly
migrated from one to another by decision makers or
product managers
The history of prior performance is often lost or locked
away in some CRM database that is lost or forgotten
6. Two tracks – google and VRM
A little history about google:
Started as a search engine algorithm that could
• Targeted searches by learning your preferences
Moved into search engine advertising and AdSense
• Better click performance if ads fit what you are looking for
• Need to understand page to match appropriate ads
google needs more up-to date information to
understand your current interests/intents
google captures information when you
• use the search engine (on google, on IE, on Firefox, etc)
• read pages with AdSense (served from google)
• use gmail, google Docs, google Calendar
• search using google Desktop (indexes your files)
7. Two tracks – google and VRM
A little history about google:
Today, google knows more
Started as a search engine algorithm that could
• Targeted searches by learning your preferences
about search and your interests
Moved into
you engine advertising and AdSense
than the
• Better click performance if ads fit what you are looking for
• Need to understand page to match appropriate ads
CIA
google needs more up-to date information to
FBI
understand your current interests/intents
NSA
google captures information when you
• use the search engine (on google, on IE, on Firefox, etc)
or even your mother
• read pages with AdSense (served from google)
• use gmail, google Docs, google Calendar
• search using google Desktop (indexes your files)
8. Attraction in a search engine world
google’s PageRank dailykos.com
Validity is based on the nytimes.com
blogger.com
number of backlinks a page
has pointing to it
Age of links and age of
content also impact the
attractiveness stanford.edu geocities.com
Reputation of source site also has serious impact on
johnkerry.com
validity (stanford.edu much higher than blogger.com)
Social media is both a time-sensitive and link-
sensitive property (e.g. how quick, how many)
9. Attraction in a search engine world
How are we to do it?
Search is about relevant content
– in a familiar location
e.g. Finding a auto mechanic in
the Yellow Pages
In making the decision to act, we:
Read the advert (is this what I want?)
Cold call the provider (do they share my
viewpoint?)
Ask friends or references (do they have good
reputation?)
10. Blogging empowers the consumer
By blogging about the content that is relevant to
you – and engaging with the blogging
community – you address the customer’s
needs
Read the Advert – snippet in the search engine
Cold Calling – follow along other posts/comments
Asking for References – how high does the post rank in
google? who ranks them? who comments?
Through blogging, you identify the product – the
customer finds to you, because you offer what
they need at the time they are looking for it
11. Building the attraction…
Understanding the rules of the search
engines defines “attractiveness”
Original, frequently updated content
Links between relevant sites
Frequent references to ideas/concepts
Which explains “social media”…
Blogging in inherently a “social act” – you must engage
the community (both readers and other sites) to share
the conversation and traffic (read: links)
12. Does blogging really deliver?
Backbone Media conducted an extensive survey with
corporate bloggers, and summarized:
'Another way to publish content and ideas', 'Thought
leadership', and 'Build a community' top three reasons for
blogging
Bloggers received results more quickly on the search engine
marketing factors 'Increase link popularity' and 'Boost search
engine positions' than bloggers received on 'Increasing sales'.
Within one month – search engine ranking and link popularity
increased
83% saw traffic increase due to blog traffic to the site
Search engine keyword traffic increased with posts relevant to
the keywords
http://www.backbonemedia.com
13. Rod Smith for Governor Study
Campaign needed a change
of online direction:
Increase awareness
Focus on “Democrat”
Increase membership
Increase involvement
Site redesign hid other
strategies:
Search engine optimization
Blog engagement
14. Rod Smith for Governor Study
Campaign needed a change
of online direction:
Increase awareness
Focus on “Democrat”
Increase membership
Increase involvement
Site redesign hid other
strategies:
Search engine optimization
Blog engagement
Blog recruitment
15. Results?
Search engine placement:
google: from 19th to 3rd
Yahoo!: from 10th to 3rd
MSN: already at 1st
Site traffic:
Tripled average traffic
Signups doubled
Keyword cost:
Reduced paid click thrus
due to higher SE
placement
All within 30 days…
Launch was Nov 9th, 2005
16. google NEEDS to know YOU
“I want to be able to see into the mind of G-d”
-Sergey Brin, interview in Red Herring, 2000
Why does this story matter?
google has shown that technology and being the center
of the information hub is where the power lies
- Infrastructure is a commodity (google fiber, <$50/Mbps)
- Content is cheaper than ever (UGC, YouTube)
- Software is becoming easier to create
Aggregation of user data is where the magic is
Give the user what they want,
when they want it!
17. Vendor Relationship Management
Doc Searls, tech visionary
Frustrated with the way vendors treat him
and everyone else the same
• More databases and technology than
someone can throw at him, and he STILL
gets treated as a generic customer
Wants the ability to set his vendor
“preferences” and bring it under his control
• Be able to tell Dell that he is a tech-savvy customer and
bypass the first level of support
• Be able to have LL Bean know that he recently purchased
a set of Chinos and, if calling within a day of receiving
them, be prepared for his questions
Give the user what they want,
when they want it!
18. Competing Constraints
Management Press
Deliver performance at low Have something interesting
or reduced cost to write about
Achieve goals quickly and Inform as soon as possible
effectively from “real parties”
Community/ Technology
Supporters Vendors
Give me actions that are Reuse my platform so I can
simple and effective make my margins
Give me recognition and Spend only to increase my
connection market
20. What?
Okay – so the illustration is kind of technical…
…but it addresses the competing needs
Management needs flexibility for vendor selection
• Avoid lock-in to any one vendor, campaigns migrate
Staff needs power with simplicity for campaigns
• Choose campaign method without needing to be a techie
• Achieve goals using smarts of datamining and interface
Supporters need ease of action and flexibility to act and
be a part of the effort, not simply being an ATM
• Say “thank you” for any/all actions
• Track performance to throttle marketing communication
messages
• Give options to act when THEY want, not just when we
want
21. Is this idea new?
No. Customer Web Interface
Drafted this system in 2001
for the largest European Inventory
CRM
SFA & Trouble Billing
telecoms provider Ticketing
Why now?
Costs of software and
Policy Mediation
hardware are cheap Manager Workflow/Middleware Bus
Supporters more familiar
with Internet channels Policy
Library QoS
Staff and campaigns need Fault Perform. Service App Level
Mgt Mgt Activation
to succeed with an easy Data
Collect
and powerful interface
IP Network
22. A proposal for fladems.com (2005)
leaders
FDP champions
Press
Faces & Voices
Simple storylines focused FDP Blog supporters candidates
on FDP message
Ongoing conversation with supporters
Authentic voices, not press releases
Supporters comments
FDP Channel Fundraising
Email RSS
FDP Database Provide feedback on
Grounding relationships online and offline media
Sign up box prominent plumbing4politics campaigns
Invitations to engage TV and radio
Come to DEC meetings Direct mail
Join the Party Events and House
events Parties
List segmented over time media center fundraising
Give super donors, DEC
Action Center and supporters bundling
membership voter contact power
23. What is plumbing4politics?
Affiliate & local Website
Petitions
databases
Events
Contribution
FDP Database
System
Web-enabled
Community
Email & RSS are
RSS Bulk Email low-cost mediums
System System for narrow-casting,
Integrated supporter relationship-building
relationship management: and viral growth
reporting, learning, and
lifecycle Reporting
Supporter System Management
Management Information
24. Advocacy Management Platform
AMP gives:
Management flexibility through “plug-ins” and strong
reporting
Staff power through simplicity using intuitive interfaces
and consistent business processes
Supporters get control over their information
AMP Owner gets repository of actions and information
that can be resold as premium services
• Basic – hosted solution
• Advanced – general/trending datamining services
• Premium – targeted datamining services
26. Power is in the FLEXIBILITY
Can use multiple channels to impact supporters
Fax – designed to look “human”, not automated
Click2Dial – using web and POTS to connect supporters
with electeds and/or other supporters – with tracking
SMS – designed to engage with mini-messages at point
of action (flashmobs – tmobile Supermarket Races)
Blogging – tracking who posts where for what effect
(pro/con/non)
Microblogging – using comments and
twitter/Jaiku/facebook for posting and tracking feeds
Email – track open/actions for future analysis for
communications
27. “But <XXX> does this!”, you cry.
You can name a number of platforms
Kintera, Convio, GetActive, DIA
...and you are locked into their solutions
You can name a number of channel providers
EZLink, WhatCounts, SubscriberMail, PoliTxt
…and you can not share data/knowledge
No one offers data integration for advocacy
campaigns
Connecting online actions with fundraising performance
…what is it that really brings home the “bacon”
28. Power is in the “KISS”
Keep it simple stupid
Most solutions are driven by the engineer, not the user
Design of the interface is often an after-thought
AMP focused on making it incredibly simple for the
techphobic – the typical political operative who hates
forms and “databases”
• “I have no idea what is wrong with this – can you fix it?”
30. Conclusion
AMP has:
Flexibility – use any vendor relationship for management
KISS – ease of use for regular folks to make campaigns
Data – where we grow the information over time
Portable – will be installable behind the firewall
Where do we go from here?
31. Thank you for your time!
Sanford Dickert
sanford@rawlingsatlantic.com
www.rawlingsatlantic.com