This document provides an overview of the top social media lead generation tools for 2012 and discusses strategies for effective social media marketing. It highlights key metrics and tactics for platforms like Facebook, LinkedIn, Twitter, blogs and email marketing. Sample stats are given to illustrate the growth and engagement on major social networks. Tips are provided for content creation, engagement and measurement across different social channels.

1. Online Marketing Review of Hottest Social Media Lead Generation Tools for 2012

3. Components of Internet Marketing E-Mail Marketing Search Engine Marketing Affiliate Marketing Website Development Online Display Ad & Rich Media Advertising Search Engine Optimization Search Engine Advertising Social Marketing Online Reputation Management Business Blog Marketing Podcasting VIDEO Social Media Marketing & Optimization

7. Web Site Conversion - Ineffective Landing Page Display Ads

8. Web Site Conversion - Ineffective Landing Page Display Ads

9. Web Site Conversion – Effective Landing Page Display Ads

10. Specialized Landing Page (PPC) Product Title Large “Add to Cart” Product name and major keyword in description

11. Web Site Conversions – Web Site Home Pageanding Combo

12. Web Site Conversions – Web Site Home Pageanding Combo

16. Video – Still Hot!

17. Social Networks – So What?

24. Your Teams Profile = Your eReputation

25. Build the Story of WHO YOU ARE and WHAT YOU WILL DO FOR PEOPLE THAT FIND YOU!

30. SEOEM – Search Engine

31. Interaction is the Key for 2012

32. Like, Comment and Share

33. Like, Comment and Share

34. Effective Posting

35. Effective Posting

38. Remember Variety is the Key!

40. Facebook LinkedIn Twitter Go Direct – OR Ping.FM Hootsuite Let’s Get Social – Get Read

41. Let’s Get Social – Facebook

42. Let’s Get Social – LinkedIn

43. Let’s Get Social – LinkedIn

44. Let’s Get Social – Twitter

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