This presentation explains the basics of Social Media and Inbound Marketing. It gives an overview of the channels and tactics used in a sucessful marketing campaign.

2.  Name
 Company
 Knowledge or interest in Social Media

4. What should you DO at your party?
Listen and engage.
(Be forthright. Be helpful. Be charming.)

5. Don’t be a bore.
(or a bully)

6. Make online word-of-mouth work FOR you.
(Brand evangelists. Informed customers.)

7. Which are the best ones?
How much time does it take?
Does it work?
How do I break through the noise?

9. Usage
 Reach mass market
 Share biz fun side
 Develop an invested,
Interact with your markets.
Great customer advocacy tool.
engaged community

10. Usage
 First touch: don’t have
to approve followers
Chat with your network
and drive website traffic.
(in 140 characters or less)
 Share links to content
 Quickly maintain
presence
 Quick customer service

11. Usage
 Share content &
establish creditability
 Attract new talent
Build and collaborate with a
network of colleagues.
 Learn from industry
leaders & colleagues

12. Usage
 2nd largest search
engine
Show & tell with your
customers & prospects.
 Use video to educate,
entertain, explain
 Videos are easy & fun
to share

13. Usage
 Know opinions &
perceptions of users
Give customers a
post-transaction voice.
 Respond to good &
bad reviews
 Foster good reputation

15. B2C
B2B
68%
57%
51%
45%
38%
43%
33%
26%
Twitter
Facebook
LinkedIn
Blog

16. Each with its own strengths and weaknesses,
based on the type of business and market using it.

17. Social Media is free (like a free puppy). For max ROI:
Match channel to your market
Focus on engaging
Start with 20 hrs/mo
Be consistent
Stick with 10+ hrs/mo
Set and follow schedules
Hire an intern

19. Ads & Brochures
Blogs, eBooks, Videos
Word-of-mouth
Social Media
Cold Calling
SEO & PPC
Trade Shows
Webinars & Whitepapers
Junk Mail & Spam
Feeds & RSS

20. Outbound Marketing
Inbound Marketing
$332
$134
 Better targets interested prospects
 ROI tends to increase over time

21. Blogs, Videos,
Whitepapers,
eBooks
Keyword, SEO,
Organic, PPC, Link
Building
Facebook, Twitter,
LinkedIn, YouTube,
Reviews

23. Change your daily
Give away remarkable
marketing activities
content
Use social media for
Slow and steady wins
conversations
the race, don’t give up

25. Social Media, SEO
Content marketing: blog articles,
video, infographics, eBooks
Permission marketing: gather email
Create lifelong
customer & brand
ambassador
White papers
Product demos
Trial offers
Email newsletters
Social media
Contests
Referral programs
Loyalty promotions
Audience segmentation
Targeted efforts
Loyalty incentives
Customer relationships

27. Our own business has
expanded and is not
bound by its location.

28. Fill out signup form to receive:
For notes from today, go to
grasshoppermarketing.com
/keytakeaways