"Dream Makers" Image Consulting Business in Barcelona
“DREAM MAKERS” IMAGE CONSULTING
BUSINESS IN BARCELONA
Partnership between Yelena Starikova,
Nada Kloss and Fanny Lanctôt Fortier
“7 out of 10 Americans
said physical appearance is
WHAT IS AN IMAGE CONSULTANT?
Image consultants are professionals who assess the
current status of the public’s perception and
determine the best way to enhance the positive
aspects of the public image.
BENEFITS FOR CUSTOMERS
Transition from Student to Professional
Change of Career
Looking for a Soulmate
Need update on current Fashions
Boost of Confidence
IMAGE CONSULTING MARKET?
Started 1970´s and early 1980´s
Politicians, models, TV personalities and celebrities
started to use image consultants
John T. Molloy’s Dress for Success
1990’s the high-tech companies influenced a more
relaxed trend in dress swept across the country
Today, the demand for quality image consultants
has risen to a new high as new markets have been
IMAGE CONSULTING MARKET
“Image Consulting has grown from being virtually
unknown 15 years ago to a $130 million-year
business at the start of this decade.”
AICI estimates over 1,500
image consultants In USA
in 2009 compared to 1,000
Baby boomers and stylish X-generation are
very interested in looking good. It is a growing
phenomenon that is HERE to STAY!
1. Special Occasion
2. Polished Professional
3. “WOW colors
4. Shop Your Closet
5. Makeover with chic
LOCAL COMPETITIVE ANALYSIS
COMPETITOR CURRENT STRATEGIES
Julia Atenda - International Luxury Market.
Andrea Villalonga and Alma Barrero - Corporate
Lorenastlle - young females. Concentration on make
Joey Garr and The Golden Style –Expats Community
in Barcelona, but not very active.