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"Dream Makers" Image Consulting Business in Barcelona

Business Plan for Image Consulting Business in Barcelona

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"Dream Makers" Image Consulting Business in Barcelona

  1. 1. “DREAM MAKERS” IMAGE CONSULTING BUSINESS IN BARCELONA Partnership between Yelena Starikova, Nada Kloss and Fanny Lanctôt Fortier
  2. 2. “7 out of 10 Americans said physical appearance is Important!”
  3. 3. WHAT IS AN IMAGE CONSULTANT? Image consultants are professionals who assess the current status of the public’s perception and determine the best way to enhance the positive aspects of the public image.
  4. 4. WHO WE ARE?
  5. 5. WHY US? New Innovative Color Analysis System Creative Modern
  6. 6. BENEFITS FOR CUSTOMERS  Personal Branding  Transition from Student to Professional  Change of Career  Looking for a Soulmate  Need update on current Fashions  Boost of Confidence
  7. 7. IMAGE CONSULTING MARKET?  Started 1970´s and early 1980´s  Politicians, models, TV personalities and celebrities started to use image consultants  John T. Molloy’s Dress for Success  1990’s the high-tech companies influenced a more relaxed trend in dress swept across the country  Today, the demand for quality image consultants has risen to a new high as new markets have been created
  8. 8. IMAGE CONSULTING MARKET  “Image Consulting has grown from being virtually unknown 15 years ago to a $130 million-year business at the start of this decade.”  AICI estimates over 1,500 image consultants In USA in 2009 compared to 1,000 in 2004.
  9. 9. TRENDS Baby boomers and stylish X-generation are very interested in looking good. It is a growing phenomenon that is HERE to STAY!
  10. 10. TARGET GROUP  Woman  24-39  English Speaking  Professional
  11. 11. SERVICES (PRODUCT) 1. Special Occasion Emergency Kit 2. Polished Professional 3. “WOW colors 4. Shop Your Closet 5. Makeover with chic Photoshoot
  12. 12. PLACE Barcelona, Spain
  13. 13. PRICE  Wardrobe analysis 120 euros/hour  Style analysis 180 euros  Complete image analysis 199 euros  Personal shopping 50 euros/hour
  14. 14. LOCAL COMPETITIVE ANALYSIS Andrea Villalonga Julia Atenda Joey Garr Alma Barrero Lorenastlle The Golden Style Gorgeous
  15. 15. COMPETITOR CURRENT STRATEGIES Julia Atenda - International Luxury Market. Andrea Villalonga and Alma Barrero - Corporate clients. Lorenastlle - young females. Concentration on make up Services. Joey Garr and The Golden Style –Expats Community in Barcelona, but not very active.
  16. 16. SWOT
  17. 17. FACTORS OF SUCCESS • No Competition • Minimal Cost • Uniqueness of Product
  18. 18. GOALS ExpansionRevenue Growth Strong Customer Relationship
  19. 19. MARKETING PLAN (PROMOTIONS)  Metropolitan Magazine ad  Social Media  Blog  Word of Mouth
  20. 20. ORGANIZATIONAL PLANS PR Accounting Image Consultant
  21. 21. LEGAL PARTNERSHIP IN BARCELONA Steps:  Register to pay IAE  Register a declaration for starting a business CIF  Register for social security
  22. 22. REVENUES VS EXPENSES EXPENSES  Membership 275$/year  Drape set 275$  Swatches 38.50 each *12
  23. 23. REVENUES VS EXPENSES REVENUE  Wardrobe analysis 120 euros/hour  Style analysis 180 euros  Complete image analysis 199 euros  Personal shopping 50 euros/hour
  24. 24. BRAND LOOK
  25. 25. Thank you!

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