Creating YourPersonal Brand
Let’s Think? What’s a personal brand? Why is it so important? Does everyone need a personal brand? Can you name people...
A bit of facts Based on a survey less than 15% of peoplehave truly defined their personal brand andless than 5% are livin...
What Personal Brand is NOT Its NOT what you say about yourself Its NOT an extension of your employersbrand Its NOT your...
 “Your brand is what people say aboutyou when you’re not in the room” - JeffBezos, Founder of Amazon
Image VS ReputationReputationIs earnedWhat others see in you=valueAttracts peopleImageIs builtWhat you create and showothe...
Stages of Brand Building Awareness – Have I heard of you? Familiarity – What do I know about you? Favorability – Do I l...
Brand VS RoutineRoutineDoes what he’s told to doHas a responsible approachto every taskGiven the task by a bossLunch time ...
Brand VS RoutineBrandIrritates people by hisopinionsEnjoys every workdayGets angry if changestake place slowlyMan of actio...
Step 1. Define where you are NOW
Step 2. Accept that YOU ARE WHO YOU ARE atthis point. “Be Yourself, Everyone Else is AlreadyTaken”. - Oscar Wilde
Step 3. Define your strong and weak points.Highlight the strong points and make useof weak points. Don’t change yourself...
Step 4. Create your own identity. Youruniqueness. “Life isn’t about finding yourself. Life isabout creating yourself.” -...
Step 5. Define your roles in which you want tocreate a brand.
12 ArchetypesMotivation ArchetypeStability CaringCreatorRulerSocial attachment Usual guyFriendJokerRisk and mastery Fighte...
Step 6. Define your target audience
Step 7.Get Personal Brand Toolkit: Business card Resume/CV Portfolio Blog/website Social network profiles: LinkedIn, ...
Visual Resume
Elevator Pitch Who are you? What do you do? Why do you do it? What’s in it for others? What’s different about it? Wh...
6 P Passion Purpose Planning People Play Perseveranсe
Personal Branding Crisis Too much self-promotion on socialnetworks Your brand lacks consistency You aren’t using your b...
Thank You! Inna Shmun http://www.facebook.com/inna.shmun Inna.shmun@gmail.com
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Personal branding - Yappi

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Personal branding - Yappi

  1. 1. Creating YourPersonal Brand
  2. 2. Let’s Think? What’s a personal brand? Why is it so important? Does everyone need a personal brand? Can you name people with anoutstanding personal brand? What features and traits of character dothey possess?
  3. 3. A bit of facts Based on a survey less than 15% of peoplehave truly defined their personal brand andless than 5% are living it consistently at work –each and every day. 70% of professionals believe they havedefined their personal brand and 50% believethey are living it. But when you “peel-back-the-onion,” yourealize that their focus was centered on self-promotion rather than a commitment toadvance themselves by serving others.
  4. 4. What Personal Brand is NOT Its NOT what you say about yourself Its NOT an extension of your employersbrand Its NOT your presence in the social media Its NOT something that you can ask for Its NOT something that you are entitled to Its NOT a perk Its NOT about the power alone Its NOT a gift that someone can give you Its NOT permanent
  5. 5.  “Your brand is what people say aboutyou when you’re not in the room” - JeffBezos, Founder of Amazon
  6. 6. Image VS ReputationReputationIs earnedWhat others see in you=valueAttracts peopleImageIs builtWhat you create and showothers= expensesCosts time and efforts
  7. 7. Stages of Brand Building Awareness – Have I heard of you? Familiarity – What do I know about you? Favorability – Do I like you? Trust – Can you be trusted? Advocacy – Would I recommend you?
  8. 8. Brand VS RoutineRoutineDoes what he’s told to doHas a responsible approachto every taskGiven the task by a bossLunch time is for his personalneedsDoesn’t even considertaking up some extra jobMinds his own business onlyBrandAll his projects areoutstandingWants to reach the heightsin his professionWants to work on this projectbecause it’s eitherinnovative or lets himimprove his skillsEnjoys social networking atlunch timeTakes up the smallest task ifsees further perspective in itAttaches himself to theproject
  9. 9. Brand VS RoutineBrandIrritates people by hisopinionsEnjoys every workdayGets angry if changestake place slowlyMan of actionsBetter ask for apologyrather than permissionRoutineKeeps it safeWorkday is just aworkday. No funpermittedNowhere to hurryMan of instructionsBetter not involve intoanything
  10. 10. Step 1. Define where you are NOW
  11. 11. Step 2. Accept that YOU ARE WHO YOU ARE atthis point. “Be Yourself, Everyone Else is AlreadyTaken”. - Oscar Wilde
  12. 12. Step 3. Define your strong and weak points.Highlight the strong points and make useof weak points. Don’t change yourself, modify yourself. “Too many people overvalue what theyare not and undervalue what they are.” -Malcolm Forbes, Publisher
  13. 13. Step 4. Create your own identity. Youruniqueness. “Life isn’t about finding yourself. Life isabout creating yourself.” - GeorgeBernhard Shaw
  14. 14. Step 5. Define your roles in which you want tocreate a brand.
  15. 15. 12 ArchetypesMotivation ArchetypeStability CaringCreatorRulerSocial attachment Usual guyFriendJokerRisk and mastery FighterWhite crowMagicianEducation NaïveResearcherSage
  16. 16. Step 6. Define your target audience
  17. 17. Step 7.Get Personal Brand Toolkit: Business card Resume/CV Portfolio Blog/website Social network profiles: LinkedIn, Facebook,Twitter Video resume Wardrobe E-mail address
  18. 18. Visual Resume
  19. 19. Elevator Pitch Who are you? What do you do? Why do you do it? What’s in it for others? What’s different about it? What are your plans?
  20. 20. 6 P Passion Purpose Planning People Play Perseveranсe
  21. 21. Personal Branding Crisis Too much self-promotion on socialnetworks Your brand lacks consistency You aren’t using your brand to network You never proofread You lack credibility You don’t provide something unique
  22. 22. Thank You! Inna Shmun http://www.facebook.com/inna.shmun Inna.shmun@gmail.com

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