Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Design Business Bootcamp

1,174 views

Published on

Published in: Design, Business
  • Be the first to comment

  • Be the first to like this

Design Business Bootcamp

  1. 1. Design Business Bootcamp daniel schutzsmith
  2. 2. Presentation Slides & Worksheets: http://how.graphicdefine.org
  3. 3. Who Am I?
  4. 4. www.graphicdefine.org
  5. 5. School of VISUAL ARTS
  6. 6. Who Are You?
  7. 7. Freelancer?
  8. 8. Studio Owner?
  9. 9. Manager?
  10. 10. Student or Teacher?
  11. 11. Other Design Professional?
  12. 12. Our Problems
  13. 13. I asked almost 700 designers
  14. 14. in order of importance
  15. 15. The Economy
  16. 16. Paid Less to Do More
  17. 17. Commodity
  18. 18. Sales is Hard
  19. 19. Marketing is Hard
  20. 20. Unsure Future
  21. 21. Starting a Studio
  22. 22. Starting a Studio Why Have a Business?
  23. 23. Starting a Studio Some Bad Reasons
  24. 24. Starting a Studio “I want to be a great designer”
  25. 25. Starting a Studio “I want to be famous”
  26. 26. Starting a Studio “I want to be free to design my way”
  27. 27. Starting a Studio “I want to make more money”
  28. 28. Starting a Studio “I want to have more security”
  29. 29. Starting a Studio The GOOD Reasons
  30. 30. Starting a Studio “I am needed”
  31. 31. Starting a Studio “I like people”
  32. 32. Starting a Studio “I am decisive”
  33. 33. Starting a Studio “I am cool (under pressure)”
  34. 34. Starting a Studio “I am a self starter”
  35. 35. Starting a Studio “I am well organized”
  36. 36. Starting a Studio “I understand business and business people”
  37. 37. Starting a Studio “I like to lead”
  38. 38. Starting a Studio “I want to sell”
  39. 39. Starting a Studio “I am willing to learn”
  40. 40. WORKSHEET: Are You Ready?
  41. 41. Why Now?
  42. 42. Why Not!?
  43. 43. Recession Companies Microsoft Skype Google Apple Barbarian Group
  44. 44. Startup Essentials
  45. 45. 1. Adequate Training/ Experience Work for as many other studios as you can!
  46. 46. 2. A Plan A business plan can outline your future as a business.
  47. 47. 3. Startup Finances Have capital to start from, or a few clients “in the bag”.
  48. 48. 4. Professional Guidance Rely on professionals to help you make business decisions: lawyer, accountant, insurer.
  49. 49. 5. A place to work Home, co-working, digital wandering all work these days.
  50. 50. Startup Essentials “When we fail to plan, we plan to fail.”
  51. 51. WORKSHEET: Business Plan
  52. 52. What Is Your Mantra?
  53. 53. What Is Your Mantra? A short, descriptive sentence that sums up what your company is all about.
  54. 54. “Can your secretary tell you what it is? If so, then you’re onto something meaningful and memorable. If not, then it sucks!” - Guy Kawasaki
  55. 55. “Don’t be evil” - Google
  56. 56. “Peace of mind” - Federal Express
  57. 57. “Authentic Athletic Performance” - Nike
  58. 58. What Is Your Mantra?
  59. 59. Protect Your Ass
  60. 60. Protect Your Assets!
  61. 61. Sole Proprietorship • Unlimited liability • If you can’t work, there is no income. • Clients like corporations.
  62. 62. Partnership • Liability is split. • If one partner leaves, the business dissolves. • Decisions must be unanimous.
  63. 63. Corporation • Liability is limited to the corporation. • Can outlive an owner. • Tax benefits. • Can be transfered/sold.
  64. 64. The Quality Triangle
  65. 65. Scope
  66. 66. Time
  67. 67. Cost
  68. 68. Sales = Fear
  69. 69. Sales ≠ Fear
  70. 70. What do Clients want?
  71. 71. • Style
  72. 72. • Style • Creativity
  73. 73. • Style • Creativity • Experience
  74. 74. • Style • Creativity • Experience • Attention to detail
  75. 75. • Style • Creativity • Experience • Attention to detail • Speed
  76. 76. • Style • Creativity • Experience • Attention to detail • Speed • Chemistry
  77. 77. Who is an Ideal Client?
  78. 78. • Good fit
  79. 79. • Good fit • Few negotiations
  80. 80. • Good fit • Few negotiations • Appreciate You
  81. 81. • Good fit • Few negotiations • Appreciate You • Trust your opinion
  82. 82. • Good fit • Few negotiations • Appreciate You • Trust your opinion • You enjoy them
  83. 83. • Good fit • Few negotiations • Appreciate You • Trust your opinion • You enjoy them • Profitable
  84. 84. Target Clients
  85. 85. Define who your clients are first, and then go get’em.
  86. 86. •list the industries you like
  87. 87. •list the industries you like •define ideal traits
  88. 88. •list the industries you like •define ideal traits •make a targeted list
  89. 89. WORKSHEET: Client Wish List
  90. 90. Courting The Client
  91. 91. Set Expectations + Define Objectives
  92. 92. One Channel of Communication
  93. 93. Keep Consistent Communication
  94. 94. Be Honest
  95. 95. Marketing Tools
  96. 96. Leave Behinds
  97. 97. Blog
  98. 98. Give Away Your Secrets
  99. 99. Blog
  100. 100. Build a Web App
  101. 101. Give Away Your Work
  102. 102. Start a Conversation
  103. 103. Make Friends With Journalists
  104. 104. Write an Article
  105. 105. Help a Reporter Out
  106. 106. Use Press Releases
  107. 107. Use Social Networking
  108. 108. Implementing the Personality Social Network Profiles
  109. 109. Implementing the Personality Social Network Profiles
  110. 110. Show the Personalities
  111. 111. Email
  112. 112. Start an E-zine
  113. 113. Implementing the Personality E-zine
  114. 114. Track the Conversation
  115. 115. Implementing the Personality Comments
  116. 116. Tips for Marketing Success
  117. 117. Focus on the Message
  118. 118. Encourage Participation
  119. 119. Provide Useful Content
  120. 120. Remove the Bullshit
  121. 121. No Sales Speak
  122. 122. Stay Consistent
  123. 123. Listen to Feedback
  124. 124. Be Humble
  125. 125. Have Fun
  126. 126. Future Planning
  127. 127. Decide Where You Want to Go!
  128. 128. WORKSHEET: Future Planning Worksheet
  129. 129. Keep a Playbook For every project log the total hours, players, profit/loss, things learned, strengths, weaknesses, and so on. This will help you and your employees understand what projects you like and why.
  130. 130. Future Planning
  131. 131. Know Your Exit Strategies • sell out • be absorbed • retire and close
  132. 132. Sup Imp er ort ant ! Under Promise
  133. 133. Lik e fo Rea r lz! Over Deliver
  134. 134. There is no such thing as luck, the future is what you make it!
  135. 135. Presentation Slides & Worksheets: http://how.graphicdefine.org

×