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Corporate Image Consulting

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Corporate Image Consulting

  1. 1. CORPORATE IMAGE CONSULTING
  2. 2. Our Corporate Image and Branding Service is a one-stop-shop-service for a complete and comprehensive branding of our client’s company that caters to: • Etiquette Edge (Social and Business Etiquette) • Image, Grooming and Personality Development training and courses • Uniform Production With 15 years of experience in below-the-line advertising, we have worked on numerous brand-building accounts which extends to those in the fashion industry, catalyzing existing tie ups with top fashion designers and a pool of fashion and makeup stylists to work with. As one of the pioneers of the Corporate Image and Branding Service in the Philippines, we specialize in a corporate image and branding service, which offers image consultation programs and seminars to help and serve the needs of corporations, organizations and agencies. ABOUT US
  3. 3. Tati Fortuna Founder, Fashion and Image Consultant Tati Fortuna is passionate in helping each individual discover their own personal style and use fashion as a tool to bring out the best in them. Having received training at The Fashion Institute of Technology New York and Michelle Sterling at The Sterling Style Academy has provided her with the essential skills and knowledge to help her clients achieve the image they desire. Member, AICI ABOUT US
  4. 4. • Members of Entrepreneur's Business Group TARGET AUDIENCE
  5. 5. • To interest clients in hiring our Image Consulting services OBJECTIVES
  6. 6. THE IMPORTANCE OF IMAGE WOULD YOU HIRE THIS MAN? NO. While it is good to incorporate colors in one’s outfit, this outfit has too much colors. As observed, the suit is that of a colorful pinstripe, the neckerchief is printed and colored, the inner shirt is also colored—multiple colors thrown in one outfit. The entire look isn’t only unflattering for its wearer but it also makes the man appear unprofessional and not credible so should this man be hired as a representative of one’s company, customers and clients might think that the entire company is as unprofessional and not credible.
  7. 7. THE IMPORTANCE OF IMAGE • Looking your best is important because you never get a second chance to make a first impression • First impressions may be formed in less than a minute. • We all make assumptions based on what we see. You do not have to say anything , your clothes will communicate the message(your clothes will do the talking)
  8. 8. THE IMPORTANCE OF IMAGE YOUR CLOTHING BECOMES A SEAMLESS INTEGRATION OF WHO YOU ARE AND WHAT YOU WANT CLOTHING IS THE MOST POWERFUL NON-VERBAL COMMUNICATION TOOL YOU POSSESS! USE IT TO YOUR ADVANTAGE.
  9. 9. CLOTHING IS THE MOST POWERFUL NON-VERBAL COMMUNICATION TOOL YOU POSSESS! THE IMPORTANCE OF IMAGE • Looks = 55% impact on impression • Behavior and Voice = 38% gestures, tone of voice , quality • Words = 7% choice of words LO OK S BEHA VIOR AND VOICE
  10. 10. WHAT ARE WE DOING? Image Congruence is a tool to get ahead. It can be achieved through Corporate Image Consulting. Corporate Image Consultation specializes in creating avenues to strengthen corporate image and branding in each individual worker, helping them achieve their company’s corporate image by working on personal appearance, wardrobe and grooming as well as developing skills that will allow them to reach personal goals that are beneficial to both the company and the individual.
  11. 11. COMPONENTS OF IMAGE CONGRUENCE A) IDENTIFICATION OF GOALS AND EXPECTATIONS Taking from a company’s mission-vision and its desired corporate image, we create a fresh, unique and company-centric image schema. Here, the company’s goals and expectations are identified and are heavily integrated. In relation, the company’s short-term and long-term goals and expectations are taken in consideration during Corporate Image Consulting.
  12. 12. COMPONENTS OF IMAGE CONGRUENCE B) PROJECTION OF VISUAL MESSAGE Every company, every business has their own mission-vision, which projects their corporate image, affecting how clients, costumers, competitors and society perceive them. A company’s corporate image heavily relies on the individuals that make up each company—individuals that serve as the most practical representation to a company’s mission-vision. With that said, it is vital for employees to reflect his company’s corporate image at all times in the best possible way. Does your company want to project professionalism and credibility? How about innovation and leadership? If so, this message can be brought about visually—through your employees overall image meaning their hair, make-up, grooming, uniform, etiquette edge etc.
  13. 13. COMPONENTS OF IMAGE CONGRUENCE C) PERCEPTION How one is perceived, how one perceives himself and how one would like to be perceived are three different things. During Corporate Image Consulting any disconnect among the three types of perceptions are adjusted to create a strong Image Congruence. BEFORE AFTER
  14. 14. HAIR, MAKE-UP AND GROOMING To create and implement a uniformed work look for men and women through Hair and Make-Up seminars that touches on the essential skills and techniques employees must posses to create said work look as well as informing and educating employees on the proper grooming regimen and products to accomplish a healthy posture, skin and ETIQUETTE EDGE A course on Social and Business Etiquette, capitalizing on Office Civility Do’s and Don’t’s that will help conduct yourself with confidence during introductions, greetings, conversations and others, ultimately allowing for you to get the respect you deserve in both business and social situations. COMPONENTS OF IMAGE CONGRUENCE D) IMAGE TOOLS
  15. 15. OVERALL EVALUATION ASSESSMENT A detailed analysis on the current/ working fabric, color, style and design of uniforms in a company as well as the personal grooming, hair and make-up, beauty regimen and overall physical appearance of employees in said company, identifying its weaknesses, strengths WARDROBE AND CLOTHING MAKEOVER/ UNIFORM PRODUCTION Styling, Designing and implementing of a cohesive and holistic set of wardrobe and uniforms for the employees that match a company’s corporate image both for men and women with the overall wardrobe and clothing evaluation as guideline, producing efficient wardrobe. D) IMAGE TOOLS COMPONENTS OF IMAGE CONGRUENCE
  16. 16. UNIFORM PRODUCTION SAMPLE SKETCHES
  17. 17. UNIFORM PRODUCTION SAMPLE SKETCHES
  18. 18. SUMMARY • Image is made up of 55% looks, 38% Behavior and 7% choice of words • Therefore, to make a first good impression, you must look your best at all times • Looking your best means achieving Image Congruence through Corporate Image Consulting • Image Congruence has 4 components which are:  Identification of goals and expectations  Projection of Visual Message  Perception  Image tools (Hair, Make-up and Grooming, Etiquette Edge, Overall Evaluation Assessment and Uniform Production)
  19. 19. CONCLUSION As their take home, employees under the Corporate Image Consulting trainings will receive various handouts to give them a refresher of the curriculum they were enrolled under, serving as a reminder for their goals and aiding them in achieving their desired visual message and how they want to be perceived • This will begin with the visual and written documentation of the general ‘work’ look of the employees and of their uniforms • This will be followed by the distribution of questionnaires to survey the employees on the matter • Upon the collation and tally of questionnaires as preceded by the visual and written documentation of the company’s current and working Image, an official Image Assessment will be issued and presented to clients • Once official ‘work’ look and uniform has been decided upon, employees will be given out hand outs with step-by-step instructions on how to do their ‘work’ hair and make-up, the do’s and don’t’s for proper grooming and business etiquette etc. as well as their before and after photos

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