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Building a Brand w/ Blogging
The document discusses how to build a brand using a blog. It recommends focusing a blog on a narrow audience and specific needs, and providing unique opinions through consistent, high-quality content while varying topics. Sharing the blog widely on various channels can help the audience and brand grow over time through a daily blogging grind. Chris Lema's own blog journey demonstrates this approach through gradual growth and daily posting without spikes in viewership.
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Building a Brand w/ Blogging
- 1. Building! your brand! with a blog! @chrislema!
- 2. The brand ! was what ! they said ! it was.! Building your Brand with a Blog - @chrislema!
- 3. In those! days,it was! all about the! money.! Building your Brand with a Blog - @chrislema!
- 4. Today, a brand! is what we say! it is.! ! Because of! the web &! social media.! Building your Brand with a Blog - @chrislema!
- 5. This requires! acompletely! new strategy.! ! Content ! Marketing.! ! Building your Brand with a Blog - @chrislema!
- 6. We’re going tolook at building ! your brand, with a blog.! Building your Brand with a Blog - @chrislema!
- 7. Fame is aresult, not an action. ! ! Brands work the same way.!
- 8. Audience! Needs ! Answers! Content! Tone! Sharing! Building your Brand with a Blog - @chrislema!
- 9. Audience:! ! Startnarrow! And grow.! Building your Brand with a Blog - @chrislema!
- 10. Needs:! ! Collectthe ! questions ! you hear.! Building your Brand with a Blog - @chrislema!
- 11. Answers:! ! Havean ! opinion.! ! It’s what ! makes! you unique.! Building your Brand with a Blog - @chrislema!
- 12. Content:! ! Consistency! is critical.! ! But so is ! variety.! Building your Brand with a Blog - @chrislema!
- 13. Tone:! ! Findingyour! voice takes! time. ! Building your Brand with a Blog - @chrislema!
- 14. Sharing:! ! Useevery ! channel where! you’ll find your! (growing) ! audience.! Building your Brand with a Blog - @chrislema!
- 15. My Blogging Results! Generosity Series! < 90 views / day! > 5600 views / day! Gradual Growth!
- 16. My Twitter Results! There are no spikes.!
- 17.
- 18. Chris Lema! ! Daily blogger! chrislema.com! ! CTO & Chief Strategist! Crowd Favorite!