1. The document discusses setting up and managing Facebook fan pages versus personal profiles for businesses. Fan pages allow businesses to be indexed by search engines, have an unlimited number of fans, and have multiple pages while profiles are limited. 2. Instructions are provided for setting up a fan page including selecting a category, filling out information, using the admin panel to view insights and notifications, and sharing updates. Custom tabs can also be added to generate leads, traffic, and sales. 3. Guidance is given around posting engaging content consistently in short formats like photos and videos while also asking questions and giving fans access to exclusive deals and perks. Consistency, creativity, and using analytics are emphasized.

1. Kate Volman @KateVolman
Jenn Schnipper @JennSchnipper
MarketingDivaz.com
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3. $3 Million to $___Million45

6. Facebook Fan Pages vs. Personal Profile
...yes there’s a difference :)
Facebook Profiles are for people.. Fan Pages are for businesses.. Not only that, its against
the Facebook Terms to use a personal profile for a business!
Fan PagesFan Pages Personal ProfilePersonal Profile
Fan Pages can be a part of your SEO strategy and are
indexed by search engines
Profiles are not indexed by search engines.
Fan Pages can have an unlimited number of fans Profiles can only have 5,000 friends
You can have multiple Fan Pages You can only have one personal profile
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7. Facebook Fan Page
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8. Personal Page
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9. How To Set Up Your Fan Page
1. Go to Facebook.com/Pages and click the green “Create a Page” button
in the upper right corner.
2. Then select which category your business is.
- Local Business or Place
- Company, Organization or Institution
- Brand or Product
- Artist, Band or Public Figure
- Entertainment
- Cause or Community
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10. How To Set Up Your Fan Page
3. Complete basic information to boost brand visibility and SEO. In this step you’ll be asked to:
- Select a profile picture
- Fill out your about section
- Set up your Facebook Web Address
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11. How To Set Up Your Fan Page
4. Use your admin panel. The admin panel highlights core pieces of your page including:
- Notifications
- New people who have liked your page
- Insights which will tell you how well your fan page is doing
- “Edit Page” navigation
- “Build Audience” navigation
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12. 5. Share updates with your fans
How To Set Up Your Fan Page
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13. 6. Build custom tabs to generate leads, traffic and sales..
- One tab for collecting email leads from Fan Page
One tab focused driving more traffic to your website
One tab to enable you to sell your product/service
How To Set Up Your Fan Page
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14. Custom Apps
Setting up your Facebook apps
Video
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http://www.youtube.com/watch?v=XMcQ8Hxwn0Q

15. Your Facebook Cover Image
•Use a unique image that represents your Page!
•All cover photos are public and cannot be:
•Deceptive
•Misleading
•Infringe on anyone else’s copyright
•Be in violation of the page terms
•You cannot encourage people to upload your cover
photo to their personal timelines
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16. Cover Images
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17. Cover Images
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18. Cover Images
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19. Cover Images
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20. Facebook Pages Terms
Some general terms to be aware of:
A. Only authorized representatives may administer a Page for a brand, entity (place or
organization), or public figure.
B. Any user may create a Page to express support for or interest in a brand, entity (place or
organization), or public figure, provided that it is not likely to be confused with an official Page
or violate someone's rights.
C. Content posted to a Page is public and viewable by everyone who can see the Page.
D. You are required to restrict access to Pages (through our gating functionality) as necessary
to
comply with applicable laws and Facebook policies, including our advertising guidelines and
Community Standards.
E. You may not establish terms for your Page that conflict with our Statement of Rights and
Responsibilities data use policy or these terms.
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21. Your News Feed
- The News Feed is the center of
your homepage!
- It is constantly updating list of
stories from people and Pages that
you follow on Facebook.
- Stories include: status updates,
photos, videos, links app activity
and likes.
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24. Content
What are you going to post and when are you going to post it?
1. Keep Your Posts Short
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25. Content
2. Post Photos, Videos and Quotes
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26. Content
3. Post Consistently
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27. Content
4. Ask for your Fans Opinions
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28. Content
5. Ask Questions using the Facebook Questions App
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29. Content
6. Try posting “Fill in the Blank” Posts
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30. Content
7. Give Fans Access to Exclusive Information
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31. Content
8. Reward your Fans with Deals and Perks
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32. Content
9. Be Timely
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33. Content
10. Localize your Posts if they are Relevant to a Specific Audience
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34. Content
What are you going to post and when are you going to post it?
Make sure to also check out this great article “5 Ways to Improve Your Facebook Engagement”
from Social Media Examiner:
http://www.socialmediaexaminer.com/improve-facebook-engagement/
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35. How To Start Building Your Following
Forbes came out with a great article earlier this
year on
“10 Steps to Create a Facebook Page that Gets
Likes”
We went ahead a put those steps together in a
checklist for you!
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36. How To Start Building Your Following
Facebook Ads are also a great way to build your Fan Base!!
(You can learn more about this at our
Advanced Facebook class next Saturday) )
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39. #MarketingDivaz
Content
• Pin your posts to the top

40. •Add Milestones
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Content

41. •Embrace your fans
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Content

42. •Use Analytics
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Content

43. Consistency and Creativity
Consistency is key to both building a fan base
and to keeping that fan base engaged! You
should post at least once every day to your
page, and that’s the bare minimum!
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Our Gift to You!
http://info.marketingdivaz.com/mdsocialmediaplaybook