The document discusses optimizing WooCommerce store performance to enhance conversions, emphasizing the importance of measuring performance with tools like GTmetrix. It recommends various quick optimization tips, such as optimizing images, clearing databases, and limiting external calls, while also suggesting more impactful strategies that require more effort, like changing themes and hosts. The author stresses the importance of ongoing evaluation and understanding caching mechanisms.

1. Building
the Fastest
WooCommerce
Store Ever
CHRIS LEMA, LIQUID WEB

2. What’s the mistake we all make?
We forget that
The point of all
This is conversions.

3. Measuring Performance
GTMETRIX is
your friend

4. Looking for some quick hits?
These are easy
Things to do

5. Optimize all
your images
Jetpack
TinyPNG
Imagify

6. Check Image Sizes
Don’t force a
Client browser
To do sizing work

7. Optimize your CSS
Autoptimize
Does this
For you

8. Clear out
your Database
WP-Optimize
Is a plugin that
Does it for you

9. Disable ajax
cart fragments
WP Disable
Does this for you

10. Limit Woo to
Woo Pages
WP Disable
Does this for you

11. Kill revisions
WP Disable
Does this for you

12. Use a CDN
Get started
With Cloudflare
& 3 rules for Woo

13. These may have more impact
But this will
Take more time
And effort

14. Limit External Calls
Poor performance
Can come from
The outside

15. Fix Warnings
& errors
Each has a
Performance
impact

16. Get rid of plugins
You likely don’t
Need every single
One of them

17. Change your theme
Not all themes
Are coded equal

18. Change your host
Re-Evaluate
Your decision
Every 2 years

19. WHAT about caching?
Make sure you
Understand all
Of what’s going
On first.

20. CHRIS LEMA
LIQUID WEB
@chrislema