If you're building and launching a WooCommerce store, this session, being presented at WordCamp Orange County, will help you navigate the challenges.

1. Building &
Launching
Your NEXT
WOOCOMMERCE
Store
CHRIS LEMA, LIQUID WEB
@CHRISLEMA

2. BEFORE WE GET STARTED…
WHY CHOOSE
WOOCOMMERCE?
@CHRISLEMA

3. MARKET SHARE.
WooCommerce powers more
Online stores than any
Other platform.
Roughly 3 million WooCommerce stores did $10 billion in sales in 2017.
@CHRISLEMA

4. DEVELOPERS
On Upwork, when you Look
for people with More than
100 hours Of experience,
you find More than 4,000.
@CHRISLEMA

5. EXPERTS
On Upwork, when you Look
for people with More than
1000 hours Of experience,
you find More than 2,000
& Don’t forget codeable.io
@CHRISLEMA

6. The variety of Commerce
Shippable Products
Digital Products
Online Courses
Membership Sites
Subscription Sites
Order Online & Pick Up
WooCommerce does just about anything you want it to.
@CHRISLEMA

7. SEO / Content
WooCommerce is built on top
of WordPress. It doesn’t
treat content as a bolt-on
solution.
@CHRISLEMA

8. INTEGRATIONS
Every product that comes to
market knows it needs a
strategy for WooCommerce.
Plus there’s Zapier.
@CHRISLEMA

9. Our Next Step
Setting up
Your store
@CHRISLEMA

10. Live Demonstration / Discussion
Set up Wizard
Look at Variations
Set up Taxes
Create a Product
Discuss Coupons
Product Images
We’re Doing this live! Who knows what’s going to happen…
@CHRISLEMA

11. My Recommendations
My
Favorite
Plugins
@CHRISLEMA

12. Yoast SEO for WooCommerce
Stripe for WooCommerce
Woo Redirect Thank You
Beaver Builder
Perfect SEO URL
Affiliate WP
@CHRISLEMA

13. WooCommerce Memberships
WooCommerce Subscriptions
WooCommerce Cart Notices
Printful SaaS
Jilt Saas
TinyPNG SaaS
@CHRISLEMA

14. Driving
Conversions
@CHRISLEMA

15. Buyer’s Journey
Problem Vocabulary
Solution Vocabulary
Product Options
Value Mapping
Comparisons
@CHRISLEMA

16. Don’t Forget
• Buying Guides
• Comparisons
• Warnings
• Decision Criteria
• Getting Started Advice
@CHRISLEMA

17. Pay attention to speed
• Page Load Times
• Image Compression
• CDNS
• The role of your server
@CHRISLEMA

18. GTMetrix
It’s your friend.
Use it often.
@CHRISLEMA

19. Let’s talk
Images
Reviews
& Sizing
@CHRISLEMA

20. @CHRISLEMA

21. @CHRISLEMA

22. @CHRISLEMA

23. Image Compression Options
• EWWW Image Optimizer
• TinyPNG
• Imgix
• ImageOptim
• Kraken.io
• Compressor.io
• Imagify
• Optimus.io
• Jetpack Photon
@CHRISLEMA

24. The Magic Number
Is 7 days for
Return visits
Don’t forget Follow up
@CHRISLEMA

25. JILT
Abandoned Cart
& Segmentation
@CHRISLEMA

26. Serious Stores:
Consider Glew.io for
Analytics, segmentation
Reporting
Good News – It is included in Liquid Web’s
Managed WooCommerce Hosting Plans.
@CHRISLEMA

27. CHRIS LEMA
LIQUID WEB
@chrislema