This document summarizes a WordCamp Miami workshop on WooCommerce by Chris Lema. The workshop covered why to choose WooCommerce, its large market share powering over 3 million online stores, the availability of thousands of freelance developers with WooCommerce experience, the types of eCommerce stores that can be built with it, its SEO and content capabilities as a WordPress plugin, and the many integration options. The workshop also provided a live demonstration of setting up a WooCommerce store, discussed favorite plugins, and provided tips on driving conversions, improving site speed, using product photos, follow up strategies, custom offers, and coupons.

1. WORDCAMP MIAMI
WOOCOMMERCE WORKSHOP
@CHRISLEMA

2. WHY CHOOSE
WOOCOMMERCE?
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3. MARKET SHARE
WooCommerce powers more online stores than
any other eCommerce platform.
Some 3 million WooCommerce stores
did $10 Billion in sales in 2017.
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4. DEVELOPERS
On Upwork, when you look for people
with more than 100 hours of experience
in the last few months, the count of freelance
developers is more than 4,000.
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5. EXPERT AVAILABILITY
On Upwork, when you look for people
with more than 1000 hours of experience
in the last few months, the count of freelance
developers is more than 2,000.
And Codeable.io also has WooCommerce
experts available.
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6. KINDS OF COMMERCE
• Shippable Products
• Digital Products
• Online Courses
• Membership Sites
• Subscription Sites
• Order Online & Pickup
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7. SEO / CONTENT
Unlike other eCommerce platforms,
WooCommerce is built on top of
WordPress, which was designed
And built for SEO and easy content
creation. Content marketing isn’t a
bolt-on solution (and shouldn’t be).
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8. INTEGRATIONS
Pretty much every major product that comes to
market for eCommerce knows it needs a strategy
for integration and working with WooCommerce.
Plus there’s Zapier.
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9. SETTING UP
YOUR STORE
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10. SETTING UP WOOCOMMERCE
In this live training, we’re
going to do the following:
• Run thru the setup wizard
• Create a new simple product
• Create a variations product
• Create a coupon
• Set up taxes
• Create a downloadable product
• Discuss product images
• Look at memberships
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11. FAVORITE
PLUGINS
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12. YOAST SEO for WOOCOMMERCE

13. STRIPE for WOOCOMMERCE

14. WOOCOMMERCE REDIRECT THANK YOU

15. BEAVER BUILDER

16. PERFECT SEO URL

17. AFFILIATE WP

18. WOOCOMMERCE MEMBERSHIPS

19. WOOCOMMERCE SUBSCRIPTIONS

20. WOOCOMMERCE CART NOTICES

21. PRINTFUL

22. DRIVING
CONVERSIONS
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23. @CHRISLEMA
ADDRESS THE ENTIRE BUYER’S JOURNEY
• Problem Vocabulary
• Solution Vocabulary
• Product Options
• Value Mapping
• Comparisons

24. @CHRISLEMA
DON’T FORGET
• Buying Guides to help people understand their needs and wants better
• Comparisons to help people evaluate their options
• Beware Tips to protect people from silly mistakes
• Decision Criteria to help people with lists of things to evaluate
• Getting Started advice for the initial post purchase moments

25. @CHRISLEMA
SPEED
• Are your pages loading in under 2.7 seconds?
• Are you using a CDN?
• Are you compressing your images?
• Is your server doing more than it should?

26. @CHRISLEMA
SPEED
GTmetrix
is your
friend.
Use it.
Often.

27. @CHRISLEMA
PHOTOS
• Are your using images?
More than one? Close Ups?
• Are you using different
photos for variations?
• Are you compressing
your images?

28. @CHRISLEMA
There are a lot of image compression solutions:
• EWWW Image Optimizer
• TinyPNG
• Imgix
• ImageOptim
• Karken.io
• Compressor.io
• Imagify
• Optimus.io

29. @CHRISLEMA
FOLLOW UP
• What are you doing about cart abandonment?
• Do you have follow ups within 7 days?

30. @CHRISLEMA
FOLLOW UP
Have you tried using Jilt?

31. @CHRISLEMA
CUSTOM OFFERS
• Are you segmenting your customers?
• Do you know what to offer your customer
next?
• Do you know when to follow up with
customers?

32. @CHRISLEMA
CUSTOM OFFERS

33. @CHRISLEMA
CUSTOM OFFERS

34. @CHRISLEMA
COUPONS
• Make sure you’re offering
the right coupons to the
right customers, for the
right products!
• Make sure you’re testing
coupon use before you
launch your campaign.

35. @CHRISLEMA
COUPONS

36. Chris Lema
VP Product, Liquid Web
@chrislema
chrislema.com
leaders.blog
liquidweb.com