A workshop delivered by Harry Hayward and Rex Whisman at the annual American Marketing Association Symposium for the Marketing of Higher Education in Nov. 2010
Armando Camarillo Personal Branding Assessment Sep 2010 For Linkedin ProfileArmando Camarillo
360°Reach is the first and leading web-based personal brand assessment that helps you get the real story about how you are perceived by those around you. It gives you the critical feedback you need so you can expand your career or business success. It\'s an integral part of the personal branding process and an indispensable tool for thriving in today\'s professional environment.
Whether you’re aware of it or not, you have a brand. And, thanks to social media, your brand has the ability to be seen by millions. In this presentation, discover the relationship between your personal and business brand, how to establish an optimal brand image, and how to maintain your online presence via social media.
Learn how about the personal brand of 2016 presidential candidates, the branding of past candidates, the relationship between social media and your personal brand, and how to optimize your brand online. For wedding professionals, learn the top three things you can do to enhance your personal brand.
Armando Camarillo Personal Branding Assessment Sep 2010 For Linkedin ProfileArmando Camarillo
360°Reach is the first and leading web-based personal brand assessment that helps you get the real story about how you are perceived by those around you. It gives you the critical feedback you need so you can expand your career or business success. It\'s an integral part of the personal branding process and an indispensable tool for thriving in today\'s professional environment.
Whether you’re aware of it or not, you have a brand. And, thanks to social media, your brand has the ability to be seen by millions. In this presentation, discover the relationship between your personal and business brand, how to establish an optimal brand image, and how to maintain your online presence via social media.
Learn how about the personal brand of 2016 presidential candidates, the branding of past candidates, the relationship between social media and your personal brand, and how to optimize your brand online. For wedding professionals, learn the top three things you can do to enhance your personal brand.
Learning Objective: This seminar provides a vault of pioneering concepts, tools, and resources that move leaders from innovative thought to strategic action.
Leadership is about moving toward important goals and embracing the potential and growth power of people. Whether you are a top CEO, federal executive, director, team lead, or beginning your career, you should be asking yourself one critical question: “How can I grow and achieve personal excellence?” Executive coaching is a strategic partnership that maximizes performance and growth potential to drive enhanced business outcomes. Get ready to be challenged, take risks, and achieve extraordinary results.
At the end of this seminar, participants will be able to:
a. Create a plan and vision that supports their business, professional, and life mission.
b. Use leadership techniques and communication strategies that support their vision.
c. List tools to overcome resistance, act, and make strategic decisions.
d. Examine coaching competencies that support the success of future leaders and team members.
e. Use strategies to get out of their comfort zone, generate ideas, and expand their vision.
Personal Branding presentation presented to the J4801 & J7200 classes at the University of Memphis. This presentation was adapted from Dan Schawbel teachings on personal branding.
Turning your Workforce into Brand ForceShivam Dhawan
Building lasting, effective brands takes time and there is no one-size-fits-all process but how about taking the help from all the resources you already have at your disposal. Your workforce could be your Brand Force if you know how to turn them in to your Brand Ambassadors.
In a global environment, diversity breeds learning. The flexibility is approach gives room for creativity and innovation. Personal branding highlights the unique attributes of an individual in the delivery of company objectives. Managers are redundant. A flat system of hierarchy is preferred with each individual motivated to manage their own brand with their actions and achievements.
Personal branding workshop presented on 3/20/13 to Public Allies Maryland in Baltimore, MD. Creating a personal mission statement will help define your values and goals and help you create a personal brand. Using a personal brand will help set you apart from other job seekers and help you land the job of your dreams.
Smartin Up Your Personal Brand and Professional PresenceAngel Guerrero
All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means, including informational storage and retrieval systems, without permission in writing from the copyright holder, except for brief quotations in a review.
Will employers choose you over their other qualified job applicants? Only if you masterfully differentiate yourself, focus your message, provide a compelling summary of your value as a person, and effectively package your skills.
The Internet gives us unprecedented power to do all that. 80% of employers Google their applicants, something most young professionals fear. But this creates an opportunity to stand out from the crowd, control first impressions, and become a highly sought-after candidate.
Brand-Yourself.com - the experts in personal professional websites for career success - explain the need for self-promotion and a professional web identity in today's job search.
Leadership is an important skill, but even more important is the ability to lead well. A strong leader inspires, encourages, and empowers those around them. Here we share with you several of the skills associated with successful leaders and what it means to embody those abilities as a truly great leader.
This presentation was created pro bono for the Public Allies Maryland class of 2015. It is the 2014 update to my previous personal branding 101 workshop.
Objectives:
Participants will...
Understand business and professional communication as it relates to personal branding
Understand how personal branding relates to professionalism
Familiarize themselves with strategies for managing their personal brand
Begin creating their own personal brand using online and offline tools
Thousands of bloggers are creating great content and are not making money from their efforts. This presentation provides strategies on how to build your brand and bottom line through blogging.
“Developing and Marketing Your Professional Brand” was part of the Professional Development Institute present by the IUPUI Center for Research and Learning (CRL). This workshop educated undergraduate students on best practices in social media. We covered professional branding, reputation management, social media etiquette and which social media platforms employers frequently visit.
Learning Objective: This seminar provides a vault of pioneering concepts, tools, and resources that move leaders from innovative thought to strategic action.
Leadership is about moving toward important goals and embracing the potential and growth power of people. Whether you are a top CEO, federal executive, director, team lead, or beginning your career, you should be asking yourself one critical question: “How can I grow and achieve personal excellence?” Executive coaching is a strategic partnership that maximizes performance and growth potential to drive enhanced business outcomes. Get ready to be challenged, take risks, and achieve extraordinary results.
At the end of this seminar, participants will be able to:
a. Create a plan and vision that supports their business, professional, and life mission.
b. Use leadership techniques and communication strategies that support their vision.
c. List tools to overcome resistance, act, and make strategic decisions.
d. Examine coaching competencies that support the success of future leaders and team members.
e. Use strategies to get out of their comfort zone, generate ideas, and expand their vision.
Personal Branding presentation presented to the J4801 & J7200 classes at the University of Memphis. This presentation was adapted from Dan Schawbel teachings on personal branding.
Turning your Workforce into Brand ForceShivam Dhawan
Building lasting, effective brands takes time and there is no one-size-fits-all process but how about taking the help from all the resources you already have at your disposal. Your workforce could be your Brand Force if you know how to turn them in to your Brand Ambassadors.
In a global environment, diversity breeds learning. The flexibility is approach gives room for creativity and innovation. Personal branding highlights the unique attributes of an individual in the delivery of company objectives. Managers are redundant. A flat system of hierarchy is preferred with each individual motivated to manage their own brand with their actions and achievements.
Personal branding workshop presented on 3/20/13 to Public Allies Maryland in Baltimore, MD. Creating a personal mission statement will help define your values and goals and help you create a personal brand. Using a personal brand will help set you apart from other job seekers and help you land the job of your dreams.
Smartin Up Your Personal Brand and Professional PresenceAngel Guerrero
All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means, including informational storage and retrieval systems, without permission in writing from the copyright holder, except for brief quotations in a review.
Will employers choose you over their other qualified job applicants? Only if you masterfully differentiate yourself, focus your message, provide a compelling summary of your value as a person, and effectively package your skills.
The Internet gives us unprecedented power to do all that. 80% of employers Google their applicants, something most young professionals fear. But this creates an opportunity to stand out from the crowd, control first impressions, and become a highly sought-after candidate.
Brand-Yourself.com - the experts in personal professional websites for career success - explain the need for self-promotion and a professional web identity in today's job search.
Leadership is an important skill, but even more important is the ability to lead well. A strong leader inspires, encourages, and empowers those around them. Here we share with you several of the skills associated with successful leaders and what it means to embody those abilities as a truly great leader.
This presentation was created pro bono for the Public Allies Maryland class of 2015. It is the 2014 update to my previous personal branding 101 workshop.
Objectives:
Participants will...
Understand business and professional communication as it relates to personal branding
Understand how personal branding relates to professionalism
Familiarize themselves with strategies for managing their personal brand
Begin creating their own personal brand using online and offline tools
Thousands of bloggers are creating great content and are not making money from their efforts. This presentation provides strategies on how to build your brand and bottom line through blogging.
“Developing and Marketing Your Professional Brand” was part of the Professional Development Institute present by the IUPUI Center for Research and Learning (CRL). This workshop educated undergraduate students on best practices in social media. We covered professional branding, reputation management, social media etiquette and which social media platforms employers frequently visit.
Born at the Right Time: Digital Storytelling Resources for UW StudentsHarry Hayward
A short presentation outlining a program for equipping students and faculty with study-abroad programs to bring back well made digital stories from their experiences
A presentation for Com 546 at the University of Washington on the similarities between the penny press revolution in journalism in the 1800s and the internet revolution in news gathering and reporting today.
It deals with the marketing tactics and branding techniques of this era. Personal Brand holds a significance in determining one's career opportunities. The presentation deals with some techniques to improve one's branding and gaining an edge over others. It is a tool to sell yourself. A procedure to show how valuable a person can be to a company. It dedicates to power of distinctiveness, competency, authenticity and marketing.
This presentation on personal branding provides viewers with an overview of the concept and examples of how to use personal branding to advance ones career or business.
Personal Branding Create Your Plan, Promote Your BrandSeuss+
You’ll learn the importance of personal branding and the impact it has on your career. You’ll discover examples and exercises for how to identify, activate, and live your own unique brand and how it will positively impact your career path. You’ll learn about why it is important to have a personal brand, how to identify and build your personal brand, how to present, communicate, and live your personal brand, and how to incorporate your personal brand into your career goals.
Learn more about how Seuss+ can help you at our website www.seuss.plus
Creating a personal brand is no longer an option in today's career market. Learn why it matters, how to do it, and why LinkedIn is the best starting place.
5 Main Steps of Personal Branding :
- Leverage yourself
- Manage your digital footprint.
- Build and define yourself.
- Manage and influence how others perceive you.
- Nurture your personal brand.
Personal and Business Branding using Social MediaPatsy Stewart
Personal and Business Branding Through Social Media - Presentation to Salem Roanoke County Chamber of Commerce at the Salem Civic Center by Patsy Stewart and Janeson Keeley. A 3 part series on Using Social Media to create a powerful digital footprint.
PERSONAL BRANDING
1. BRIEF HISTORY
2. WHAT IS PERSONAL BRANDING?
3. THREE LAWS OF PERSONAL BRANDING
4. ADVANTAGES OF PERSONAL BRANDING
5. PERSONAL BRANDING PROCESS (DCCM)
6. PERSONAL BRANDING DEPENDS ON CAREER STATUS
7. PERSONAL BRANDING EXAMPLES
9. brand / n.1 your name. 2 what your name stands for. 3 associations with your name. 4 position your name holds in the minds and hearts of others. branding / v.1 the process of aligning your internal culture with your external reputation. 2 communicating your essence based on mission, core values and stakeholder engagement.
10.
11. Post Mad Men Era Traditional methods on life support Do more with less Expectation you stand for something Need to be transparent Must be authentic and sustainable Integrate life/work Hit the reset button for the new normal
17. “I’m not a businessman, I’m a business, man!” Jay Z
18. Exercise #1 Getting Started What are my core Values (name 3)? What are my professional Goals (name 3)? I am the only________________ that _____________ .
22. EXERCISE #2 Your positioning statement Think of it as a tweet - can you describe your brand in 140 characters? Permanently beta digital media director and content creator for a major research university; connecting and inspiring people through social networks. Building a sustainable brand is based on mission, core values and stakeholder engagement. Not taglines, logos or advertising campaigns.
23. Exercise #3 Your Social Media Audit Google yourself. What appears? Is it what you thought? HARRY HAYWARD HUNG AT NIGHT; Catherine Ging's Murder Legally Avenged
24. Which of the Social networks should I use? Do you own your own domain?
25. Which of the social networks should I use? What is the policy at your institution on social media?
26. Blogs Platform for what you have to say to the world You Must feed the beast Can add to your professional prominence look at Rex's
32. Branding YOU Consultants Rex Whisman Principal BrandEDconsultants group 3100 Cherry Creek South Drive #1308 Denver, Colorado 80209 Office- 303.777.0829 rwhisman@BrandEDus.net www.BrandEDus.net www.brandchampionsblog.com www.twitter.com/rwhisman Harry Hayward Director of Electronic Media University of Washington 209 Gerberding Hall, Box 351242 Seattle, WA. 98195 Office – 206-685-2647 www.washington.edu www.twitter.com/harryhay Hashtag: #amabrandu Images used under creative commons license
Editor's Notes
Introductions – choose a partner to introduce. Over the next 10 minutes find out the city they were born in, their favorite movie and three professional goals. Be prepared to share them with the group.Department model – where do you fit in your organization, how is the department structured.
Personal brand strategy – what should people know about you? What people should know about you? (In other words, who is your audience) In your actions and interactions, what are you known for at work, in your personal life?Alignment – You’ll get some tools to bring your individual brand into alignment with your department goals and institutional goals – A seat at the table – People who are comfortable with their mission, vision and values are more likely to have a seat at the strategic table. If you know the basics of trriving in the digital media world, you will get to keep your seat at the table.
REX – Slides 4 - 13
What’s the personality of these enterprise brands – if Nike were a person, what would it stand for?
What happens when your brand gets tarnished – how do you recover?
Both of us -- Alignment of personal and professional brands is the basis of this exercise.Discover your unique brand attributes you are the only expert on your brand what are your core values what are your unique attributes how have you communicated themStart with the 3 professional goals you developed in the introductions – revisit them in light of a look at your core valuesPrompt for I am the only – Digital media professional who is also a classically trained violinist.
Harry – slides 15-21Your Digital IdentityOur lives and our identities are all on line now, whether we like it or not. Better to manage our identity than to have it managed by others.How many of you are already active in social networks – facebook, classmates.com, twitter, slideshare. How many of you are not involved in any of these digital communities?
So many places to play, so little time, so much information. Where do you start?
What to do?Start by thinking about where your audience is – basic marketing theory, right? Whom do you want to do business with, impress, get to know….Where do they put digital energy?The next step is important – think hard about how to align your channels of communication to reach the target audience – make sure your brand attributes are aligned in all the channels you use.
Permanently beta digital media director and content creator for a major research university; connecting and inspiring people through social networks.
Align your positioning in all of your digital media outlets Decide on measures that are relevant to you - where do you want this to take you? Calculate the baseline and start measuring changeRex – this will be done as a transition – first the exercise, then here’s what I found.
Username check usernamecheck.com, domain.com, godaddy.com Registration fees vary widely, but expect to pay about $29.99 per year for .com; less for .org or others.
Facebook - a great way to meet people and get feedback from your friends ease of use privacy issues, pictures and posts becoming a search engineTwitter - short bursts of information, fleeting great news feeds from people you might want to follow - listening post promotion engine search engine using hash tags "off the grid"messaging to friendsLinkedIn - Professional networking Resume, recommendations slides and multimedia assets in your portfolio Find friends and colleagues Yes, prospective employers will look there
REX - Blogs Platform for what you have to say to the world Must feed the beast Can add to your professional prominence - look at Rex's
Both of usGet engaged, post your thoughts on hot topics, follow people you are interested in, comment on blogs when you have something relevant to say. Who is prominent in your field? Who is prominent in your other areas of interest?Harry example – Graphic Designer, now a twitter maven.
Both of usNumbers are important, but the right followers/friends/ colleagues are more important. You may meet people at this Conference that would be ideal to start a community with – walk out of this room with a new purpose – who do you want in your community?