Uploaded byYvonne Dewerne
Blog to-brand-kai-petermann
This document provides tips for turning a blog into a brand. It discusses that a brand identifies a product and distinguishes it from others. Branding originated with distinguishing cattle by burning symbols into their skin. It emphasizes having passion for your topic, developing a clear concept, and being patient as building a brand takes time. The document stresses authenticity and consistency in developing an image and environment that your audience finds convincing. It concludes by thanking the reader for listening.
Blog to-brand-kai-petermann
- 1. How to turn yourblog into a brand Or at least a couple of ideas … A rough sketch by Kai Petermann
- 2. Definition A brand isthe name, term, design or symbol that identifies a product distinct from others.
- 3. Origin Branding was adoptedto differentiate cattle from each other. Distinctive symbols where burned into the animal's skin.
- 4. Boring This is whatit never should be. Really. Trust me!
- 5. One more thing… There is no standard way to success. But there are some helpful advices …
- 6. I didn't choose theblog life, the blog life chose me …
- 7. 3 is themagic number
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- 9. Concept What is youridea? What is your topic?
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- 11. Passion Burn for thethings you do. Be brave. Be unique. Be yourself.
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- 13. Patience Probably you‘ll needa lot of it. (Your passion might be helpful.)
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- 15. Brand Building There areagencies out there, with hundreds of employees, who can live from creating brands.
- 17. Have a logo! Havea fancy logo!
- 18. Logo If you wantto have one, do it. It‘s a nice detail, but there are more ways to become distinct from others. It‘s up to you.
- 20. Have a coolname! Have a damn cool name!
- 21. Name Actually a goodname makes it easier. But if you wanna stick with a punny or slightly awkward name, do it. As long as you‘re good.
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- 23. Authenticity It‘s good tobe authentic. At least your work should look authentic to your audience.
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- 29. Image Who do youwant to be? It‘s not necessary to be authentic, it‘s important to be convincing.
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- 31. Work hard Keep workinghard. It pays off. Sooner or later.
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- 34. Brands love brands It‘sas simple as it sounds. Brands like a nice environment to present themselves. It‘s up to you to offer one.
- 35. I didn't choose theblog life, the blog life chose me …
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