The document outlines 45 strategies to enhance store conversions, focusing on techniques such as using social proof, scarcity, and persuasive content. It emphasizes optimizing product presentations, improving the checkout process, and implementing effective follow-up campaigns. The strategies also include utilizing live chat, enhancing site speed, and personalizing customer experiences.

1. 45 Ways to Improve
Store Conversions
CHRIS LEMA, LIQUID WEB
@chrislema

2. Contact Info
Make it easy
To find and use
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3. Use social proof
“8 people just
Purchased this
Product.”
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4. Use Anchoring
Show suggested &
Actual product Prices
3
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5. Use scarcity
“There are only
5 more left in
This size.”
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6. Use Loss Aversion
Create Low Price
Or Money-back
Guarantees
5
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7. Enhance Reviewer
Meta-Data to make
Your reviews more
Useful to others
6
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8. Use Expert Reviews
In addition to normal
Reviews, add these
To increase trust
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9. Cross Selling
Offer related items
But only choose items
That are 60% cheaper
8
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10. Images
Use more than
A single image
For each product
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11. Videos
Enhance your
image gallery
With videos
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12. Product Copy
Make it bigger
& easier to read
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13. Buy Button
Make your buy
Button stand out
(Color & Size)
12
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14. Clothing Sizes
Use images & diverse
models For your
Sizing Guides
13
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15. Set Dynamics
Make it easy to
finish buying the
Complete set.
14
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16. Motivation
Carve off an
Entire section
Just for “SALES”
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17. Persuasion
Create a new
“staff picks”
section
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18. Engagement
Make all your
Product categories
Easily visible
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19. Follow Ups
Make sure you
Have cart abandonment
campaigns
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20. Follow Ups
Create other
Campaigns like ones
For First time Buyers
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21. Follow Ups
Add a wish list
Feature with
Follow up Discounts
20
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22. Content
Write blog posts
To help people
With decision criteria
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23. Content
Write blog posts
that compare your
Products to others
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24. Content
Write blog posts
That help customers
Get started
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25. Content
Create videos
That show
“Unboxing”
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26. Content
Create videos
That show people
Getting started
25
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27. Coupons
Put Time limits
On when they
Can be used
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28. Coupons
Send discounts
For popular
products
27
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29. Coupons
Send abandoned Cart
customers adjacent
product Coupons
28
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30. Coupons
Personalize
The actual
Coupon code
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31. segmentation
Tweak product
Descriptions based
On their segment
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32. segmentation
Tweak product
Recommendations
Based on segment
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33. segmentation
Prioritize your
Content based
On segment
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34. segmentation
Change your
store’s navigation
Based on segment
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35. Live Chat
Offer a way
For people to
Ask questions
34
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36. Live Chat
Automate the answers
For size, color &
Stock questions
35
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37. Checkout
Make logging in
Easy to eliminate
A lot of data entry
36
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38. Checkout
Use progress
Indicators &
Eliminate steps
37
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39. Checkout
Eliminate form
Fields that you
Don’t really need
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40. Checkout
Eliminate
Shipping
costs
39
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41. Checkout
Eliminate the need
To create an account
To check out
40
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42. Checkout
Eliminate mistakes
By using predetermined
Formats for fields
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43. Checkout
Offer multiple
Payment options
42
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44. Search
Make it easy to find,
Effective &
Lightning fast
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45. Stories
leverage them
On product pages,
Reviews & case studies
44
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46. SPEED
Work to get your
Store to load in
1-2 seconds
45
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47. CHRIS LEMA
LIQUID WEB
@chrislema