Bob Christie of Christie's Photographic Solutions, nations largest corporate photography group, shares some tips and tricks on how to utilize photos in every aspect of your business to help promote it. For more information please visit www.christiesphotographic.com

2. a picture is worth a thousand words…
ALWAYS think of your approach to marketing
and photos from your customers perspective

5. Capture all your products events
•Get good simple equipment to help
you
•Use industry events you have
sponsored to capture your images

6. •Show your product both in a sterile environment
as well in context of how it is used. By showing
it in use, not only does it paint a better
picture, it also brings validity that you have
actually sold it and it works
Photo use: How and Why

7. Photo use: How and Why
•Customer’s right to privacy
•Time lapse of a set up
•Transportation
•Décor
•Entertainment
•Flowers
•Linens
•Catering
•Entry ways
•Lighting
•Business Cards
•E-mail Blast

9. •Photos can be used in all correspondence
near your signature line which is a generic
photo representative of your
services/products.
•Make sure to change them up as you don’t
want them to get stale (it shows
perspective customers that you’re always
on the move, being diverse is a sign of
having fresh ideas, not the same ole’
thing everyone has seen)
Photos in E-Mail Signature

10. PHOTO BOOK

11. Put the most creative and unique photos up
front.
TIP: Make sure to change them up every
few months to keep up with current trends
website

12. •Do your best to show a photo or photos of
what you’re proposing on your proposal
PROPOSAL

13. •Moving Billboard
VEHICLE WRAPS

14. Photos in follow up e-mails

15. SOCIAL MEDIA
PHOTOGRAPHY

16. •Share professional event news
•Share photos of your industry peers
•Tag your industry peers and industry pages in photos
TIP: Keep it something you can show your
Mom!!
SOCIAL MEDIA

17. •Share professional event
news
•Share photos of your
industry peers
•Tag your industry peers
and industry pages in
photos
TIP: Keep it something you can show your
Mom!!
FACEBOOK

18. •Share professional event
news
•Share photos of your
industry peers
•Tag your industry peers
and industry pages in
photos
•Appropriately use
hashtags
TIP: Keep it something you can show your
Mom!!
TWITTER

19. •Share professional event
news
•Share photos of your
industry peers
•Tag your industry peers
and industry pages in
photos
•Utilize hashtags
TIP: Keep it something you can show your
Mom!!
INSTAGRAM

23. Photo options
When selecting your photo option, measure your
return on investment

24. THANK YOU

25. HOW photos can help
Build your brand
with Bob Christie